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Altenar goes live in Bulgaria with BetMarket partnership

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Award-winning sportsbook provider strikes debut deal in Balkan country

Altenar, the leading sportsbook and iGaming software provider, has expanded its presence in Bulgaria with renowned operator BetMarket.

This new partnership sees Altenar venture further into a well-known region with greater ambitions to achieve rapid growth there.

BetMarket is already live with some of Altenar’s other leading products including player props markets and virtual sports, so the continued opportunity for growth in this iGaming relationship is one filled with excitement and potential for the provider and operator alike.

Live across its home territory, BetMarket was initially launched in 1997 and started out as purely a bingo and slot games operator but has steadily grown into the world of sport, offering a wide range of games and products to its customers.

Commenting on the deal, Aggelos Stravelas, Account Manager at Altenar, said: We are delighted to have expanded our presence in Bulgaria as it is an exciting and vast market for us. The Balkan region is full of fantastic operators and to launch with BetMarket allows us to understand this market further than we already do.”

“It is without question one of Bulgaria’s leading operators and we have the potential to grow alongside it, integrating many of our award-winning products onto its platform over time.” 

Hristo Markov, Product Manager at BetMarket, added: Partnering with a truly established sportsbook and casino offering such as Altenar’s is a massive step forward for us. This will propel us to new heights and we are sure our players are thrilled to be able to access Altenar’s world-leading products.” 

Altenar’s successes have been recognised with multiple award wins in 2022, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.

Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.

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Association of Organisers of Games of Chance

Serbia Establishes “Association of Organisers of Games of Chance”

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Serbia has established the Association of Organisers of Games of Chance (SPIS). It was founded with the idea that games of chance in Serbia should be an area based on responsibility, transparency and cooperation. The association gathers domestic operators with the aim of improving the market of games of chance, that is, with the common goal of improving business standards, protecting players and contributing to the positive perception and development of the industry.

Director of SPIS Nevena Marković said that the gaming industry employs thousands of people, contributes to public revenues and invests in the development of technology, but that it is an equally important task to show society that gaming can be safe and responsible entertainment.

“SPIS was born from the need to systematically nurture those values through codes, education and active cooperation with the state and the civil sector. Our ambition is to be a reliable partner in shaping the future of this industry,” she said.

The post Serbia Establishes “Association of Organisers of Games of Chance” appeared first on European Gaming Industry News.

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Balkans

CT Interactive Launches Diamond Tree Jackpot on Palms Bet

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CT Interactive has strengthened its presence in the Bulgarian market with the exclusive launch of Diamond Tree Jackpot on Palms Bet. This multi-currency, multi-game jackpot offers dynamic mechanics and big win potential, and is now available exclusively on Palms Bet offering premium gaming experience.and enhancing the operator’s competitive advantage in Bulgaria’s rapidly growing iGaming sector.

The Diamond Tree Jackpot system brings together ten of CT Interactive’s top-performing titles, each proven to deliver strong KPIs in player engagement and retention across multiple markets — now tailored to meet the unique preferences of Bulgarian players. The featured games include fan favourites such as 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, Lord of Luck, Lucky Clover, Moon Lord, Mystic Moon and Win Storm.

“Diamond Tree Jackpot represents an important achievement for CT Interactive in Bulgaria. Diamond Tree upgrade the progressive jackpot mechanics with multi game and multi-currency support creating a new flexible and engaging jackpot system that is perfectly aligned with the demands of the Bulgarian customers. We are confident this product will empower Palms Bet to significantly increase player engagement, extend session durations, and foster sustainable growth within the Bulgarian market through its seamless integration and player-focused features, said Martin Ivanov, Chief Operating Officer at CT Interactive.

The post CT Interactive Launches Diamond Tree Jackpot on Palms Bet appeared first on European Gaming Industry News.

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Balkan Entertainment and Gaming Expo

CT Gaming to Showcase Innovation and Leading Solutions at BEGE 2025

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CT Gaming is gearing up for this year’s edition of the Balkan Entertainment and Gaming Expo (BEGE) 2025. At the company’s stand, visitors will have the opportunity to explore some of CT Gaming’s most in-demand solutions, including the NEXT 27″, EZ Modulo, and EZ Modulo Tower slot cabinets, the advanced Rhino Casino Management System, as well as the blockbuster Diamond King 4 and the newly released Diamond King 5 multigame.

“We are eagerly anticipating the annual BEGE exhibition, where we will once again have the opportunity to present CT Gaming’s latest innovations. As long-term exhibitors, we are proud to support the most significant event in the region and reconnect with our partners, colleagues, and industry leaders,” said Biser Bozhanov, CEO of CT Gaming.

A major highlight at the booth will be the NEXT 27″ cabinet – designed for seamless player interaction and maximum comfort. It features three 27-inch high-brightness HD monitors, six premium mechanical buttons and a range of advanced hardware and ergonomic features that together provide an immersive and dynamic gaming experience.

Another standout will be Diamond King 5 – the newest addition to CT Gaming’s popular multigame series. The package includes 40 titles, 20 of which are linked to the progressive Diamond Tree Deluxe jackpot, and two games featuring the Buy Bonus option. In addition, Diamond King 4 will be showcased on both the NEXT 27″ and EZ Modulo cabinets, highlighting the multigame’s flexibility across different floor configurations.

Visitors will also have the chance to discover the latest upgrades to the Rhino Casino Management System. Enhanced with new modules and functionalities, Rhino offers a comprehensive set of tools for optimising operations, improving management efficiency and enhancing player engagement.

With this rich mix of proven performers and cutting-edge innovations, CT Gaming’s booth is set to be one of the must-visit destinations at BEGE 2025.

The post CT Gaming to Showcase Innovation and Leading Solutions at BEGE 2025 appeared first on European Gaming Industry News.

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