Brazil
F12 Mania Scores a Goal in Brazil, with WeAreLottery
Brazilian lottery site F12 Mania is now live, thanks to WeAreLottery and WeAreGame’s white-label platform solution. It’s bound to be a huge hit in South America’s biggest country.
F12 Mania – the Home of Mega F12 Lottery!
The impressive new website is packed with plenty for Brazilian players to get excited about. Simple and easy to use, the eye-catching design showcases the biggest online lotteries from around the world. Not satisfied with small-win games, big names such as PowerBall, MegaMillion, Euro Jackpot, EuroMillions, Super Enalotto, New York Lotto, Florida Lotto, and MEGA Millions can all be played. Best of all, F12 Mania’s lotteries all come equipped with eye-watering jackpots of seriously life-changing proportions.
The most special of all has to be the official and exclusive Mega F12 lottery, which takes place every Wednesday and Saturday at 8pm (Brasília time). It has mega big-win potential to keep even the most seasoned lottery players happy.
Players can quickly check all lottery results on the site after each draw in one simple click. They also have the option to buy packages to make it easier to take part regularly and can even buy F12 Mania Gift Cards. F12 Mania already has plenty of enticing special offers and promotions in the pipeline and players can get all the latest news from their News Blogs page.
Futsal Ambassador – Falcão
One of the first things visitors to the site will see is the face of brand ambassador Alessandro Rosa Vieira, or as millions of people across the globe will know him, Falcão!
Falcão is a national hero to millions of futsal fans. Now retired, he is not only known for his powerful left foot and dynamic skills on the court, but he’s also the world’s all-time leading futsal goalscorer in men’s international matches.
Iconic Falcão was named the Best Futsal Player in the World, not once but four times (2004, 2006, 2011 and 2012) and won the FIFA Futsal World Cup Golden Shoe in 2004 and the Golden Ball twice, in 2004 and 2008. His YouTube channel currently has over one million subscribers who enjoy learning futsal tricks and hearing tales from his epic career.
Falcão is already the face and ambassador of the main F12 Bet betting site where futsal is a big draw for fans across all of Brazil.
WeAreLottery & White Label Solutions
F12 uses our custom-designed lottery white-label solution. Our white-label solutions can create a standalone lottery product or complement your existing iGaming venture. Being a mobile-first provider means players can enjoy their favourite games seamlessly across all devices.
Our lottery solutions offer cross-sell opportunities for clients, prizes, sweepstakes, auctions, instant win games for players, and even the potential to sell branded merchandise. Clients get the most out of their money with tailored marketing automation, fast and secure payments, full insurance, clear analytics, and great customer management. We provide a hassle-free experience that’s rewarding and enjoyable for everyone.
WeAreGame Partnership
According to F12 Mania’s News Blog about lotteries in Brazil, a recent survey of over 3,000 people showed Brazilians play the most online lotteries – more than anywhere else in the world. With this in mind, we can’t wait to see what’s in store for everyone at F12 Mania. This is only the start of our exciting journey together.
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Brazil
Interview w/ Renato Almeida, Director at FBM

Looking Back: Growth & Achievements
FBMDS is celebrating five years of expansion and innovation. How would you describe the brand’s journey during this time?
Our journey over the past five years has been one of bold moves, strategic growth, and relentless innovation. As part of the FBM® Group, we began as pioneers in Video Bingo, but our vision extended far beyond that. We have focused on delivering profitable products to our clients and engaging gaming experiences to players. By expanding into multiple gaming categories and strengthening our global presence in key markets like Mexico and Brazil, we have redefined what a localized, player-centric gaming experience should be.
What were the key milestones that shaped FBMDS’ success over the past five years?
Several milestones have defined our success. First, our solidification as a market leader in Video Bingo and Lotto Games, setting the gold standard with best-seller products like Multi Mega, Power Pick Lotto, and Champion IV. Our leadership in Video Bingo is reinforced by unique features like the jackpot system, Magic Ball, and attractive paytables, all of which drive engagement and retention.
Second, our presence at international trade shows has played a crucial role in strengthening relationships with key partners and clients while reinforcing our brand positioning, as seen in events like G2E Las Vegas 2024. Lastly, our rapid expansion in the LATAM region, particularly in Mexico and Brazil, has solidified FBMDS as a trusted and respected brand in a highly competitive landscape.
What has been the most significant challenge, and how did FBMDS overcome it?
The online gaming industry is highly competitive, and differentiation is key. Our challenge was to deliver games that not only stood out but also ensured profitability for operators and engaging experiences for players. We tackled this by investing in customization, localization, and innovation—ensuring that every product aligns with the preferences of specific markets. Our ability to adapt game mechanics, themes, and retention strategies has positioned us ahead of the competition, creating unique gaming experiences that drive business success.
Product Evolution & Market Leadership
FBMDS has built a strong reputation in Video Bingo. How has this segment evolved, and what makes FBMDS a leader in this category?
Video Bingo is our DNA, and we have continuously pushed its evolution by refining gameplay mechanics, introducing engaging themes, and incorporating advanced technology to enhance user experience. Our commitment to differentiation sets us apart: our jackpot feature, the Magic Ball, and attractive paytables are tailored to maximize player engagement and operator profitability. Customization is at the heart of our strategy, ensuring our games resonate with local markets and drive long-term success.
Among FBMDS’ product portfolio, do you have a personal favorite? Why?
It’s hard to pick just one, but I’d highlight our Video Bingo games because they represent our legacy and continued leadership in the industry. We believe Video Bingo is an essential asset for any online casino, as it offers a nostalgic yet modern experience, combining interactive features with high retention rates. Our jackpot system enhances player excitement, while innovative game mechanics keep engagement levels high. In addition, our crash games showcase our adaptability and innovation, delivering high-quality visuals and dynamic gameplay. These two categories reflect our strategic pillars: player engagement and profitable gaming solutions for operators.
Future Outlook & Expansion Plans
Looking ahead, what’s the vision for FBMDS’ next five years?
We are just getting started. Our vision is to expand our influence by continuously delivering innovative and engaging gaming experiences that drive profitability for operators. While we maintain our leadership in Video Bingo, we are also focused on strengthening our position in other gaming verticals. We will continue investing in localized, player-driven innovation, ensuring that every product we launch enhances both player experience and operator success.
Brazil is a key market with huge potential. How does FBMDS plan to strengthen its presence in this region?
Brazil is a strategic priority for us. With regulatory developments and increasing demand for online gaming, we see tremendous opportunities to expand. Our approach is centered on offering tailored gaming experiences that resonate with Brazilian players, ensuring our products align with their cultural and gaming preferences. Additionally, we are forging strategic partnerships with operators to facilitate seamless and impactful expansion in the region, ensuring that our games drive engagement and profitability for our partners.
Innovation & What’s Next
Can you share any insights about upcoming products or features that FBMDS is working on?
Absolutely. We are developing a new generation of Video Bingo games featuring advanced jackpot systems, enhanced gameplay mechanics, and even more engaging features tailored to player preferences. Our goal is to create experiences that keep players entertained while maximizing operator revenue. In addition, we are working on new slots and bonus structures designed to drive engagement and profitability, ensuring that FBMDS remains at the forefront of gaming innovation.
What can operators and players expect from FBMDS in the near future?
A: More expansion, more innovation, and an even stronger, more diverse gaming portfolio. Players can expect cutting-edge experiences featuring interactive and rewarding mechanics, while operators will benefit from flexible, high-performance gaming solutions designed to optimize engagement and profitability. We are committed to maintaining our leadership in Video Bingo while continuously evolving to meet market demands.
Final Thoughts
After five years of continuous growth, what message would you like to share with FBMDS’ partners and players?
First and foremost, a heartfelt thank you to our players, partners, and the entire FBMDS team. Your trust and support have been instrumental in our journey. As we move forward, we remain committed to delivering exceptional gaming experiences, driving profitability for our partners, and continuously pushing the boundaries of innovation. The best is yet to come!
If you had to describe FBMDS’ journey in one word, what would it be?
Transformational.
The post Interview w/ Renato Almeida, Director at FBM appeared first on Gaming and Gambling Industry in the Americas.
4ThePlayer
4ThePlayer Games Secures Certification for the Brazilian Market!

4ThePlayer has officially received game certification for the Brazilian iGaming market, reinforcing its commitment to regulated markets worldwide. This milestone enables the company to bring its acclaimed player-first gaming experiences to a brand-new audience.
Approved by Gaming Associates and eCogra, these certifications allow licensed operators in Brazil, to offer 4ThePlayer’s high-quality, player-centric games through their existing platform integrations with Relax Gaming and Yggdrasil.
Certified game titles include 4 Fantastic Fish, 4K Ultra Gold, and 5 Wild Buffalo as well as their innovative and unique table games 100 Bit Dice and 1000x Busta, all top-performing, player-favorite releases. Moving forward, all 4ThePlayer games will be certified for Brazil from day one.
Beyond its existing portfolio, 4ThePlayer is committed to delivering region-tailored content, leveraging its local team in Brazil to develop engaging, culturally relevant gaming experiences set to launch later this year. The first one of these titles is 4 Fantastic Fish Amazon Adventure, the latest in their player favourite 4 Fantastic series, coming via Yggdrasil in April.
Henry McLean, Co-Founder, Commercial & Marketing Director at 4ThePlayer, expressed his enthusiasm: “We are thrilled to bring our unique, player-centric games to Brazil, a market full of energy and potential. These game certifications are a major milestone, reinforcing our dedication to regulated markets and delivering best-in-class entertainment. We look forward to collaborating with operators and creating unforgettable gaming experiences for Brazilian players.”
With this certification, 4ThePlayer continues its mission of providing exceptional, player-focused gaming worldwide, ensuring its engaging and innovative titles reach new markets and audiences.
The post 4ThePlayer Games Secures Certification for the Brazilian Market! appeared first on Gaming and Gambling Industry in the Americas.
BGaming
BGaming Expands into Brazil with Pixbet Partnership

Rapidly Expanding Content provider announces landmark deal with Brazilian operator Pixbet
Popular iGaming content provider BGaming is thrilled to unveil a partnership with Pixbet, one of the most established and popular online sports betting and casino operators in Brazil.
This strategic partnership will see BGaming’s portfolio of innovative and top-performing iGaming content integrated into Pixbet’s platform, providing Brazilian players access to some of the most cutting-edge gaming content on the market.
Per the deal, Pixbet players will gain full access to BGaming’s entire portfolio, including hit titles such as Snoop Dogg Dollars, Aztec Clusters, and Fruit Million, along with any exciting new games developed by BGaming in the future. This will enhance Pixbet’s offering and help BGaming establish a foothold and reputation as one of the most innovative providers in the Brazilian market.
The deal seals a landmark moment for BGaming, who recently announced their licensing approval to enter the South American market. Pixbet is the largest sports betting platform in the region and has a strong international presence. Its online casino is hugely popular, ensuring plenty of players in the market will gain access to BGaming’s award-winning products.
Paulina Hovar, Sales Manager at BGaming, said: “Expanding our presence in Brazil is a key priority, and we aim to strengthen our position by working with top-tier operators in the region. By partnering with a leading company like Pixbet, we are ensuring as many players have access to our products as possible.
Pixbet is a major player in Brazil, and this partnership is a huge opportunity to make significant waves. We are beyond excited to see how Pixbet players react to our games.”
Ernildo Junior de Farias Santos, CEO at Pixbet, said: “At Pixbet, we are always seeking innovative and high-quality content to enhance our players’ gaming experience. BGaming has already made an impact in Brazil, and we are excited to expand our offering with its creative and dynamic portfolio.
This partnership will allow us to provide our players with even more thrilling gaming options, and we look forward to seeing how they engage with BGaming’s top-tier content.”
The post BGaming Expands into Brazil with Pixbet Partnership appeared first on Gaming and Gambling Industry in the Americas.
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