Latest News
Total Deposits Soar 5.5 Times YoY: SOFTSWISS Managed Services Reveal Reactivation Results for 2022
As part of SOFTSWISS Managed Services, the Player Reactivation team deals with players who display a decrease or lack of gaming activity. According to the team performance report, last year the number of reactivated players increased 2.2 times while the total deposits grew 5.5 times against 2021.
In 2022 the Player Reactivation team worked with online casinos whose annual GGR ranged from 100 thousand EUR up to 3.5 million EUR. In total, 2022 showed the following results:
- 13,300 dormant players returned
- 9.58 million EUR accepted as deposits
To deliver such results, the Player Reactivation team made 50,000 calls and sent 30,000 texts via SMS and various communication apps. With the two reach methods compared, the share of the deposits made after the calls was 82%, while the text message input was 18%.
The 2022 data shows that every second targeted player has made a deposit. At the same time, fiat players appear to be more responsive to reactivation activities rather than the crypto audience. It is worth noting that one of the latest trends is personalised bonuses, where the offer is based on a player’s interest and activity level.
Benjamin Umpleby, Founder of Casitsu Casino, comments on the cooperation with the Player Reactivation team: “Out of all the optional services that SOFTSWISS provides, we found that the Player Reactivation team had been providing the most valuable and critical service to date. There are two things that no casino can survive without: volumes and CRM. The Player Reactivation team plays a critical role in our retention scheme. They reliably and autonomously put every effort into reviving players that fell through the cracks and became inactive. They act professionally, use every system at their disposal and deliver measurable results.”
To equip clients with more data, in 2022 the Player Reactivation team introduced automatic monthly reporting. In addition, the team integrated services to quick-check the player messenger status in order to prepare massive data for large reactivation campaigns, and improved player filters to maximise reactivation results.
Danila Novitsky, Player Reactivation Team Lead, comments on the service achievements: “In 2022, the number of our clients increased 2.4 times. In this regard, we’ve strengthened the team with new employees and introduced new types of reactivation – working with large balances and supporting players with failed deposits. This year, we will continue to perfect our service and help clients grow their business not only through reactivation campaigns but also by solving technical issues in making deposits.”
Managed Services leverage their deep industry expertise gained over seven fruitful years in iGaming to offer the SOFTSWISS Casino Platform clients a full cycle of B2C services, ranging from the first line and VIP support to retention, anti-fraud and content management, in addition to reactivation campaigns.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Compliance Updates
CEO of PIN-UP Global claims the charges against the Ukrainian partner to be legally absurd
![ceo-of-pin-up-global-claims-the-charges-against-the-ukrainian-partner-to-be-legally-absurd](https://recentslotreleases.com/wp-content/uploads/2025/02/144521-ceo-of-pin-up-global-claims-the-charges-against-the-ukrainian-partner-to-be-legally-absurd.jpg)
The State Bureau of Investigation (SBI) of Ukraine initiated criminal proceedings against the owner of the PIN-UP Ukraine operator (Ukr Game Technology LLC), Ihor Zotko, on charges of high treason and aiding and abetting Russia. It entailed freezing of the company’s accounts and complete suspension of its operations.
The accusations are based on license payments that Ukr Game Technology LLC (Brand PIN-UP.UA) transferred to PIN-UP Global (GuruFlow Team LTD), an international iGaming holding company registered in a European jurisdiction.
Marina Ilina, CEO of PIN-UP Global, strongly denies the accusations, stating that these are legitimate payments under the software license agreement. She emphasizes that GuruFlow Team LTD has transparent operations, is licensed in Europe and has no financial transactions with Russia.
“These accusations do not stand up to criticism. I am a Ukrainian and openly support my country. All the activities of my company are transparent and can be easily verified. We have no financial transfers to Russia, but only legitimate business operations. The case against Ukr Game Technology LLC may create a dangerous precedent in which standard commercial operations, such as royalty payments to international companies, are equated with a crime,” Ilina said.
According to her, the mere fact of the investigation led by the SBI raises serious concerns and looks like an element of pressure, since, according to the legislation, cases of high treason are in the competence of the Security Service of Ukraine (SSU), not the SBI.
Ilina believes that the development of the situation around Ukr Game Technology LLC may affect the international business perception of the investment climate in Ukraine and create risks for operation of foreign iGaming companies in the country.
The post CEO of PIN-UP Global claims the charges against the Ukrainian partner to be legally absurd appeared first on European Gaming Industry News.
Latest News
Play’n GO unveils the dazzling Crystal Hall
![play’n-go-unveils-the-dazzling-crystal-hall](https://recentslotreleases.com/wp-content/uploads/2025/02/144523-playn-go-unveils-the-dazzling-crystal-hall.jpg)
Play’n GO welcomes players to the enchanting world of Crystal Hall, the latest addition to their ever-growing portfolio of innovative slot games.
This title combines engaging mechanics with the sleek, timeless aesthetic of titles like Big Win 777 – delivering a gaming experience that is as captivating as it is rewarding.
Crystal Hall transports players to a lavish hall adorned with sparkling gems and mystical symbols. At the heart of this shimmering sanctuary lies a grand slot machine, adorned with dynamic symbols.
The gameplay in Crystal Hall blends classic elements with modern innovations. The Poker Chip symbol can be triggered when the Crystal symbol lands on reel three, introduces random Neon Frames to the reels, transforming them into high-paying symbols to boost player rewards.
Meanwhile, the Fortune Roll Feature comes alive when three Scatters land on reels two through four offer players Instant Prizes ranging from x5 to an impressive x200 their total bet.
Free Spins take the excitement to the next level. Players start with eight Free Spins when three Scatters appear, with the potential to retrigger additional spins throughout the feature. During Free Spins, the reels expand by one row, and Neon Frames that land become Sticky, staying in place until the feature ends.
As a final flourish – all Neon Frames transform into a high-paying symbol, creating thrilling moments of anticipation and massive win potential.
Games Ambassador at Play’n GO, Magnus Wallentin, said: “Crystal Hall represents the perfect fusion of classic slot gameplay and modern design. By combining popular slot mechanics with glittering jewel-themed aesthetics, we’ve created a game that has a broad appeal. We’re confident that players will love exploring the mysteries of Crystal Hall and chasing its glittering rewards.”
With its luxurious aesthetic, innovative features, and engaging gameplay, Crystal Hall is set to dazzle both seasoned slot fans and newcomers. Step into the legend and spin for your chance at glory.
The post Play’n GO unveils the dazzling Crystal Hall appeared first on European Gaming Industry News.
Compliance Updates
Stake statement on exiting UK market
![stake-statement-on-exiting-uk-market](https://recentslotreleases.com/wp-content/uploads/2025/02/144511-stake-statement-on-exiting-uk-market.jpg)
Stake’s statement on its decision to end its white label activities in the UK market:
“Stake has made a strategic decision in mutual agreement with TGP Europe to exit white-label agreements and focus on securing local licenses through our in-house platform and operations, building upon our growth in key regulated markets such as our recent expansions into Italy and Brazil.” – Stake spokesperson.
The post Stake statement on exiting UK market appeared first on European Gaming Industry News.
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