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The biggest gaming show proves major success for NOVOMATIC

Published

3 years ago

February 20, 2023

Reading Time: 3 minutes

In retrospect, the general consensus was unanimous: The three days of hustling and bustling business at ICE London 2023 were over far too quickly. And what a pity it was, too, that the new magnificent NOVOMATIC stand had to be dismantled. What it eventually was, is the biggest ICE ever in every aspect: 51,466 square meters of floor space, visitor numbers estimated to exceed 40,000 – and for NOVOMATIC, the most successful gaming show ever.

Visitors were stunned by the entirely new and sophisticated stand design at the show’s biggest booth, introducing a new black elegance as well as granting excellent visibility to the various dedicated NOVOMATIC floor areas for the diverse industry segments and markets. Land-based casino and AWP products & systems, casino management systems including biometric technologies for modern access solutions and secure cash handling solutions as well as sports betting and iGaming solutions and much more.

At the centre of the all-new stand, NOVOMATIC’s slogan for this year’s ICE “BLACK IS BACK” heralded the international launch of the brand new BLACK EDITION II cabinet series. Coined as the successor of the hugely popular “Black Edition”, this cabinet series introduces extended flexibility with three new cabinet versions: the smaller BLACK EDITION II 3.27, the extra-large BLACK EDITION II XL 3.32 and the single-screen BLACK EDITION II 1.49J. All three present exciting and sophisticated cabinet design with perfectly angled screens and a razor-sharp game presentation against the backdrop of a Black Metro finish and a contrasting LED ambient lighting concept. Right at the centre of the casino area, the BLACK EDITION II 1.49J showed another highlight of this year’s ICE display: the Candelas de los Muertos™ games with Señorita Suerte and Señor Muerte accompanied by a dedicated photo booth and Señorita and Señor game characters in authentic Mexican Dia de los Muertos style. The two colourful titles are available as single games as well as being part of the new Linked Progressive mix NOVO LINE CASH CONNECTION™ Edition 4 – plus, they were a key highlight of Greentube’s show display for the iGaming segment.

Another new kid on the block at ICE was the massive new video slot slant top MASTER SL™ in versions 2.32 and 3.32, presenting a new choice for operators to introduce more variety in their slot floor layout. In London, it launched with the NOVO LINE™ Interactive Editions X3 and X4 as well as NOVO LINE CASH CONNECTION™ Editions 3 and 4, the latter of which includes the title CASH CONNECTION Charming Lady’s BOOM™. On day 1 of the show, this highly popular game received a coveted accolade at the European Casino Awards as the proud winner of the “Best Slot Game” category.

The DIAMOND X™ 1.55J was on display with the exclusive XTENSION LINK™ Volume 1 in a banked set-up as well as in the new island set-up, complete with spacers and circular LED signage, while the multi-screen version DIAMOND X™ 2.32 presented the brand new GOLDEN LINK Progressive mixes. Further new mixes comprised a MONEY PARTY™ mix, introducing these highly popular US games to the international markets, an ULTRA BOOST LINK™ multi-game, Impera-Line HD™ Edition 9 as well as Series 2 of the top-selling IMPERA LINK™, which was presented in the BLACK EDITION II 2.32 cabinet.

Further news were also staged in the dedicated ETG area with the new slant tops LOTUS SL™ 1.27 and EXECUTIVE SL™ 1.27 as well as the new high-speed Multi-Roulette wheel for the Novo Unity™ platform.

Another first place at the European Casino Awards went to the NOVOVISION™ casino management system in the category “Best CMS/Software Product”. This powerful system was presented right at the heart of the NOVOMATIC stand, demonstrating its extensive toolset for efficient casino management. The functionalities include a wide range of possibilities for automation, detailed analysis and sophisticated performance optimisation, taking into account all responsibilities and requirements of modern casino operations in terms of player protection, responsible gaming and reporting obligations as well as offering modern biometric access solutions and innovative player tracking for live gaming tables.

Ryszard Presch, Member of the Executive Board of NOVOMATIC AG, says: “I am delighted with the resonance at the show. It proves that our development strategy in terms of hardware as well as content and solutions for the international markets was spot on. ICE London 2023 was a fantastic start into the year.”

Johannes Gratzl, Member of the Executive Board of NOVOMATIC AG, comments: “A major show like ICE is always a huge collaborative accomplishment, and we are fully aware that this tremendous success in London is the result of the combined team effort of countless departments and staff. We would really like to say to them all: thank you and very well done.”

Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “This year’s ICE was just a tremendously successful show. It was already clear at the beginning of day 1 that the number of visitors to our stand far exceeded that of previous years. Customer feedback on our show portfolio was excellent – and the question that we heard most, was: ‘When can we have it?’”

FEG

GoldenRace and Spinmatic Partner with Fortuna Entertainment Group in Major CEE Expansion

Published

52 minutes ago

February 12, 2026

Wladimir P.

goldenrace-and-spinmatic-partner-with-fortuna-entertainment-group-in-major-cee-expansion

GoldenRace and Spinmatic have officially partnered with Fortuna Entertainment Group (FEG), a leading omni-channel betting and gaming operator, representing a significant milestone for the Central and Eastern European (CEE) gaming market.

FEG operates in five major European nations—Czechia, Poland, Slovakia, Croatia, and Romania—holding a leading position in both online and physical retail markets. This collaboration introduces top-tier Virtual Sports and exceptional casino games to a large audience, enhancing the expansion and robustness of GoldenRace and Spinmatic throughout the continent.

“We are delighted to bring our industry-leading Virtual Sports and Crash games, and Spinmatic’s innovative casino games to Fortuna Entertainment Group. FEG is a true powerhouse in Central and Eastern Europe and this partnership is a testament to our commitment to strengthening our presence in regulated European markets. Our focus for the year ahead remains clear: to continue pushing the boundaries of technology and realism, ensuring our partners always have the most competitive and engaging products in the industry,” said Martin Wachter, CEO and Founder of GoldenRace.

Myke Foster, Group Head of Commercial Gaming Operations at FEG, highlighted: “This strategic partnership will bring a wealth of new content and experiences to FEG customers, across our Fortuna, PSK & Casa Pariurilor brands, in our highly competitive & fully-regulated markets across CEE. We are committed to bringing our audience an unrivalled array of new and exclusive products, whilst offering genuine differentiation- and this collaboration with Spinmatic & GoldenRace will see us reinforce our unique offering across Slots, Virtuals, Crash Games, Scratchcards & more.”

Players of Fortune Entertainment Group are the true victors in this arrangement. They currently have access to a range of products aimed at enhancing engagement to the fullest:

●GoldenRace Virtual Sports: FEG customers can enjoy 24/7 action with GoldenRace’s legendary Virtual Football, virtual and pre-recorded races, Crash games, number games, and more, including the recent and very innovative category, Hit&Win, with Arcade Heist and Fortune Fighters as the first two additions to this vertical.
●Spinmatic’s Casino games: A suite of over 100 games available for FEG players to enjoy, including premium Slots, Bingo, Scratchcards, Plinko and Crash games.

As 2026 unfolds, the collaboration among GoldenRace, Spinmatic, and FEG is poised to transform the betting experience for millions of players in Central Eastern Europe.

The post GoldenRace and Spinmatic Partner with Fortuna Entertainment Group in Major CEE Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Charles Mott CEO & Co-Founder at S Gaming

S Gaming ignites US expansion with Fanatics Casino partnership

Published

52 minutes ago

February 12, 2026

GamingAmericas.com

s-gaming-ignites-us-expansion-with-fanatics-casino-partnership

In-demand slot provider adds yet another top tier brand to its growing list of operator partners in the US market

S Gaming, the provider of highly entertaining online slot and casino games, continues to build momentum in the US market having signed on the dotted line with tier one operator, Fanatics Casino.

Under the deal, Fanatics Casino will exclusively launch the studio’s hugely popular Triple 7 Jackpot slot to players in regulated iGaming states including New Jersey, Pennsylvania, West Virginia and Michigan.

So what can players expect when they fire up the reels on Triple 7 Jackpot?

Triple 7 Jackpot is a classic slot dripping in neon action. The Triple 7 feature is always on screen but is locked until a spin lands three Bonus 7 symbols. This unlocks the feature with one spin awarded, giving players a shot at the 500x Jackpot prize.

Free Spins are also up for grabs with seven Free Games awarded when three Scatters land in the base game.

The deal with Fanatics Casino marks the next step in the studio’s ambitious plans for the US – a market where the sustainable entertainment and casual gameplay its slots provide is already proving to be a hit with players.

Charles Mott, CEO & Co-Founder at S Gaming, said: “Fanatics Casino needs no introduction and is one of the power player brands in the regulated US market.”

“We couldn’t be happier to see Triple 7 Jackpot land in its casino lobby and for players in states such as New Jersey, Pennsylvania, West Virginia and Michigan to take it for a spin for the first time.”

“We now have two top-tier operator partners in the US (Fanatics and BetMGM) and look forward to putting pen to paper on even more deals over the coming months.”

Kieron Shaw, Senior Manager, Fanatics Casino, added: “At Fanatics Casino, we are looking to build our portfolio of games to better enhance the player experience, and that’s why we continue to strike partnerships with pioneering studios like S Gaming.”

S Gaming brings something a little different to our portfolio thanks to its ethos around fun, while still delivering plenty of thrills and big win potential.”

The post S Gaming ignites US expansion with Fanatics Casino partnership appeared first on Americas iGaming & Sports Betting News.

Latest News

Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February

Published

12 hours ago

February 11, 2026

Wladimir P.

top-sports-events-&-promos-by-n1-partners:-where-to-drive-tier-1-traffic-in-february

February presents one of the strongest seasonal windows for affiliates working with Tier-1 sports traffic — and N1 Partners is expanding the opportunities even further.

The affiliate program has strengthened its sports offering by making betting available across three brands: the flagship N1 Bet, alongside RollXO and Lucky Hunter. This multi-brand setup allows partners to scale sports traffic strategically while leveraging casino brands with proven conversion performance.

Instead of relying on a single product, affiliates can now diversify traffic flows, stabilize KPIs, and combine sports, casino, and seasonal promotional mechanics for stronger long-term results.

Why February Is a Prime Month for Sports Traffic

Conversion stability often depends on timing. Campaigns aligned with seasonal peaks, major sporting events, and emotionally engaging dates consistently outperform generic traffic launches.

February stands out due to:

A packed schedule of top European football leagues and international tournaments
The Winter Olympic Games
Valentine’s Day seasonal campaigns
Increased emotional engagement and deposit intent

During high-profile events and holiday periods, users are more likely to deposit, participate in promotions, and return to the platform. The right contextual hook can directly influence conversion rate, average deposit size, and retention.

To help affiliates capitalize on this momentum, N1 Partners has prepared a focused list of key February sports events and active promotional mechanics.

Key Sports Events in February 2026

11 February

Coppa Italia Quarter-final: Bologna vs Lazio
Olympic Ice Hockey: Slovakia vs Finland
Premier League: Manchester City vs Fulham
DFB Pokal Quarter-final: Bayern Munich vs RB Leipzig
NBA: Houston Rockets vs LA Clippers
Copa Libertadores Qualification Quarter-finals (2nd legs)

12 February

Olympic Ice Hockey: Czech Republic vs Canada
Premier League: Brentford vs Arsenal
NBA: Orlando Magic vs Milwaukee Bucks
EuroLeague Regular Season (Round 28)
Rugby Super League (England & France)

13 February

Olympic Ice Hockey: Canada vs Switzerland
NBA: Oklahoma City Thunder vs Milwaukee Bucks
German Handball Bundesliga

14 February (Valentine’s Day Peak)

Olympic Ice Hockey: USA vs Denmark
FA Cup Round of 16
Bundesliga: Werder Bremen vs Bayern Munich
France Top 14 Rugby
Liga ASOBAL (Spain)
Liga ACB (Spain)

15 February

Olympic Ice Hockey: Switzerland vs Czech Republic
Serie A: Inter vs Juventus
Serie A: Napoli vs Roma
Serie A: Lazio vs Atalanta
LaLiga: Girona vs Barcelona
LaLiga: Real Madrid vs Real Sociedad
Ligue 1: Marseille vs Strasbourg
Ligue 1: Rennes vs PSG
NBA All-Star
WTA 1000 Dubai – Dubai Duty Free Tennis Championships

This density of premium events creates multiple testing angles for creatives, pre-landers, and geo-targeted funnels.

Valentine’s Day Promotions Across N1 Partners Brands

To enhance conversion rates during peak emotional engagement, N1 Partners is launching seasonal campaigns across key brands.

Valentine’s Advent Calendar (N1 Bet & RollXO)

Period: 13–17 February

Five days of engagement mechanics:

13.02 – Love Box: prize up to €15,000
14.02 – Valentine’s Riddle Offer: 100% bonus up to €500 + 150 FS
15.02 – Sunday Challenge: 50% bonus on the 3rd deposit
16.02 – Road to Free Spins: 30 FS for every €350
17.02 – Fortune Lottery Series: €63,000 prize pool

Cupid Mailbox Lottery (Lucky Hunter)

Period: 9–14 February

28 winners
Grand prizes include a trip to Paris
€6,400 + 1,400 Free Spins prize pool

These mechanics integrate smoothly into sports-driven funnels and allow affiliates to increase average deposit value and session frequency.

Why This Strategy Works for Tier-1 Affiliates

Seasonal and event-driven campaigns help partners:

Increase average deposit size
Improve LTV through repeat engagement
Offset typical mid-quarter CR slowdowns
Enhance emotional appeal through contextual offers
Diversify revenue streams across sports and casino

In competitive Tier-1 markets, product-driven campaigns and structured promotions help stabilize performance and make scaling more predictable.

What Affiliates Should Do Now

February combines major football clashes, Olympic hype, NBA spotlight events, and Valentine’s promotions into one high-conversion window.

Now is the time to:

Drive sports traffic to top European leagues and Olympic matchups
Integrate Valentine’s promotions into creatives
Split-test traffic between N1 Bet, RollXO, and Lucky Hunter
Use seasonal hooks to strengthen CTR and deposit intent

The N1 Partners team provides updated promotional materials, analytics support, and personalized optimization guidance tailored to traffic volumes.

About N1 Partners

N1 Partners is a multi-brand affiliate platform and direct advertiser uniting 14+ casino and betting brands across Tier-1 GEOs.

Key highlights:

Reg2Dep rates up to 70%
CPA up to €700
RevShare up to 45%
14,000+ active partners
Dedicated affiliate management and long-term performance focus

More than just an affiliate program, N1 Partners delivers a performance-driven ecosystem designed to help affiliates scale sustainably in competitive markets.

The post Top Sports Events & Promos by N1 Partners: Where to Drive Tier-1 Traffic in February appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.