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Record fine for wagering company Betr over gambling advertisements

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Sports wagering company Betr has been fined $210,000 by Liquor & Gaming NSW for breaches of NSW’s wagering laws in its promotional material during its launch last year.

Betr offered 100-1 and 20-1 odds on major events including the Melbourne Cup, Cox Plate and NRL and AFL markets as part of its launch in October 2022. The odds were advertised in newspapers, on radio and television, and online.

Liquor & Gaming NSW reached the view that these advertisements breached NSW laws prohibiting the advertisement of any offer of an inducement to participate in a gambling activity, including an inducement to open a betting account or bet more frequently.

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As a result, the regulator has issued 14 penalty infringement notices totalling $210,000 which Betr has elected to pay. The $210,000 in penalties represents the largest ever fine issued to a wagering operator for offering inducements in NSW.

Liquor & Gaming NSW Executive Director Regulatory Operations & Enforcement, Jane Lin, said Betr was issued with a significant fine due to the regulator’s concerns that the conduct constituted significant breaches of the law.

“This company tried to attract a new customer base and establish a significant market share with promotions that we consider crossed the line, using inducements that had the potential to cause harm to the community,” Ms Lin said.

“In many cases, such promotions can only be legally offered to betting account holders who, unlike the general public, have made a conscious decision to open an account and receive this information.

“Wagering operators can legally advertise their products in a variety of ways but they can’t advertise or promote inducements such as offers of enhanced odds or bonus bets to entice people to open a betting account.”

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Betr voluntarily ceased the advertising campaign when contacted by Liquor & Gaming NSW. By Betr paying the penalty notices, the matter has now been finalised without a court process.

It comes as wagering company SportChamps has been convicted of posting illegal gambling advertisements on Facebook, Twitter, Instagram and its website, as a result of an investigation by Liquor & Gaming NSW.

In Downing Centre Local Court on Monday 27 March 2023, the company was fined $40,000 and ordered to pay $14,000 in costs for breaching NSW gaming laws. This is the third time SportChamps has been prosecuted, following a $2000 fine in 2018 and a $2500 fine in 2019.

The prosecution related to advertisements via the sportschamps.com.au website and social media that offered cash prizes for games requiring membership, special odds and bonus cash prizes, free bets and a ‘refer a friend’ promotion.

“Gambling operators like SportChamps that try to get around these restrictions are acting unlawfully and increase the risks of gambling harms,” Ms Lin said.

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“Offering free bets on Facebook and Instagram, including a refer a friend promotion, shows a complete disregard for the rules and the well-being of those in our community who didn’t consent to receive gambling advertising.”

“Liquor & Gaming NSW has a zero-tolerance approach to the publication of illegal gambling inducements and we will continue to proactively monitor television, radio, print and online gambling advertising to ensure all providers are complying with the restrictions in the Betting and Racing Act 1998,” Ms Lin said.

A court may impose a maximum penalty of $110,000 (per offence) for a corporation and $11,000 for an individual who publishes a prohibited gambling advertisement, while each penalty notices carries a fine of $15,000 .

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Australia

TheLotter Australia: Exciting Changes to the US Mega Millions

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Big changes have arrived at the US Mega Millions lottery! From April 8, 2025, better jackpot odds, higher minimum prizes, an improved, built-in multiplier, and a modified Mega Number pool are available – making the game better than ever. To make these great changes possible, ticket prices increased from US$2 to US$5.

The revamped version of this lottery will feature a built-in Multiplier – 2x, 3x, 4x, 5x, or even 10x. The Multiplier will boost non-jackpot winnings based on the number drawn before the draw at no extra cost! As a result, the second-prize winnings could reach an incredible US$10 million. If the Multiplier concept sounds familiar, it’s because, before these changes, players had to pay extra to opt in for the Megaplier; however, the new Multiplier boosts winnings automatically! Moreover, the adaptation to the Mega Numbers pool will streamline the Mega Ball matrix and help form winning matches by reducing the amount of the total number from 25 to 24.

At TheLotter Australia, customers can purchase entries to US MegaLuck, where their selections are matched with an official lottery ticket in the corresponding US Mega Millions draw from licenced US Mega Millions retailers. Since US MegaLuck mirrors the original draw, the changes in April 2025 will apply to it as well.

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“It’s exciting to see Mega Millions evolving with major changes that make this popular draw even more appealing to both new and seasoned players. I’m thrilled that customers in Australia can enjoy the revamped game seamlessly through TheLotter Australia’s website and app. And when they win, the customers receive their full prize amount, before taxes are deducted,” said Piers Morgan, Director at TheLotter Australia.

Australians passionate about American lotteries can also join the US MegaLuck draw easily and securely at TheLotter Australia. When a customer wins, TheLotter Australia notifies them promptly. Small prizes are deposited directly into the customers’ accounts, while TheLotter Australia assists with claiming larger prizes.

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Changes to Tipping Off Offence Came into Effect in Australia

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Businesses and individuals bound by the tipping off offence must now consider whether a disclosure could be expected to prejudice an investigation, under changes to the AML/CTF laws that came into force on March 31.

The changes to the offence, which carries a maximum penalty of around $39,000 or up to 2 years in prison, are now focussed on the harms that could flow from a disclosure.

AUSTRAC CEO, Mr Brendan Thomas, said the change is part of AML/CTF reforms passed late last year to expand and simplify the legislation.

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“The previous legislation was almost 20 years old and a lot has changed in that time,” Mr Thomas said.

“AUSTRAC is about to usher in 100,000 new businesses to the regime next year and they too will be subject to the tipping off offence.

“The change to the offence is about balancing intelligence gathering with practicality to ensure we can all get the best outcome – identifying criminal activity and driving money laundering out of legitimate businesses.

“We need businesses to work with us to detect illicit transactions – tipping off risks criminals getting a heads up. Criminals can then take action to hide or disguise their illegal activities. However, we know that effective information sharing within and between businesses helps stop money laundering.”

Businesses and individuals covered by the AML/CTF legislation, including banks, casinos, remitters and money lenders, are now prohibited from disclosing certain information to another person (other than AUSTRAC), only where it would or could reasonably be expected to prejudice an investigation.

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“The move to a focus on harms strikes a better balance between protecting law enforcement investigations and allowing industry to collaborate in fighting money laundering, terrorism financing and other serious crimes.”

While the tipping off offence changes from March 31, most of the obligations under the amended AML/CTF Act will not come into effect until 2026, when entities in real estate, accounting, precious stones and metals and digital assets come under AUSTRAC’s remit.

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Vanguard Overwatch Announces New Partnership Deal with McAtamney & Advisors

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Vanguard Overwatch and McAtamney & Advisors have announced a strategic partnership that brings together leading expertise in anti-money laundering (AML), safer gambling and regulatory strategy to deliver tailored, end-to-end solutions for gambling operators and regulators navigating complex, high-stakes environments.

Vanguard Overwatch is a specialist advisory firm dedicated to advancing gambling-related public policy and regulatory excellence, strengthening industry capability and helping clients navigate complex regulatory environments.

This formal collaboration expands the reach of Vanguard Overwatch’s pioneering Accreditation Programme, which delivers independent assurance and practical insights to uplift capability, demonstrate leadership and mitigate compliance risks.

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Built around eight foundational pillars, the programme provides a structured evaluation of governance, AML/CTF processes, safer gambling practices and organisational culture—equipping venues and online operators to meet evolving regulatory expectations with confidence.

Paul Newson, principal at Vanguard Overwatch, said: “This partnership significantly enhances our ability to support clients navigating regulatory complexity and scrutiny. Together, we’re delivering sharp, independent analysis and tailored strategic advice that helps operators meet their obligations, protect their reputation, and drive better social and economic outcomes.”

James McAtamney, managing director of McAtamney & Advisors, has been appointed a principal at Vanguard Overwatch as part of the partnership.

He said: “We’re proud to align with Vanguard Overwatch to support operators in building high-performing compliance systems and engaging confidently with regulators. Our combined capabilities create a powerful platform to support clients across strategy, licensing, AML/CTF, and safer gambling.”

Both firms are active contributors to sector reform and participate in key industry and policy forums, including Regulating the Game and the International Association of Gaming Regulators. The partnership will also support the development of new service offerings, including rapid AML and safer gambling health checks and bespoke regulatory support for operators under pressure.

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