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Checkd Group enjoys record-breaking Cheltenham with ITV7 and new product enhancement
Leading ambassadors saddle up again at Festival as high-profile campaign generates over 1 million impressions
Fast-growing iGaming business Checkd Group broke new ground during the Cheltenham Festival, with the renewal of its ITV7 video campaign and the addition of racing content to its popular Tipster Hub driving best-ever engagement levels.
For the second year running, Checkd Media, Checkd Group’s core brand division, produced videos for an ITV7 campaign in which video content was produced for its betting brand The Winners Enclosure (TWE). The campaign generated over 1 million impressions and 57,390 branded video views.
ITV7 ambassadors Ed Chamberlin and Oli Bell featured in content that was pushed out on social media channels and the TWE YouTube channel. Daily videos with high-profile influencer and racing personality Frankie Foster were created to chat through ITV7 picks and rationale, which were also delivered across social media platforms.
Checkd Dev, Checkd Group’s in-house tech division, built a racing product within Tipster Hub so that racing-specific tournaments could be offered to users at Cheltenham. Following on from the launch of football contests on Tipster Hub, which features within the award-winning Betting Hub app, settlement for non-runners and dead heats was added to the functionality so that tournaments are run fairly.
Tournaments can also be configured with tips restricted to countries, meetings and individual races, while dual competitions featuring both football and horse racing can also be constructed, ensuring that the appeal extends across the entries Checkd Group user base. Cheltenham Tournament activity on Tipster Hub produced impressive engagement levels, with over 7,000 individual tips entered across a week-long Cheltenham Tipster Tournament and Daily Tournaments sponsored by several Festival partners.
Checkd Group’s positive performance around the Cheltenham Festival underlines the progress the company has made in recent months in both the UK and the US, with the impending launch of a new FlashPicks app set to further boost growth in the coming months.
Will Tyrrell, Director of UK Media at Checkd Group, said: “The Cheltenham Festival is increasingly appealing to a broader audience and it is a key focus of ours to produce content and solutions that speak to a broad user base, including the more casual racing fans.
“It is pleasing to report that the addition of racing to Tipster Hub has produced a very promising set of results, which is another feather in the cap for our Checkd Dev division. Checkd Media also recorded excellent engagement levels across an ITV7 campaign that proved positive both with racing fans and our operator partners.”
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ZettaOnline Wraps Up a Successful Experience at the ICE Event in Barcelona
ZettaOnline, a fintech service provider and innovative technology strategist in IT Managed Services, has successfully concluded its participation in the prestigious ICE Event held in Barcelona. Representing the company, Chief Commercial and Marketing Officer, Milena Tsankarska, has returned with promising insights and opportunities from this pivotal industry gathering.
The ICE Barcelona event is an annual exhibition showcasing the world’s best-in-class iGaming companies. Once again, it provided a remarkable platform to engage with industry leaders and explore the latest advancements in gaming technologies, AI-driven tools, and digital transformation.
ZettaOnline’s portfolio of products and services garnered significant interest among attendees, further cementing its reputation as a trusted partner in the fintech and gaming sectors. These discussions align closely with ZettaOnline’s mission to empower businesses with cutting-edge IT solutions designed to meet the evolving demands of the industry.
Reflecting on the event, Milena Tsankarska shared:
“The ICE Event offered a dynamic environment to connect with inspiring professionals and discuss transformative trends that will shape the future of the tech industry. We are optimistic that these engagements will lead to impactful collaborations in the months ahead.”
The company extends its gratitude to the event organizers for creating an atmosphere of collaboration and innovation, bringing together some of the brightest minds in the field. As ZettaOnline continues to drive technological advancement, the insights and connections gained at the ICE Event will inspire exciting initiatives and partnerships, fueling the company’s growth and influence in the industry.
Stay tuned for updates on ZettaOnline’s upcoming projects and success stories as we continue to lead the way in delivering innovative IT solutions for businesses worldwide.
Find out more here: https://zettaonline.com/zettaonline-at-ice-event-barcelona/
The post ZettaOnline Wraps Up a Successful Experience at the ICE Event in Barcelona appeared first on European Gaming Industry News.
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Fast Track Supports Employee Well-being With New Paid Menstrual Leave Policy
Fast Track is proud to announce that it has introduced Paid Menstrual Leave across its offices in Malta, Sweden, Spain, and the United States, reflecting the organisation’s commitment to employee well-being. This policy aims to recognise and address the impact of menstrual and menopause-related health in the workplace, fostering inclusivity and support.
Workplaces have historically been slow to recognise the challenges surrounding menstrual health and how they impact women’s ability to perform at their best. By implementing Menstrual Leave, the company is not only addressing a real need but also setting a standard for other employers to prioritise empathy, inclusion, and flexibility.
The efforts of the Fast Track go beyond this policy, with initiatives such as the female mentorship pilot with Signe, an internal female-only ESG group, and a series of new programs launching in 2025. Fast Track has recently been certified as a Great Place to Work® in the technology sector for the third consecutive year.
“How we feel impacts us at work, influences our working environment, and affects our colleagues. Therefore, it makes a lot of sense to me that employers should seek to spread awareness about, and normalise talking about how menstrual and menopause-related issues might affect us directly or indirectly, to ensure that the right support is in place, and when needed, appropriate workplace adjustments can be made,” says Jenny Arnell, Chief People Officer at Fast Track.
“Imagine how different our work experience would be if it was as normal to talk about how our bodies and minds affect our moods and ability to work as we do when we talk about the weather? Our reproductive systems are as normal as the weather, yet we treat these topics as something ‘private’.”
The decision follows a growing global conversation about reproductive health and its effects on work, with Spain being the first European country to adopt a Menstrual Leave policy in February 2023. Fast Track sees this as a meaningful step in creating equitable opportunities and promoting workplace health and inclusion.
Ellinor Otter, Well-being & Female Empowerment Coach, remarks: “Menstrual health is often overlooked in professional spaces, even though it impacts millions of women daily. A policy like Menstrual Leave is a simple yet powerful way to affirm that employees are valued, that their needs are acknowledged, and that their health is a priority. It empowers women to listen to their bodies without shame or fear for simply being women, creating a culture of understanding and support.”
Ellinor Otter is a female empowerment coach based in Stockholm, Sweden. She has conducted a webinar with the Fast Track team, providing valuable insights and advice on managing menstruation, empowering employees to approach these conversations with openness and understanding.
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Key Takeaways from SOFTSWISS at ICE Barcelona 2025
SOFTSWISS, a leading software development company in the iGaming sector, unveils its innovative portfolio at ICE Barcelona 2025, held in Barcelona for the first time.
The relocation of ICE, the iGaming industry’s largest trade fair, from London to Barcelona marks a significant milestone. The IMF has named Spain the ‘best-performing economy’ globally by the end of 2024. With Spain’s Gross Gaming Revenue (GGR) reaching €1.24 billion in 2023, the decision underscores the country’s growing influence in the industry.
As a global leader in iGaming, SOFTSWISS showcased its cutting-edge software solutions. One of the key highlights was the company’s Game Aggregator, the largest game hub in the market, featuring a portfolio of over 27,800 games from 280+ providers. Fully certified in security and technical compliance both in new regulated markets such as Peru and Brazil, as well as established European markets like Spain, the event’s host country, this solution ensures seamless integration for operators while adhering to regulatory requirements.
“We are thrilled to be part of ICE 2025, especially in this historic edition in Barcelona. The relocation of ICE from London to Barcelona underscores the maturity of Spain’s iGaming industry. This move not only cements the city’s status as a major hub for iGaming but is also poised to positively impact the local economy through increased tourism, business opportunities, and industry innovation,” said Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. She also highlighted that Barcelona is becoming a tech hub for innovation, blending high-quality standards with global visibility.
SOFTSWISS also showcased its new marketing campaign through a live performance by Slim Safont, the renowned local artist with iconic works in Los Angeles, Italy, and New York.
On the opening day, the company surprised attendees by unveiling its new marketing campaign, ‘Hungry for Success? Dive in with SOFTSWISS’. The idea was brought to life through a powerful shark image symbolising strength, leadership, and technological superiority. Visitors had the opportunity to explore the concept at the SOFTSWISS booth, as well as participate in Slim Safont’s live performance, co-creating the image of the technological shark in front of the venue.
Slim Safont stated: “These types of visual activations allow brands to connect with their audience, and in this case, thanks to the participation of the fair’s attendees, we succeeded in creating a more engaging and memorable experience.”
In addition to product updates, SOFTSWISS demonstrated its commitment to exploring new markets and sharing its expertise. Max Trafimovich, Chief Commercial Officer at SOFTSWISS, participated in a masterclass focusing on opportunities in the UAE, sharing his insights into market entry strategies and regulatory frameworks.
The post Key Takeaways from SOFTSWISS at ICE Barcelona 2025 appeared first on European Gaming Industry News.
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