Cryptocurrency
Global Betting on Super Bowl Set To Reach $20B This Year – Online Sportsbook and Casino Cloudbet Estimates $500M could Be Bet in Cryptocurrency
When the Chiefs and Eagles face off in the Supe Bowl this Sunday in the United States, sportsbooks around the world will be taking bets on everything from the outcome of the game to the time it takes country star Chris Stapleton to sing the National Anthem. Cloudbet, an online casino and sportsbook specializing in betting with cryptocurrency, estimates that by the time the game is over, those bets will add up to upwards of 20 billion US dollars in total value.
“Several states across America have legalized sports betting over the past few years, pushing trade groups there to estimate at least $16B in US turnover alone for the 2023 Super Bowl”, said a Cloudbet spokesperson. “We see the US market making up about two-thirds of Super Bowl betting, meaning at least $20B in worldwide turnover is entirely possible”.
Of that $20B, Cloudbet sees a potential for $500M or more to be bet in cryptocurrency. “We’re watching two trends happening across crypto that predict a big Super Bowl bet total for crypto this year”, the spokesperson said. “First, there is the general, growing adoption of cryptocurrency as part of corporate and personal portfolios around the world. And second, record user growth on our own platform last year points to a growing appetite for crypto adopters to not only bet on crypto, but to bet with crypto as well”.
Gambling advertising during sports events has also impacted growth, according to Cloudbet. “We don’t currently pay for broadcast advertising or sponsorship during sports, because we prefer to put that money into attracting users through better odds. But the truth is those ads work, and organic traffic to our site continues to rise as more and more people search for where they can bet on sports online, and where they can use crypto to place bets as well”.
With at least 100M global viewers tuning into the Super Bowl this year, some sportsbook advertisers are expected to spend heavily on ads during the game. That will mean a lot of interested sports fans searching “where to bet online” on Sunday. If even a relatively small percentage of those create new accounts and stick with betting into next season, the 2024 global totals could be much, much higher.
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BetPlays
BetPlays Announces Strategic Acquisition into a Premier iGaming Brand to Elevate Platform and Crypto Capabilities
BetPlays has announced its integration into a major iGaming brand group. The move puts BetPlays in a strong position to elevate its services, with a robust technological infrastructure for quick expansion. This platform upgrade brings a faster and more efficient user experience and enhanced crypto compatibility. All accounts, wallets and profiles remain secure and intact. Players will enjoy a more secure experience with enhanced crypto compatibility and improved support options.
The integration brings a robust technological infrastructure to the popular BetPlays platform. The goal is to enhance operational efficiency through an upgraded, seamless user experience. With a stronger tech footing and enhanced crypto compatibility, BetPlays is looking ahead of the curve for continued growth in this competitive sector.
The full integration was completed on March 31. It deliver Betplays powerful new features to a familiar brand. BetPlays’ fanbase remains on the platform they know and love, with profile and payments intact. Additionally, users will benefit from a faster, more reliable system and consolidated resources.
The post BetPlays Announces Strategic Acquisition into a Premier iGaming Brand to Elevate Platform and Crypto Capabilities appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Crypto
Tequity joins Hub88 aggregator platform to accelerate operator access to Originals and Crypto Trading games
Tequity, the rising iGaming software innovator, has successfully integrated its content portfolio into Hub88’s gaming aggregation platform, providing operator partners worldwide with a streamlined route to market.
The partnership enables Hub88’s network of operators to enrich their lobbies with Tequity’s high-performance titles via a single API, allowing rapid deployment and seamless content delivery.
Hub88 clients now have access to Tequity’s Originals portfolio, featuring 17 fast-paced, streamer-friendly, and fully customisable in-house games, as well as the new Crypto Trading games series, which brings crypto market-inspired gameplay directly into the casino environment.
The integration also includes Tequity’s Publishing vertical, with Mirror Image Gaming’s Royal Drop as the first third-party title available through Hub88 distribution.
Operators benefit from a broader content mix with strong advantages in brand control and operational confidence. Extensive customisation options allow partners to tailor game look, feel, and UI, all supported by a robust, engineering-led infrastructure designed for global scale and performance.
Dominic Sawyer, VP of Growth at Tequity, said:
“Hub88 is an ideal distribution partner for studios and operators building for scale. This onboarding makes Tequity content more accessible across Originals, Crypto Trading games, and Publishing, with a focus on fast rollout and full brand control. We have several operator partners scheduled to go live in the coming weeks.”
Ollie Castleman, Managing Director of Hub88, added:
“We are excited to onboard Tequity to our platform. Their Originals, Crypto Trading, and Publishing content provide our operator partners with a diverse, differentiated game offering and a simple, efficient path to launch.”
The post Tequity joins Hub88 aggregator platform to accelerate operator access to Originals and Crypto Trading games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Crypto.com Receives Limited Financial Institutions Licence in Europe
Crypto.com has announced another regulatory milestone: its EU MiCA regulated entity has received a Limited Financial Institutions licence from the Malta Financial Services Authority (MFSA). The approval allows the company to continue delivering its full suite of stablecoin services – qualifying as payment services – across the European Union, without disruption.
This additional licence is for the provision of services exclusively in relation to electronic money tokens (EMTs). The licence was acquired to navigate a complex regulatory landscape resulting in overlapping crypto asset services (MiCA) and payment services (PSD2). By securing the Limited Financial Institution Licence, Crypto.com has addressed both regulatory regimes ensuring full compliance across every aspect of its stablecoin operations.
Crypto.com’s Malta entity received MiCA approval in January 2025, allowing the company to passport services across the European Economic Area (EEA). Notably, Crypto.com already holds a full Electronic Money Institution (EMI) licence in Europe, making it one of the most comprehensively authorised platforms operating in the region.
“We are one of the most regulated crypto platforms in the world and receiving this licence proves, yet again, that we are committed to working with authorities to ensure the strongest compliance standards. Our stablecoin business and services remain a pivotal part of our European product offering so it was vital we secured this limited licence to continue providing seamless access to our institutional and retail customers,” said Eric Anziani, President and Chief Operating Officer at Crypto.com.
The limited Financial Institutions licence adds to Crypto.com’s expanding list of licences and registrations globally including, but not limited to, a UK Electronic Money Institution licence (FCA), a Major Payment Institution licence in Singapore (MAS), a Virtual Assets Service Provider licence in Dubai (VARA), U.S. Money Transmitter Licences, U.S. Designated Contracts Market (DCM) & Derivatives Clearing Organization (DCO) licences and recently conditional approval from the U.S. OCC for a National Trust Bank Charter.
The post Crypto.com Receives Limited Financial Institutions Licence in Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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