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ParlayBay signs deal with Mostbet
ParlayBay, the provider of innovative sports betting titles, has reached a content integration and distribution agreement with the online bookmaker, Mostbet.
The agreement will see the entire ParlayBay game portfolio, including the popular Streak, Greyhound, Gekko, and more become available to Mostbet’s customers.
Alongside the classic titles, ParlayBay’s newest release, Stack ‘Em, and the popular esports title, CS:GO, will also be available as Mostbet’s content portfolio becomes significantly enhanced with the integration of ParlayBay’s offering.
ParlayBay games have a unique way of transforming the conventional sports betting markets by creating a game-changing experience, with games designed with many features that enables a fantastic player-centric experience.
With short, fast rounds and various other features associated with leading casino and social games, this array of content is a huge benefit to any partner.
Patrick Nordwall, CEO at ParlayBay, said: “Mostbet have developed a fantastic brand and they are making great strides in the industry so we are really happy to be supplying them with our content.
“They have established a really strong reputation and we look forward to providing all of our products to their customers.”
Mostbet commented: “Mostbet is an international online bookmaker and is popular in 93 countries and continues to enter new markets. Mostbet is the place to come to bet on top sporting events. So, with an innovative and dynamic product like ParlayBay comes along, we know this product will thrive on the Mostbet site. We cannot wait to have ParlayBay live.”
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Deal follows World Snooker Championship sponsorship and debut TV advertisement
UK challenger sportsbook and casino Midnite is accelerating its brand-building efforts by entering a partnership with Sky Media.
The agreement will see Midnite promoted via Sky Sports Racing and Sky Sports News.
Midnite will have regular slots throughout each week on Sky Sports Racing, with updates presented by racing broadcaster Tom Lee to provide viewers with an update on markets, odds movers and insights. The first Midnite slot is due to go live on Sky Sports Racing today (April 10).
Midnite will also become a channel sponsor of Sky Sports News in the 11pm to 5am period, starting in May. This agreement will see Midnite’s idents at the start of each show and between commercial breaks during the broadcast.
Midnite, launched in 2018 by Nick Wright and Daniel Qu, has accelerated its “above the line” marketing activity in the past few weeks, launching its first TV advertising campaign and signing a deal to become a partner of the 2025 World Snooker Championships.
Co-founder Wright said: “We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play.
“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.
“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We’re just getting started and there’s plenty more to come.”
The post Midnite ramps up brand-building activity with Sky Media partnership appeared first on European Gaming Industry News.
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Evoplay, the award-winning game development studio, has released Rush Riches, a feature-filled title set in a mining-themed Wild West landscape.
Set across a 5×5 reel layout with up to 3,125 ways to win, the game introduces the Rocks and Drops mechanic, where blocked reel spaces are removed when adjacent to winning combinations.
This creates a dynamic grid that expands with each win, unlocking more potential pay lines as the round progresses.
Clearing all rocks in the base game awards eight free spins, where two core features drive engagement. Silver Nuggets increase a progressive win multiplier starting at x1, while Gold Nuggets award additional free spins, extending the round and increasing overall win potential.
To improve access to the bonus round, the Bonus Chance feature is available, doubling the probability of triggering free spins in exchange for a higher stake.
Players can also opt for the Bonus Buy feature to enter the free spins mode directly.
With a 96.11% RTP and a maximum win of 10,000x the bet, Rush Riches combines immersive visuals, layered mechanics, and flexible feature access to support strong operator performance.
Ivan Kravchuk, CEO at Evoplay, said: “Rush Riches is built to offer both entertainment and value through engaging mechanics and a rewarding bonus structure.
“The Rocks and Drops system offers a fresh gameplay experience by blending multipliers and extended free spins, creating genuine depth. We’re excited to share this release with our partners and their players.”
The post Evoplay strikes gold with new release Rush Riches appeared first on European Gaming Industry News.
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