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Entries Open for the World’s Oldest & Most Valuable Sports-Writing Prize

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Entries are now open for the William Hill Sports Book of the Year Award 2023. Authors, journalists, athletes and publishers are invited to submit their work for the world’s most valuable literary sports-writing prize which has a winner’s cash prize of £30,000.

The William Hill Sports Book of the Year Award launched in 1989 and is dedicated to rewarding excellence in sports writing. Now in its 35th year, it is the world’s longest established sports-writing competition.

Last year saw a record breaking 158 books entered by athletes and authors alike including Patrice Evra, Anyika Onuora and Claire Shine. Jeremy Wilson was crowned winner with judges praising his book ‘Beryl: In Search of Britain’s Greatest Athlete’ for its exhaustive research and superb writing.

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Organisers are encouraging authors, journalists, athletes and publishers to submit their books as early as possible so that the reading panel have as much time as possible to consider each entry. Last year, many of the longlisted books, including the eventual winner, were early submissions.

Following a rigorous judging process from a panel including journalists, authors, sportspeople and industry leaders, the longlist will be announced in September 2023, with the shortlist unveiled in October.

The overall winner will be revealed on 30th November 2023 at an official awards ceremony held at BAFTA, 195 Piccadilly, London. As well as the winning prize, all shortlisted authors will each receive £3,000 and a leather-bound copy of their book.

Book review panellist and renowned sports broadcaster, Matt Williams said: “The William Hill Sports Book of the Year Award is the most respected prize in the industry, and it is an honour to have the chance of reading every single book entered.

“Once again, we’re encouraging all authors, agents and publishers to enter their titles as early as possible as the process to find our next champion begins as soon as we receive our first entry. All the books are read by humans, not algorithms and therefore we urge writers to submit their book before the rush begins in the summer.”

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“For more than three decades, the Award has played a leading role in championing excellence in the sporting literacy world, providing authors with a platform to showcase and promote their books – and following a stellar year of entries in 2022, we’re incredibly excited for this year’s competition.

“We’re keen to see the exceptional creative minds and writing talents across a diverse range of subjects, so no matter what the sport, whether it’s football, cricket or surfing, if you’ve published or scheduled a book for publication from 2nd September 2022 – 1st September 2023, we want to hear about it.

“It’s not all about whether the book is a best-seller, it’s the writing we’re interested in – and our ultimate winner will always be an over-achieving, richly deserving sporting literature champion.”

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BETBY EXPANDS E-SIM GAME PORTFOLIO WITH NEW eSOCCER AND eFIGHTING TITLES

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BETBY, the premium sportsbook supplier, has expanded its proprietary esports feed, BETBY Games, with the launch of two new e-sims inspired by some of the most popular titles in global gaming: FIFA’s Penalty Shootout and Mortal Kombat 11. With these additions, the BETBY Games portfolio now includes 16 titles, offering expanded betting opportunities for operators and players.

The latest releases further reinforce BETBY’s two core esports verticals — eSoccer and eFighting — and reflect the company’s ongoing commitment to delivering diverse and engaging betting content. The football-themed title introduces fast-paced gameplay, with each match lasting less than 3 minutes, and includes three leagues based on the World Cup, Spanish La Liga, and Brazilian Série A. Featuring over 15 betting markets in a classic format of 5 shots for each team, this addition brings 30,000 matches per month to the BETBY Games feed, all designed to run with low margins and high engagement.

The second release draws from the iconic world of arcade-style fighting games, offering dynamic player-versus-player action in a Best-of-3 (BO3) format with each match also taking less than 3 minutes. Featuring more than 15 markets and three ongoing tournaments — Elements and Forces, Power and Royalty, and Technology and Chaos — this title equals the football counterpart delivering another 30,000 monthly matches to the platform.

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With these new launches, BETBY Games now boasts 70+ tournaments, 350+ betting markets, and supports over 300,000 live matches every month, cementing its position as one of the most comprehensive and high-frequency esports betting solutions in the industry.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “The launch of these new titles showcases our commitment to evolving the BETBY Games offering and delivering esports content that resonates with players worldwide. By drawing inspiration from globally recognized franchises, we create products that are both familiar and optimized for high-frequency betting environments. This approach enables operators to expand their portfolios and gives players even more excitement and engagement.”

This launch follows the recent success of BETBY Games, which was awarded Best Esports Product 2025 at the SiGMA Americas Awards. This achievement underscores BETBY’s strategic focus on redefining the esports betting experience through unmatched flexibility, deep customization, and exceptional engagement for both operators and players.

The post BETBY EXPANDS E-SIM GAME PORTFOLIO WITH NEW eSOCCER AND eFIGHTING TITLES appeared first on European Gaming Industry News.

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ICONIC21 launches slot series starting with Stellar Fruits 40

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Provider’s Stellar Fruits series promises classic slots but with modern gameplay, with a unifying theme that combines juicy fruits and cosmic energy

ICONIC21, the in-demand iGaming content provider, has launched the first title in what will be a flagship game series, Stellar Fruits.

The first game in the series is Stellar Fruits 40 and promises classic fruit action combined with cosmic energy for an out-of-this-world player experience.

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Stellar Fruits 40 is all about timeless design colliding with bold and modern gameplay, with the slot set across five reels and four rows with 40 paylines active in the base game.

Players need to strap in and hold tight as the gameplay hits fast with plenty of big win potential on the cards with each spin.

Players watch as juicy symbols (think cherries, grapes, watermelons and more) land on the reels alongside stars and those all-important 7s.

The red hot 7 is Wild and fuels epic win combinations by replacing all other symbols except the golden Star scatter.

The golden Star scatter can land anywhere on the reels, and no matter where it lands, it pays big – the max win potential for Stellar Fruits 40 is 1,000x.

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Stellar Fruits 40 hits the market on 29 April and will be followed by three other titles in the series – Stellar Fruits, Stellar Fruits 20 and Stellar Fruits 100.

The main difference between each game is the number of paylines, which vary from 5 all the way up to 100 and impact the max win hit frequency of each title.

Edvardas Sadovskis, CPO at ICONIC21, said: “The Stellar Fruits series will deliver four iconic classic slot games to our operator partners and their players, starting with Stellar Fruits 40.

“This is a slot that combines the nostalgia of a traditional fruit machine with bold and striking design and modern gameplay that ramps up the anticipation with every spin.

“By launching a game series, we can offer our partners a unique run of proven content that players will instantly recognise each time a new title lands in their lobby, driving engagement.

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Gaming Corps Unleashes PIGGY SMASH 2 – The Game-Changer You’ve Been Waiting For!

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Smash, Spin, Win: PIGGY SMASH 2 Takes Gaming to the Next Level

Gaming Corps – a publicly-listed game development company based in Sweden – is excited to unveil PIGGY SMASH 2, a revolutionary game that takes the original Smash4Cash™ mechanic to new heights. Get ready to break your path to even greater riches! The vault is bigger, the stakes are higher, and the rewards are more thrilling than ever.

PIGGY SMASH 2 boasts a new-age game structure with one ball at the centre of the game window, and two rows on either side consisting of three balls in each row. Players bet to attempt to smash the current ball and winnings that are derived from smashing balls award giveaways and can lead to exciting features that push the gameplay to unimaginable levels of excitement.

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The game includes a variety of innovations that make it stand out among other casino games. The Multiplier Feature is utilized to trigger a multiplier following a ball break, and then this multiplier is multiplied with the payout of the next ball. This next ball is automatically made active and guaranteed to be smashed, adding an extra layer of anticipation to each spin.

The Rampage Feature takes excitement to another level by entering RAMPAGE MODE after smashing a ball. During this mode, automatic ball-smashing attempts are triggered, guaranteeing the smashing of two or more balls in a single wager. Taking this concept further, the Multiplier Rampage Feature combines the Multiplier and Rampage features, multiplying prizes for all smashed balls by the initially awarded multiplier.

Perhaps the most thrilling aspect of PIGGY SMASH 2 is the Instant-Win Feature, through which players can win up to big. Activated at random after a ball smash, this feature allows for multiple prize levels ranging from 10x to as much as 5000x stake.

Connor Blinman, Head of Games at Gaming Corps said: “PIGGY SMASH 2 is a leap forward in interactive gaming. We’ve adapted our highly acclaimed Smash4Cash™ mechanic and taken it to the next level, providing players with an even more revolutionary experience. This game is more than an evolution, it’s a revolution of what a game can be. Every wager is a new journey, every feature is a revolution. From improved graphics to real-time, interactive touchpoints, everything has been choreographed to make sure players aren’t just playing the experience, they’re living it. Our talented team went all out to take creativity to the next level and we couldn’t be happier with the final product. The future of gaming is here.”

Created with a global audience in mind, PIGGY SMASH 2 supports 28 languages and is licensed in over 14 jurisdictions. This broad support guarantees players across the globe will have an exciting Smash4Cash™ experience!

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