Latest News
Checkd Group enjoys record-breaking Cheltenham with ITV7 and new product enhancement
Leading ambassadors saddle up again at Festival as high-profile campaign generates over 1 million impressions
Fast-growing iGaming business Checkd Group broke new ground during the Cheltenham Festival, with the renewal of its ITV7 video campaign and the addition of racing content to its popular Tipster Hub driving best-ever engagement levels.
For the second year running, Checkd Media, Checkd Group’s core brand division, produced videos for an ITV7 campaign in which video content was produced for its betting brand The Winners Enclosure (TWE). The campaign generated over 1 million impressions and 57,390 branded video views.
ITV7 ambassadors Ed Chamberlin and Oli Bell featured in content that was pushed out on social media channels and the TWE YouTube channel. Daily videos with high-profile influencer and racing personality Frankie Foster were created to chat through ITV7 picks and rationale, which were also delivered across social media platforms.
Checkd Dev, Checkd Group’s in-house tech division, built a racing product within Tipster Hub so that racing-specific tournaments could be offered to users at Cheltenham. Following on from the launch of football contests on Tipster Hub, which features within the award-winning Betting Hub app, settlement for non-runners and dead heats was added to the functionality so that tournaments are run fairly.
Tournaments can also be configured with tips restricted to countries, meetings and individual races, while dual competitions featuring both football and horse racing can also be constructed, ensuring that the appeal extends across the entries Checkd Group user base. Cheltenham Tournament activity on Tipster Hub produced impressive engagement levels, with over 7,000 individual tips entered across a week-long Cheltenham Tipster Tournament and Daily Tournaments sponsored by several Festival partners.
Checkd Group’s positive performance around the Cheltenham Festival underlines the progress the company has made in recent months in both the UK and the US, with the impending launch of a new FlashPicks app set to further boost growth in the coming months.
Will Tyrrell, Director of UK Media at Checkd Group, said: “The Cheltenham Festival is increasingly appealing to a broader audience and it is a key focus of ours to produce content and solutions that speak to a broad user base, including the more casual racing fans.
“It is pleasing to report that the addition of racing to Tipster Hub has produced a very promising set of results, which is another feather in the cap for our Checkd Dev division. Checkd Media also recorded excellent engagement levels across an ITV7 campaign that proved positive both with racing fans and our operator partners.”
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Gambling in the USA
TCSJOHNHUXLEY to Sponsor Inaugural G2E Dealer Championship

G2E Las Vegas 2025 is set to host the first-ever US Dealer Championship, and TCSJOHNHUXLEY is delighted to announce its sponsorship of this landmark event. The championship, which celebrates the skill and professionalism of casino dealers, will take place at The Venetian Expo from October 7-9, 2025.
The G2E Dealer Championship will bring together the nation’s top casino dealers to compete for the title of “Best Dealer.” Contestants will be judged on their technical precision, game knowledge, and ability to provide a superior player experience.
As a proud sponsor TCSJOHNHUXLEY will be supplying all the Roulette tables for the competition, ensuring the highest standard of equipment for the championship. This not only highlights the company’s commitment to the dealers but also provides the perfect platform to showcase its renowned manufacturing expertise. TCSJOHNHUXLEY’s world-class Roulette tables are testament to the precision engineering and superior craftsmanship that has set the industry standard for decades.
Phil Lee, TCSJOHNHUXLEY Chief Financial Officer & Managing Director Americas comments, “We are delighted to be a part of the first G2E Dealer Championship, an event that truly celebrates the invaluable role of casino dealers. Dealers are the heart of the live gaming experience, and we are committed to supporting their success. Our outstanding Roulette tables will provide the perfect platform for these talented professionals to showcase their artistry and skill.”
The G2E Dealer Championship will take place at Booth #5225, located in The Strip at G2E.
The sponsorship underscores TCSJOHNHUXLEY’s unwavering commitment to the live gaming sector and the professionals who drive its success. The company invites all attendees to witness the championship and visit its stand at Booth #4439 during the expo to see its full range of innovative solutions.
The post TCSJOHNHUXLEY to Sponsor Inaugural G2E Dealer Championship appeared first on Gaming and Gambling Industry in the Americas.
Brazil
ThrillTech secures regulatory approvals to launch jackpots in Latam

Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets
ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.
The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the world’s most exciting and emerging regions for iGaming.
Latin America has become a focal point for operators in recent years, with Brazil’s market liberalisation and Peru’s structured regulatory framework, as set out by the country’s ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.
By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.
Peter Mares, CTO and co-founder of ThrillTech, said: “Expanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that we’ve already proven in Europe.
ThrillTech’s products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.
Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.
The post ThrillTech secures regulatory approvals to launch jackpots in Latam appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”

The studio’s latest game blends nostalgic themes and engaging features
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
The Call of the Wild
In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:
- Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
- Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
- Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).
Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.
Join the Herd
Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”
Will You Answer the Call?
The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?
The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.
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