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PRAGMATIC PLAY GROWS BRAZIL PRESENCE WITH SA ESPORTES AGREEMENT

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The provider signs a collaboration with key Brazilian operator for three leading verticals

Pragmatic Play, a leading content provider to the iGaming industry, has further extended its presence in the Brazilian market by signing a deal with local operator SA Esportes.

As the latest operator to join Pragmatic Play’s extensive partner network, SA Esportes’ customers will benefit from the provider’s popular Slots, Live Casino, and Virtual Sports content, featuring a variety of unique titles that are proven to boost engagement.

Recently released slots such as Sword of Ares, as well as award-winning titles like Sugar Rush will soon be live, alongside a vast collection of Live Casino titles, including staples Sweet Bonanza CandyLand and Mega Wheel.

In addition, Virtual Sports products such as Force 1, as well as football, horse and greyhound racing will be enjoyed by the operator’s player base, with the titles providing detailed 3D renderings of the popular sporting events.

The deal provides yet another boost to Pragmatic Play’s presence in Brazil, reasserting the region’s status as a leading source of commercial opportunity for the provider as it continues on its impressive trajectory of LatAm dominance.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We’re delighted to take three of our most prominent verticals with another up-and-coming Brazilian operator.

“Our presence in the region continues to crystallise with each addition to our impressive operator network, and we expect to reach more Brazilian players than ever before thanks to our partnership with SA Esportes.”

SA Esportes representative said: “The variety of content featured in Pragmatic Play’s portfolio is truly unmatched in the iGaming landscape, and we will be privileged to be able to offer their products to our customers.

“We expect them to be impressed by the sheer variety of content that will be available to them, and expect to see a significant boost to our metrics as a consequence.”

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The IBJR stresses that combating the illegal market is crucial for Desenrola 2.0

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The Brazilian Institute for Responsible Gaming (IBJR) warns that the effectiveness of financial protection measures in Desenrola 2.0 fundamentally depends on a rigorous fight against the illegal betting market.

It is also worth emphasizing that in 2025, bets placed on licensed platforms accounted for the equivalent of only 0.46% of household consumption in the country, an extremely small share within the Brazilian budget, according to data from a study by LCA Consultoria.

This reinforces that the main factor of indebtedness in the Brazilian budget continues to be the high cost of credit.

The entity also emphasizes that restrictions on access to the regulated sector may encourage users to migrate to clandestine platforms, which already move around R$ 40 billion per year and operate without any oversight or consumer protection mechanisms.

Combating the illegal market is the most urgent step to prevent unlicensed operators—often associated with organized crime—from exploiting periods of restriction to attract vulnerable audiences.

This concern is heightened by the proximity of the World Cup, a period of natural increase in the volume of sports betting, and by the potential loss of R$ 10.8 billion in revenue for the country if consumption shifts to the underground market.

The IBJR reinforces that the real protection of citizens and the integrity of Desenrola 2.0 depend on coordinated action between the government and the private sector.

The organization advocates for public policies that combine financial education, strengthening responsible gambling, and a strategic offensive against clandestine websites, ensuring that entertainment occurs exclusively within a safe, transparent, and properly monitored ecosystem.

The post The IBJR stresses that combating the illegal market is crucial for Desenrola 2.0 appeared first on Americas iGaming & Sports Betting News.

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ANJL debate sobre la lucha contra el mercado ilegal de apuestas en Brasilia

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La Asociación Nacional de Juegos y Loterías (ANJL) celebró una reunión el miércoles 6 en el Hotel Royal Tulip Brasília Alvorada, en Brasilia, centrada en la gobernanza y regulación del mercado de apuestas en Brasil.

El objetivo fue promover un diálogo sobre integridad, transparencia y el papel del sector en la prevención del lavado de dinero y la lucha contra la ilegalidad.

El panel estuvo dirigido por la abogada de la ANJL, Giovanna Dias, y el director ejecutivo de EtherCity, Rodrigo Arrigoni.

Durante la presentación, Giovanna ofreció una introducción al panorama del mercado ilegal en el país y destacó una de las principales acciones de lucha impulsadas a través del acuerdo de cooperación técnica firmado entre la ANJL, la Secretaría de Premios y Apuestas (SPA) del Ministerio de Hacienda y la Agencia Nacional de Telecomunicaciones (Anatel).

Posteriormente, Arrigoni presentó la plataforma de monitoreo continuo de sitios web ilegales desarrollada por EtherCity y explicó cómo funciona la tecnología para identificar y monitorear operaciones irregulares en el entorno digital.

Al finalizar el panel, el representante de la ANJL destacó que la iniciativa representa una medida concreta para hacer frente al mercado de apuestas ilegales y reforzó la importancia de la acción conjunta entre el sector privado y las autoridades públicas para garantizar una mayor seguridad, transparencia e integridad en el mercado brasileño regulado.

The post ANJL debate sobre la lucha contra el mercado ilegal de apuestas en Brasilia appeared first on Americas iGaming & Sports Betting News.

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ANJL promotes debate on combating the illegal betting market in Brasília

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The National Association of Games and Lotteries (ANJL) held a meeting on Wednesday (6), at the Royal Tulip Brasília Alvorada, in Brasília, focused on governance and regulation of the betting market in Brazil.

The objective was to promote a dialogue on integrity, transparency and the sector’s role in preventing money laundering and combating illegality.

The panel was led by ANJL lawyer Giovanna Dias and EtherCity CEO Rodrigo Arrigoni.

During the presentation, Giovanna gave an introduction to the scenario of the illegal market in the country and highlighted one of the main combat actions promoted through the technical cooperation agreement signed between ANJL, the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance and the National Telecommunications Agency (Anatel).

Following this, Arrigoni presented the platform for continuous monitoring of illegal websites developed by EtherCity and explained how the technology works to identify and monitor irregular operations in the digital environment.

At the end of the panel, the ANJL representative highlighted that the initiative represents a concrete measure in confronting the illegal betting market and reinforced the importance of joint action between the private sector and public authorities to guarantee greater security, transparency, and integrity in the regulated Brazilian market.

The post ANJL promotes debate on combating the illegal betting market in Brasília appeared first on Americas iGaming & Sports Betting News.

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