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Altenar goes live in Bulgaria with BetMarket partnership

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Award-winning sportsbook provider strikes debut deal in Balkan country

Altenar, the leading sportsbook and iGaming software provider, has expanded its presence in Bulgaria with renowned operator BetMarket.

This new partnership sees Altenar venture further into a well-known region with greater ambitions to achieve rapid growth there.

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BetMarket is already live with some of Altenar’s other leading products including player props markets and virtual sports, so the continued opportunity for growth in this iGaming relationship is one filled with excitement and potential for the provider and operator alike.

Live across its home territory, BetMarket was initially launched in 1997 and started out as purely a bingo and slot games operator but has steadily grown into the world of sport, offering a wide range of games and products to its customers.

Commenting on the deal, Aggelos Stravelas, Account Manager at Altenar, said: We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us. The Balkan region is full of fantastic operators and to launch with BetMarket allows us to understand this market further than we already do.”

“It is without question one of Bulgaria’s leading operators and we have the potential to grow alongside it, integrating many of our award-winning products onto its platform over time.” 

Hristo Markov, Product Manager at BetMarket, added: Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us. This will propel us to new heights and we are sure our players are thrilled to be able to access Altenar’s world-leading products.” 

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Altenar’s successes have been recognised with multiple award wins in 2022, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

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Balkans

Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls

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CT Gaming and Palms Bet are partnering again, and this time it is about the introduction of Diamond King 4 in the gaming halls across the country. As of now, 56 gaming machines featuring the multigame have already been installed, with the total number expected to exceed 70 in the coming weeks. The installations cover key locations including Sofia, Burgas and Veliko Tarnovo. At some of the locations, the thrilling multigame is paired with EZ Modulo slot cabinets, while others chose the EZ Modulo Tower cabinets. These combinations are fully possible, as the Diamond King 4 compatibility allows it. This project marks a significant milestone in the ongoing partnership between CT Gaming and Palms Bet.

With the installation of Diamond King 4, visitors to Palms Bet gaming halls can now enjoy enhanced graphics, modern themes and immersive gameplay that meet the expectations of today’s players. The multigame includes 40 titles, 20 of which are linked to a progressive jackpot, along with features such as the Buy Bonus version of the most popular game – Duck of Luck, and the revamped Diamond Tree Deluxe jackpot. Unlike previous versions, players can now win any of the three jackpot levels directly from the base game, while cascading white and pink diamonds offer exciting rewards with every spin.

“We are pleased with the successful rollout of installations in partnership with Palms Bet. Thanks to this collaboration, more and more players across the country will have access to the premium gaming experience that Diamond King 4 delivers,” said Biser Bojanov, CEO of CT Gaming.

The post Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls appeared first on European Gaming Industry News.

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Balkans

BEGE PROUD TO ANNOUNCE VERMANTIA AS SECOND-YEAR GENERAL SPONSOR OF THE BEGE AWARDS

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BEGE is delighted to announce that Vermantia will once again serve as the esteemed General Sponsor of the BEGE Awards, marking their second consecutive year in this prestigious role. The 16th edition of the BEGE Awards continues to celebrate excellence, innovation, and leadership within the gaming industry – and Vermantia’s ongoing support underscores their unwavering commitment to driving growth and recognition across the sector.

As a global leader in delivering premium omni-channel content and cutting-edge technology solutions for the gaming and betting industries, Vermantia’s partnership with BEGE exemplifies a shared dedication to advancing industry standards through innovation and collaboration.

“We are absolutely thrilled to have Vermantia supporting us once again this year! Their steadfast commitment is a powerful testament to the strength of our enduring partnership. We’re incredibly grateful and excited as we look forward to the BEGE Awards night, where the industry’s brightest leaders will be celebrated for their outstanding achievements,” said Nino Berezhiani, Marketing Manager at BEGE.

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The BEGE Awards remain a key platform for recognizing pioneering contributions and exceptional talent within the gaming industry. Partnering with Vermantia elevates the event’s stature and amplifies its impact on the industry’s future.

Join the BEGE Awards on November 26th, during the first day of the upcoming BEGE Expo, to honor excellence and innovation. The 16th BEGE Awards will gather industry leaders, innovators, and stakeholders from around the world for an unforgettable celebration.

For more information about the BEGE Awards and the event, visit: https://www.balkangamingexpo.com

The post BEGE PROUD TO ANNOUNCE VERMANTIA AS SECOND-YEAR GENERAL SPONSOR OF THE BEGE AWARDS appeared first on European Gaming Industry News.

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Balkans

SYNOT Games Partners with LiveScore Bet

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To strengthen its presence in the Balkan region, SYNOT Games has teamed with one of the fastest-growing sportsbooks brands, LiveScore Bet. This collaboration will bring a selection of SYNOT Games’ slots to the Bulgarian audience, underscoring the developer’s growth in this important market.

The newly launched suite of games includes a diverse array of immersive titles such as the electrifying Magnetic Wild, the mythical journey of Amazons’ Wonders and the underwater treasure hunt of Atlantis Gold. Each game is meticulously designed to captivate players with its distinct themes, engaging gameplay mechanics and premium visual quality.

According to Martina Krajčí, CCO of SYNOT Games, said: “Our partnership with LiveScore Bet highlights our expansion across regulated European markets. Bulgaria’s dynamic gaming sector, underpinned by strong consumer demand and robust regulatory frameworks, provides an ideal environment for our innovative content. We are committed to supporting LiveScore Bet’s™ mission to offer a premium gaming experience while championing our core principles of player safety and responsible gaming.”

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Jonathan Abdilla, Finance Director, at LiveScore Bet, said: “Partnering with SYNOT Games strengthens our position as a leading gaming operator in Bulgaria. We aim to create a compelling content offer that attracts new players and supports our long-term objectives. SYNOT Games’ track record in regulated markets makes them an ideal partner for sustainable growth and consistent value for our business and customers.”

The post SYNOT Games Partners with LiveScore Bet appeared first on European Gaming Industry News.

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