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ZITRO TAKES ICE LONDON BY STORM WITH LATEST INNOVATIONS
At this year’s ICE London, Zitro unveiled its latest and greatest innovations for the European market. The event served as a stage to highlight the diverse range of game titles featured on the four cabinets of the GLARE product lineup. From the company’s reliable service and technology to its compelling suite of slot games, and through its iGaming content, Zitro demonstrated why Winning is not about luck!
“Our team was excited to showcase our new products designed to increase revenue for casino operators,” said Sebastian Salat, International President of Zitro. “As a company with a strong international presence in the European market, ICE London 2023 provided the perfect opportunity to present our latest offerings to a global audience”.
Zitro demonstrated its commitment to product development and innovation by launching a diverse range of products aimed at enhancing player engagement across casino floors. Visitors to the Zitro’s booth were able to see the new slot titles presented on the GLARE form factors: Altius Glare, Illusion Glare, Allure Glare and Fusion Glare; four separate and unique cabinets with exclusive features that guarantee an immersive gaming experience for players.
Among the new game titles on display was Mighty Hammer, a 4-level multi-game featured on Allure Glare, with 4 different game themes and 3 unique Bonus links. Boost your bet and activate the Bonus Link “Thunder” and discover the power of the Hammer for more frequent and larger prizes. Also, on display was Mega King, available for both the Allure and Fusion Glare cabinets. With this slot title, the more you bet, the bigger the jackpot you get. Mega King also includes an amazing “ENERGY BOOST” feature, which allows players get much higher hit frequency to the Bonus Jackpot.
Zitro also released Fantasy Wealth from the Seven Chests series, a 4-level multi-game progressive with 4 fantasy-inspired characters, and a brand-new Seven Chests feature. Players are transported on an exciting journey, chasing the golden chests to trigger the Giant Jackpot Wheel, which guarantees players a sure prize. This latest release from Zitro immerses players in an incredible adventure and offers an unparalleled gaming experience.
Also featured at ICE London 2023 was Fú Shòu Qí Tian, a 4-level multi-game based on oriental mythology and designed exclusively for the Altius Glare cabinet.
Colossus Fire also debuted on the Illusion Glare cabinet. This 4-level progressive multi-game includes 4 game titles, as well as up to 3 unique bonus links where it is easier than ever to win the MEGA jackpot while increasing prizes on each spin.
The company’s top performing titles, Link King and Link Me are back and better! Zitro showcased the new Boost Series featuring a new “Boost” functionality for a much higher hit frequency to the bonus jackpot. These game titles were showcased on the Fusion Glare cabinet.
And finally, the company showcased its latest offerings for the online market through its Zitro Digital division. With an extensive game library of video slots and video bingo, Zitro Digital offers in the category of “multiway” progressive the 88 Link Series with “Kokeshi Dolls”, and the newly launched Bashiba Link Series featuring “Emperor.” Additionally, Zitro Digital offers “multiline” progressives such as the Link King and Link Me Series, featuring games like “Lady Dragon”, “Kuan Kung Gold”, “Buccaneers Booty”, “Totem of Spirits”, “Sweet Tropical Fruits”, and “The Funny Lucky Children”, among others. Zitro Digital also offers standalone games and a vast collection of video bingo games.
“We are proud to have showcased the breadth and diversity of our gaming products at ICE London 2023, highlighting our ability to provide a wide range of cabinets for land-based and online casinos. The show was a wonderful opportunity to reconnect with European customers and show them all the greatest games we have developed for the market”, added Sebastian Salat, International President of Zitro.
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DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
DreamPlay’s ambitions go far beyond simple game development. With a new office in Limassol, the international iGaming solutions provider is expanding its presence in Europe and laying the foundations for a new philosophy of the iGaming business.
The location in Limassol was not chosen by chance – Cyprus has long become the European center of iGaming. It is here that key market players, large operators and financial structures supporting the industry are concentrated. And the high concentration of technology and talented developers allows DreamPlay to form its own ecosystem of talent.
If in the 2010s Cyprus became a hub for classic iGaming operators, today it is a point of attraction for technology companies that are betting on metaverses and the integration of games into a wider digital ecosystem. DreamPlay is one of those shaping this trend.
Google-style campus for game development talents
The DreamPlay office and campus in Limassol are part of the company’s international network of corporate campuses. Similar hubs already operate in Thailand, Bali, Peru, the UAE and Poland. They offer employees comfortable working conditions and the ability to move between locations, accommodation, meals, legal support for stays in different countries. And all this is at the expense of the company. -And the flexible work format and 4-day work week in the company helps DreamPlay talents maintain a healthy work-life balance. It’s all about well-established business processes and taking care of the team.
It’s nice to know that you can come to the country, and there is a Dream Campus where friends, like-minded people and someone who can simply take care of you are waiting for you. They will meet you at the airport, give you a tour, accompany you on medical or legal issues. It’s all part of the team.
“iGaming is an industry of emotions. Therefore, the people who create it should work where they feel best. Therefore, in our campuses we create an environment where the team can feel maximum freedom for creativity, focus on creating new breakthrough products. And not be distracted by everyday issues. And we are sure that this gives us a strategic advantage, because we are sure that our employees have received better conditions than their colleagues in other companies. Comfort, flexibility and freedom are part of our global philosophy of DreamPlay,” shares DreamPlay CEO Alex Tkach.
What does this mean for the market?
Opening a DreamPlay office in Cyprus is a wise decision, as the company is preparing to enter new markets and partner with the largest iGaming players. It is also a signal to the entire market that the company is moving into the league of global players who dictate trends, rather than following them.
If today Cyprus is another platform for international expansion, then tomorrow DreamPlay may turn into one of the first technology companies in iGaming, operating on the principle of large IT holdings.
And this is where the main intrigue lies: will DreamPlay become the one who fundamentally rethinks the very nature of the industry?
The post DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus appeared first on European Gaming Industry News.
International Game Technology PLC
IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas
International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.
“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.
“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.
IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.
The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.
MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.
The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.
PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.
The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).
Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.
”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.
OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.
“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.
The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.
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