Affiliate Industry

Intelitics to power Crab Sports’ User Acquisition in Maryland

Published

2 years ago

April 11, 2023

Soon to launch mobile sportsbook brand to leverage affiliates and parnerships to drive new customer acquisition from the get-go

Maryland-based mobile sportsbook operator, Crab Sports, has selected Intelitics to power its user acquisition in the state as the operator looks to drive new player acquisition at scale from the day it goes live.

The deal will see Crab Sports use Intelitics’ data-driven, cutting-edge platform and premium product suite to manage all affiliate and paid media activity for its mobile sportsbook, which is set to launch to players in Maryland in Q2 2023.

The operator has already built a network of partnerships with which it will work closely from go-live to drive brand awareness and build a large, loyal player base cost-effectively.

European Gaming Congress 2024 (Warsaw, Poland)

Key features of the Intelitics platform include real-time campaign monitoring and player tracking, as well as insight-driven reporting and personalised dashboards, all in real-time and all via a single platform.

The partnership will provide Crab Sports’ marketing and affiliate partners with access to real-time data and analytics, plus flexible pixel tracking, allowing them to efficiently manage their own campaigns and monitor their effectiveness quickly and easily.

Crab Sports is using the state-of-the-art GiG platform to run its online and mobile sportsbook in Maryland. Intelitics and GiG have a strategic partnership in place to provide its operator partners with direct integration into Intelitics.

Crab Sports is on a mission to provide players in Maryland with a truly local mobile sports betting experience. This is done via distinctive branding, partnerships with local hero businesses and all operations based within the state to ensure its players receive the best possible betting experience.

Allan Petrilli, VP of Sales and Growth at Intelitics, said: “We are excited to be supporting Crab Sports and helping the operator unlock profitable segments of traffic that partnerships, affiliates and paid media bring. Local brands can enjoy tremendous success in the markets they are born from, especially those that take a data-driven approach to customer acquisition. Crab Sports has what it takes to hit the ground running in Maryland and we are proud to be playing a part in its journey’.

Derek Baker, CEO and Co-Founder at Crab Sports, added: “As a data-driven company, we are focussed on tracking the performance of our growing database of partnerships in the state of Maryland and our leadership team felt that Intelitics was absolutely the right partner to help us do this. The prowess of its platform is second to none and it is incredibly easy to use, allowing our team to maximise its potential from day one.”

Affiliate Industry

Amusnet Announces Partnership with Onlandia.org.ua

Published

2 days ago

September 4, 2025

Niji Narayan

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Amusnet, a top-tier gaming provider, has announced a new partnership with Onlandia.org.ua, a prominent Ukrainian iGaming affiliate. This collaboration is designed to leverage Onlandia’s extensive market reach and dedicated platform to amplify Amusnet’s brand presence and effectively drive engagement within the Ukrainian market.

The partnership will utilise Onlandia’s platform to feature exciting game content, exclusive interviews and run various activities. It will also ensure Ukrainian players have direct access to the latest news and updates from Amusnet.

“We are excited to partner with Onlandia.org.ua. By combining their expertise in audience engagement with our top-tier portfolio, we can drive substantial regional growth and strengthen brand visibility in this key focus market for Amusnet. This collaboration represents a strategic step toward expanding our footprint and delivering long-term value to operators and players,” said Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet.

“We are delighted to begin this partnership with Amusnet. We see them not just as developers, but as reliable partners who strive to ensure their games are presented fairly and transparently. This collaboration will allow us to continue providing high-quality content for Ukrainian players, helping them navigate the world of the gaming industry,” said a representative of onlandia.org.ua.

This partnership marks a significant step for Amusnet in reinforcing its commitment to the Ukrainian market and shaping the future of online gaming in the region.

The post Amusnet Announces Partnership with Onlandia.org.ua appeared first on European Gaming Industry News.

Affiliate Industry

Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination

Published

5 days ago

September 1, 2025

George Miller

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Content Manager’s commitment to clear, reliable casino reviews earns recognition in one of the most competitive categories at the Affiliate Leaders Awards 2025.

Nikita Lukanenoks, Content Manager at Slotsjudge, has been nominated for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. The nomination highlights his contribution to the platform’s growth and puts Slotsjudge alongside some of the most recognised names in the iGaming industry.

Being shortlisted in such a competitive category as Affiliate Content Manager of the Year only highlights the growing influence of Slotsjudge in the iGaming space. The platform has steadily moved from a niche review site to a recognised industry player, attracting a wider audience and building trust among players. This growth has been driven by a clear focus on high-quality, informative content that keeps readers coming back and helps them make better decisions when choosing where and what to play.

Slotsjudge stands out for the way it combines clear, practical casino reviews with helpful guides that even beginners can easily follow. This approach has not only improved how players choose casinos, but has also boosted user engagement across the platform. In addition, strict editorial standards keep every review accurate, up to date, and written in plain, straightforward language, giving readers confidence in the information they find.

“For me, it is all about creating content that is genuinely useful to players. Whether someone is completely new or already experienced, they should find clear, honest information that helps them make better decisions. In an industry that is constantly changing, I believe staying transparent and adapting quickly is the best way to keep our readers’ trust.” — Nikita Lukanenoks, Slotsjudge.

A strong work ethic in content creation has always been central to Slotsjudge’s growth and solid reputation. By providing readers with relevant information, practical tips, and regular updates, the site continues to attract new visitors, while also rewarding returning players with regular perks like Wheel of Fortune. This approach has made Slotsjudge a trusted destination for players seeking the latest insights from the iGaming world.

High-quality content has become one of the main drivers of success in affiliate marketing. In a competitive space where players have countless options, clear and trustworthy information can make a significant difference. The nomination highlights how valuable a strong editorial approach is for building credibility, driving engagement, and building trust with readers.

The post Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination appeared first on European Gaming Industry News.

Affiliate Industry

ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025

Published

4 weeks ago

August 12, 2025

George Miller

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The company continues its growth in 2025 with key industry recognition

ReferOn, a next-gen affiliate management platform has been shortlisted for the “Affiliate Product Innovation” and “Best Marketing Solution Provider” categories at the upcoming SiGMA Euro-Med Awards 2025.

These nominations come after an important year for the company, defined by strong market traction, continuous product development, and an increased demand from operators and affiliate managers looking to transition from outdated legacy platforms to a more agile, transparent, and scalable solution.

Since its launch, the ReferOn team has demonstrated its commitment to solving real problems for affiliate teams. At the core of its value propositions is creating a simple and accessible platform that’s built for modern needs. Core developments like full-cycle automation, customisable dashboards, instant postbacks, and real-time data visibility help to reduce chaos and boost performance. Additionally, tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables assist with increased operational control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nominations, “We didn’t build ReferOn to compete with legacy platforms — we built it to replace them. Every development, addition, and decision is guided by the goal of empowering our users to move faster, make more insightful decisions, and scale efficiently. These nominations have shown us that we’re moving in the right direction and that our incredible team is working towards something truly impactful.”

ReferOn’s roadmap remains ambitious and future-focused, with numerous investments in product developments, customer-facing services, and initiatives that help affiliate teams act faster and move smarter.

Voting for the SiGMA Euro-Med Awards 2025 is now open.

The post ReferOn Earns Dual Nominations for Innovation and Marketing Excellence at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.