Latest News

ProgressPlay sets fire to ICE

Published

3 years ago

March 6, 2023

Reading Time: 2 minutes

ProgressPlay has “the technology, solutions and capability to support any market ambition”

Whitelabel and Turnkey Solutions provider ProgressPlay has wowed operators with a new offering of a Licensee Service that is going to revolutionise the online casino and sportsbook industry.

After a decade as a successful and award-winning provider of advanced whitelabel and turnkey solutions for operators, ProgressPlay has launched its Licensee Services at last month’s ICE London 2023.

Operators visiting ProgressPlay’s stand got a peek at the new AI-driven platform that enables existing partners to sharply distinguish their brands and gaming offers and really move their ability to engage across jurisdictions.

The new Licensee service has been designed to deliver to international operators a solid, open, sophisticated, adaptable, and highly scalable platform that is specifically customised for the demands of gambling and delivers these scalable solutions for any channel, any jurisdiction, and any business model.

With a portfolio fast-approaching the 5000 games mark, ProgressPlay were keen to explore new offerings from existing roll-of-honour game providers such as Big Time Gaming, Scientific Games, NetEnt, Microgaming, Playson, Quickspin, Betconstruct and Evolution Gaming along with many others, as well as having the opportunity to explore new content signings that will make an impact later in the year.

ProgressPlay already has a wealth of payment solutions in place and used ICE to engage with existing partners such as Mastercard, VISA, Neteller, Maestro, WebMoney, Giropay, Trustly, Paysafecard, EUteller and PayPal, amongst others, while exploring new innovative solutions that are set to form part of the lineup in the coming months.

ProgressPlay’s new API-based platform embodies a revolutionary new look with an intuitive UI/UX and lightning-fast finger-responsive screen navigation. The company provides UKGC, MGA, and Ireland licenses, more than 5000+ casino games, 140+ different sports, payment processing, VIP management, CRM, customer support, localisation, multicurrency, gamification, flexible bonus system, compliance, risk, affiliate program, player management and more.

ProgressPlay CEO Itai Loewenstein said: “The entire team put in a major effort for ICE above-and-beyond the call of duty and I was thrilled by the reception we received and that we managed to seal a lot of deals at ICE with the new platform and services. We have now hit the point where we have the technology, solutions and capability to support any market ambition.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

5 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.