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INSPIRED DEBUTS COMPELLING HARDWARE AND FEATURE-RICH CONTENT AT ICE 2023
New Inspired Products and Gaming Industry Firsts Showcased at Inspired Booth #S2-310
Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware and services, will once again be showcasing its suite of entertaining and differentiated cross-platform content in Booth #S2-310 at this year’s ICE tradeshow in London from February 7-9. Highlights will include Inspired’s new Vantage™ server-based ready cabinet, its feature-rich omni-channel content, the ground-breaking licensed Home Run Shootout Legends™ virtual baseball game and NFLA Legends Football™, and the first and only Women’s Virtual Soccer™, just to name a few.
“ICE is the biggest B2B gambling industry event in the world, and a great opportunity for customers to experience the strength and breadth of the product offerings that make Inspired ‘Winning Entertainment,’” said Brooks Pierce, President and Chief Executive Officer of Inspired. “We always strive to make great games that wow players and ICE patrons will be able to see our ground-breaking innovations at the Inspired booth, along with a few surprises. This diverse portfolio is strengthened and broadened with our brand-new Vantage cabinet, being showcased for the first time at ICE, which gives operators a premium suite of gaming cabinets, content and features that is sure to ‘win’ over players,” concluded Pierce.
Strong Suite of Gaming Cabinets
With more than 50,000 gaming devices installed, Inspired is a leading provider of iconic games across the industry. ICE visitors will be able to see Inspired’s strong suite of customized content and premium cabinets that are outperforming in key markets. This year, the Company is debuting its Vantage server-based ready cabinet, which is powered by an intelligent operating system that can deliver content to address the preferences of every player, whether they are looking for time-on-device or larger jackpots, and allows players to search, sort and swipe for games in record time and with supreme quality.
The Valor® multi-game video lottery terminal (“VLT”) continues to impress in the North American market, with its latest placement of 820 units into Saskatchewan for Western Canada Lottery Corporation. ICE patrons can play some of the titles that are giving Valor such strong comparative performance, including the fiery Burn7sBurn™ wide area progressive (WAP), the ham-some Big Piggy Bonus™ WAP and the Egyptian-themed Scarab Gold™.
Omni-Channel Game Themes
Inspired has a proven track record of creating feature-rich games that deliver exciting experiences for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels worldwide. At Booth #S2-310, attendees will see how Inspired’s games work across its product portfolio. The strongest performing slot themes, including Gold Cash® and the player-popular Cops ‘n’ Robbers® family of games, will be on display on multiple gaming platforms, including our new Community three-player version. The newest game offerings feature an exciting key mechanic, Fortune Spins, that can be switched on and chosen as an alternative to spinning the normal base-game reels.
Other cross-platform favorites will also be on display. Big Fishing Fortune™, which was nominated for Eilers & Krejcik Gaming, LLC Top Performing NEW Online Slot, can be played on a gaming cabinet, online or on a mobile device. Space Invaders®, bringing a bit of 1980’s gaming nostalgia is available for Gaming and iGaming customers as well as pub, holiday park and motorway service customers in the UK. The popular Scarab Gold™, an ancient Egyptian retail and online game has been transformed into an exciting iLottery game. And last but not least, Clockwork Orange™, an instantly recognizable iconic brand, is also joining the stellar line-up of high performing community games for our Fortune Community product.
Adding to Inspired’s powerful brands, ICE is a great opportunity to see Inspired’s three “big” must-have, must-play, innovative Free Spin bonus mechanics: Big Bonus, Big Spin Bonus and Big Fortune. These bonus mechanics are now offered in many of Inspired’s retail and iGaming games with the aim to keep players spinning and collecting wins. Big Spin Bonus was nominated for an Eilers & Krejcik Gaming, LLC Slot Award in the Top Performing Online Slot category and Most Innovative Online Game.
Inspired will also be debuting its new leaderboard functionality at this year’s ICE. This leaderboard functionality gives operators and venues a tool to draw in players and provides an additional incentive to play. Route venues can use leaderboards to introduce a competitive and promotional element to game play, adding a new play dimension that evokes the familiarity and nostalgia of traditional ranking tables – think Space Invaders high score board. The leaderboard’s easy-to-use interface empowers venues to set up and host customized tournaments with minimal effort.
Ground-Breaking Virtual Sports
ICE is the place to see Inspired’s award-winning Virtual Sports, featuring officially licensed products from all-time great MLBPAA and NFLA players. Inspired’s ground-breaking Home Run Shootout Legends game pits renowned players, including Babe Ruth and Mickey Mantle, in a home run hitting competition with a wide range of bet markets, including shootout winner, over/unders and total home runs scored. For football fans, the NFLA Legends Football brings favorite retired NFLA legends back to the field in a fast paced visually entertaining contest with multiple betting markets including spread, money lines and parlays. And, leading up to the Women’s World Cup, Inspired is the first and only provider to showcase a Women’s Virtual Soccer product.
The popular Horses Chase™, the only virtuals horse race available with 40 runners, will also be displayed at ICE, as well as a new US Horses™ with legendary play-by-play announcer Larry Collmus. Inspired does not limit the virtual fun to sports. The super simple Marbles™product is thrilling and easy to play, making it a fan favorite with a variety of different tracks and obstacles to create unpredictable endings.
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Apple
IBJR hails App Store approval as a milestone in the fight against illegal betting in Brazil
The Brazilian Institute for Responsible Gaming (IBJR) considers Apple’s decision to allow the distribution of regulated sports betting and online gaming applications on its Brazilian App Store a key milestone for the consolidation of a transparent and integrity-driven sector.
This measure strengthens regulation by making it easier for users to clearly identify operators that are duly authorized to operate in compliance with national rules.
Following Google’s decision, made less than a year ago, to authorize the distribution of sports betting apps on the Play Store in Brazil, this initiative acts as a powerful cybersecurity filter and helps protect consumers from the risks of the illegal market.
Since only operators licensed by the SPA are allowed to offer services to iOS users, the process of channeling traffic into the regulated environment is further strengthened.
However, for the measure to be fully effective, continuous enforcement is required, as several illegal apps can still be found on major platforms.

Data from Instituto Locomotiva, in partnership with LCA Consultoria, indicate that the illegal environment—much of it controlled by organized crime—moves around R$40 billion per year in Brazil and generates an estimated annual loss of R$10.8 billion in tax revenue.
In this context, actions that help distinguish legal operators from unauthorized ones are essential.
The presence of applications on both the Play Store and Apple Store reinforces the commitment to Responsible Gaming, as they integrate functionalities required by legislation and audited by the platforms.
These include strict age verification to prevent access by minors under 18, clear risk warnings related to gambling, and self-exclusion tools.
The post IBJR hails App Store approval as a milestone in the fight against illegal betting in Brazil appeared first on Americas iGaming & Sports Betting News.
Black Label
Pragmatic Play signs Latam Agreement with Black Label
Pragmatic Play, a leading content provider to the iGaming industry, has strengthened its reach in the regulated Latin American market through a multi-product deal with platform provider Black Label.
The partnership will see Pragmatic Play’s premium portfolio, including Slots, Live Casino, and Virtual Sports, integrated into the Black Label platform, enabling regulated operators across LatAm to seamlessly access the supplier’s content.
Pragmatic Play titles, including multi-award-winning slots such as Gates of Olympus and Sugar Rush, as well as popular crash games like High Flyer and Spaceman, are now available to Black Label’s partners in the region.
Black Label, a 360‑degree online gaming experience, serves as an end‑to‑end integration platform for launching or scaling online casinos.
Built with a deep understanding of Latin American players and offered in Spanish, it provides locally aligned solutions for one of the fastest‑growing regulated markets in the industry.
Victor Arias, VP of Latin America at ARRISE, a global iGaming software and services leader and a key partner to Pragmatic Play, said:
“Latin America remains one of the most dynamic and fast-growing regions in the industry, and partnering with Black Label allows Pragmatic Play to further boost its reach across the market.
“Combining Pragmatic Play’s award‑winning content with Black Label’s locally aligned platform to support operators and players across the region is another positive step, and one that further cements Pragmatic Play’s status in Latin America.”
Roberto González, general manager at Black Label, added: “Pragmatic Play is a globally respected supplier, and integrating its multi–product portfolio is a major milestone for Black Label.
“Our platform is built specifically for the needs of Latin American operators, and adding Pragmatic Play’s high‑performing content further strengthens the value we deliver to our partners.
The post Pragmatic Play signs Latam Agreement with Black Label appeared first on Americas iGaming & Sports Betting News.
Advanced Compliance Technology
Advanced Compliance Technology partners with the Soccer Federation of Rio Grande do Norte
ACT has been selected to collaborate in building integrity programs of Brazil’s football leagues through its independent, real-time Sports Integrity monitoring technology and specialized education programs to strengthen Brazilian Sports Integrity.
Advanced Compliance Technology (ACT), a leader in compliance, sports integrity and risk solutions for the global regulated betting and gaming industry, has entered a partnership with the Soccer Federation of North Rio Grande, a regional member of the national Brazilian Soccer Confederation (CBF).
The agreement signifies an important step forward in Brazilian football’s vision for the future as it adapts to the needs of the country’s new sports betting regulations, with an equal focus on safeguarding the integrity of competitions and protecting the athletes.
Under the agreement, ACT will conduct a comprehensive analysis of the current status of the leagues’ needs operating within Brazil’s emerging regulated market.
ACT will also deliver educational programs tailored to the Brazilian sports markets, drawing on its expert sports leadership team, who share decades of experience and who have identified some of the largest match-fixing incidents in the United States.
The ACT team will combine their knowledge of sports betting, insider trading, and specialized analytics to address the growing need for sports integrity monitoring across Brazilian leagues. This will include the application of advanced technology through ACT’s proprietary online monitoring platform, the only real-time technology of its kind that is independent from betting operators and trading services.
Susan Bala, Co-Founder and Director at Advanced Compliance Technology, and former Delegate for the U.S. Commerce Department in Central and South America said:
“We are entering a new chapter in global sports with the introduction of legalised sports betting in Brazil. The country has an incredible and proud history in soccer, producing many of the game’s greatest athletes.
ACT is very pleased to collaborate with the leadership of the Soccer Federation of Rio Grande do Norte league in their mission to build a strong future through education and application of the most advanced technology solutions to safeguard the sport.”

Felipe Silva, Acting President of the Soccer Federation of Rio Grande do Norte, and José Silva, Vice President of the Brazilian Soccer Confederation, said:
“We are extremely pleased to be working with ACT on this initiative. We recognise the importance of educating our athletes and protecting the sport we love. It is our mission through this work to contribute to the future success of Brazilian football.
About Advanced Compliance Technology (ACT)
Advanced Compliance Technology is a leading provider of regulatory technology solutions for compliance and integrity monitoring in the global betting and gaming sector.
ACT’s all-in-one platform delivers the most advanced technology tools to help leagues, operators and regulators meet their complex compliance requirements with an independent expert service and real-time performance.
The company’s technology combines advanced geolocation intelligence, identity verification, advanced anti-fraud mechanisms, sports integrity and behavioural analytics to prevent circumvention, strengthen market integrity and support player protection.
The post Advanced Compliance Technology partners with the Soccer Federation of Rio Grande do Norte appeared first on Americas iGaming & Sports Betting News.
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