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Altenar goes live in Bulgaria with BetMarket partnership

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Award-winning sportsbook provider strikes debut deal in Balkan country

Altenar, the leading sportsbook and iGaming software provider, has expanded its presence in Bulgaria with renowned operator BetMarket.

This new partnership sees Altenar venture further into a well-known region with greater ambitions to achieve rapid growth there.

BetMarket is already live with some of Altenar’s other leading products including player props markets and virtual sports, so the continued opportunity for growth in this iGaming relationship is one filled with excitement and potential for the provider and operator alike.

Live across its home territory, BetMarket was initially launched in 1997 and started out as purely a bingo and slot games operator but has steadily grown into the world of sport, offering a wide range of games and products to its customers.

Commenting on the deal, Aggelos Stravelas, Account Manager at Altenar, said: We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us. The Balkan region is full of fantastic operators and to launch with BetMarket allows us to understand this market further than we already do.”

“It is without question one of Bulgaria’s leading operators and we have the potential to grow alongside it, integrating many of our award-winning products onto its platform over time.” 

Hristo Markov, Product Manager at BetMarket, added: Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us. This will propel us to new heights and we are sure our players are thrilled to be able to access Altenar’s world-leading products.” 

Altenar’s successes have been recognised with multiple award wins in 2022, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

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Amusnet Shortlisted in Four Categories at the Golden Spades Awards 2025

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Amusnet has been shortlisted in four categories at the Golden Spades Awards 2025, organised by the Association of Organisers of Gambling Games & Activities in Bulgaria (SOHIDB). The company is recognised for its achievements as the Most Successful Bulgarian Company Abroad, for its innovation with the Slot Machine of the Year, for the Debut of the Year for Gaming Machines and as the Online Supplier of the Year.

This recognition highlights Amusnet’s continuous commitment to excellence, and global growth across the online, online live casino and land-based gaming sectors. The Golden Spades Awards celebrate the companies and individuals driving the future of the gaming industry in Bulgaria and beyond, honoring outstanding performance and leadership in technology, product development and business development.

Irina Rusimova, Chief Commercial Officer at Amusnet, said: “It’s a great honor to see Amusnet recognized across multiple categories at this year’s Golden Spades Awards. These nominations reflect the dedication, creativity, and passion of our entire team, as well as our strong partnerships both in Bulgaria and worldwide. We are proud to represent Bulgarian innovation on the global stage and to continue setting high standards for entertainment and technology.”

The post Amusnet Shortlisted in Four Categories at the Golden Spades Awards 2025 appeared first on European Gaming Industry News.

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Balkans

CT Interactive Shortlisted for the “Golden Spade’s” Awards 2025

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CT Interactive has been shortlisted in the “Most Successful Bulgarian Company Abroad” category at the “Golden Spade’s” Awards 2025. This recognition is a testament to CT Interactive’s continuous commitment to innovation, quality and excellence in delivering engaging iGaming experiences to its partners and players around the world.

The “Golden Spade’s” Awards 2025 celebrate excellence and achievement across Bulgaria’s gaming and entertainment sectors. The awards ceremony will take place on November 25 at the Hyatt Regency Sofia, bringing together the most prominent figures and companies shaping the industry’s future.

Monika Zlateva, CCO of CT Interactive, said: “We are honored to be recognized as a finalist in such a competitive and prestigious category. This acknowledgment inspires us to continue pushing the boundaries of innovation and delivering exceptional experiences to our partners and players around the world.”

The post CT Interactive Shortlisted for the “Golden Spade’s” Awards 2025 appeared first on European Gaming Industry News.

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Bulgaria Plans to Increase Gambling Tax

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After banks helped the Ministry of Finance (MF) fill the budget gap this year, the ministry has chosen another sector to help patch up the deficit in 2026. This sector is gambling, which will pay higher license fees for organising games, according to Economic.bg in the Updated Medium-Term Budget Forecast for the period 2026 – 2028.

It states that with amendments to the Gambling Act, the variable part of the two-component state fee payable for maintaining a license for lotteries, raffles, toto, bingo, keno, and others will be increased as of January 1, 2026.

Currently, the two-part license maintenance fee consists of a one-time fee of BGN 300,000 and a variable part of 20% on the difference between the value of bets received and winnings paid out. For games for which participation fees and commissions are collected, this 20% is imposed on their value accordingly.

For online betting, the one-time fee is BGN 400,000, and the variable part is again 20% on the difference between the bets received and the winnings paid out.

Now, instead of 20%, gambling operators are being asked to pay 25% on the difference. The 5% point increase is expected to contribute an additional €32 million in revenue to the treasury.

“The planned increase in the fees payable by gambling operators is aimed at generating additional revenue for the state budget and thus providing additional funds for social and economic expenditure, which is in the public interest,” the Ministry of Finance said.

It is interesting, however, that the effect of the measure in 2027-2028 has not been calculated.

Temenuzhka Petkova’s idea is actually an old one, left over from the discussions on the 2025 state budget by the caretaker government of former Prime Minister Dimitar Glavchev.

The post Bulgaria Plans to Increase Gambling Tax appeared first on European Gaming Industry News.

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