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MALTA NATIONAL LOTTERY PLC LAUNCHES NEW RETAIL STORE CONCEPT

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National Lottery plc inaugurated its new retail store concept in the same week when the company was commemorating the 100 years since the first Lotto draw.

The inauguration of the new National Lottery retail store concept forms an integral part of the investment programme that will see National Lottery plc invest €10 Million in the next two years to upgrade its retail network across Malta and Gozo. This investment programme will also create employment opportunities in a dynamic and evolving industry as an estimated 200 new jobs will be created in the process.

National Lottery plc took over the operations of the national lottery of Malta in July 2022 and since then has embarked on a comprehensive investment programme in a bid to modernize and expand the retail distribution network of the national lottery of Malta. The robust investment in the retail distribution network is considered as one of the strategic pillars through which National Lottery plc aims to grow the popularity of the national lottery.

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During the inauguration of the new store concept National Lottery plc Chief Commercial Officer, Mr. Franco De Gabriele commented; “The expansion and upgrade of the retail distribution network and the creation of a new store concept was always an essential part of our growth strategy,” commented Mr. De Gabriele. “Over the past year we have been working tirelessly to create a comprehensive retail distribution plan that would allow the company to service the strong demand for our products. Through this new store concept, the creation of a network of new stores and through the continued investments undertaken with our lottery agents, we are confident that the market demand will be fulfilled in the best manner possible. We aim to upgrade all of our current retail distribution network and launch 60 new stores over the next 2 years. This will create job opportunities for those that would like to form part of the National Lottery family.”

The unveiling of the first new concept store comes a week after the national lottery commemorates 100 years since the first draw of the lotto game in Malta that took place on 10th February 1923. The historic perspective of the game of lotto exemplifies the strong roots that Maltese society has towards lottery games.

For this commemoration, National Lottery plc in collaboration with MaltaPost plc, Malta’s postal service company, launched a booklet containing six Lotto 100 year edition stamps. The designs of these stamps represent the evolution of the Maltese National Lottery and the evolution of the Lotto brand.

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Relax Gaming unlocks medieval fortunes with Camelot Cash

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Relax Gaming, the iGaming aggregator and supplier of unique content, has launched Camelot Cash, a folklore-inspired slot that takes players on a quest to uncover legendary treasures worth up to 5,000x their bet.

Following on from the success of popular titles, Immortal 5 and Winter Champions, Relax Gaming brings the Arthurian legend to life with a host of engaging features.

The game’s Cash symbol awards instant wins when part of a winning line, multiplying the value shown by the player’s bet.

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Landing three or more Bonus Wilds, which also serve as wild symbols, activates the Free Spins feature. Players can earn 8, 16, or 24 Free Spins, with each level awarding up to three expanding symbols.

During the Free Spins, at least one expanding symbol guarantees additional win opportunities by covering the reel and paying out even if the symbols are not connected from left to right.

Landing more Bonus Wilds can reactivate additional free spins and expanding symbols, keeping players engaged and the action alive.

With its familiar mechanics and rewarding features, Camelot Cash is a versatile addition to any operator’s portfolio, designed to attract and retain a broad player base.

Shelley Hannah, CPO at Relax Gaming, said: Camelot Cash delivers an immersive experience with a ‘book of’ style approach blended with cash prizes and our own innovative twist. Inspired by King Arthur’s tale, Camelot Cash is a combination of intuitive mechanics and engaging features, resulting in a medium volatility game that appeals to players.”

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Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

The post Relax Gaming unlocks medieval fortunes with Camelot Cash appeared first on European Gaming Industry News.

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Evoplay hits the road with Europe Transit Snowdrift

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Evoplay, the award-winning game development studio, has launched Europe Transit Snowdrift, a feature-rich slot designed to drive engagement and deliver results for operators.

Set against stunning winter landscapes, the title takes players on a journey across Europe to deliver goods, with gameplay enhanced by thematic elements and rewarding features.

The 5th reel features only Multiplier symbols that boost any winning payline. In the base game, active multipliers are x2, x3, x4, x5, x7, and x10, while Locked Multipliers (x15, x20, x50, x100) appear as blanks and unlock for big wins during Free Spins.

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Players can earn additional spins during the bonus mode, ensuring extended gameplay and enhanced engagement.

The game’s Bonus Buy option allows players to instantly access the Free Spins feature for x80 the total bet in certain jurisdictions.

Europe Transit Snowdrift combines proven mechanics with fresh features, making it an adaptable and high-performing addition to operator portfolios.

Ivan Kravchuk, CEO at Evoplay, said:Europe Transit Snowdrift brings together stunning visuals and exciting gameplay that players will love. The multiplier system and Free Spins feature add plenty of opportunities for big wins, while the Bonus Buy option gives operators a flexible way to meet player demand.

“We’re excited to launch this winter-themed game and look forward to seeing it engage players across global markets.”

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SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator

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SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator 

SPRIBE, the innovative software development company behind the viral online gaming sensation Aviator, is proud to announce it has reached multiyear sponsorship deals with UFC, the world’s premier mixed martial arts organization, and WWE, the recognized global leader in sports entertainment, These strategic partnerships mark a bold step in SPRIBE’s global expansion strategy, cementing its position as a dominant force in the B2B iGaming software market. In December alone, Aviator players wagered more than 14 billion USD worldwide.

Founded in 2018, SPRIBE is a leading iGaming software development startup with over 42 million unique monthly active users worldwide and operating licenses across most major markets, including the Gaming Commission in the United Kingdom. SPRIBE launched Aviator in 2019, making the company a dominant force in online gaming, particularly in the multiplayer genre.

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Under the agreement with UFC, the Aviator logo will appear prominently on the Octagon canvas at every UFC event worldwide, accompanied by integrated social media campaigns and premium hospitality experiences. In parallel, WWE will showcase Aviator branding at select marquee events, further amplifying the game’s visibility among global audiences.

Aviator has achieved significant success in over 60 countries, including key growth markets like Brazil, India, and several countries in Europe and Africa. With a combined global reach of engaged fans across 170 countries, WWE and UFC provide SPRIBE with an unmatched international platform to propel continued growth for Aviator.

For WWE, the alignment with Aviator represents an opportunity to engage with a rapidly growing audience in the gaming sector.

“We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE,” said Nicholas Smith, Vice President of Global Partnerships for TKO. “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.”

The sponsorship deals include logo placements, exclusive social media activations, and premium hospitality access, with opportunities for future activations, including cross-promotions, content integrations, and co-branded campaigns.

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SPRIBE strategic brand partnerships aim to build long-term brand equity to support key growth business drivers, including:

● Global Brand Visibility: UFC and WWE collectively command a massive international audience, with millions tuning in for events and engaging with social content. ● Key Markets Expansion: While Aviator has seen success in markets like Brazil and India, the U.S. remains a key target for growth.

● Customer Acquisition: The partnerships serve as a launchpad to introduce Aviator to millions of potential new users worldwide.

The post SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator appeared first on European Gaming Industry News.

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