Latest News
Majority of gamblers hit with affordability checks have handed over info, but wider betting population unwilling
- Most bettors asked to undergo financial checks agree
- Higher spending players more willing than lower spenders
- Most who’ve not yet faced affordability checks say they will refuse
The majority of bettors who have been asked for proof they can afford to gamble have provided it, but there are big questions over how things will play out if checks become mandatory or more common, the results of a new study by sports betting community OLBG show.
A survey of bettors carried out online by YouGov for OLBG found that the majority of those who had been asked by gambling operators to provide documents such as payslips, bank statements or other documents had complied with the request.
The survey, which polled 1,007 bettors, found that 21.8% of bettors had already been asked for documents by at least one bookmaker. Of these, 74.3% had provided them, but 17.9% had refused and started playing with a different licensed operator instead. Of the remainder, 4.1% refused and moved to an unlicensed operator, while 3.7% stopped betting entirely.
The willingness to provide documentation was less widespread among those who had not yet been asked to do so, however.
Of the 78.2% of punters who had not yet faced affordability checks, 37.3% said they would refuse and simply stop betting, 35.0% said they would move to a different licensed operator and 4.1% said they’d go to an unlicensed company. Only 23.5% indicated they would be willing to provide the documents.
“Most bettors who have been asked to provide documents have done so. More importantly, very few of those who were asked stopped gambling or went to the black market, the latter being the worst unintended consequence of measures aimed at making gambling more responsible,” said Richard Moffat, CEO at OLBG.
“However, there is a stark difference between those who have been asked and those who haven’t in terms of willingness.”
As the below table shows, overall 65% of bettors reported not being willing to comply with affordability checks. Those betting lower monthly amounts were the least open to handing over financial documents, with more than three in four (75.4%) of those betting less than £5 a month and 72% of those betting £6-15 a month unwilling to undergo affordability checks.
“Few people who are spending at this level are likely to think it is proportionate for a bookie to ask for proof they can afford it and it’s quite surprising how many lower spending players report already having been asked. From the rumours about what level mandatory checks might come in, it seems unlikely checks will be forced on players at levels under £100 per month,” said Moffat.
Players spending less than £100 per month
| Have you been asked by a gambling company to provide payslips, bank statements or similar documents as part of an affordability or proof of funds check? | All bettors | Less than £5 | £6-15 | £16-25 | £26-50 | £51-100 |
| Unweighted base | 1,007 | 235 | 224 | 147 | 154 | 93 |
| Yes, I have and I provided the required documents | 16.16% | 6.00% | 10.08% | 20.86% | 16.55% | 14.27% |
| No, I have not but I would provide the documents if asked | 18.45% | 18.20% | 18.06% | 23.14% | 20.31% | 21.62% |
| Yes, I have, but I didn’t provide the documents and bet with a different licensed company instead | 3.92% | 0.40% | 1.77% | 4.22% | 4.53% | 6.57% |
| Yes, I have but I didn’t provide the documents and bet with a different unlicensed company instead | 0.90% | 0.00% | 0.47% | 0.71% | 1.29% | 1.08% |
| Yes, I have but I didn’t provide the documents and stopped betting | 0.79% | 0.00% | 0.43% | 0.70% | 1.94% | 1.10% |
| No, I have not and if asked I wouldn’t provide the documents and would bet with a different licensed company instead | 27.40% | 20.40% | 31.52% | 24.80% | 35.25% | 38.36% |
| No, I have not and if asked I wouldn’t provide the documents and would bet with an unlicensed company instead | 3.20% | 1.30% | 3.57% | 4.17% | 3.27% | 1.11% |
| No, I have not and if asked I wouldn’t bet | 29.18% | 53.60% | 34.10% | 21.40% | 16.86% | 15.88% |
| Total willing to provide documents | 34.61% | 24.20% | 28.14% | 44.00% | 36.86% | 35.89% |
| Total unwilling to provide documents | 65.39% | 75.70% | 71.86% | 56.00% | 63.14% | 64.10% |
Players spending more than £100 per month
| Have you been asked by a gambling company to provide payslips, bank statements or similar documents as part of an affordability or proof of funds check? | All bettors | £101-200 | £201-300 | £301-500 | £501-1000 |
| Unweighted Base | 1,007 | 57 | 16 | 16 | 20 |
| Yes, I have and I provided the required documents | 16.16% | 30.04% | 31.87% | 50.63% | 40.65% |
| No, I have not but I would provide the documents if asked | 18.45% | 19.41% | 12.94% | 0.00% | 4.79% |
| Yes, I have, but I didn’t provide the documents and bet with a different licensed company instead | 3.92% | 12.40% | 6.73% | 0.00% | 15.35% |
| Yes, I have but I didn’t provide the documents and bet with a different unlicensed company instead | 0.90% | 1.77% | 0.00% | 0.00% | 0.00% |
| Yes, I have but I didn’t provide the documents and stopped betting | 0.79% | 1.70% | 0.00% | 6.45% | 0.00% |
| No, I have not and if asked I wouldn’t provide the documents and would bet with a different licensed company instead | 27.40% | 24.19% | 36.36% | 30.49% | 28.90% |
| No, I have not and if asked I wouldn’t provide the documents and would bet with an unlicensed company instead | 3.20% | 5.19% | 12.10% | 6.45% | 5.12% |
| No, I have not and if asked I wouldn’t bet | 29.18% | 5.31% | 0.00% | 5.98% | 5.20% |
| Total willing to provide documents | 34.61% | 49.45% | 44.81% | 50.63% | 45.44% |
| Total unwilling to provide documents | 65.39% | 50.56% | 55.19% | 49.37% | 54.57% |
* Players spending more than £1,000 per month were excluded as numbers were too small to be statistically significant.
However, while willingness to undergo affordability checks does seem to increase among players who spend more on a monthly basis, even among those spending £100-plus per month, less than half were open to affordability checks.
One big difference between players at lower spend levels and those spending more than £100 was the likelihood of players stopping gambling if asked to undergo checks. While 53.6% of those betting less than £5 said they wouldn’t gamble if faced with affordability checks, just 5.31% said the same in the £101-200 per month category.
Higher spending players were more likely to have moved to a different licensed company rather than provide documents, but across all spending amounts a significant proportion of players reported plans to do so if asked to provide documents.
“Many players reported either having already moved to a different licensed operator or being willing to do so over affordability checks. Therefore, there is now a big question mark over what might happen if affordability checks become mandatory and all licensed operators have to impose them at certain levels,” said Moffat.
The survey also found that younger players were more willing to submit to financial checks. About one-third (33.34%) of those aged 18-24 said they had been asked for and provided documents, while 22.86% said they hadn’t been asked but would do so. In the 55-plus age group, the percentage of players reporting the same fell to 6.40% and 15.37%, respectively.
More details on this breakdown can be found in the full survey report, along with various other findings on the UK’s gambling habits.
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In iGaming products, gamification often shapes how engagement is structured. Missions, level systems, progress indicators, and challenge mechanics turn gameplay into a guided journey. As responsible gaming (RG) evolves from a compliance obligation into a product design requirement, these same mechanics are being used to make RG tools more visible and easier to use—so they feel like part of the experience rather than something hidden or separate.
In this article, Atlaslive shares its perspective on how technology can support safer, more transparent player journeys.
The Shift: RG as a Core Product Function
Responsible gaming is increasingly seen as a capability the platform must deliver effectively, not just offer in theory. Features such as limit-setting, reality checks, and session breaks are expected to be easy to find, simple to understand, and accessible without friction.
For instance, the UK Gambling Commission requires financial limits and time-based controls to be available at all times, not buried in complex navigation or hidden menus. These expectations also apply to how operators present and implement RG tools, emphasizing clarity, usability, and genuine player choice rather than a box-ticking approach to compliance.
At the same time, safer play organizations stress the value of approachable support. GambleAware materials highlight player-focused tools that help users reflect on their habits, review activity, and maintain control.
Practical Applications of Gamification in RG
Gamification becomes useful in RG when it improves the visibility and approachability of these features. Structured prompts and familiar UI elements can draw attention to tools without disrupting the player experience. Gamified elements can also provide helpful context—such as time or spend snapshots and gentle check-ins—without creating alarm or discomfort.
It also supports normalization of responsible actions. Step-by-step limit setting, clear confirmations, and neutral prompts around pauses or reality checks can frame these moments as standard parts of play rather than interruptions. In this way, gamification helps position breaks and reviews as choices, not restrictions.
What to Avoid
Gamification loses its value when it drives intensity instead of control. Mechanics that create urgency or reward extended sessions and higher spending can undermine RG goals. Problems also arise when RG tools are difficult to access—when players have to search for limits or breaks—or when messaging feels overly heavy, making support features uncomfortable to use.
In short, when applied thoughtfully, gamification helps RG tools integrate naturally into the overall product experience and supports long-term player trust.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Gamification as a Responsible Gaming Tool in iGaming Platforms appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Lotto.com, the nation’s first online lottery platform to digitally deliver draw games and scratch tickets, has announced a major milestone – reaching 4 million customers, and counting, in less than five years since launching in Spring 2021. As the fastest-growing lottery courier platform, Lotto.com continues to redefine accessibility and convenience for players nationwide. Customers have collectively won over $150 million in prizes through Lotto.com, including $90 million in draw wins and $63 million in scratch wins, with more than 7 million winning tickets ordered on the platform. These results highlight the excitement, ease and trust players have in Lotto.com’s modern approach to lottery.
NCAA President Charlie Baker has requested the Commodity Futures Trading Commission to pause all college sport offerings in prediction markets until the agency implements appropriate regulations. The NCAA sent a letter to the CFTC calling for a robust system of safeguards and detailed its willingness to work with the regulatory body to assist with developing the necessary guardrails to protect student-athletes and college sports. The critical safeguards requested include age and advertising restrictions, enhanced integrity monitoring, prop market prevention, anti-harassment measures, and harm reduction resources.
The Nevada Gaming Control Board has filed a civil enforcement action in the District Court for Carson City against BLOCKRATIZE INC. d/b/a POLYMARKET; QCX LLC d/b/a POLYMARKET US; and ADVENTURE ONE QSS INC. d/b/a POLYMARKET. In its complaint, the Board asked the court for a declaration and injunction to stop Polymarket from offering unlicensed wagering in violation of Nevada law. Polymarket operates a derivatives exchange and prediction market where it offers event contracts for sale. These products are offered for sale on Polymarket’s mobile app and are made available to people in Nevada. The Board considers offering sports event contracts, or certain other events contracts, to constitute wagering activity under NRS 463.0193 and 463.01962 and, therefore, entities offering such event contracts must be licensed.
Partnerships
High Roller Technologies Inc. announced it has entered into a binding Letter of Intent (LOI) with Crypto.com | Derivatives North America (CDNA), for an exclusive partnership to launch an event-based prediction markets product in the US. The events contracts will be offered by CDNA, a CFTC-registered exchange and clearinghouse and affiliate of Crypto.com, to customers through HighRoller.com. The partnership will offer people the opportunity to trade event contracts across markets including finance, entertainment, and sports, through a legal, engaging, and user-friendly platform.
High Roller Technologies Inc. announced it has signed a non-binding Letter of Intent (LOI) with Lines.com, a premier sports media platform owned by Spike Up Media, to enter into and execute a strategic marketing partnership designed to accelerate customer acquisition and brand awareness for High Roller’s planned entry into U.S. prediction markets. This LOI follows High Roller’s announcement of its strategic partnership with Crypto.com | Derivatives North America to launch a regulated event-based prediction markets product in the US. Through the contemplated strategic marketing partnership, Lines.com will serve as a key distribution and media partner, leveraging its high-intent audience, advanced automation infrastructure, and market-leading conversion performance to support High Roller’s prediction markets rollout.
The post Gaming Americas Weekly Roundup – January 19-25 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
In iGaming products, gamification often shapes how engagement is structured. Missions, level systems, progress indicators, and challenge mechanics turn gameplay into a guided journey. As responsible gaming (RG) evolves from a compliance obligation into a product design requirement, these same mechanics are being used to make RG tools more visible and easier to use—so they feel like part of the experience rather than something hidden or separate.
In this article, Atlaslive shares its perspective on how technology can support safer, more transparent player journeys.
The Shift: RG as a Core Product Function
Responsible gaming is increasingly seen as a capability the platform must deliver effectively, not just offer in theory. Features such as limit-setting, reality checks, and session breaks are expected to be easy to find, simple to understand, and accessible without friction.
For instance, the UK Gambling Commission requires financial limits and time-based controls to be available at all times, not buried in complex navigation or hidden menus. These expectations also apply to how operators present and implement RG tools, emphasizing clarity, usability, and genuine player choice rather than a box-ticking approach to compliance.
At the same time, safer play organizations stress the value of approachable support. GambleAware materials highlight player-focused tools that help users reflect on their habits, review activity, and maintain control.
Practical Applications of Gamification in RG
Gamification becomes useful in RG when it improves the visibility and approachability of these features. Structured prompts and familiar UI elements can draw attention to tools without disrupting the player experience. Gamified elements can also provide helpful context—such as time or spend snapshots and gentle check-ins—without creating alarm or discomfort.
It also supports normalization of responsible actions. Step-by-step limit setting, clear confirmations, and neutral prompts around pauses or reality checks can frame these moments as standard parts of play rather than interruptions. In this way, gamification helps position breaks and reviews as choices, not restrictions.
What to Avoid
Gamification loses its value when it drives intensity instead of control. Mechanics that create urgency or reward extended sessions and higher spending can undermine RG goals. Problems also arise when RG tools are difficult to access—when players have to search for limits or breaks—or when messaging feels overly heavy, making support features uncomfortable to use.
In short, when applied thoughtfully, gamification helps RG tools integrate naturally into the overall product experience and supports long-term player trust.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
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