Company’s Newest Mobile App Gives Players Added Features and Quick, Easy Access

Scientific Games developed a new mobile app for the Arkansas Scholarship Lottery to give players in the state more convenience when connecting to the lottery, its games and player loyalty program, The Club. Now available through the Apple App Store or Google Play Store, the new AR Lottery + Club app features a biometric login, new navigation and a user-friendly design.

“The Arkansas Scholarship Lottery wanted to offer our players a modern experience and convenient, easy connection to our games and loyalty club from their mobile device,” Arkansas Scholarship Lottery Gaming Director, Mike Smith, said. “With the new app, players verify tickets easily with the ticket checker and create digital play-slips from the convenience of their phone.”

Biometric login makes it easy for players to access their Club account via the new app. The app’s all new ticket checker feature allows players to quickly check whether their tickets are winners. Players can also use the app to create digital play-slips, which save their lucky numbers and play options, then scan the QR code at any Arkansas Scholarship Lottery retailer to quickly purchase games.

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As with the previous version of the Arkansas Scholarship Lottery app, players may connect to The Club to enter non-winning instant tickets in Play It Again drawings and other special second-chance promotions. They can also enter eligible instant and terminal-generated tickets to earn Points for Prizes that are redeemable in the online store.

The Arkansas Scholarship Lottery mobile app has been available for players since 2015. The modernized, enhanced features of the new app bring even more convenience and connectivity to players.

“We are leveraging our core strength and leadership in instant scratch games across all areas of innovation including digital,” the Senior Vice-President of Digital Solutions for Scientific Games, Amy Bergette, said. “Through continuous investment in our loyalty solution for lotteries, Scientific Games has further evolved our program by offering an upgraded, modern and native mobile app that makes it easier for players to enjoy programs like The Club in Arkansas. We look forward to players downloading the new app for an enhanced experience and connection to the Arkansas Scholarship Lottery’s games and brand.”

In 2009, Scientific Games and the Arkansas Scholarship Lottery launched the first lottery loyalty program in the US. Today, the lottery’s loyalty program is one of the most successful in the industry with more than 101.5 million tickets entered into the program since its inception. The program has awarded more than 1.2 billion points to players to redeem Points for Prizes in Scientific Games’ online store.

In addition to the mobile app and loyalty program, the company provides the Arkansas Scholarship Lottery with instant games and instant game management through the Scientific Games Enhanced Partnership program, licensed properties and a customer relationship management program.

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Scientific Games provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries including nearly every North American lottery. Points for Prizes is a registered trademark of Scientific Games.

Scientific Games’ digital innovation teams will unveil an augmented reality experience unique to the global lottery industry at the 2022 World Lottery Summit that is now under way in Vancouver, Canada. The company has created a unique AR game extension, connecting players from a physical LOTERIA instant scratch game purchased at retail to a life-like LOTERIA AR second-chance win opportunity played via a mobile app.

The LOTERIA Bonus Night 3D mobile app is available on the App Store and Google Play. World Lottery Summit attendees can visit the Scientific Games exhibit to experience the new augmented reality. The physical scratch game, AR digital extension, and mobile app were all created by the company’s global game studios in partnership with Fremantle, the exclusive licensor of the original Don Clemente LOTERIA.

“The timing for augmented reality is right for lotteries. While the industry has experimented with AR products in the past, the mobile technology is now solidly in place and widely accessible. Players are ready,” Amy Bergette, VP Digital Content Studio for Scientific Games, said.

“Our digital animators brought the original Don Clemente LOTERIA images to life in AR with an advanced second-chance collection promotion that leverages the traditional bingo-style game play inherent with the game. We believe that it rivals the best AR experiences available to consumers. This is just the spark, it’s just the beginning of the endless possibilities in what Scientific Games can offer with AR technology,” Bergette said.

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The company’s AR game extension with a turnkey mobile app is available now so lotteries can easily add it to physical instant games in their 2023 portfolios. For the physical LOTERIA game purchased at retail, Scientific Games added high-definition HD Games symbols, along with LuxShimmer and LuxVelvet special finishing options from its Strategic Product Enhancements to add value to the player’s experience.

“Our multi-channel digital engagement strategy was to connect the physical game purchased at retail with the digital AR experience for players. We also wanted to offer today’s players an enhanced, high-value experience that complements the lottery’s overall portfolio,” John Schulz, President Americas & Global Instant Products for Scientific Games, said.

Scientific Games Corporation has announced that the Company is bringing its industry-leading Customer Relationship Management (CRM) and related marketing services to the Kentucky Lottery to elevate iLottery and digital engagement programs.

Scientific Games’ award-winning CRM team, in partnership with Optimove’s platform, now provides CRM strategic marketing services to eight U.S. lotteries, with a ninth to be announced in the coming weeks.

“The Kentucky Lottery is pleased to partner with Scientific Games to deliver CRM on the Optimove platform and advance important strategic marketing activities. We’re optimistic that we’ll be able to facilitate exciting new strategies for player retention, including focused campaigns to reach and engage our players digitally, and further enable us to achieve our sales goals,” Mary Harville, President and CEO of the Kentucky Lottery, said.

Scientific Games has provided instant games to the Kentucky Lottery since its inception, and partners with the Lottery in the Scientific Games Enhanced Partnership instant game management program. The Kentucky Lottery is ranked among the Top 20 lotteries in the world for instant game per capita sales (La Fleur’s 2021 Almanac).

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“We are excited to have the opportunity to take the Kentucky Lottery’s existing iLottery program to the next level with Optimove, our industry-leading CRM platform of choice, and proven marketing strategies managed by our team of CRM experts. Our solution is making an impact on iLottery programs in states across the U.S., engaging players with the lotteries’ brand, supporting sales across the digital and retail channels, and ultimately driving more proceeds for beneficiary programs,” Amy Bergette, VP of lottery digital content studio for Scientific Games, said.