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New research shows a quarter of all students who gamble may be experiencing harm
One in four students who gamble may be experiencing harm and one in two say that gambling has affected their university experience, new research has found.
The survey of 2,000 students across the UK revealed that 71% had gambled in the last 12 months. Amongst those students who had gambled in the previous year, 28% were found to be at ‘moderate risk’ and 24% had behaviour categorised as ‘problem gambling’.
The independent research carried out by Censuswide is a follow up to last year’s survey commissioned by education charity Ygam and GAMSTOP, the national online self-exclusion service.
This year the survey included the Short-form PGSI – a widely used measure of ‘problem gambling’ in the UK population – which enabled the researchers to understand the level of risk experienced by students in the sample.
Half of all respondents reported that gambling had impacted their university experience, with 13% having trouble paying for food, 10% missing lectures and tutorials, 10% saying gambling affected their assignments and grades, and 9% struggling to pay bills or for accommodation. Despite this, 45% of those who gamble were unaware of the support available to them from their universities.
Almost one in two students who gamble (48%) say they gamble to make money, but only 11% report winning money in an average week. One in three say they spend £11-£20 per week on gambling; nearly one in four (23%) spend £21-£50; and 13% spend £51-£100. 4.5%, say they gamble because they are unable to stop.
Along with savings and their own earnings, some students are borrowing money to fund their gambling, with 8% borrowing from family and friends and 6% using payday loans.
More than 40% of students have bought cryptocurrency in the last year, which is much higher than the figure for the overall population. This is perhaps not surprising given the age profile of the student population, but in a year when cryptocurrency prices plunged this may have impacted the overall financial wellbeing of this group.
The full report has been published today and includes the results of questions asked both to respondents who had gambled in the last 12 months as well as those who had not. The questions to the latter group were rephrased to further understand their view on gambling behaviour and attitudes amongst their friends.
The report makes three key recommendations:
- Invest in universal prevention education in schools to help prepare young people to be resilient to the risks related to gambling before their transition to university.
- Gambling harms to be considered as part of every university’s health and wellbeing strategy.
- Further research to be conducted to better understand the experiences of students who gamble and how harms can be better prevented.
Dr Jane Rigbye, Chief Executive Officer at Ygam said:
“These findings give us insight into the attitudes and behaviours of students towards gambling. Building on the data published last year, we can now see that not only are a large percentage of the student population gambling on a regular basis, many of them are doing so in a way that may cause them to experience harm.
“The data further emphasises the importance of educating our young people on the risks associated with gambling. We’re working with our partners to tour university campuses across the UK to speak to students, deliver specialist training to university staff and to raise awareness. It is crucial that universities engage and take this issue seriously. We aim to work closely with many more universities to ensure they can help prevent the harms and support their students when they need it.”
Bray Ash, 29, who spent many years battling a gambling addiction as a student and is now studying to become a Mental Health nurse, said:
“For many, the research commissioned by GAMSTOP & Ygam will come as a surprise. However, for me it’s a reminder of the seriousness and proximity to gambling addiction that students face on a daily basis. During my time at university, I dealt with a severe gambling addiction that saw me confined to my room for days at a time. I spent my time in my room, alone and isolated, gambling day and night. I only left my room to buy food and on the odd occasion, I would see a friend.
“Propped up by the money from my student loan, I was able to fall into a gambling addiction that spiralled out of control until one day I managed to work up the courage to talk to my friends and family about it and get myself into rehab. At the time when I was first going through university, resources like GAMSTOP weren’t around. Now that they are and they are helping thousands of students, it’s always one of my first recommendations to anyone who feels that they might be experiencing gambling harms.”
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Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”
Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”
Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.
What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.
And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.
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