Infrastructure provider’s first-to-market approach continues

Continent 8 Technologies has been approved as a sports wagering registrant by the Massachusetts Gaming Commission. The approval from the state regulator means that the global IT provider is an approved vendor to sports wagering licensees in the state of Massachusetts.

The Massachusetts regulated sports betting market officially opened on January 31, 2023, with Category 1 license holders offering retail sports betting. Mobile wagering then followed in March.

The early numbers from the state indicate a successful launch for retail sports betting. In February, when the market was limited to the three retail sportsbooks in the state, handle surpassed $25.7 million with that number set to rise significantly now that mobile sports betting is available.

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Operators and suppliers in the state can access Continent 8’s full suite of solutions, covering managed hosting, connectivity and security. This includes supporting hybrid cloud deployments with hyperscale partners such as AWS and Microsoft Azure.

Prior to securing approval, Continent 8 undertook extensive data center site selection to ensure that it is able to offer the best infrastructure solutions in the state. The data center went live in October of 2022.

Continent 8’s solutions in Massachusetts add to an extensive offering across the United States, which sees the company live in 26 American states including New Jersey, Pennsylvania, Michigan and Ohio, with more set for launch over the coming months. Each site connects to its global network which spans 90+ locations across four continents.

“We are thrilled to have been approved as a sports wager registrant by the Massachusetts regulator,” the Innovation Director for Continent 8, David Brace, said. “The early signs are that this will be a significant market for both operators and suppliers.

“We have taken an ambitious first-to-market approach across the United States, providing our customers with the head start they need to really succeed in each state. This, combined with our award-winning and tailored solutions and services, and our 25 years of experience, sets us aside from other providers and is why we have become the go-to infrastructure provider for so many online businesses.”

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The approval continues Continent 8’s record of making its solutions and services available to customers ahead of launch in all new United States sports betting and iGaming states. This first-to-market approach has seen it become the provider of choice for more than 80% of operators on the EGR US Power Rankings 2022.

Continent 8’s commitment to being first-to-market ensures that its customers can take advantage of the pre-registration window and go live from day one, allowing them to leverage the significant advantage that comes with being among the initial brands to launch to players.