Latest News
QTech Games bolsters its offering with SA Gaming integration
Emerging-markets leader extends its premier portfolio with more top content from an established force in live casino
QTech Games, the number-one games distributor across all emerging markets, has announced its latest premium partnership with multi-award-winning live casino supplier, SA Gaming.
Under the terms of the new agreement, SA Gaming’s entire portfolio has been integrated for QTech Games clients and their players, providing another cutting edge to a powerhouse platform recognised for bringing the finest online games to market across developing territories.
SA Gaming is a leading online entertainment platform provider in Asia. As a winner of the APAC-Focused Technology Supplier of the Year at the International Gaming Awards and Best B2B Digital Platform at the SPiCE Awards, its efforts and recent achievements are recognised across the gaming sector.
By deploying state-of-the-art technology and local expertise, SA Gaming offers a full spectrum of live games – from timeless classics like Baccarat to Indian favourite Andar Bahar or Southeast Asia’s Pok Deng, alongside the recently launched Sexy Hall (a smash-hit beachside studio with a strong South American vibe). Each product has been developed by industry experts and is backed up by well-regarded support services. Accordingly, these games now all form part of the progressive portfolio made available to QTech Games, its partners and the culturally-diverse appetites of their myriad players.
Integrating this thriving production line consolidates QTech Games’ wide range of gaming verticals, providing a definitive one-stop shop that has quickly become the “go-to” solution for worldwide operators across developing territories. SA Gaming’s premium quality content suite, featuring these immersive iterations of classic table games, now sits neatly alongside other cutting-edge live studios, such as Evolution and Ezugi, giving QTech Games partners and their players an unrivalled choice for live casino.
The deal organically broadens SA Gaming’s global footprint, broadening its scope of growth markets for accelerated expansion. As the number-one distributor for emerging markets over the past few years, QTech’s platform is localised for each region with native mobile apps, robust reporting and marketing tools, and 24/7 local-language support.
Daniel Long, CCO at QTech Games, said: “We’re excited to be teaming up with SA Gaming, whose team has has managed to build a strong fan-base in Asia and are moving on to conquer previously untapped markets in Europe and LatAm.
“Wherever you set your scene in this ever-changing landscape, our platform champions a mobile-first mantra, packed with all the best localised games that cater to varied cultural tastes. By way of simple example, if you don’t offer the fish game in China, there’s no chance of becoming successful. And it’s a similar story with the Andar Bahar in India or Pok Deng in Southeast Asia. SA Gaming understand the demand for regional specificity throughout Asia and beyond.
“We’re thrilled about this partnership. They represent another award-winning supplier which offers fast-paced games for fast-growing markets. With their sought-after Sexy Hall studio – alongside in-demand Andar Bahar, Baccarat and Pok Deng titles – we’re sure to boost our strong portfolio of partners across untapped territories like India.”
Osman Walker, Chief Strategy Officer at SA Gaming, added: “This deal significantly broadens SA Gaming’s international influence, opening up ‘margin’ markets from Eastern Europe and Latin America for diversified growth.
“We’re progressively working to extend our already considerable reach, which will also involve establishing ourselves in Europe and CIS-facing territories. QTech’s broad spread of emerging-markets access means we can achieve this with dexterity while also bolstering our existing Asia-facing audience.
“We have assembled some of the best professionals in the industry, created many popular products, and provided outstanding services, as evidenced by these above accolades. The global transition towards mobile gaming is only strengthening as the main source of players and revenue streams. So, to keep up with this fast-growing market, we’ve fine-tuned our development process. In short, our UIs have been re-engineered to make sure mobile users can enjoy the best gaming experience available on mobile devices.
“Together, we can continue to raise the bar and shape a localised experience for global players amid varied cultures. We can’t wait to witness how these games perform across a range of untapped markets which, in some instances, break new ground for SA Gaming.”
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Latest News
Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators
Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
The post Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators appeared first on European Gaming Industry News.
Compliance Updates
CMA: Spreadex required to sell Sporting Index
An independent CMA panel has decided Spreadex should sell Sporting Index after finding the deal harmed competition for licensed online sports spread betting services.
The Competition and Markets Authority (CMA) has accepted the proposed sale of Sporting Index, to address the competition concerns it had found in the licensed online sports spread betting market, with some modifications and enhancements.
Last year, Spreadex acquired the ‘business-to-consumer’ business of Sporting Index from Sporting Group Holding Limited (Sporting Group). Spreadex and Sporting Index both provide sports fixed odds betting and sports spread betting services to customers based in the UK.
Sports spread betting involves customers betting on a range of outcomes of sporting events rather than the standard ‘win or lose’ outcomes offered by fixed-odds betting. In spread betting, the closer a customer’s bet is to an outcome, the more money they stand to win, and the further away from the outcome they are, the more they stand to lose. This means that, in contrast to fixed odds betting, customers’ wins and losses could be far higher than the amount they bet.
After conducting an in-depth Phase 2 investigation into the deal, the CMA’s independent panel has concluded the deal created a monopoly in the UK licensed online sports spread betting market, eliminating competition in that market. The panel concluded that the merger could lead to a worse user experience, a more limited range of products and/or higher prices for consumers in the UK.
The panel has concluded that, with some modifications and enhancements, the sale remedy proposed by Spreadex is sufficient to remedy the competition concerns and restore competition in this market that is lost as a result of the deal.
The CMA now has 12 weeks to either accept Final Undertakings from Spreadex, or to make a Final Order requiring Spreadex, to sell Sporting Index to a suitable CMA-approved buyer.
Richard Feasey, the chair of the independent panel reviewing the merger, said:
“This deal eliminates competition in the supply of licensed online sports spread betting services in the UK.
Sports spread betting – like any other market – needs competition to drive good customer experience, maintain choice and keep prices competitive. To achieve this, we have decided that Spreadex should sell Sporting Index, so that customers can choose between two firms for the best user experience and prices, rather than having to use only one. “
Further details are available on the SpreadEx / Sporting Index case page.
The post CMA: Spreadex required to sell Sporting Index appeared first on European Gaming Industry News.
Latest News
New Slot Game Launch – Lucky Clover from PopOK Gaming!
PopOK Gaming has officially released its latest slot game, Lucky Clover! This vibrant new game features colorful graphics and engaging symbols, inviting players to spin the reels in pursuit of luck and treasure.
Lucky Clover offers thrilling opportunities for exciting wins at every turn, making it an entertaining experience for both seasoned players and newcomers alike. With its charming design and dynamic gameplay, players will find themselves coming back for more.
Try your luck with Lucky Clover today and see if fortune is on your side!
The post New Slot Game Launch – Lucky Clover from PopOK Gaming! appeared first on European Gaming Industry News.
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