Adam Wexler
PrizePicks Becomes First-Ever Fantasy Sports Partner of Atlanta United
Daily fantasy operator teams up with popular MLS team for inaugural soccer partnership
PrizePicks, the largest skill-based fantasy sports operator in North America, today announced that it has signed an agreement with Atlanta United to become the MLS club’s first-ever daily fantasy sports partner. The agreement also represents the first soccer partnership for PrizePicks.
PrizePicks brand will be prominently featured throughout Mercedes-Benz Stadium during all Atlanta United home games.
PrizePicks, the largest skill-based fantasy sports operator in North America, today announced that it has signed an agreement with Atlanta United to become the MLS club’s first-ever Daily Fantasy Sports partner. The agreement also represents the first soccer partnership for PrizePicks. The PrizePicks brand will be prominently featured throughout Mercedes-Benz Stadium during all Atlanta United home games.
Under the terms of the agreement, the PrizePicks brand will be prominently featured throughout Mercedes-Benz Stadium during all Atlanta United home games. Having begun play in 2017 and the winners of the MLS Cup the following year, Atlanta United regularly plays in front of crowds of more than 45,000 fans and has led MLS in attendance in each of its first six seasons.
“Ever since Atlanta United captured the city’s heart with the first professional championship in a generation, we knew it was only a matter of time before we brought our two brands together,” the co-founder and Chief Executive Officer for PrizePicks, Adam Wexler, said. “Atlanta United consistently leads the league in attendance year after year and we are excited for its fanbase to gain an affinity for our fantasy sports platform.”
Over the last year, PrizePicks has seen particularly strong performance from MLS among its line of fantasy soccer offerings with hundreds of thousands of PrizePicks members making entries involving MLS athletes. The partnership is also a continuation of PrizePicks’ strategy to align with Atlanta brands. In recent years, PrizePicks has had high-profile engagements with the Atlanta Braves and Atlanta Falcons, the latter of which shares ownership with Atlanta United.
“We’re excited to welcome PrizePicks as a proud partner of Atlanta United,” the President and Chief Executive Officer for Atlanta United, Garth Lagerwey, said. “Our goal of providing a premium fan experience through innovative technology coupled with its already established presence in the Atlanta market made this partnership a natural fit.”
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Adam Wexler
PrizePicks Announces Partnership with Dallas Stars
PrizePicks, the largest daily fantasy sports operator in North America, announced a new partnership deal with the Dallas Stars. Marking its first official relationship with an NHL franchise, PrizePicks will be featured on local telecasts of Stars’ games via commercials and will be able to offer special VIP experiences to fans.
“We are thrilled to further establish the PrizePicks brand alongside a great franchise like the Dallas Stars. Texas is one of our most highly engaged markets, and hockey is one of our fastest growing segments. This partnership will accelerate our ability to enhance the gameday experience for fans,” Adam Wexler, CEO and Co-Founder of PrizePicks, said.
Highlights of the partnership include advertising spots during local broadcasts and placements on Digitally Enhanced Dasher Boards along the ice. In addition, PrizePicks will gain rights to the use of Dallas Stars logos and will co-collaborate on VIP experiences.
“Elevating the game day experience for our fans will always be a top priority for us. We’re excited about our partnership with PrizePicks, and we look forward to engaging with fans in this new and unique way,” Brad Alberts, President and CEO of Dallas Stars, said.
Adam Wexler
PrizePicks Announces Inaugural World Championship Featuring Celebrities, Athletes and Fantasy Sports Enthusiasts
PrizePicks announced the inaugural PrizePicks World Championship, a skill-based daily fantasy sports showdown featuring celebrities and athletes, including Druski, Sean O’Malley, Tee Grizzley, and more. Taking place November 5th through the 19th, the first-of-its-kind tournament will see the competitors teaming up with millions of followers in a Fantasy battle royale to decide who will take home the $100,000 grand prize.
“At PrizePicks we bring sports fans together and push ourselves to build innovative new experiences around watching games that people love. The PrizePicks World Championship blends the viral nature of fantasy sports and social media communities in a competitive format that has never been done before and we can’t wait to introduce it to our members,” said PrizePicks co-founder & CEO Adam Wexler.
12 competitors from the PrizePicks ambassador community will engage in a three week long head-to-head, bracket-style tournament. Each week, competitors will strategically build their favorite 6-Pick Flex entry for Sunday football games, with the goal of most accurately predicting statistical outcomes for their favorite players. The contestant with the most correct picks in each matchup advances to the next round. In the event of a tie, the contestant with the highest number of fan supporters on PrizePicks riding their selections secures the win.
Fans can get in on the action as well. The 12 competitors will rally their followers to join their team before the Week 1 kickoff on November 5th. Everyone who joined the team of the winning contestant will win a Free Entry for an opportunity to win $2000.
Adam Wexler
PrizePicks Announces Marketing Partnership with Braves Development Co
PrizePicks, the largest fantasy sports operator in North America, announced that the company has extended its relationship with the Atlanta Braves as the club’s Official Daily Fantasy Sports Partner to now partner with the Braves Development Co to sponsor The Battery Atlanta entertainment complex. The two premier entertainment companies will work together on unique marketing opportunities for sports fans in Atlanta.
“PrizePicks was born in Braves Country and over the past few years we have shared many celebrations at The Battery Atlanta while growing from a startup just down the road to becoming the number one fantasy sports operator in the country. We look forward to being a part of the next chapter of memories with our hometown team,” said PrizePicks CEO and co-founder Adam Wexler.
As part of the partnership, PrizePicks will receive prominent signage throughout The Battery Atlanta, including a mural on the exterior wall of Yard House along the Spanish Steps to PBR. Additionally, the PrizePicks brand will take over The Battery Atlanta outside of Truist Park during October.
“This collaboration with PrizePicks marks another milestone in our enduring partnership. Together, we will continue to create unparalleled experiences for all visitors to The Battery Atlanta,” said Mike Plant, President & CEO of Braves Development Company.
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