Latest News
Playson goes live with Bingoal
Range of supplier’s Hold and Win titles launched by operator in Holland
Playson, the fast-growing digital entertainment supplier, has significantly boosted the reach of its titles in the Netherlands after integrating with respected European operator Bingoal.
The new deal with the Belgian company has seen five of Playson’s most popular titles initially go live in one of Europe’s most exciting iGaming markets.
The quintet of feature-rich slots now available on Bingoal’s online platform all come from the developer’s popular Hold and Win series – Royal Coins 2, Lion Gems, Joker’s Coins, Hit the Bank and Wolf Power – with more titles to be added over the coming months.
Bingoal has more than 20 years’ experience within the casino sector. After formulating a fantastic name for delivering quality gaming experiences in Belgium, the operator entered Holland’s regulated market in October 2021 after being awarded a supplier licence.
This latest partnership for Playson is set to improve the supplier’s foothold in such a competitive territory.
The integration between Bingoal and Playson was facilitated via Games Global’s platform.
Golazin Rahattalab, Sales Manager at Playson, said: “Netherlands is one of the key markets for us in Europe and we are delighted that Bingoal has agreed to showcase some of our most popular slots.
“We have already released a handful of games this year and this new partnership has added excitement to what has already been a fantastic start to 2023. I’m looking forward to a long and successful journey with Bingoal as Playson continues to establish itself within the industry.”
Dany Salmon, Online Casino Product Manager at Bingoal, said: “Playson has a solid reputation within the European casino industry, and we are thrilled to be able to launch their games on Bingoal.nl. They already prove to be very popular titles across the Netherlands.
“At Bingoal, we are always looking to work with the best suppliers in the industry and there is no doubt that Playson’s presence across Europe is growing rapidly.”
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EurAsia
Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards
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Galaxsys is proud to announce that one of its latest game releases, Tower Rush, has been named “Best New Game 2025” at the AIBC Eurasia Awards.
The AIBC Eurasia Awards celebrate the best in innovation and excellence across the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its new turbo game, Tower Rush, receiving its second award as “Best New Game 2025”.
Tower Rush, a unique blend of strategy and thrill, has quickly gained popularity across multiple regions. The game’s unique mechanics challenge players to think strategically while keeping the gameplay fun and intuitive.
By making quick decisions and balancing risk and reward, players build an endless chain of floors, stacking them to achieve the highest possible odds. This combination of intuition and strategy has made Tower Rush a standout addition to Galaxsys’ portfolio.
Hayk Sargsyan, CEO of Galaxsys, commented, “Tower Rush receiving its second industry award, this time at AIBC Eurasia, is a proud moment and a great achievement for us. It’s also a clear sign that our vision for engaging, high-quality games resonates with both players and industry experts. We’re thankful for this recognition and feel even more motivated to continue pushing forward. With the new releases we have planned for this year, we’re determined to keep raising the bar with each game, bringing fresh and innovative experiences to players around the world.”
Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining dynamic gameplay with interactive design to offer players a thrilling and rewarding experience.
The post Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards appeared first on European Gaming Industry News.
Latest News
In the Game with Betandyou: major updates and what to expect this season
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Betandyou is entering the new season refreshed. The changes have touched every aspect: new positioning, an updated team, ambitious goals, and even more rewards for players. The company aims to create the best experience for everyone who joins its community.
“In the Game” – the new slogan of Betandyou
Betandyou is becoming an even more player-centric brand. The new slogan, “In the Game,” reflects the company’s mission: to make the gaming experience as exciting and comfortable as possible. To achieve this, not only has the brand communication changed, but the internal structure has also been reorganized—new departments for player interaction have been introduced, ensuring faster issue resolution and personalized offers.
“We are evolving to become even more convenient and to provide a top-tier service for our players. Every update is aimed at enhancing user experience and making Betandyou the best place to play,” commented the CEO of Betandyou.
A renewed approach to player interaction
Over the past six months, the Betandyou team has conducted in-depth research into its audience, their interests, and needs. Based on this research, new special offers, personalized promotions, and enhanced communication have been introduced. Communication is now simpler, more accessible, and easier to understand. Additionally, the company has localized the platform for key regions, ensuring players from all over the world feel at home.
Technical updates
- New homepage – everything players need on one screen.
- Simplified navigation – favorite games are accessible in one click.
- Visual refresh – bright colors and modern design to please even the most discerning aesthetes.
Bonus and Promo Updates
Key regions now feature improved welcome bonus conditions, and the range of promotions has grown significantly. Betandyou offers even more rewards and activities, making the gaming experience even more exciting.
Welcome Package
- 1st Deposit – 100% Bonus
- 2nd Deposit – 50% Bonus
- 3rd Deposit – 25% Bonus
- 4th Deposit – 25% Bonus
These updated bonus conditions are part of Betandyou’s broader strategy to enhance player engagement and provide more value. Continuing to refine its promotions to meet the needs of a growing audience.
The post In the Game with Betandyou: major updates and what to expect this season appeared first on European Gaming Industry News.
Asia
GR8 Tech Expands Reach Across Asia and Latam Through Betting Software Partnership
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GR8 Tech has partnered with B2B gambling software provider Betting Software (BSW) to integrate its highly sought-after Sportsbook iFrame Solution into BSW’s offerings. The iFrame stands out for its easy integration and powerful margin management features, which have made it one of the most popular solutions of 2024. By adding the iFrame to BSW’s sportsbook aggregation, GR8 Tech’s innovative technology will reach a broader network of operators.
Bulat Fakhrutdinov, Head of Partnerships at BSW said, “GR8 Tech’s iFrame excels in sports selection and operational flexibility, making it a perfect addition to our portfolio. Our clients will gain access to a superior solution that effortlessly enhances their sportsbook offerings to the fullest.”
“We’re incredibly excited to partner with BSW and bring our iFrame solution to even more operators. It’s already a game-changer in the industry, and we are actively expanding its reach. This partnership is a strong endorsement of the value our iFrame brings, and it’s a big step forward for us as we continue to grow and innovate,” Yevhen Krazhan, CBDO at GR8 Tech added.
GR8 Tech’s Sportsbook iFrame stands out with its broad content offering, featuring over 50 sports and esports, 25,000 daily events, and more than 2,000 betting markets. This extensive selection caters to a variety of player preferences. The iFrame’s easy integration and mobile-first design help operators quickly respond to market trends. Plus, with AI-powered content recommendations and advanced risk management, the iFrame boosts player experience and helps operators optimize margins and minimize risks. Its margin personalization feature can increase profits by over 15%, giving operators a clear edge in profitability management.
To see how GR8 Tech’s iFrame solution can elevate your iGaming business, connect with the team at upcoming events: SBC Summit Rio on February 25-27 and SPiCE South Asia on March 4-6.
The post GR8 Tech Expands Reach Across Asia and Latam Through Betting Software Partnership appeared first on European Gaming Industry News.
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