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HSV AND ADMIRALBET EXTEND THEIR PARTNERSHIP

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HSV and AdmiralBet continue to go down the same path. As an exclusive and official sports betting partner, AdmiralBet has already been at HSV’s side since 2019. The long-standing partnership has now been extended until 30 June 2024.

Within the extended partnership, AdmiralBet is present on the premium video and LED boards in the Volksparkstadion. The company also supports content formats on HSV’s digital channels, such as the popular AdmiralBet Challenge. For the second half of the season, HSV and AdmiralBet have also come up with a new and interactive fan tool: In the AdmiralBet numbers game, fans can test their knowledge of HSV on every matchday and compete with their friends.

“The cooperation between HSV and AdmiralBet is characterised by reliability and mutual trust, which is illustrated by the extension of the partnership to a total of five years. It is exciting to see how joint projects that combine both business areas lead to creative content formats for our fans,” says Jonas Boldt, CEO of HSV Fußball AG.

Florian Hermann, Director Marketing & Operations of NOVO INTERACTIVE GmbH, based in Rellingen near Hamburg, on the extension of the partnership: “It is a great honour for us to continue to be a partner of HSV. The previous cooperation with the traditional club has absolutely fulfilled our expectations. HSV and AdmiralBet share values such as team spirit, the will to win and fair play. The fans and the passion for football are our focus. We also underline this with the extension of the sponsorship. We are therefore pleased to be able to continue the trusting partnership in the coming season.”

Johannes Haupt, Senior Director Team HSV of the marketer SPORTFIVE, added: “We are very pleased about the contract extension with AdmiralBet. The trust placed in us to extend the contract at an early stage once again underlines the great charisma of Hamburger SV as well as the associated diverse advertising opportunities within the framework of a partnership that has been successfully lived for many years.”

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Betsson Group

Betsson to Attend SiGMA Central Europe 2025

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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.

Betsson Group Joins the Stage at SiGMA Central Europe

Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.

4 November | 10:15–10:45 CET

Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group

Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets

This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.

4 November | 13:20–13:35 CET

Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group

Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World

Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.

The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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Central Europe

Palasino Group Preparing to Open Fourth Czech Republic Casino

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Palasino Group has revealed it will soon open its fourth casino operation in the Czech Republic.

The Hong Kong-listed casino operator was previously part of global real estate giant Far East Consortium – itself a partner and substantial shareholder of Australia’s Star Entertainment Group – before being spun off as a separate entity in March 2024.

In a social media update, Palasino said that the new branch, Palasino Mikulov, is scheduled to open in the coming months with construction already well underway.

The casino will, it added, feature a “modern, design-forward interior – bright, airy and welcoming” as well as a “premium gaming selection” including a wide range of slot machines and live table games such as roulette, blackjack and poker. The casino will also host a bar, buffet restaurant and social spaces

Mikulov, located close to the Austrian border, is described as a popular destination for both local and international visitors.

The group’s existing casinos include Palasino Excalibur City in South Moravia, Palasino Wullowitz in South Bohemia and Palasino Furth im Wald on the Bavarian and Czech border. It also operates five hotels.

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Amusnet Presents Full Suite of Casino Solutions at SiGMA Central Europe 2025

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Amusnet is going to participate in SiGMA Central Europe 2025, taking place from 4 to 6 November in Rome.

Strengthening its position as an all-casino provider, the company will present a comprehensive portfolio of Online Casino, Live Casino and Land-based products, complemented by exciting live experiences tied to its latest slot release, Roman Coins, which draws inspiration from the rich history and spirit of the Eternal City and offers a chance for great instant win gifts to visitors. This participation is further distinguished by the company’s triple nomination at the SiGMA Central Europe B2B Awards for Best Casino Provider, B2B Industry Leader Italy and Best Game Provider Italy, underscoring its pivotal role in defining the future of gaming.

“Italy is a key strategic market for Amusnet, and our participation at SiGMA Central Europe 2025 underscores our commitment to product excellence and local partnerships. Together with the debut of our Type S slot cabinets in Italy, we will showcase our New Bonus Platform and latest slot releases, including Roman Coins, already proving to be a standout hit. Visitors can anticipate a dynamic, high-value experience, and we look forward to connecting and exploring strategic growth opportunities for our existing and new clients,” said Polina Nedyalkova, Director at Amusnet Italy

Amusnet’s showcase will feature a powerful mix of beloved classics and new titles: 20 Pirate Bombs, 27 Eternal Hot, Coin Gobbler, Latin Heart, Stoichkov#8, Tiki Tiki Boo Boo, 20 Golden Coins. Leading the charge is Roman Coins, the first 3-pot video slot that transports players to the majestic era of the Roman Empire, where vibrant imperial symbols and a powerful soundtrack set the stage for conquest.

In the spotlight will be Amusnet’s powerful suite of engagement tools, featuring its latest New Bonus Platform, the Golden Coins Link jackpot system, and Cash Bomb – a high-impact addition to the signature Jackpot Cards. This trio of innovations is engineered to captivate players, boosting retention and personalising their journey. Simultaneously, it equips operators with versatile instruments to deploy customised promotions and optimise commercial performance.

At the expo, visitors will have the opportunity to experience Amusnet’s Type S premium slot cabinets, powered by the AmuseBox platform, which offers a carefully selected lineup of top-performing and exciting new titles.

The post Amusnet Presents Full Suite of Casino Solutions at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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