Latest News
RACING POST ANNOUNCES RESULTS FROM ‘THE BIG PUNTING SURVEY’ OF MORE THAN 10,000 HORSERACING BETTORS IN THE UNITED KINGDOM AND IRELAND
Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced the results of a major betting survey conducted by the Racing Post, the undisputed home of horseracing content.
The Big Punting Survey received responses from more than 10,400 respondents in the United Kingdom (UK) and Ireland. The survey is believed to be one of the largest surveys of sports bettors ever carried out, and revealed detailed views relating to the current state of horseracing, betting activity and affordability checks.
This unique survey revealed that 17% of UK-based respondents and 13% of Ireland-based respondents have been asked to undertake an affordability check, whereby bettors are asked to provide bookmakers with bank statements and payslips. Of those, 55% refused to provide the financial documentation, and even of those who did provide documents, less than half (38%) were given what they regarded as a satisfactory deposit limit.
Discussing the results of the survey, Racing Post Editor and Group Racing Director, Tom Kerr said: “These results offer startling evidence of the degree to which affordability checks are already affecting a wide range of racing bettors and how few are willing to provide the sensitive financial documents requested by bookmakers. Even when some punters do reluctantly engage with the checks, less than one in two is left satisfied by the process.”
The participants almost uniformly (97%) said that they, rather than the government, regulator, or their bookmaker, are best placed to determine what is affordable to spend on gambling. Of those who haven’t yet been asked to undertake an affordability check, just 12% indicated they would comply with one.
When asked about the utilisation of black market bookmakers, almost 4% of the participants said they had used one in the past 12 months and another 11% know someone who has.
Tom Kerr added: “If you extrapolate these results across the wider racing audience, it creates an ominous picture for the sport and the regulated betting market in Britain. It’s clear bettors are increasingly turning to the black market, where onerous affordability checks are as absent as all other forms of player protection. Based on these findings, it’s likely that tens of thousands of bettors and hundreds of millions of pounds in betting turnover have already shifted to unregulated and untaxed offshore bookmakers.
“Next month’s Cheltenham Festival will see hundreds of thousands of racing fans increase their betting budget for one incredible week of sporting action at the home of jumps racing. However, that increased betting activity will almost certainly result in many of these bettors being subjected to affordability checks, which our polling indicates very few will comply with.
“As such, it’s likely that the 2023 Cheltenham Festival will prove an unprecedented bonanza for black market operators, but a black week for racing, which is seeing its revenue streams dry up as its customers stop betting.
“Under current Gambling Commission guidelines betting operators have no choice but to continue subjecting their customers to these incredibly unpopular affordability checks. It’s critical that the government steps in to provide common sense clarity on what is and isn’t expected by bookmakers before we end up driving yet more customers into the hands of black market operators, doing catastrophic damage to horse racing in the process.”
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Dominic Sawyer VP Growth at Tequity
Tequity and iBankroll forge strategic partnership
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.
The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.
By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.
Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.
With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.
The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.
Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”
Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”
The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.
Christos Zoulianitis Chief Commercial Officer at ENJOY
ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
Fortune of Olympus
PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
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