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Casino Guru teams up with City, University of London to research and recommend best practice for self-exclusion standards

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Casino Guru, a global gambling authority with the most extensive database of online casinos, has recently engaged City, University of London, one of Britain’s top universities providing outstanding education to its students for over 125 years, to identify best practice in online gambling self-exclusion and to recommend a set of standards for adoption across different jurisdictions

The origins of the project can be traced back to Casino Guru’s Global Self-Exclusion Initiative, launched back in 2020, whose aim is to establish an online self-exclusion scheme on a global scale that would provide a much-needed additional layer of protection for players grappling with problem gambling. 

“Upon identifying the rules for self-exclusion in a proposed global system, we came to a conclusion that no general standards are currently in existence. Each jurisdiction creates their own set of rules for self-exclusion, and very few of them actually follow the same level of standards, not to mention the details of implementation. This creates a considerable gap in terms of the general effectiveness of self-exclusion within the industry, and the goal of this project is to close this gap,” stated Šimon Vincze, Casino Guru’s Sustainable and Safer Gambling Lead and the mastermind behind the Global Self-Exclusion Initiative. 

The project is led by City, University of London’s Associate Professor Dr Margaret Carran, who possesses extensive research experience in the field of gambling and has in the recent past devoted herself to the analysis of player protection and monitoring of problem gambling in the EU states. The project is set to last around 18 months and involves three phases: research and fact finding, workgroup meetings with representatives of all stakeholders’ groups, and broader consultations. 

The workgroup meetings will consist of experts with various backgrounds, whose task will be to find a consensus based on the research and fact finding exercises of existing self-exclusion rules’ impact, their professional experience, expertise and lived-in experience. This is set to be the main pillar of the project, which plans to deliver a recommended set of rules for online self-exclusion

The final phase of the project will see the findings of the workgroup be open for broader consultation for other stakeholders in the industry. Gambling operators, regulators, non-profit organizations and trade associations will be invited to give their feedback. Criticism will be evaluated and incorporated, and the project will culminate in a series of freely available self-exclusion guidelines for effective implementation and greater protection of players who use self-exclusion to limit their access to gambling. 

“Research represents a reliable basis for decision-making of regulators and the creation of standards, especially in the field of player protection. This project is exciting as no such work on self-exclusion has ever been done on an international level before. I have high hopes for the real impact of the project and wish for it to significantly improve player protection across jurisdictions,” Carran commented.  

The first phase of the project has already started, and the second phase is scheduled to begin in September when the workgroup holds its initial meeting.

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Groove says its casino content library passes 20,000 games

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Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.

The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.

Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”

Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”

The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Octoplay integrates with Lottomart to expand UK distribution

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Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.

Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.

Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”

Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”

The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval

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Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.

The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.

Scott Burton, Chief Operating Officer, Momentum Group, said:

“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”

Conor Grant, President, Fanatics Gaming, said:

“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”

Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.

The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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