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RAPTOR PR ANNOUNCES TWO MAJOR GAMES INDUSTRY CLIENT WINS & SENIOR HIRE

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Raptor PR – the only pure B2B PR agency dedicated to the global video games industry – is thrilled to announce two major new client wins and a significant addition to its growing team of specialist communications experts. The company has been appointed agency of record by Ultra, a next-generation PC games store, and SuperScale, a successful data and analytics company which powers mobile games growth. Continuing its own recent growth, Raptor PR also has hired legendary games industry writer, Craig Chapple, as its new Head of Content.

Ultra is a next generation PC gaming store and ecosystem which is championing a better deal for game developers, gamers, content creators, and esports players. Its expanding global team is made up of veterans from major global publishers and gametech companies. SuperScale helps mobile game developers and publishers such as EA, BoomBit and Fingersoft make better use of their data in order to grow the mobile games in their portfolios. The company was founded in Slovakia in 2015 and last year opened a dedicated London office. Raptor PR is creating data-driven integrated communications campaigns for both companies to take their stories to market with high impact.

Craig Chapple joins the Raptor PR team after previously serving as Mobile Insights Strategist at Sensor Tower and Senior Editor at leading mobile games trade media outlet, PocketGamer.Biz, having held additional roles at Nintendo UK and Develop magazine. As a games industry specialist, Chapple will spearhead written content for Raptor PR; serving as a valuable talent for the B2B agency’s client base. Craig is also a contributor to leading games industry resource Naavik.

Rana Rahman, Founder and CEO, Raptor PR, commented:

“Team Raptor is humbled to welcome aboard both SuperScale and Ultra, which are both extremely well positioned to disrupt their respective industries. As for Craig…well…let’s say I’ve been waiting years to finally work with him! His appointment will supercharge our data-driven, strategic content offering, supporting our clients and Raptor PR itself with the very best content on the market.”

Paraag Amin, Group CFO, SuperScale, commented:

“When searching for an agency, we wanted to find a team with more than a surface-level understanding of how the games industry operates, including topics such as user acquisition and data science. Team Raptor ticked all the boxes with their considerable experience within the mobile games industry. We’re looking forward to reaching developers and publishers through great, informed storytelling with Raptor PR.”

Nicolas Gilot, CEO and Founder, Ultra, commented:

“Ultra is a platform with gaming at its core and which leverages cutting-edge technologies to improve on the status quo in the games industry. Raptor PR reflects this ethos with a tangible passion for gaming and a pragmatic approach to emergent tech. We’re looking forward to benefiting from Raptor’s energy and enthusiasm about the games industry – both present and future.”

Craig Chapple, Head Of Content , Raptor PR, commented:

“I’m delighted to join Raptor. I love writing about the games industry and making use of quality data and powerful storytelling. This has been my calling for the past 11+ years at Develop, PocketGamer.biz and Sensor Tower, and I’m pleased that the rest of the growing team at Raptor shares my curiosity and depth of knowledge about gaming.”

Raptor PR has been recently voted as a finalist for Agency of the Year at the Mobile Game Awards, from Steel Media. Its appointments by Ultra and SuperScale follow the Q4 2022 wins of Kinetix, Sandsoft Games, and Bidstack Group PLC.

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REEVO Enters into Partnership with Clawbuster

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REEVO has announced a new partnership with Clawbuster, a fast-rising iGaming studio known for blending nostalgic arcade mechanics with modern slot gameplay. This collaboration reinforces REEVO’s commitment to expanding its aggregation ecosystem with distinctive, high-engagement content designed to help operators stand out in competitive markets.

Through this partnership, Clawbuster’s growing portfolio of titles will be integrated into the REEVO aggregation platform, giving operators seamless access to content that combines creativity, strong mechanics and commercial performance.

Headquartered in Limassol, Cyprus and founded in 2022/2023, Clawbuster has quickly built momentum in multiple international markets by introducing a unique claw mechanic that transforms traditional slot gameplay into a suspense-driven hybrid experience.

The studio places strong emphasis on customization, VIP engagement and localised optimisation, aligning with REEVO’s focus on scalable and performance-oriented aggregation solutions.

For REEVO, this partnership represents another strategic step in expanding its global distribution network with studios that bring originality and measurable operator value.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Clawbuster is an exciting addition to REEVO’s aggregation platform. Their innovative approach to gameplay and strong focus on engagement align perfectly with our strategy to deliver differentiated, high-performing content to operators worldwide. At REEVO, we continue to expand our ecosystem with studios that bring fresh ideas and real commercial potential. Clawbuster’s creative direction and flexibility make them a strong fit for our growing global network.”

Evija Mole, Commercial Director at Clawbuster, said: “Bringing Clawbuster to REEVO marks a major milestone for our team. REEVO provides an ideal stage for the game, giving us the opportunity to showcase its energy, character, and rapid-fire excitement just the way we designed it.”

The post REEVO Enters into Partnership with Clawbuster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SYNOT Games Announces Strategic Partnership with Admiralbet

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SYNOT Games has announced a strategic partnership with Admiralbet, Bulgaria’s foremost casino operator and market leader.

Under the new agreement, Admiralbet will showcase a selected portfolio of SYNOT Games-developed games. Players can enjoy a diverse selection that includes popular titles such as 40 Coins of Chance and 100 Stunning Fruits. The integration of these games into Admiralbet’s offerings promises to redefine gaming standards and deliver an enhanced entertainment experience.

This partnership is a key part of SYNOT Games’ strategic expansion into the Balkan region, a market known for its discerning players who demand cutting-edge iGaming solutions. This new venture with Admiralbet further emphasizes the company’s dedication to delivering unmatched gaming solutions and retention tools that address the evolving needs of today’s iGaming market.

Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “This collaboration with Admiralbet not only strengthens our market presence in Bulgaria but also opens the door to a new audience of sophisticated gamers seeking innovative, high-quality entertainment. We are committed to driving excellence in the region by providing state-of-the-art gaming experiences that set new benchmarks in the industry.”

Mr. Beleski, General Manager at Admiralbet, said: “Our collaboration with SYNOT Games represents a strategic enhancement of our casino offering. By integrating their high-quality and engaging titles, we continue our commitment to delivering a superior and diversified gaming experience that meets the expectations of Bulgarian players and reinforces our position as a trusted leader in the market.”

The post SYNOT Games Announces Strategic Partnership with Admiralbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SYNOT Successfully Participated in the Irish Gaming Show

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SYNOT has successfully participated in another edition of the Irish Gaming Show, which took place at the beginning of March at the Crowne Plaza Hotel in Dublin. This prestigious gaming exhibition represents a key meeting point for operators, manufacturers and distributors active in the Irish market.

In cooperation with the distributor John Lynch, SYNOT introduced the latest gaming systems Gamifire Prime and Firebird Platinum to visitors, presented in the modern UP2-32 cabinets. These brand-new game mixes offer players an attractive combination of fruit and themed games. The Gamifire Prime set features a total of 36 sophisticated titles, including popular Hold & Win concepts. Firebird Platinum also includes 36 games, featuring well-liked linked titles.

“The products attracted great interest among local operators and received very positive feedback. Our company representatives were ready to provide visitors with detailed information not only about the showcased products but also about other premium solutions from our portfolio. Our jackpot systems SUPER LINK and MAGIC BALL LINK also drew significant attention from visitors,” said Roland Andrýsek, Sales Director of SYNOT Group.

During the exhibition, the Company established a number of new business contacts and discussed opportunities for future cooperation. Expansion into key international markets remains an important part of SYNOT Group’s long-term strategy. The company aims to further strengthen its position not only in the Irish market but also in many other regions.

The post SYNOT Successfully Participated in the Irish Gaming Show appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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