Andrew Cardno
Michigan’s FireKeepers Casino Hotel to Utilize Platform from Quick Custom Intelligence
FireKeepers Casino Hotel and Quick Custom Intelligence (QCI) have jointly announced that the casino in Battle Creek, Michigan, has chosen the QCI Platform. The QCI Platform is currently being deployed throughout the property with its marketing, player development and casino operations teams set to begin training soon.
“After an extensive evaluation process, we selected QCI because it is able to meet all of our needs, from reporting to analytics to marketing automation,” the Vice-President of IT for FireKeepers Casino Hotel, BJ Bouschor, said. “We were also impressed with its platform’s ease-of-use, scalability and its ability to bring in so many disparate data sources into our data warehouse. We are excited to begin using the QCI enterprise platform.”
“We are pleased to partner with FireKeepers Casino Hotel for deployment of the QCI enterprise platform,” the Chief Technical Officer for QCI, Andrew Cardno, said. “The QCI platform will allow FireKeepers Casino Hotel to consolidate all of its unique data sources including gaming and non-gaming into one data warehouse while also leveraging the scalability of our tool to drive incremental revenue.”
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Andrew Cardno
QCI and Maropost Power Real-Time Data at Enterprise Scale
Quick Custom Intelligence (QCI) announced a new API integration with Maropost, enabling high-speed, high-volume data synchronization between the two platforms.
The integration allows organizations to seamlessly sync customer, transaction, and engagement data in near real time, while significantly accelerating backend upload speeds in large-scale environments.
“Our partnership with QCI helps gaming operators move from insight to action faster. By connecting QCI’s powerful analytics with Maropost’s engagement platform, we’re enabling operators to activate their data in real time and deliver more personalized guest experiences,” said Jeff Marshall, AVP Global Partnerships, Maropost.
Built for performance-driven operators, the direct API connection eliminates manual data transfers, reduces latency, and ensures faster data availability for campaign execution and customer outreach.
Key benefits include:
• Real-time customer and transaction data synchronization
• Accelerated high-volume backend uploads
• Reduced operational lag between systems
• Improved segmentation and targeting capabilities
• Faster campaign deployment.
“In high-volume environments, speed isn’t optional, it’s mission-critical. Our integration with Maropost ensures data moves quickly, securely, and reliably, so gaming and entertainment operators can engage customers with precision and confidence,” said Andrew Cardno, Co-founder and CTO of QCI.
For gaming and entertainment operators, this integration delivers immediate impact. High-volume player and transactional data flows seamlessly between systems, ensuring offers, tier updates, and loyalty incentives reflect current guest activity with minimal delay. The result is faster campaign execution, sharper targeting, and a more seamless guest experience — driving stronger engagement and increased revenue per visit.
By connecting Maropost’s customer engagement platform with QCI’s data platform, clients gain a unified system that streamlines operations, strengthens targeting precision, and supports scalable growth.
The integration further reinforces QCI’s commitment to delivering high-performance data infrastructure built for enterprise-scale environments.
The post QCI and Maropost Power Real-Time Data at Enterprise Scale appeared first on Americas iGaming & Sports Betting News.
Andrew Cardno
QCI Launches its Data Community Platform in Australia
Quick Custom Intelligence (QCI) has launched its Data Community platform in Australia, bringing unified consumer intelligence to the rapidly expanding $13 trillion global Fun Economy. By connecting venues, retailers and destination districts into a single interoperable ecosystem, the platform enables real-time insights, personalised engagement and seamless digital-to-physical experiences.
The Data Community platform enables smarter staffing, stronger tenant collaboration and more personalised engagement, helping operators manage increasingly complex, high-traffic environments. The global “Fun Economy” — spanning leisure, hospitality, retail and entertainment — is valued at over $13 trillion, according to joint research from the University of Nevada, Las Vegas and Zero Labs.
Tony Toohey, Director of TT Management welcomed the platform’s availability in Australia: “The Australian market is increasingly focused on connected, experience-led destinations,” said Toohey.
“Operators here understand the importance of breaking down data silos and collaborating across venues and partners. QCI’s Data Community platform arrives at the right time, enabling a more coordinated and commercially intelligent approach to managing entertainment and hospitality environments.”
Andrew Cardno, Co-Founder and CTO of QCI, said: “Australia represents a sophisticated and forward-looking market for experience-driven destinations,” said Cardno.
“By bringing Data Community to the region, we are equipping operators with the tools to unify their data, understand guest journeys more deeply and curate experiences — not just transactions.”
QCI’s technology is deployed in more than 1000 sites globally, including over 300 casino resorts across North America, Australia and Europe. The company’s platform supports leading brands across gaming, hospitality and mixed-use entertainment districts, helping operators align marketing, operations and guest engagement within a single intelligence framework.
With the launch of Data Community in Australia, QCI continues to expand its role as the intelligence layer powering connected destinations across the evolving Fun Economy.
The post QCI Launches its Data Community Platform in Australia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Cardno
Dania Beach Casino Excited to Leverage QCI Nimble Edition with AGI56 to Elevate Player Engagement
Quick Custom Intelligence (QCI), a leading provider of data-driven casino intelligence and player engagement platforms, announced that Dania Beach Casino is continuing to benefit from its deployment of the QCI Nimble platform. While the property currently focuses on the QCI Host and QCI Marketing modules, it has expressed enthusiasm about the capabilities of the new AGI56 release and its impact on future customer engagement strategies.
Josh Crowder, Director of Marketing at Dania Beach Casino, said: “QCI is the tool that we use to connect to our players, enabled with deep data that has guided us in critical business initiatives. AGI56 shows QCI’s commitment to their core product. They have completely refreshed the technology stack, added deeper tooling for precise marketing initiatives, and Chatalytics.com in AGI56 provides tooling that enables us to build AI-managed data interactions.”
AGI56 represents the most ambitious release in QCI’s history, with the platform undergoing a full refresh of its technology stack, improved integration of advanced analytics, and the introduction of generative AI-driven tooling through Chatalytics.com. This evolution ensures that casinos can not only continue to run data-driven marketing campaigns and player development initiatives but also begin to take advantage of next-generation artificial intelligence to manage complex customer data interactions.
Andrew Cardno, Chief Technology Officer of QCI, said: “We have invested eight figures of R&D into AGI56, transforming it into a platform that not only supports today’s casino marketing and host teams but can also grow across the entire spectrum of customer engagement. Our commitment has been to deliver a technology stack that empowers operators like Dania Beach to achieve precise, data-driven outcomes while building a scalable foundation for the future of AI-enabled player interaction.”
QCI Nimble, the solution deployed by Dania Beach Casino, is designed specifically for properties with under 1000 slot machines. It provides the full capabilities of QCI’s enterprise platform in a form factor that is right-sized for smaller operations. With the release of AGI56, Nimble customers gain access to many of the same advanced tools as larger properties, including refined marketing segmentation, deeper player development capabilities, and AI-powered analytics that bring enterprise-grade insight to local and regional markets.
QCI’s platform is currently deployed in more than 350 casinos worldwide, supporting properties that collectively manage over 42 billion dollars in annual gross gaming revenue. The company’s ongoing investment in product development ensures that every property, regardless of size, can benefit from the same commitment to innovation, operational efficiency, and enhanced guest engagement.
The post Dania Beach Casino Excited to Leverage QCI Nimble Edition with AGI56 to Elevate Player Engagement appeared first on Gaming and Gambling Industry in the Americas.
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