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RAPTOR PR ANNOUNCES TWO MAJOR GAMES INDUSTRY CLIENT WINS & SENIOR HIRE

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Raptor PR – the only pure B2B PR agency dedicated to the global video games industry – is thrilled to announce two major new client wins and a significant addition to its growing team of specialist communications experts. The company has been appointed agency of record by Ultra, a next-generation PC games store, and SuperScale, a successful data and analytics company which powers mobile games growth. Continuing its own recent growth, Raptor PR also has hired legendary games industry writer, Craig Chapple, as its new Head of Content.

Ultra is a next generation PC gaming store and ecosystem which is championing a better deal for game developers, gamers, content creators, and esports players. Its expanding global team is made up of veterans from major global publishers and gametech companies. SuperScale helps mobile game developers and publishers such as EA, BoomBit and Fingersoft make better use of their data in order to grow the mobile games in their portfolios. The company was founded in Slovakia in 2015 and last year opened a dedicated London office. Raptor PR is creating data-driven integrated communications campaigns for both companies to take their stories to market with high impact.

Craig Chapple joins the Raptor PR team after previously serving as Mobile Insights Strategist at Sensor Tower and Senior Editor at leading mobile games trade media outlet, PocketGamer.Biz, having held additional roles at Nintendo UK and Develop magazine. As a games industry specialist, Chapple will spearhead written content for Raptor PR; serving as a valuable talent for the B2B agency’s client base. Craig is also a contributor to leading games industry resource Naavik.

Rana Rahman, Founder and CEO, Raptor PR, commented:

“Team Raptor is humbled to welcome aboard both SuperScale and Ultra, which are both extremely well positioned to disrupt their respective industries. As for Craig…well…let’s say I’ve been waiting years to finally work with him! His appointment will supercharge our data-driven, strategic content offering, supporting our clients and Raptor PR itself with the very best content on the market.”

Paraag Amin, Group CFO, SuperScale, commented:

“When searching for an agency, we wanted to find a team with more than a surface-level understanding of how the games industry operates, including topics such as user acquisition and data science. Team Raptor ticked all the boxes with their considerable experience within the mobile games industry. We’re looking forward to reaching developers and publishers through great, informed storytelling with Raptor PR.”

Nicolas Gilot, CEO and Founder, Ultra, commented:

“Ultra is a platform with gaming at its core and which leverages cutting-edge technologies to improve on the status quo in the games industry. Raptor PR reflects this ethos with a tangible passion for gaming and a pragmatic approach to emergent tech. We’re looking forward to benefiting from Raptor’s energy and enthusiasm about the games industry – both present and future.”

Craig Chapple, Head Of Content , Raptor PR, commented:

“I’m delighted to join Raptor. I love writing about the games industry and making use of quality data and powerful storytelling. This has been my calling for the past 11+ years at Develop, PocketGamer.biz and Sensor Tower, and I’m pleased that the rest of the growing team at Raptor shares my curiosity and depth of knowledge about gaming.”

Raptor PR has been recently voted as a finalist for Agency of the Year at the Mobile Game Awards, from Steel Media. Its appointments by Ultra and SuperScale follow the Q4 2022 wins of Kinetix, Sandsoft Games, and Bidstack Group PLC.

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WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being

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For years, responsible gaming meant telling players to stop, but the industry is slowly learning that’s not enough. WinSpirit’s new partnership with The Digital Wellness Center takes a different angle. Instead of warnings, players get short mental breaks built into their sessions. These small pauses are designed to help users stay in control without killing the fun.

The Digital Wellness Center works at the crossroads of technology and mental health. They build tools that reduce mental overload and help people deal with digital products mindfully. Their approach is notably free of judgment, lecturing, and restrictions, just practical support that fits into how people actually behave online.

How It Works

Instead of restricting players, WinSpirit introduces mild wellness prompts. When a player has been active for a long period, they receive a short, friendly email. Not a warning, but just a reminder. It invites them to visit a dedicated page built by The Digital Wellness Center.

That page features a droodle, which is a quirky, abstract picture with no right or wrong answer. A droodle asks one question: what do you see? There’s no timer, no score, no right answer, but a brief cognitive shift, pulling the brain out of autopilot and into a different mode of thinking. Simple by design, effective by the same logic.

The idea is not to pull players away from the game, but rather to help them come back to it in a better, less impulsive state of mind. Most responsible gaming tools are built around one idea: less is more. Play less, spend less, log off sooner. WinSpirit is working from a different premise: that the mental state of the player is what affects the decisions. Short, intentional breaks are designed to come back calmer, more in control, and less reactive. It’s not about limiting the player. It’s about managing the moment.

Initiative Highlights

The partnership rolls out over two months in structured communication waves, reaching players at the moments that matter most: long streaks and high-frequency play, when the risk of impulsive decisions is the highest. From there, players are guided to co-branded wellness landing pages meant for slowing down without switching off.

The tools themselves are intentionally light. Doodle activities shift the brain into slower thinking, quick self-check surveys, and light mental reset games. The kind of break you might actually take.

Early Results

Early results from the first outreach wave point to real interest. Players opened the emails, clicked through to wellness content, and completed the self-checks. Some users returned for a second interaction without being prompted. The response reflects less a surprise and more a gap finally being addressed.

That readiness connects to a broader shift in how WinSpirit operates. The platform’s AI-powered support already processes more than half of its 50,000+ monthly player requests, with part of its function used to detect behavioral patterns before they develop into problems. The wellness partnership extends that logic further — from reactive support to something closer to prevention.

Industry Recognition

The approach is starting to get noticed beyond the platform itself. When Casino Guru put WinSpirit forward for Rising Star in Responsible Gambling, it reflected something bigger than one platform’s initiative. It is an early signal that the industry is beginning to recognize a shift from compliance-driven messaging to well-being built into the product. This isn’t a niche experiment but a direction the broader market is moving toward.

For WinSpirit, this partnership is not a one-off. It is part of a wider message that responsible gaming and fun can work together. When you genuinely care for a player’s state of mind, that is good product design. Supporting player well-being ultimately improves trust and long-term engagement.

The goal was never to play less. It was always to play better. A player who feels cared for trusts the platform, and that’s what the industry has mostly been missing.

The post WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Kate Chambers for Slotegrator: how to cut through the noise in iGaming

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Today’s iGaming leaders must contend with a vast amount of data, analysis, and industry news while making swift, informed strategic decisions. Kate Chambers, Founder of The Gaming Boardroom and former Director at Clarion Gaming, has been helping industry leaders navigate this complexity for years. Slotegrator spoke with her about bridging the gap between analysis and decision-making, leveraging the power of AI, and why building the right relationships is just as important as having the right tools.

Kate Chambers’ decades of leadership, including building ICE into one of the most influential iGaming events, reflect her emphasis on practical value. “The biggest lesson for me was that people don’t come for content; they come for confidence. Whether it’s a conference or a professional platform, what people are really looking for is the feeling that they understand what’s happening, they know what to do next, and they won’t be caught off guard,” she explains.

Kate highlights that AI is quietly changing the industry — not through flashy features for customers, but by making robust operations more efficient. She says, “The operators who are benefiting most are those using AI to reduce the cognitive load on their teams.” AI tools that filter, summarise, and flag what matters are changing how decisions are made, from compliance monitoring to gathering market intelligence.

Kate also emphasizes that technology alone isn’t enough. According to her, the business relationships and professional networks remain critical: “The most powerful combination right now is sustained digital presence, being visible where operators go when they need answers, plus selective, high-quality in-person moments. Neither alone is enough,” she notes.

Looking ahead, Kate identifies key trends shaping iGaming: increasing regulatory complexity, more proactive approaches to responsible gambling, and a growing need for leaders who can help their teams navigate change without losing strategic focus.

Read the full interview to learn from Kate Chambers’ experience and perspectives on cutting through noise, leading with confidence, and executing strategy in a rapidly changing iGaming industry.

Get in touch with Slotegrator to learn practical ways to accelerate your growth.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Kate Chambers for Slotegrator: how to cut through the noise in iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being

Published

on

winspirit-partners-with-the-digital-wellness-center-to-support-player-well-being

For years, responsible gaming meant telling players to stop, but the industry is slowly learning that’s not enough. WinSpirit’s new partnership with The Digital Wellness Center takes a different angle. Instead of warnings, players get short mental breaks built into their sessions. These small pauses are designed to help users stay in control without killing the fun.

The Digital Wellness Center works at the crossroads of technology and mental health. They build tools that reduce mental overload and help people deal with digital products mindfully. Their approach is notably free of judgment, lecturing, and restrictions, just practical support that fits into how people actually behave online.

How It Works

Instead of restricting players, WinSpirit introduces mild wellness prompts. When a player has been active for a long period, they receive a short, friendly email. Not a warning, but just a reminder. It invites them to visit a dedicated page built by The Digital Wellness Center.

That page features a droodle, which is a quirky, abstract picture with no right or wrong answer. A droodle asks one question: what do you see? There’s no timer, no score, no right answer, but a brief cognitive shift, pulling the brain out of autopilot and into a different mode of thinking. Simple by design, effective by the same logic.

The idea is not to pull players away from the game, but rather to help them come back to it in a better, less impulsive state of mind. Most responsible gaming tools are built around one idea: less is more. Play less, spend less, log off sooner. WinSpirit is working from a different premise: that the mental state of the player is what affects the decisions. Short, intentional breaks are designed to come back calmer, more in control, and less reactive. It’s not about limiting the player. It’s about managing the moment.

Initiative Highlights

The partnership rolls out over two months in structured communication waves, reaching players at the moments that matter most: long streaks and high-frequency play, when the risk of impulsive decisions is the highest. From there, players are guided to co-branded wellness landing pages meant for slowing down without switching off.

The tools themselves are intentionally light. Doodle activities shift the brain into slower thinking, quick self-check surveys, and light mental reset games. The kind of break you might actually take.

Early Results

Early results from the first outreach wave point to real interest. Players opened the emails, clicked through to wellness content, and completed the self-checks. Some users returned for a second interaction without being prompted. The response reflects less a surprise and more a gap finally being addressed.

That readiness connects to a broader shift in how WinSpirit operates. The platform’s AI-powered support already processes more than half of its 50,000+ monthly player requests, with part of its function used to detect behavioral patterns before they develop into problems. The wellness partnership extends that logic further — from reactive support to something closer to prevention.

Industry Recognition

The approach is starting to get noticed beyond the platform itself. When Casino Guru put WinSpirit forward for Rising Star in Responsible Gambling, it reflected something bigger than one platform’s initiative. It is an early signal that the industry is beginning to recognize a shift from compliance-driven messaging to well-being built into the product. This isn’t a niche experiment but a direction the broader market is moving toward.

For WinSpirit, this partnership is not a one-off. It is part of a wider message that responsible gaming and fun can work together. When you genuinely care for a player’s state of mind, that is good product design. Supporting player well-being ultimately improves trust and long-term engagement.

The goal was never to play less. It was always to play better. A player who feels cared for trusts the platform, and that’s what the industry has mostly been missing.

The post WinSpirit Partners with The Digital Wellness Center to Support Player Well-Being appeared first on Americas iGaming & Sports Betting News.

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