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Entries Open for the World’s Oldest & Most Valuable Sports-Writing Prize
Entries are now open for the William Hill Sports Book of the Year Award 2023. Authors, journalists, athletes and publishers are invited to submit their work for the world’s most valuable literary sports-writing prize which has a winner’s cash prize of £30,000.
The William Hill Sports Book of the Year Award launched in 1989 and is dedicated to rewarding excellence in sports writing. Now in its 35th year, it is the world’s longest established sports-writing competition.
Last year saw a record breaking 158 books entered by athletes and authors alike including Patrice Evra, Anyika Onuora and Claire Shine. Jeremy Wilson was crowned winner with judges praising his book ‘Beryl: In Search of Britain’s Greatest Athlete’ for its exhaustive research and superb writing.
Organisers are encouraging authors, journalists, athletes and publishers to submit their books as early as possible so that the reading panel have as much time as possible to consider each entry. Last year, many of the longlisted books, including the eventual winner, were early submissions.
Following a rigorous judging process from a panel including journalists, authors, sportspeople and industry leaders, the longlist will be announced in September 2023, with the shortlist unveiled in October.
The overall winner will be revealed on 30th November 2023 at an official awards ceremony held at BAFTA, 195 Piccadilly, London. As well as the winning prize, all shortlisted authors will each receive £3,000 and a leather-bound copy of their book.
Book review panellist and renowned sports broadcaster, Matt Williams said: “The William Hill Sports Book of the Year Award is the most respected prize in the industry, and it is an honour to have the chance of reading every single book entered.
“Once again, we’re encouraging all authors, agents and publishers to enter their titles as early as possible as the process to find our next champion begins as soon as we receive our first entry. All the books are read by humans, not algorithms and therefore we urge writers to submit their book before the rush begins in the summer.”
“For more than three decades, the Award has played a leading role in championing excellence in the sporting literacy world, providing authors with a platform to showcase and promote their books – and following a stellar year of entries in 2022, we’re incredibly excited for this year’s competition.
“We’re keen to see the exceptional creative minds and writing talents across a diverse range of subjects, so no matter what the sport, whether it’s football, cricket or surfing, if you’ve published or scheduled a book for publication from 2nd September 2022 – 1st September 2023, we want to hear about it.
“It’s not all about whether the book is a best-seller, it’s the writing we’re interested in – and our ultimate winner will always be an over-achieving, richly deserving sporting literature champion.”
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BC.GAME Named Main Sponsor of St. Kitts & Nevis Patriots, 2021 Caribbean Premier League Champions

BC.GAME has announced it will be the main sponsor of the St. Kitts & Nevis Patriots, the professional cricket team representing the Caribbean nation of St. Kitts and Nevis and winners of the 2021 Caribbean Premier League (CPL) championship. Under the agreement, the BC.GAME logo will appear on the front of the Patriots’ playing jerseys, supported by in-stadium branding, official digital channel integration, and fan engagement initiatives.
Founded in 2015, the St. Kitts & Nevis Patriots play their home matches at Warner Park in Basseterre. The team claimed the CPL championship in 2021 and won the inaugural men’s The 6ixty tournament in 2022. Warner Park has a regular seating capacity of approximately 8,000, which can be expanded to around 10,000 for major events. With consistent results and strong home support, the Patriots remain one of the league’s most competitive teams.
BC.GAME stated that the decision to become the Patriots’ Main Sponsor was based on three key considerations:
- Team influence: The Patriots have delivered strong performances in the CPL and built a large, loyal fan base, aligning closely with BC.GAME’s brand positioning.
- Season focus: The CPL’s compact schedule ensures concentrated and measurable brand exposure, with the front-of-shirt position guaranteeing visibility in key broadcast moments.
- Community connection: The team enjoys strong support both locally and among diaspora communities, making it an ideal platform to pair in-stadium excitement with digital engagement and global fan interaction.
The partnership includes: Main Sponsor status for the 2025 season, front-of-shirt placement on both home and away jerseys (as confirmed by the club), in-stadium and broadcast-visible assets (including perimeter boards and interview backdrops), integration with the club’s official website and social media channels, and a series of fan engagement and reward activities around matchdays and player content.
Jack Dorset, CEO of BC.GAME, said: “Becoming the Patriots’ Main Sponsor puts BC.GAME at the heart of the CPL action. The front-of-shirt position ensures our brand appears at the most important moments of the season. We will pair this visibility with interactive products and experiences that bring the matchday energy to our global online community.”“We are excited to welcome BC.GAME as our Main Sponsor for the 2025 season. From jerseys to the stadium, from broadcast to social media, this partnership will deepen fan engagement and bring the energy of Caribbean cricket to a wider audience.” said Navneet Ganapathi – Sponsorship head of St Kitts and Nevis Patriots
About BC.GAME
BC.GAME is a global online igaming platform that supports multiple cryptocurrency payment options and emphasizes fair, transparent, and mobile-first experiences. The brand continues to expand its international presence through sports sponsorships and community-driven initiatives, serving players worldwide.
About St. Kitts & Nevis Patriots
Founded in 2015, the St. Kitts & Nevis Patriots compete in the Caribbean Premier League. The team won the 2021 CPL championship and the men’s 2022 The 6ixty title. Home matches are played at Warner Park in Basseterre.
The post BC.GAME Named Main Sponsor of St. Kitts & Nevis Patriots, 2021 Caribbean Premier League Champions appeared first on European Gaming Industry News.
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BGaming Marks the First Anniversary of Viral Hit Aviamasters™ with Record-Breaking Metrics

Popular iGaming content provider BGaming celebrates the first anniversary of the release of its viral casual game, Aviamasters™. The game has broken multiple records over the last six months and has redefined what players can expect from aviation-inspired casual gaming.
Launched in July 2024, the game has proven to be a viral banger, demonstrating continued growth throughout the year. In the past six months, it has received over 500 million TikTok views, with over 200 new videos being posted daily on the platform. This incredible social media presence, combined with ad campaigns and affiliate strategies, has built a strong community of players around the game.
Beyond its viral popularity, Aviamasters™ distinguishes itself from the aviation-style crash games that have flooded the market in the last couple of years. Its unique physics-based mechanic shifts the focus from avoiding a crash to mastering a successful landing, making Aviamasters™ stand out as both intuitive and deeply engaging for players worldwide.
This unique approach has clearly resonated with players, with Aviamasters™ delivering excellent metrics. The game reported a 740% increase in new players over the course of five months, with a consistent week-on-week growth, including significant increases across Asia, Eastern Europe, and Latin America.
All of this success has also led to strong market demand, with top-tier casinos adapting the product to fit their own brand, including Shuffle’s “Happy Bird” and RainBet’s “Aviamasters™.
Aviamasters™ and BGaming’s full portfolio of products will be on display at the upcoming SBC Lisbon event in September. The BGaming team will be on hand to discuss the game’s success in person and explore the value that other games in its portfolio can deliver, learn more.
Kate Puteiko, CMO at BGaming, said: “When we launched Aviamasters™ a year ago, we could have only dreamed about how successful it has been. The game’s viral popularity and strategic value are clear. Not only has it helped establish BGaming as a leading voice in the casual gaming space, but it has also helped our partners attract millions of customers. We can’t wait to showcase the game, as well as many of our other gaming products, at SBC Lisbon this September.”
The post BGaming Marks the First Anniversary of Viral Hit Aviamasters™ with Record-Breaking Metrics appeared first on European Gaming Industry News.
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A fresh spin on the beautiful game, with every bounce bringing new rewards

Gaming Corps – a publicly-listed game development company based in Sweden, has announced the launch of Plinkgoal Ultimate, the latest instalment in its popular Plinkgoal series, where football fever collides with arcade-style Plinko action in a fast-paced, multiplier-charged showdown.
Building on the success of the original Plinkgoal, Plinkgoal Ultimate takes the action up a gear with dynamic new features, including the Multiplier Boost, Open Goal, and Lucky Wheel, each designed to ramp up engagement and deliver game-changing moments. With every ball drop, players dive into an electrifying stadium atmosphere, where the thrill of scoring meets the unpredictability of Plinko mechanics.
Set inside a vivid football stadium brimming with reactive lighting, and adrenaline-pumping sound design, Plinkgoal Ultimate invites players to place their bets and chase instant win payouts as the ball weaves and rebounds across the pitch. A shot into the Lucky Wheel could unlock one of four instant jackpot prizes: Mini, Minor, Major or the coveted Mega, worth up to 1000x the bet.
Alexandros Mavroudis, Product Owner at Gaming Corps, said: “The original Plinkgoal took a chance by merging two beloved worlds: football and Plinko, and the player response was phenomenal. Plinkgoal Ultimate keeps that excitement alive but raises every element: from the visual energy and sound to the new features that add suspense, strategy, and the potential for big wins.”
With medium volatility and three RTP variants (92%, 94%, and 97%), Plinkgoal Ultimate is built to appeal to a broad player base – from casual bettors to Plinko fans seeking unique mechanics. Players can also activate Hotbet mode for an extra 1.5x stake, doubling the chances of triggering the Lucky Wheel and its high-value rewards.
The post A fresh spin on the beautiful game, with every bounce bringing new rewards appeared first on European Gaming Industry News.
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