Canada
WagerWire Launches Media Network
WagerWire, a first-of-its-kind marketplace for active sports bets, announced that it has formally launched it’s media division in tandem with a new Community Page on its website, which will be home to unique insights, viewpoints and written commentaries created by members of its rapidly growing community. The site will also host proprietary tools like its “Bet Value Calculator,” which instantly calculates the fair market value of any bet.
The mantra of WagerWire’s Community is to create content “for fans, by fans.” Through a platform built on mutual support between creators, @WagerWire attracted a talented and rapidly expanding base of micro-influencers bringing tens of millions of impressions per month to the brand’s platform. The company’s newly launched Community Page hosts video, audio and written content covering game previews and recaps, hot storylines in sports, wild betting action, and fan pontifications.
WagerWire’s live Twitter Spaces shows have a fresh spontaneous quality, with Hall of Fame athletes regularly making surprise pop-ins, such as recent guests Lavar Arrington, Cardale Jones, Ed Latimore, and more. During these audio shows, community members interview athletes and other notable personalities in the sports industry about their careers, and discuss insights and stats, while swapping sports takes and betting picks. WagerWire’s current slate includes “Executive Football Talk” hosted by former NY Jets General Manager Mike Tannenbaum and legendary sports executive David Meltzer, multiple NBA, NHL and MLB shows, as well as the “Mental Health Zone” and “Queen’s Round Table.”
The company is also rolling out their Bet Value Calculator tool engineered with their proprietary technology to show users the real market value of their bet, and allowing them to compare these values to the cash out offer from their sportsbook. WagerWire logs this data to chart the pulse of the landscape. They have found users regularly reporting cash out offers in the 50% range of market value, which they feel further demonstrates the need for a free and open marketplace. WagerWire is also leveraging its in-house data team to supercharge content generation by finding narratives within the numbers, turning each bet into a story.
The WagerWire community has quickly grown to over 20,000 active participants and become one of the most engaged communities on social media. So far in 2023 their Twitter has garnered 8.5M impressions and 2,100 daily profile visits. Their TikTok videos have captured 500k views and 75k likes in the first two weeks of March alone.
“The new movement in social media is all about community,” said WagerWire’s content manager Nick Davis, known as @spoonofzeke on Twitter. “Recent years have isolated sports fans and bettors and sent them to the internet in search of something. What we have found is that users are looking for mutual engagement. We have put a significant amount of time into the community letting them know that we see them, we want to know more about them and we want to elevate their content.”
The network is headed up by WagerWire’s Co-Founder and Chief Experience Officer (CXO) Travis Geiger. Prior to co-founding WagerWire, Geiger graduated from the UCLA film school and spent more than a decade in Hollywood TV and film production.
“The current sports betting media landscape is uninspiring for sports fans and bettors. The status quo is basically a stale sea of so-called experts telling people what to do. WagerWire is disrupting this monotony by injecting some democracy,” Geiger said. “People want to be invited to be a part of something. They want to engage and to be engaged with. They crave an interactive and honest way to connect with the brands with whom they choose to spend their time and money.”
Geiger sees a unique opportunity for the company to educate and empower the millions of people who will begin their gambling journey over the next few years as the tidal wave of legalization continues.
“When it comes to educating bettors, sportsbooks have an inherent conflict of interest in the eyes of the public — because they’ve built their empires on losses,” Geiger said. “WagerWire is different. We are proud to have been embraced by sports fans and bettors of all experience levels. We are excited to platform the explosive creativity of our grassroots community across all mediums including our app and newly launched site.”
WagerWire first came onto the scene when announcing its seed round in July 2022 from the likes of Miami Marlins co-owner Roger Ehrenberg (IA Sports Ventures and Eberg Capital), Betr & Simplebet founder Joey Levy, and NBA All-Star Richard Jefferson, among others.
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AGCO
AGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor

The Alcohol and Gaming Commission of Ontario (AGCO) has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor.
On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behavior, and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses, and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.
In the midst of this high-risk environment, casino management approved an unscheduled request by the performing artist to host an after-party on the active gaming floor. The artist and more than 400 guests were permitted onto the gaming floor where the artist was allowed to perform amidst operational table games and gaming machines – without any prior risk assessment or planning.
As a result, security personnel were unable to effectively control the casino floor, including witness reports that an attendee was seen climbing onto slot machines. Failure to maintain appropriate control compromises the security, safety, and integrity of the casino floor. Following the conclusion of the event, the operator failed to promptly report these incidents to the AGCO as required.
Based on the findings of its review, the AGCO’s Registrar has issued an Order of Monetary Penalty (OMP) totaling $350,000 against Great Canadian Casino Resort Toronto. These penalties address critical failures in their operations, incident reporting, employee training, and the management of disturbances.
A gaming operator served with an OMP has 15 days to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.
“Casino operators have a fundamental duty to control their gaming environment. Great Canadian Casino Resort Toronto’s lapses in this incident compromised the safety of patrons and the security and integrity of the gaming floor,” Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO, said.
The post AGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor appeared first on Gaming and Gambling Industry in the Americas.
Canada
IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement

International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (hereinafter “IGT”), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market.
“By leveraging IGT’s IntelligenEVO technology, Atlantic Lottery will power its video lottery network with the industry’s best-in-class central system and position itself to maximize future contributions to good causes. As an organization that prioritizes system security and exceptional player experiences, Atlantic Lottery believes that IGT’s IntelliegnEVO solution will help generate high player satisfaction and optimal network performance,” said Michael MacKinnon, Atlantic Lottery VP, Product.
“As a long-time supplier to Atlantic Lottery, IGT looks forward to helping the Lottery achieve its growth and player engagement goals with our leading-edge IntelligenEVO video lottery central system. IGT’s IntelligenEVO is a scalable technology for the WLA market that is backed by decades of experience and operator feedback, and maximizes the benefits of real-time data, cloud-based technologies and in-depth analytics,” said David Flinn, IGT SVP Canada, EMEA and LATAM, Gaming Sales.
With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimizes data collection and delivery and will enable Atlantic Lottery to customize their program for evolving player needs.
The post IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement appeared first on Gaming and Gambling Industry in the Americas.
BetRivers
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
The post NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform appeared first on Gaming and Gambling Industry in the Americas.
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