Andrew Cardno
Michigan’s FireKeepers Casino Hotel to Utilize Platform from Quick Custom Intelligence
FireKeepers Casino Hotel and Quick Custom Intelligence (QCI) have jointly announced that the casino in Battle Creek, Michigan, has chosen the QCI Platform. The QCI Platform is currently being deployed throughout the property with its marketing, player development and casino operations teams set to begin training soon.
“After an extensive evaluation process, we selected QCI because it is able to meet all of our needs, from reporting to analytics to marketing automation,” the Vice-President of IT for FireKeepers Casino Hotel, BJ Bouschor, said. “We were also impressed with its platform’s ease-of-use, scalability and its ability to bring in so many disparate data sources into our data warehouse. We are excited to begin using the QCI enterprise platform.”
“We are pleased to partner with FireKeepers Casino Hotel for deployment of the QCI enterprise platform,” the Chief Technical Officer for QCI, Andrew Cardno, said. “The QCI platform will allow FireKeepers Casino Hotel to consolidate all of its unique data sources including gaming and non-gaming into one data warehouse while also leveraging the scalability of our tool to drive incremental revenue.”
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Andrew Cardno
Andrew Cardno, Dr. Ralph Thomas and Dr. A.K. Singh Release Their 12th Book: “The Math That Gaming Made, Compendium”

Well-known and accredited gaming and analytics experts Andrew Cardno and Dr. Ralph Thomas of QCI have proudly released their 12th book, “The Math That Gaming Made, Compendium,” a definitive exploration of the mathematical frameworks and strategies that have shaped the modern gaming industry. This latest volume includes brand-new articles, expanded content, and a greatly enhanced gaming glossary, offering readers an even deeper dive into the world of gaming mathematics.
A Comprehensive Exploration of Mathematics and Gaming
“The Math That Gaming Made, Compendium” serves as an essential guide to the intersection of mathematics and gaming. It delves into how advanced analytics, mathematical modeling, and data science have revolutionized the gaming landscape, compiling decades of research and insights. This newly updated edition features fresh discussions, more real-world applications, and a wealth of cutting-edge material that will benefit industry professionals, data enthusiasts, and anyone intrigued by gaming mathematics.
A Legacy of Expertise
Authors Andrew Cardno and Dr. Ralph Thomas bring together years of experience and groundbreaking research, offering readers unparalleled insight into the role of math in optimizing player experiences and casino operations.
“This book is a culmination of over 20 years of innovation in the gaming industry,” said Andrew Cardno. “In addition to highlighting how data and analytics have evolved, we’ve packed this edition with new articles, expanded content, and an extensive gaming glossary, providing readers with tools and knowledge for real-world gaming environments.”
A Must-Read for Industry Professionals
Industry expert Buddy Frank shared his praise for the new volume: “One of the things I love about software is when updates are released you gain new features and helpful add-ons. In publishing, once a book is released, that’s about it. Occasionally, there will be a second or maybe even a third edition. So, it is somewhat surprising, but very welcomed, that the authors of “The Math That Gaming Made” will debut Book 12 at the annual Indian Gaming Association’s Conference and Tradeshow held in San Diego. I loved the skinny little Book 1. This new volume seems to be more than an inch thick and has plenty of new content. If you work in Slots, Casino Marketing, Hosting, Operations, Leadership or Analytics, don’t miss this latest version.”
“The Math That Gaming Made, Compendium” is available now through Amazon.
The post Andrew Cardno, Dr. Ralph Thomas and Dr. A.K. Singh Release Their 12th Book: “The Math That Gaming Made, Compendium” appeared first on Gaming and Gambling Industry in the Americas.
Andrew Cardno
QCI Installs Enterprise Platform at Seven Feathers Casino Resort

Quick Custom Intelligence (QCI) and Seven Feathers Casino Resort announced the successful deployment of the QCI Enterprise Platform. This collaborative effort marks a significant milestone in data management and analytics for Seven Feathers Casino Resort, positioning them at the forefront of cutting-edge technology in the gaming and hospitality industry.
The implementation of the QCI Enterprise Platform at Seven Feathers Casino Resort has been meticulously executed, with all data successfully verified for accuracy and security. This achievement showcases the commitment of both QCI and Seven Feathers Casino Resort to providing the most advanced and reliable data analytics capabilities available.
Jay Ellenberger, General Manager of Seven Feathers Casino Resort, said: “The successful deployment of the QCI Enterprise Platform represents a significant step forward in our commitment to providing exceptional experiences for our guests. With QCI’s innovative solutions, we are able to make more informed decisions, tailor our services, and ultimately elevate the level of satisfaction among our valued patrons.”
Andrew Cardno, CTO of Quick Custom Intelligence, said: “We are delighted to collaborate with Seven Feathers Casino Resort and support their mission to deliver world-class experiences. Our QCI Enterprise Platform is designed to empower organizations like Seven Feathers with actionable insights derived from data, and we are excited to see our technology driving innovation and success within their operations.”
The deployment of the QCI Enterprise Platform at Seven Feathers Casino Resort reinforces QCI’s commitment to delivering cutting-edge solutions that drive business growth and enhance customer experiences.
The post QCI Installs Enterprise Platform at Seven Feathers Casino Resort appeared first on Gaming and Gambling Industry in the Americas.
Andrew Cardno
Quick Custom Intelligence Launches QCI Heatmap

Quick Custom Intelligence (QCI) has launched QCI Heatmap, an advanced contour heatmapping tool that transforms the way casinos interact with slot performance data. This release represents a unique modernization of classic data visualization techniques, reimagined using state-of-the-art graphics processing, machine learning, and QCI’s proprietary intellectual property.
Heatmapping has long been a valuable tool for understanding gaming floor performance, but traditional implementations were often limited by static visualizations, sluggish responsiveness, and an inability to scale dynamically. With QCI Heatmap, the company has re-engineered these foundational techniques using modern high-performance rendering technology, GPU acceleration, and AI-driven insights, enabling real-time, interactive exploration at a level never seen before.
Andrew Cardno, CTO of QCI, said: “The fundamental principles of heatmapping have remained relevant for decades, but previous implementations lacked the speed, depth, and interactive flexibility needed for modern, data-driven decision-making. With today’s powerful graphics processing engines, we can now dynamically render images at over 60 frames per second, making QCI Heatmap the most responsive and flexible data exploration tool I’ve ever built. This new approach seamlessly integrates with the QCI Enterprise Platform, offering unparalleled real-time insights.”
The impact of QCI Heatmap is already being felt across the industry. Tony Toohey, CEO of Gaming Dynamics, said: “The ability to see and interact with an entire gaming floor through a dynamic heatmapping tool is game-changing. Our Australian deployments have seen an overwhelmingly positive reception, and working alongside the QCI development team has ensured this tool delivers maximum impact upon release.”
The post Quick Custom Intelligence Launches QCI Heatmap appeared first on Gaming and Gambling Industry in the Americas.
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