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Frankie Dettori joins World Pool for his final season
World Pool, the globe’s largest commingled horse racing pools created and powered by the Hong Kong Jockey Club, has joined forces with Frankie Dettori for the 2023 season, the legendary jockey’s final year in the saddle.
The partnership will see Dettori provide regular blogs and content ahead of World Pool racedays in 2023, starting at The Saudi Cup meeting this weekend where all six Group races on Saturday will be commingled globally.
World Pool ambassador Dettori said: “I’ve got a lot of different places to visit on my final year in the saddle, so it’s great to be working with World Pool who have also increased their reach to other countries and racetracks in 2023. From The Saudi Cup to Dubai and then onto all the major days in the UK and Ireland, it will hopefully be a very exciting season for all of us.”
Michael Fitzsimons, Executive Director Wagering Products of the Hong Kong Jockey Club, said: “Having Frankie on board as a torchbearer in the final year of an incredible career is absolutely brilliant for World Pool. It’s a huge year for Frankie and it’s the same for World Pool after a record breaking 2022, and we couldn’t be more thrilled to be partnering with a global icon who has done so much for the sport of horse racing.”
Speaking about his rides at The Saudi Cup on Saturday, Dettori said: “I’ve got rides in four of the big Group races, including in The Saudi Cup itself. The prize money is fantastic and hopefully we can come away with some of it.
“I’m looking forward to getting back on TRAWLERMAN in the Red Sea Turf Handicap. Winning the Ebor at York on him in the summer gave me a great thrill, so hopefully he’s in the same kind of form for this. If Subjectivist is still the same great horse he was when winning the Ascot Gold Cup two years ago, then we might find it tough to win, but he’s been off the track for a long time.
“In the Saudi Derby I’m teaming up with Bob [Baffert] on HAVNAMELTDOWN. He’s a horse that ticks a lot of boxes, but this is his first start over a mile and that’s the only thing we can’t be sure about. He’s got plenty of speed, likes to be at the front and should run a big race if he stays.
“ELITE POWER comes into this off the back of five wins and he is just a very tough sprinter. I’m confident he’s a good horse, but it’s hard to assess his chances against plenty of unknown opposition.
“I’d love to win The Saudi Cup in my final year, and COUNTRY GRAMMER is a very solid contender. He never runs a bad race, has plenty of experience and proved he handles conditions when second last year. The Saudi Cup and Dubai World Cup have always been his targets and he couldn’t have felt better when winning the San Antonio Stakes in December.”
World Pool has extended its reach in 2023 with last Saturday’s Lightning Stakes Day at Flemington the first Australian meeting to be part of World Pool. The Saudi Cup makes its debut this Saturday and, for the first time, World Pool will be in operation at Newbury Racecourse in the UK with two races added to the World Pool season on Lockinge Stakes Day on 20 May.
Irish Derby Day is also set to feature amongst 18 UK and Irish events on 2 July, a day which will also include the Deutsches Derby at Hamburg-Horn, marking the first World Pool race from Germany.
In 2022, World Pool betting turnover hit a new high of HK$6 billion (approx. £622m), up from HK$4.8 billion (approx. £498m) in 2021, across the 21 racedays that were commingled, while Derby Day at Epsom recorded the single highest day of turnover with HK$66.1 million (approx. £6.8m) – *note: turnover is recorded in HK$, and approximate pound sterling figures are therefore based on current exchange rates.
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With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI, a global iGaming platform provider, will present its full ecosystem at Stand N150 during SiGMA South America 2026, taking place from April 7–9 in São Paulo, Brazil.
With South America rapidly emerging as one of the most dynamic iGaming regions, BetConstruct AI is positioning itself as a key partner for operators looking to scale efficiently and competitively. The company delivers a vast offering, including over 140,000 pre-match events, 90,000+ live matches monthly, and 45,000+ casino games from 350+ providers.
One Platform, Multiple Growth Drivers
Visitors to Stand N150 will experience live demos across six core solution areas:
Acquisition, Content & Entertainment
A comprehensive offering spanning sportsbook, casino aggregation, affiliate marketing through Affigates, and six flexible front-end solutions, including crypto-ready platforms.
Payments & Licensing
With 500+ payment integrations and a fully managed licensing service, BetConstruct AI enables operators to enter regulated South American markets with confidence and compliance.
Retention & CRM
AI-powered CRM tools predict churn up to 14 days in advance, identify high-value players early, and automate personalized engagement across multiple channels. A game recommendation engine further enhances player activity and revenue potential.
Risk Management
The Umbrella AI system combines sportsbook and casino risk, AML, and responsible gaming into a unified solution. Advanced tools detect fraudulent behavior early and forecast negative-value players well in advance.
Operational Services
End-to-end support includes licensing, digital marketing, CRM management, trading, risk control, and infrastructure protection.
BetConstruct AI Poker
A flexible B2B poker network offering turnkey, white-label, or API integration, supported by strong liquidity, built-in security, and Web3-ready infrastructure.
World Cup-Focused Engagement Tools
To help operators maximize opportunities around the 2026 World Cup, BetConstruct AI is introducing two zero-cost promotional solutions:
Powerfull (Pre-Tournament Campaign)
A challenge-based campaign running before kickoff, rewarding players with Free Bets that accumulate and activate during the tournament—driving engagement, reactivation, and cross-product activity.
Bet on League (In-Tournament Hub)
A fully integrated World Cup hub featuring standings, schedules, and interactive tools that convert fan engagement into betting activity. It includes AI-powered bet suggestions and requires no additional development or fees.
Beyond the Expo
In addition to the exhibition, BetConstruct AI will host an exclusive Harmony ChoiceMe event on April 7 at Tetto Lounge in São Paulo, offering industry leaders a premium networking environment.
As the South American market accelerates, BetConstruct AI invites operators to visit Stand N150 to explore how its platform, tools, and expertise can drive the next phase of growth.
The post BetConstruct AI Showcases Full Platform at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Americas iGaming & Sports Betting News.
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