Groove Technologies’ Account Manager Nathalie brought signature energy and excellence to the heart of the Caucasus during a vibrant industry gathering hosted by SmartSoft, one of the region’s most innovative gaming providers.

The event, held under the guidance of SmartSoft’s Regional Commercial Head, Beka Kipiani, unfolded in Tbilisi against a backdrop of Georgian tradition, art, and world-renowned hospitality. Far more than a business meeting, this immersive experience showcased the fusion of iGaming innovation and cultural celebration, reinforcing strong ties between Groove, SmartSoft and other participants.

From high-level strategy discussions to a glamorous Gala Dinner, Nathalie represented Groove with style, joining fellow iGaming leaders for an evening of fine cuisine, live music, and the unmistakable warmth of Georgian camaraderie.

Advertisement

The itinerary didn’t stop at the ballroom. A rich cultural programme took guests through historic landmarks, arts showcases, and curated experiences that brought Georgian heritage to life, echoing the fusion of legacy and future-forward thinking that defines both Groove and SmartSoft.

As part of her visit, Nathalie also took part in a focused meeting and dinner with Groove Georgia’s team, strengthening regional alignment and celebrating the local team’s fast-growing contributions to Groove’s global strategy.

SmartSoft’s innovative collection of arcade-style casino games and premium slots is redefining the casino experience by blending skill-based mechanics with immersive gameplay to create groundbreaking crash-style games and other non-traditional casino content. Among SmartSoft’s most popular titles is JetX, an adrenaline-fueled crash game where players bet on the soaring trajectory of a jet plane. With its thrilling risk-reward mechanics and social multiplayer appeal, JetX has captured the attention of gamers across the world.

Beka Kipiani, SmartSoft’s Regional Commercial Head, added: “Hosting Groove’s Nathalie and our many other industry friends in Georgia was both a pleasure and a privilege. We believe in the power of local pride and global ambition, Groove understands that language. This wasn’t just a company event; it was a celebration of partnership, trust, and shared growth.”

As Groove continues to expand its global network of premium gaming partners, experiences like these highlight the power of in-person collaboration in crafting tomorrow’s success stories. Groove’s 15,000+ game portfolio, powered by 150+ elite providers including SmarttSoft, already stands as one of the most comprehensive in iGaming.

Advertisement

Yahale Meltzer, Co-Founder and COO of Groove Technologies, said: “Groove thrives on relationships; real, human partnerships that evolve beyond emails and dashboards. Events like this give our people, like Nathalie, the chance to connect deeply with partners like SmartSoft, to understand their market, and to share a bit of our Groove DNA while embracing theirs. Georgia delivered beauty, insight, and opportunity in equal measure.”

Groove Technologies, a leading global iGaming platform and game aggregation solutions provider, today announced a landmark partnership with “Azərlotereya” OJSC, the official lottery organizer, iGaming and sports betting operator in Azerbaijan.

This collaboration will leverage Groove’s cutting-edge gaming platform and proven technological reliability to deliver an unparalleled digital experience to players across Azerbaijan.

With a vast portfolio of over 15,000+ games from over 150 top-tier providers and a robust, scalable infrastructure, Groove’s platform ensures seamless performance, security, and innovation.

Advertisement

The partnership will introduce “Azərlotereya” players to a new era of immersive gaming, powered by Groove’s industry-leading payment solutions, real-time analytics, and player engagement tools.

Rachel Tourgeman, Head of Partnerships at Groove Technologies, stated: “This partnership is a testament to Groove’s ability to deliver world-class gaming technology at scale. “Azərlotereya” recognised our platform’s unmatched reliability and depth of content, key factors in providing players with a premium, frictionless experience. Together, we’re setting a new standard for digital lottery entertainment.”

“Azərlotereya” OJSC added: “Our mission is to bring innovation and trust to “Azərlotereya” gaming landscape, and Groove’s proven platform aligns with that vision. Their technology’s stability and expansive game library allow us to elevate our offerings while maintaining the high standards of security and compliance. This partnership marks a major leap forward for our digital transformation.”

Groove’s platform is engineered for high-traffic environments, ensuring zero downtime and lightning-fast transactions, a critical advantage for “Azərlotereya” OJSC’s growing player base. The integration also includes advanced responsible gaming features, reinforcing both companies’ commitment to safe and sustainable play.

Trusted by partners worldwide, Groove turns complexity into competitive advantage. With a commitment to transparency and player satisfaction, “Azərlotereya” continues to pioneer the future of gaming in the region.

Advertisement

Yahale Meltzer, Co-Founder and COO of Groove Technologies, concluded: “At Groove, we don’t just power gaming platforms, we power possibilities. Collaborating with a forward-thinking partner like “Azərlotereya” allows us to demonstrate how technology can redefine an industry. This is just the beginning of a partnership that will drive innovation, engagement, and growth for years to come.”

Spinomenal, the leading iGaming content provider, has signed a partnership with Betsson Georgia to amplify its presence within the regulated Georgian market.

Formerly known as europebet, Betsson Georgia is entering a new phase of development in the market, now operating under the global Betsson brand. The operator will be able to offer a wide selection of Spinomenal’s casino content within its offering. Some of the titles from Spinomenal’s studio joining Betsson Georgia are Book of Demi Gods 3, Egyptian Rebirth 2 and Majestic King.

Betsson Georgia delivers a wide selection of online gaming services to its vast customer base, including a leading sportsbook, slots and live casino.

Advertisement

Yossi Shayovits, Head of Business Development for Spinomenal commented: “The newly rebranded Betsson Georgia remains a key player in the Georgian market and we’re very happy to expand our reach here with such a strong partner. Our games will fit well within their casino lobby and bring a new level of entertainment for its player base.”

Mindia Tsiklauri, Product Manager – Slots and Crash games for Betsson Georgia added: “We’re always looking to enhance our offering within the Georgian market, and Spinomenal’s superb content will do just that. The studio excels at creating games with diverse themes and styles that we know will grab our players’ attention.”