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ESA Gaming takes exciting games offering live with BetFlag in Italy
ESA Gaming, the innovative games provider, has launched its comprehensive EasySwipe™ portfolio of non-traditional content with BetFlag, significantly boosting its presence in the Italian market.
The supplier’s offering is now available via a direct integration, including sport-themed titles Basketball Mine, Goal Mine and sequel Goal Mine World Edition, as well as ESA Gaming’s debut crash-style game, Rocket Racers.
Offering a total of fifteen high performing titles, the lightweight HTML5 mobile-first game family sits in the sportsbook and allows players to easily swipe in and out of open sessions, without disrupting the sports betting experience.
The portfolio creates additional cross-sell opportunities for operators without cannibalisation, enabling sportsbooks to increase revenue and player lifetime value, while providing the highest quality content.
The partnership, which sees a launch of nine games, further strengthens ESA Gaming’s position in the Italian market where it has recently taken its content live with major operators, with additional deals to be announced in the coming months.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We are delighted to bring our non-traditional offering to another major Italian operator and see a great partner in BetFlag.
“We have recently expanded our content offering, further strengthening the depth of our portfolio with a selection of fifteen games that I’m sure BetFlag’s customers are going to thoroughly enjoy.”
Laviero Saganeiti, Business Developer at Betflag, added: “ESA Gaming immediately captured our attention with their side games, to the point where we started thinking about a new version of the front-end that could enhance their value even more.
“Thanks to them, we reconsidered the usefulness of this offering, which is becoming less of a “side” feature and more of a central part of Betflag’s offerings. In general, even the slots and the recent Rocket Racers crash game demonstrate that they are gems that will surely stand out in the lively competition of our industry.”
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Latest News
Scratch and Win: The UAE Lottery Releases Four New Scratch Cards

The UAE Lottery has unveiled four brand-new Scratch Cards, each packed with instant-win potential and designed to bring more variety, excitement, and accessible fun to players across the country. From cricket-inspired thrills to glittering golden dreams, each card offers a unique theme, prize pool, and price point—there’s something for every player.
- Wicket Winnings: Cricket fans, this one’s for you. With a sporty theme and a AED 5 entry point, Wicket Winnings offers quick fun and prizes up to AED 50,000.
- Jungle Jewels – Explore the tropical world of Jungle Jewels, where rewards lie hidden behind every key. A top prize of AED 100,000 could be all yours for AED 10.
- House of Gold: Turn dreams into treasure with this golden opportunity. For just AED 20, players can win up to AED 300,000 in shimmering prizes.
- Cash Splash: Dive into instant excitement with this fast-paced, prize-packed card that delivers fun in waves. Scratch and splash your way to winnings of up to AED 1,000,000 for AED 50 per card.
Each new card brings a unique look, feel, and excitement of instant wins. Whether you’re in it for big wins or quick play, there’s a card for every mood. All four new Scratch Cards are now available at www.theuaelottery.ae. The UAE Lottery remains committed to setting high standards for regulated gaming. All games are licensed by the General Commercial Gaming Regulatory Authority (GCGRA) and part of The UAE Lottery’s growing portfolio of fun, safe, and accessible games.
The post Scratch and Win: The UAE Lottery Releases Four New Scratch Cards appeared first on European Gaming Industry News.
Latest News
ITL recruits new Business Development Manager for France & Benelux

Innovative Technology (ITL) are delighted to welcome Stephane Bourdin as Business Development Manager. Stephane is based in Paris and is responsible for all ITL sales in France and The Benelux region. ITL are headquartered in the UK with several international offices and have two main divisions; cash validation equipment and age & identity biometric technology.
Commenting on his new position Stephane said, “I joined Innovative Technology at the end of April and am currently responsible for developing and strengthening our customer base in France, Belgium, the Netherlands, and Luxembourg. I manage business development and client relationships in the gaming, banking, and retail sectors.”
Welcoming Stephane to ITL, Thorsten Labusch, VP of Sales & Business Development said, “I would like to extend a warm welcome to Stephane. This region is important to our business and with his experience and local knowledge he is perfectly placed to communicate the benefits of implementing our solutions to potential customers. He is responsible for growing our presence in France & The Benelux for all our target sectors so his role is very wide-ranging. Stephane has worked in the cash validation industry for some time and already has in-depth knowledge of our solutions, and most importantly, he is familiar to many of our customers.”
Stephane added, “I’ve always worked in cash handling for automated machines (vending, ticketing, gaming), so for 27 years I’ve been part of this industry in one way or another! My background enables me to offer customers the most effective solutions and I’m really looking forward to seeing some successful installs throughout the region. Regarding our biometrics solutions, I am regularly in contact with Stephan Rosseneu from Bergens our dedicated Trading Partner for France, and together we aim to achieve the best possible results for our age estimation and facial recognition side on the business. I also look forward to working with Moneytronic, our biometrics Trading Partner for the Netherlands.”
Thorsten concluded, “Stephane has an impressive knowledge of the cash handling market and I look forward to working with him to extend our reach and maintain a secure and productive customer base for ITL.”
The post ITL recruits new Business Development Manager for France & Benelux appeared first on European Gaming Industry News.
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Digitain Expands Its European Presence with New Malta Office

Digitain’s Malta office has become a key operational hub in the company’s European growth strategy, supporting its mission to strengthen partnerships and deliver localized, partner-first solutions.
Digitain, a global leader in sportsbook, casino and iGaming platform technologies, is proud to highlight the growing importance of its Malta office—now a central hub for commercial operations, regulatory engagement, and partner support across Europe.
Positioned in one of the world’s most respected iGaming jurisdictions, Digitain Malta serves as a central hub for commercial, compliance, and partner support functions, reinforcing the company’s dedication to serving regulated markets with agile, localized solutions.
Aida Vardanyan, CEO at Digitain Malta, commented: “Our Malta office is more than just a location—it’s a strategic hub for our European operations. It helps us stay closely connected with our European partners, better understand local needs, and provide more responsive support. Being based here allows us to build stronger relationships and deliver on our long-term vision of enhanced regional partnerships.”
Gil Soffer, Chief Commercial Officer at Digitain Malta, added: “Malta gives us a unique advantage, as it allows us to operate at the heart of Europe’s iGaming ecosystem. We’re closer to our partners and better positioned to support market-specific demands. It’s a practical step that strengthens both our day-to-day operations and long-term ambitions across Europe and beyond.”
Digitain’s Malta office also serves as a regional base for key executives and support staff, enabling the company to support existing partnerships more directly while exploring new business opportunities throughout Europe and beyond. The establishment of the Malta office further highlights Digitain’s commitment to regulated markets and its mission to deliver innovative, partner-centric technologies to partners worldwide.
The post Digitain Expands Its European Presence with New Malta Office appeared first on European Gaming Industry News.
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