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Casino Guru teams up with City, University of London to research and recommend best practice for self-exclusion standards

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Casino Guru, a global gambling authority with the most extensive database of online casinos, has recently engaged City, University of London, one of Britain’s top universities providing outstanding education to its students for over 125 years, to identify best practice in online gambling self-exclusion and to recommend a set of standards for adoption across different jurisdictions

The origins of the project can be traced back to Casino Guru’s Global Self-Exclusion Initiative, launched back in 2020, whose aim is to establish an online self-exclusion scheme on a global scale that would provide a much-needed additional layer of protection for players grappling with problem gambling. 

“Upon identifying the rules for self-exclusion in a proposed global system, we came to a conclusion that no general standards are currently in existence. Each jurisdiction creates their own set of rules for self-exclusion, and very few of them actually follow the same level of standards, not to mention the details of implementation. This creates a considerable gap in terms of the general effectiveness of self-exclusion within the industry, and the goal of this project is to close this gap,” stated Šimon Vincze, Casino Guru’s Sustainable and Safer Gambling Lead and the mastermind behind the Global Self-Exclusion Initiative. 

The project is led by City, University of London’s Associate Professor Dr Margaret Carran, who possesses extensive research experience in the field of gambling and has in the recent past devoted herself to the analysis of player protection and monitoring of problem gambling in the EU states. The project is set to last around 18 months and involves three phases: research and fact finding, workgroup meetings with representatives of all stakeholders’ groups, and broader consultations. 

The workgroup meetings will consist of experts with various backgrounds, whose task will be to find a consensus based on the research and fact finding exercises of existing self-exclusion rules’ impact, their professional experience, expertise and lived-in experience. This is set to be the main pillar of the project, which plans to deliver a recommended set of rules for online self-exclusion

The final phase of the project will see the findings of the workgroup be open for broader consultation for other stakeholders in the industry. Gambling operators, regulators, non-profit organizations and trade associations will be invited to give their feedback. Criticism will be evaluated and incorporated, and the project will culminate in a series of freely available self-exclusion guidelines for effective implementation and greater protection of players who use self-exclusion to limit their access to gambling. 

“Research represents a reliable basis for decision-making of regulators and the creation of standards, especially in the field of player protection. This project is exciting as no such work on self-exclusion has ever been done on an international level before. I have high hopes for the real impact of the project and wish for it to significantly improve player protection across jurisdictions,” Carran commented.  

The first phase of the project has already started, and the second phase is scheduled to begin in September when the workgroup holds its initial meeting.

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BOYLE Sports signs Mark Goldbridge for World Cup watchalong series

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BOYLE Sports has agreed a World Cup content partnership with football creator Mark Goldbridge, covering the tournament from 11 June to 19 July.

The operator said the deal includes 32 branded watchalongs across Goldbridge’s football channels, including The United Stand and That’s Football. The schedule covers every England World Cup fixture, Scotland’s group-stage matches, and selected other games, starting with the tournament opener between Mexico and South Africa.

Alongside the live watchalongs, Goldbridge will produce preview content for England’s group games and a “Game Changers” social series highlighting five players ahead of each round. BOYLE Sports said product integrations will run throughout the campaign.

BOYLE Sports said the partnership follows a prior campaign during the Premier League season and was supported by media agency Miroma Founders Network. The operator also pointed to the recent appointment of Olivia Buzaglo as its football ambassador as part of its summer football content plans.

Commenting on the partnership, Gill Blake-Swift, Director of Brand at BOYLE Sports, said: “Mark Goldbridge represents everything we stand for as a brand – passion for sport, confidence in your opinions and a deep connection with fans. His ability to engage audiences in an authentic, entertaining way makes him the perfect partner for this summer’s World Cup as we continue to build our digital presence and bring fans closer to the moments that matter.”

Mark Goldbridge added: “The World Cup is the biggest stage in football and I’m delighted to be partnering with BOYLE Sports across the tournament. The watchalongs are all about bringing fans into the emotion of the game in real time, and this partnership enable us to do that across some of the biggest fixtures of the summer. From England games to the standout matches across the tournament, we’ll be giving fans reaction, opinion, debate and plenty of moments to get involved in.”

The post BOYLE Sports signs Mark Goldbridge for World Cup watchalong series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Xsolla joins Gamesforum Hamburg 2026 with D2C commerce keynote and panel

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Xsolla will take part in Gamesforum Hamburg 2026 on June 9–10 at NORD EVENT Panoramadeck in Hamburg, Germany, with Jane Startseva, Vice President of Business Development, EMEA, scheduled for a keynote and a panel focused on direct-to-consumer (D2C) web shops and measurement.

On June 9 at 10:00 AM, Startseva is set to join Adam Smart, Global Director of Product – Gaming at AppsFlyer, for a 30-minute keynote titled “Web Shops and Attribution: Closing the Revenue Gap.” The session will focus on how developers track revenue performance for web shops and how attribution impacts user acquisition targets and growth planning, according to the company.

Later that day at 4:30 PM, Startseva will appear on a panel titled “The Belonging Economy: How Mobile Games Build Value Through Player Relationships” alongside Oliver Lindahl, Strategist & Behavioural Scientist at Sagely, and Pedro Alvin, Marketing Lead at Supercell. Xsolla said the discussion will cover player messaging, store optimization, new monetization opportunities, and trust in out-of-game purchase experiences.

“Being an Exclusive Global Partner of the Gamesforum series reflects how seriously Xsolla takes the European games market and the developers building here,” said Berkley Egenes, Chief Marketing and Growth Officer at Xsolla. “The shift to direct-to-consumer commerce is one of the most important things happening in this industry. Showing up at events like Hamburg, with partners like AppsFlyer, is how we help the industry move the conversation forward and build D2C businesses on a foundation video game studios and developers can actually measure.”

The post Xsolla joins Gamesforum Hamburg 2026 with D2C commerce keynote and panel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Casino Content

Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers

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Spinmatic has launched Elemental Fusion Deluxe, a new slot built around instant access to its Plinko mechanic from the base game, the supplier said. The title was announced on 9 June 2026 from Malta.

Elemental Fusion Deluxe runs on a 5×3 layout with 25 fixed paylines. Spinmatic lists the game as medium-high volatility with a 96.04% RTP and 39.49% hit frequency.

The game’s feature set includes Gold Wilds, which can appear on any reel and substitute for standard symbols (excluding the Special Plinko Symbol and the Special Element Elixir Symbols). Spinmatic also says base gameplay uses “Instant Elixir Multipliers” linked to Fire, Earth, Water, Air, and Galaxy symbols.

Instead of an accumulator-style collection mechanic, the Plinko Feature Trigger activates when three dedicated trigger symbols land on reels 1, 3, and 5, launching a random Plinko bonus. Spinmatic says the Plinko bonus is split into four elemental modes after a selection wheel sets a starting pool of 10 to 100 balls: Water Plinko (low volatility, Mini Jackpot), Air Plinko (medium volatility, Midi Jackpot), Earth Plinko (high volatility, Maxi Jackpot), and Fire Plinko (very high volatility, Grand Jackpot), played on a 16-row pyramid.

The company framed the release around reducing time-to-feature: “In a market where a split-second delay can lose a player, the quality of your content delivery determines your bottom line.”

The post Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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