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Casino Guru teams up with City, University of London to research and recommend best practice for self-exclusion standards

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Casino Guru, a global gambling authority with the most extensive database of online casinos, has recently engaged City, University of London, one of Britain’s top universities providing outstanding education to its students for over 125 years, to identify best practice in online gambling self-exclusion and to recommend a set of standards for adoption across different jurisdictions

The origins of the project can be traced back to Casino Guru’s Global Self-Exclusion Initiative, launched back in 2020, whose aim is to establish an online self-exclusion scheme on a global scale that would provide a much-needed additional layer of protection for players grappling with problem gambling. 

“Upon identifying the rules for self-exclusion in a proposed global system, we came to a conclusion that no general standards are currently in existence. Each jurisdiction creates their own set of rules for self-exclusion, and very few of them actually follow the same level of standards, not to mention the details of implementation. This creates a considerable gap in terms of the general effectiveness of self-exclusion within the industry, and the goal of this project is to close this gap,” stated Šimon Vincze, Casino Guru’s Sustainable and Safer Gambling Lead and the mastermind behind the Global Self-Exclusion Initiative. 

The project is led by City, University of London’s Associate Professor Dr Margaret Carran, who possesses extensive research experience in the field of gambling and has in the recent past devoted herself to the analysis of player protection and monitoring of problem gambling in the EU states. The project is set to last around 18 months and involves three phases: research and fact finding, workgroup meetings with representatives of all stakeholders’ groups, and broader consultations. 

The workgroup meetings will consist of experts with various backgrounds, whose task will be to find a consensus based on the research and fact finding exercises of existing self-exclusion rules’ impact, their professional experience, expertise and lived-in experience. This is set to be the main pillar of the project, which plans to deliver a recommended set of rules for online self-exclusion

The final phase of the project will see the findings of the workgroup be open for broader consultation for other stakeholders in the industry. Gambling operators, regulators, non-profit organizations and trade associations will be invited to give their feedback. Criticism will be evaluated and incorporated, and the project will culminate in a series of freely available self-exclusion guidelines for effective implementation and greater protection of players who use self-exclusion to limit their access to gambling. 

“Research represents a reliable basis for decision-making of regulators and the creation of standards, especially in the field of player protection. This project is exciting as no such work on self-exclusion has ever been done on an international level before. I have high hopes for the real impact of the project and wish for it to significantly improve player protection across jurisdictions,” Carran commented.  

The first phase of the project has already started, and the second phase is scheduled to begin in September when the workgroup holds its initial meeting.

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Crash Games

Million Games launches Give Me The Money crash game with player-controlled multipliers

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Million Games has launched Give Me The Money, a new arcade-style crash game aimed at operators and aggregators, the supplier said on 25 June 2026. The title was announced from Skövde, Sweden.

Set in a carnival-themed environment, the game puts players behind a “money gun” that fires stacks of cash at a target to increase the multiplier. Million Games said progression is not automatic, with players controlling the pace via a FIRE mechanic that increases fire-rate while also increasing the chance of an instant crash event.

The release includes selectable low and high volatility modes, optional auto cashout, and rounds that can end immediately on a crash. Players can cash out at any point before a crash occurs, with Million Games stating a maximum win potential of up to x1000.

“With Give Me The Money, we wanted to build something simple, energetic, and immediately understandable,” said Thomas Nimstad, CEO of Million Games. “The game takes familiar crash mechanics and adds a layer of player interaction that creates a different kind of pressure and pacing.”

Give Me The Money expands Million Games’ portfolio of crash formats, following titles including Chicken X and Temple X. The supplier said the game is now available for operators and aggregators.

The post Million Games launches Give Me The Money crash game with player-controlled multipliers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Global TV Experts

Global TV Experts launches GTE Pacific ahead of New Zealand licensing

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Global TV Experts has launched a New Zealand-focused operation, GTE Pacific, after securing access to nationwide television advertising inventory for licensed online gambling operators entering the country’s newly regulated market. The company announced the move in Auckland on 25 June, 2026.

The launch comes as New Zealand prepares to award up to 15 online casino licences, with licensed operators expected to begin launching later this year. Global TV Experts said competition is already building for early brand visibility and customer acquisition.

Ben Wilcockson, founder of Global TV Experts, said: “The winners in New Zealand will be decided long before the first bet is placed.

“This is a rare opportunity to launch into a regulated market with no established online casino leaders and no entrenched player habits. The operators that build awareness first will have a genuine opportunity to shape the market.

“With only a limited number of licences available and a finite amount of premium television inventory, the race to secure visibility has already started. That’s why we’ve launched GTE Pacific and secured nationwide inventory to help operators maximise their opportunity from day one.”

Global TV Experts said GTE Pacific is backed by its wider network, which it says has more than 15 years of experience supporting regulated gambling operators across more than 50 markets, including assisting partners entering newly regulated markets such as Ontario. The agency said it focuses on television campaigns and supporting operators in navigating advertising regulations.

The post Global TV Experts launches GTE Pacific ahead of New Zealand licensing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Daniel Cuc

REEVO Announces New Partnership with Penguin King

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REEVO has announced a new partnership with Penguin King, an independent game studio recognised for developing high-performing slot content focused on player engagement, retention and long-term value. This collaboration further strengthens REEVO’s aggregation ecosystem, adding a portfolio of distinctive games built around proven mechanics and commercial performance.

Through this partnership, Penguin King’s portfolio is now available on the REEVO aggregation platform, providing operators with seamless access to engaging content through a single integration. The addition reinforces REEVO’s commitment to continuously expanding its aggregation offering with studios that bring innovation, quality and measurable results to operators worldwide.

At the heart of REEVO’s growth is a clear focus on delivering value through content that performs. By carefully curating a diverse network of providers, REEVO continues to build an ecosystem that empowers operators with the tools and content they need to stay competitive in an increasingly dynamic market.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Penguin King is another exciting milestone for REEVO as we continue to strengthen our aggregation platform with content that delivers real value for operators. What stands out about Penguin King is their focus on mechanics that drive engagement and retention, which perfectly aligns with our commitment to offering content that performs. At REEVO, we are building an ecosystem designed to help our partners grow, and adding studios with a strong commercial focus is an important part of that strategy.”

As REEVO continues to expand globally, partnerships like this play a key role in reinforcing its position as a trusted aggregation partner for operators seeking premium content and scalable distribution solutions.

Nora Österlund, Business Development Manager of Penguin King, said: “Penguin King’s growth has been driven by strong content and carefully selected partnerships, and our partnership with REEVO reflects that continued momentum. As we expand our footprint, access to broader distribution and new audiences remains a clear priority. REEVO’s extensive network and efficient aggregation platform make them a highly valuable partner as we continue to scale.”

The post REEVO Announces New Partnership with Penguin King appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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