Latest News
Majority of gamblers hit with affordability checks have handed over info, but wider betting population unwilling
- Most bettors asked to undergo financial checks agree
- Higher spending players more willing than lower spenders
- Most who’ve not yet faced affordability checks say they will refuse
The majority of bettors who have been asked for proof they can afford to gamble have provided it, but there are big questions over how things will play out if checks become mandatory or more common, the results of a new study by sports betting community OLBG show.
A survey of bettors carried out online by YouGov for OLBG found that the majority of those who had been asked by gambling operators to provide documents such as payslips, bank statements or other documents had complied with the request.
The survey, which polled 1,007 bettors, found that 21.8% of bettors had already been asked for documents by at least one bookmaker. Of these, 74.3% had provided them, but 17.9% had refused and started playing with a different licensed operator instead. Of the remainder, 4.1% refused and moved to an unlicensed operator, while 3.7% stopped betting entirely.
The willingness to provide documentation was less widespread among those who had not yet been asked to do so, however.
Of the 78.2% of punters who had not yet faced affordability checks, 37.3% said they would refuse and simply stop betting, 35.0% said they would move to a different licensed operator and 4.1% said they’d go to an unlicensed company. Only 23.5% indicated they would be willing to provide the documents.
“Most bettors who have been asked to provide documents have done so. More importantly, very few of those who were asked stopped gambling or went to the black market, the latter being the worst unintended consequence of measures aimed at making gambling more responsible,” said Richard Moffat, CEO at OLBG.
“However, there is a stark difference between those who have been asked and those who haven’t in terms of willingness.”
As the below table shows, overall 65% of bettors reported not being willing to comply with affordability checks. Those betting lower monthly amounts were the least open to handing over financial documents, with more than three in four (75.4%) of those betting less than £5 a month and 72% of those betting £6-15 a month unwilling to undergo affordability checks.
“Few people who are spending at this level are likely to think it is proportionate for a bookie to ask for proof they can afford it and it’s quite surprising how many lower spending players report already having been asked. From the rumours about what level mandatory checks might come in, it seems unlikely checks will be forced on players at levels under £100 per month,” said Moffat.
Players spending less than £100 per month
| Have you been asked by a gambling company to provide payslips, bank statements or similar documents as part of an affordability or proof of funds check? | All bettors | Less than £5 | £6-15 | £16-25 | £26-50 | £51-100 |
| Unweighted base | 1,007 | 235 | 224 | 147 | 154 | 93 |
| Yes, I have and I provided the required documents | 16.16% | 6.00% | 10.08% | 20.86% | 16.55% | 14.27% |
| No, I have not but I would provide the documents if asked | 18.45% | 18.20% | 18.06% | 23.14% | 20.31% | 21.62% |
| Yes, I have, but I didn’t provide the documents and bet with a different licensed company instead | 3.92% | 0.40% | 1.77% | 4.22% | 4.53% | 6.57% |
| Yes, I have but I didn’t provide the documents and bet with a different unlicensed company instead | 0.90% | 0.00% | 0.47% | 0.71% | 1.29% | 1.08% |
| Yes, I have but I didn’t provide the documents and stopped betting | 0.79% | 0.00% | 0.43% | 0.70% | 1.94% | 1.10% |
| No, I have not and if asked I wouldn’t provide the documents and would bet with a different licensed company instead | 27.40% | 20.40% | 31.52% | 24.80% | 35.25% | 38.36% |
| No, I have not and if asked I wouldn’t provide the documents and would bet with an unlicensed company instead | 3.20% | 1.30% | 3.57% | 4.17% | 3.27% | 1.11% |
| No, I have not and if asked I wouldn’t bet | 29.18% | 53.60% | 34.10% | 21.40% | 16.86% | 15.88% |
| Total willing to provide documents | 34.61% | 24.20% | 28.14% | 44.00% | 36.86% | 35.89% |
| Total unwilling to provide documents | 65.39% | 75.70% | 71.86% | 56.00% | 63.14% | 64.10% |
Players spending more than £100 per month
| Have you been asked by a gambling company to provide payslips, bank statements or similar documents as part of an affordability or proof of funds check? | All bettors | £101-200 | £201-300 | £301-500 | £501-1000 |
| Unweighted Base | 1,007 | 57 | 16 | 16 | 20 |
| Yes, I have and I provided the required documents | 16.16% | 30.04% | 31.87% | 50.63% | 40.65% |
| No, I have not but I would provide the documents if asked | 18.45% | 19.41% | 12.94% | 0.00% | 4.79% |
| Yes, I have, but I didn’t provide the documents and bet with a different licensed company instead | 3.92% | 12.40% | 6.73% | 0.00% | 15.35% |
| Yes, I have but I didn’t provide the documents and bet with a different unlicensed company instead | 0.90% | 1.77% | 0.00% | 0.00% | 0.00% |
| Yes, I have but I didn’t provide the documents and stopped betting | 0.79% | 1.70% | 0.00% | 6.45% | 0.00% |
| No, I have not and if asked I wouldn’t provide the documents and would bet with a different licensed company instead | 27.40% | 24.19% | 36.36% | 30.49% | 28.90% |
| No, I have not and if asked I wouldn’t provide the documents and would bet with an unlicensed company instead | 3.20% | 5.19% | 12.10% | 6.45% | 5.12% |
| No, I have not and if asked I wouldn’t bet | 29.18% | 5.31% | 0.00% | 5.98% | 5.20% |
| Total willing to provide documents | 34.61% | 49.45% | 44.81% | 50.63% | 45.44% |
| Total unwilling to provide documents | 65.39% | 50.56% | 55.19% | 49.37% | 54.57% |
* Players spending more than £1,000 per month were excluded as numbers were too small to be statistically significant.
However, while willingness to undergo affordability checks does seem to increase among players who spend more on a monthly basis, even among those spending £100-plus per month, less than half were open to affordability checks.
One big difference between players at lower spend levels and those spending more than £100 was the likelihood of players stopping gambling if asked to undergo checks. While 53.6% of those betting less than £5 said they wouldn’t gamble if faced with affordability checks, just 5.31% said the same in the £101-200 per month category.
Higher spending players were more likely to have moved to a different licensed company rather than provide documents, but across all spending amounts a significant proportion of players reported plans to do so if asked to provide documents.
“Many players reported either having already moved to a different licensed operator or being willing to do so over affordability checks. Therefore, there is now a big question mark over what might happen if affordability checks become mandatory and all licensed operators have to impose them at certain levels,” said Moffat.
The survey also found that younger players were more willing to submit to financial checks. About one-third (33.34%) of those aged 18-24 said they had been asked for and provided documents, while 22.86% said they hadn’t been asked but would do so. In the 55-plus age group, the percentage of players reporting the same fell to 6.40% and 15.37%, respectively.
More details on this breakdown can be found in the full survey report, along with various other findings on the UK’s gambling habits.
Powered by WPeMatico
One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
-
Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
-
Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
-
Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
-
£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
-
Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.
GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.
“We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.”
With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:
- Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
- Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
- Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
- Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
- Live Standings: Updated rankings and tournament tables across all supported sports.
By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.
The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.
The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.
Latest News
Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship
Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.
To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.
The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.
Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.
A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.
“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”
Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.
The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.
-
Africa4 days agoINCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
-
Better Collective5 days ago
Network Gaming partners with Better Collective to launch pioneering gaming ecosystem
-
Asia5 days ago
Grand Korea Leisure Partners with Robotis
-
Australia3 days ago
Martin Pakula Named Chair of Crown Melbourne
-
Asia3 days ago
DigiPlus Bags 7 Wins at the 2025 Asia-Pacific Stevie Awards
-
Compliance Updates4 days ago
Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market
-
Latest News3 days ago
SCCG Becomes Sponsor of SFT Combat
-
Canada5 days ago
Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner
