Bally's

Bally’s Appoints Robeson Reeves As CEO

Published

3 years ago

February 15, 2023

Bally’s Corporation announced that Lee Fenton, CEO, will step down and Robeson Reeves, President – Interactive, will take over as CEO, effective March 31, 2023.

Fenton became CEO of Bally’s on October 1, 2021 following the acquisition of Gamesys Group PLC where he had been CEO since 2015. Fenton will also step down from the Bally’s Board of Directors.

Soo Kim, Chairman of Bally’s Corporation’s Board of Directors, said, “On behalf of the Board of Directors, I want to thank Lee for his excellent leadership and valuable contributions to Bally’s. Lee has led Bally’s through the effective integration of Gamesys, leaving us well positioned for future growth. During his time, he also established the purpose and values of what is now an integrated Bally’s group. We look forward to building on what Lee has helped develop, and we wish him all the best in his next chapter.”

Kim continued, “I am excited to have Robeson succeed Lee as CEO. Robeson has an extraordinary mind and the drive required to excel as he takes the helm. Robeson has been a member of the Board since the Gamesys acquisition and his appointment represents the Board’s commitment to the development of the very best talent at Bally’s.”

European Gaming Congress 2024 (Warsaw, Poland)

Lee Fenton, Bally’s outgoing Chief Executive Officer, said, “I want to thank Soo and the rest of the Board for my time at Bally’s and for the work through the transition to Robeson’s leadership. Bally’s is an extraordinary business with extraordinary people, and I want to thank each and every one of them for the support they have shown me and the commitment they continue to bring to the business. It is particularly special for me to be able to hand the reigns to Robeson with whom I have worked for over 14 years. Robeson is a unique talent and the time is right for him to lead Bally’s.”

Robeson Reeves, Bally’s incoming Chief Executive Officer, said, “I am honored to lead Bally’s and grateful for the support and confidence shown in me by my fellow Board members. We are a unique company with a robust core and an extraordinary set of opportunities ahead of us. I look forward to working hard with my Executive Team and all our teams to take those opportunities and maximize our growth.”

Reeves joined Gamesys in September 2005 and held several leadership positions since that time. Prior to his current role with Bally Interactive, Reeves served as Chief Operating Officer of Gamesys since July 2015, and before that as Gamesys’ Director of Gaming Operations.

Amy Brewis Head of Account Management at Realistic Games

Realistic Games strengthens UK presence with Bally’s collaboration

Published

2 days ago

September 24, 2025

George Miller

realistic-games-strengthens-uk-presence-with-bally’s-collaboration

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Realistic Games, the casino content developer, has joined forces with global entertainment powerhouse Bally’s Interactive, further reinforcing its foothold in the UK’s regulated iGaming market.

Through the agreement, Bally’s Interactive has integrated a selection of Realistic’s standout titles into its platforms.

The initial rollout features Book of Bass, Catch 22: Frozen Fortune, and recent hits such as 9 Rhino Fast Fire, Emerald Frenzy, and Phantom Tides.

This collaboration comes amid a period of strong commercial momentum for Realistic Games, driven by a number of recent partnerships. Together, these deals highlight the developer’s continued growth trajectory and commitment to delivering high-quality content to regulated markets.

Amy Brewis, Head of Account Management at Realistic Games, said: “We are thrilled to be partnering with Bally’s Interactive, a global leader in the casino industry. This strategic alliance enables us to accelerate our expansion in the UK’s regulated market and bring our exciting titles and growing roadmap, to a broader audience.

“We remain confident that our current lineup and the titles yet to come, will resonate strongly with players and support Bally’s ambition to deliver an unforgettable digital entertainment experience.”

Dezso Pazmany, Director of Product Operations at Bally’s Interactive, said: “We’re delighted to join forces with Realistic Games, whose growing portfolio is a strong fit for our UK audience. Their engaging content aligns well with our commitment to delivering exceptional player experiences across our platforms.

“At Bally’s, we’re focused on collaborating with forward-thinking content providers that share our vision for exceptional player experiences. We’re confident this partnership will deliver strong results and further elevate our digital entertainment strategy in key regulated markets.”

The post Realistic Games strengthens UK presence with Bally’s collaboration appeared first on European Gaming Industry News.

Bally's

NYC Council Rejects Bally’s $4B Bronx Casino Bid

Published

2 months ago

July 17, 2025

GamingAmericas.com

nyc-council-rejects-bally’s-$4b-bronx-casino-bid

The New York City Council has rejected Bally’s land-use rezoning proposal for its planned $4 billion Bronx casino.

The City Council voted 29-9, with four abstentions, against gaming giant Bally’s request to rezone parkland for commercial use at the Bally’s Golf Links at Ferry Point property it operates in the Bronx. The move effectively ended Bally’s shot to secure the required land use and other zoning approvals needed for winning a casino license. The motion to disapprove of Bally’s request was put forward by Bronx Councilwoman Kristy Marmorato.

The proposed $4 billion Bally’s Bronx hotel and casino resort, totaling more than 3 million square feet, was planned for roughly 16 acres of parking lots and the practice green area at Bally’s Golf Links at Ferry Point. The complex’s design includes a 500,000-square-foot casino with 3500 gaming machines and 250 table games, a 500-room upscale hotel and a 2000-person event center.

Bally’s, in its official application filed in late June with the New York State Gaming Commission, called Bally’s Bronx a “once-in-a-generation” investment. “This development represents an audacious vision to develop a former landfill and transform it into an economic engine for the Bronx — the borough’s single largest private development.”

Without Bally’s in the running, the field of New York casino contenders narrows to seven. Three developers previously ended their plans, including the $12 billion Hudson Yards West casino proposal from Related Cos., Oxford Properties and Wynn Resorts. The group dropped its bid following strong community opposition.

Three casino licenses are available for the downstate region that includes New York City. A viable bidder would have to secure a two-thirds majority vote from a community advisory committee before a proposal could advance to the next round and be considered by the state’s Gaming Facility Location Board, which will make its final decision by Dec. 1. In addition to a $1 million filing fee, the teams selected would each have to pay a $500 million license fee while also meeting the requirement of a $500 million minimum capital investment.

If none of the bids secures enough committee votes, the state will not issue any licenses.

The post NYC Council Rejects Bally’s $4B Bronx Casino Bid appeared first on Gaming and Gambling Industry in the Americas.

Aristocrat Technologies

Hasbro Strikes New Multi-Year Casino Licensing Partnerships

Published

3 months ago

July 7, 2025

GamingAmericas.com

hasbro-strikes-new-multi-year-casino-licensing-partnerships

Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.

The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.

“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.

Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.

Following is the list of partners:

• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)

• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)

• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)

• Bally’s – B2C Online casino operator (MONOPOLY)

With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.

The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.