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RACING POST ANNOUNCES RESULTS FROM ‘THE BIG PUNTING SURVEY’ OF MORE THAN 10,000 HORSERACING BETTORS IN THE UNITED KINGDOM AND IRELAND

Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced the results of a major betting survey conducted by the Racing Post, the undisputed home of horseracing content.
The Big Punting Survey received responses from more than 10,400 respondents in the United Kingdom (UK) and Ireland. The survey is believed to be one of the largest surveys of sports bettors ever carried out, and revealed detailed views relating to the current state of horseracing, betting activity and affordability checks.
This unique survey revealed that 17% of UK-based respondents and 13% of Ireland-based respondents have been asked to undertake an affordability check, whereby bettors are asked to provide bookmakers with bank statements and payslips. Of those, 55% refused to provide the financial documentation, and even of those who did provide documents, less than half (38%) were given what they regarded as a satisfactory deposit limit.
Discussing the results of the survey, Racing Post Editor and Group Racing Director, Tom Kerr said: “These results offer startling evidence of the degree to which affordability checks are already affecting a wide range of racing bettors and how few are willing to provide the sensitive financial documents requested by bookmakers. Even when some punters do reluctantly engage with the checks, less than one in two is left satisfied by the process.”
The participants almost uniformly (97%) said that they, rather than the government, regulator, or their bookmaker, are best placed to determine what is affordable to spend on gambling. Of those who haven’t yet been asked to undertake an affordability check, just 12% indicated they would comply with one.
When asked about the utilisation of black market bookmakers, almost 4% of the participants said they had used one in the past 12 months and another 11% know someone who has.
Tom Kerr added: “If you extrapolate these results across the wider racing audience, it creates an ominous picture for the sport and the regulated betting market in Britain. It’s clear bettors are increasingly turning to the black market, where onerous affordability checks are as absent as all other forms of player protection. Based on these findings, it’s likely that tens of thousands of bettors and hundreds of millions of pounds in betting turnover have already shifted to unregulated and untaxed offshore bookmakers.
“Next month’s Cheltenham Festival will see hundreds of thousands of racing fans increase their betting budget for one incredible week of sporting action at the home of jumps racing. However, that increased betting activity will almost certainly result in many of these bettors being subjected to affordability checks, which our polling indicates very few will comply with.
“As such, it’s likely that the 2023 Cheltenham Festival will prove an unprecedented bonanza for black market operators, but a black week for racing, which is seeing its revenue streams dry up as its customers stop betting.
“Under current Gambling Commission guidelines betting operators have no choice but to continue subjecting their customers to these incredibly unpopular affordability checks. It’s critical that the government steps in to provide common sense clarity on what is and isn’t expected by bookmakers before we end up driving yet more customers into the hands of black market operators, doing catastrophic damage to horse racing in the process.”
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BC.GAME Named Main Sponsor of St. Kitts & Nevis Patriots, 2021 Caribbean Premier League Champions

BC.GAME has announced it will be the main sponsor of the St. Kitts & Nevis Patriots, the professional cricket team representing the Caribbean nation of St. Kitts and Nevis and winners of the 2021 Caribbean Premier League (CPL) championship. Under the agreement, the BC.GAME logo will appear on the front of the Patriots’ playing jerseys, supported by in-stadium branding, official digital channel integration, and fan engagement initiatives.
Founded in 2015, the St. Kitts & Nevis Patriots play their home matches at Warner Park in Basseterre. The team claimed the CPL championship in 2021 and won the inaugural men’s The 6ixty tournament in 2022. Warner Park has a regular seating capacity of approximately 8,000, which can be expanded to around 10,000 for major events. With consistent results and strong home support, the Patriots remain one of the league’s most competitive teams.
BC.GAME stated that the decision to become the Patriots’ Main Sponsor was based on three key considerations:
- Team influence: The Patriots have delivered strong performances in the CPL and built a large, loyal fan base, aligning closely with BC.GAME’s brand positioning.
- Season focus: The CPL’s compact schedule ensures concentrated and measurable brand exposure, with the front-of-shirt position guaranteeing visibility in key broadcast moments.
- Community connection: The team enjoys strong support both locally and among diaspora communities, making it an ideal platform to pair in-stadium excitement with digital engagement and global fan interaction.
The partnership includes: Main Sponsor status for the 2025 season, front-of-shirt placement on both home and away jerseys (as confirmed by the club), in-stadium and broadcast-visible assets (including perimeter boards and interview backdrops), integration with the club’s official website and social media channels, and a series of fan engagement and reward activities around matchdays and player content.
Jack Dorset, CEO of BC.GAME, said: “Becoming the Patriots’ Main Sponsor puts BC.GAME at the heart of the CPL action. The front-of-shirt position ensures our brand appears at the most important moments of the season. We will pair this visibility with interactive products and experiences that bring the matchday energy to our global online community.”“We are excited to welcome BC.GAME as our Main Sponsor for the 2025 season. From jerseys to the stadium, from broadcast to social media, this partnership will deepen fan engagement and bring the energy of Caribbean cricket to a wider audience.” said Navneet Ganapathi – Sponsorship head of St Kitts and Nevis Patriots
About BC.GAME
BC.GAME is a global online igaming platform that supports multiple cryptocurrency payment options and emphasizes fair, transparent, and mobile-first experiences. The brand continues to expand its international presence through sports sponsorships and community-driven initiatives, serving players worldwide.
About St. Kitts & Nevis Patriots
Founded in 2015, the St. Kitts & Nevis Patriots compete in the Caribbean Premier League. The team won the 2021 CPL championship and the men’s 2022 The 6ixty title. Home matches are played at Warner Park in Basseterre.
The post BC.GAME Named Main Sponsor of St. Kitts & Nevis Patriots, 2021 Caribbean Premier League Champions appeared first on European Gaming Industry News.
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BGaming Marks the First Anniversary of Viral Hit Aviamasters™ with Record-Breaking Metrics

Popular iGaming content provider BGaming celebrates the first anniversary of the release of its viral casual game, Aviamasters™. The game has broken multiple records over the last six months and has redefined what players can expect from aviation-inspired casual gaming.
Launched in July 2024, the game has proven to be a viral banger, demonstrating continued growth throughout the year. In the past six months, it has received over 500 million TikTok views, with over 200 new videos being posted daily on the platform. This incredible social media presence, combined with ad campaigns and affiliate strategies, has built a strong community of players around the game.
Beyond its viral popularity, Aviamasters™ distinguishes itself from the aviation-style crash games that have flooded the market in the last couple of years. Its unique physics-based mechanic shifts the focus from avoiding a crash to mastering a successful landing, making Aviamasters™ stand out as both intuitive and deeply engaging for players worldwide.
This unique approach has clearly resonated with players, with Aviamasters™ delivering excellent metrics. The game reported a 740% increase in new players over the course of five months, with a consistent week-on-week growth, including significant increases across Asia, Eastern Europe, and Latin America.
All of this success has also led to strong market demand, with top-tier casinos adapting the product to fit their own brand, including Shuffle’s “Happy Bird” and RainBet’s “Aviamasters™.
Aviamasters™ and BGaming’s full portfolio of products will be on display at the upcoming SBC Lisbon event in September. The BGaming team will be on hand to discuss the game’s success in person and explore the value that other games in its portfolio can deliver, learn more.
Kate Puteiko, CMO at BGaming, said: “When we launched Aviamasters™ a year ago, we could have only dreamed about how successful it has been. The game’s viral popularity and strategic value are clear. Not only has it helped establish BGaming as a leading voice in the casual gaming space, but it has also helped our partners attract millions of customers. We can’t wait to showcase the game, as well as many of our other gaming products, at SBC Lisbon this September.”
The post BGaming Marks the First Anniversary of Viral Hit Aviamasters™ with Record-Breaking Metrics appeared first on European Gaming Industry News.
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A fresh spin on the beautiful game, with every bounce bringing new rewards

Gaming Corps – a publicly-listed game development company based in Sweden, has announced the launch of Plinkgoal Ultimate, the latest instalment in its popular Plinkgoal series, where football fever collides with arcade-style Plinko action in a fast-paced, multiplier-charged showdown.
Building on the success of the original Plinkgoal, Plinkgoal Ultimate takes the action up a gear with dynamic new features, including the Multiplier Boost, Open Goal, and Lucky Wheel, each designed to ramp up engagement and deliver game-changing moments. With every ball drop, players dive into an electrifying stadium atmosphere, where the thrill of scoring meets the unpredictability of Plinko mechanics.
Set inside a vivid football stadium brimming with reactive lighting, and adrenaline-pumping sound design, Plinkgoal Ultimate invites players to place their bets and chase instant win payouts as the ball weaves and rebounds across the pitch. A shot into the Lucky Wheel could unlock one of four instant jackpot prizes: Mini, Minor, Major or the coveted Mega, worth up to 1000x the bet.
Alexandros Mavroudis, Product Owner at Gaming Corps, said: “The original Plinkgoal took a chance by merging two beloved worlds: football and Plinko, and the player response was phenomenal. Plinkgoal Ultimate keeps that excitement alive but raises every element: from the visual energy and sound to the new features that add suspense, strategy, and the potential for big wins.”
With medium volatility and three RTP variants (92%, 94%, and 97%), Plinkgoal Ultimate is built to appeal to a broad player base – from casual bettors to Plinko fans seeking unique mechanics. Players can also activate Hotbet mode for an extra 1.5x stake, doubling the chances of triggering the Lucky Wheel and its high-value rewards.
The post A fresh spin on the beautiful game, with every bounce bringing new rewards appeared first on European Gaming Industry News.
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