Canada
Endblock: A Revolutionary Reverse Betting System Empowers Players to Win Big
Introducing Endblock.io, a revolutionary collective reverse betting system set to revolutionize the decentralized Gambling and DeFi industry (Gambfi). Simplicity meets sophistication in this world’s first reverse crypto betting game, where getting started is as easy as hitting a button on a website. At the same time, the game offers a rich nuance for players who wish to maneuver and strategize. Even if a player does not win the primary jackpot, they will still unlock an extravaganza of bonuses: free tokens, pool rewards, and more lotteries like the Mega Jackpot!
Endblock is set to raise the curtains and reveal the world’s first truly decentralized and 100% on-blockchain Gambfi system in the first week of February this year.
Endblock.io: Sophistication in Simplicity
Endblock’s jackpots are incredibly straightforward. All a user needs is to connect their wallet, hit the “Reset Blocks” button, and wait for the block counter to reach zero. The last person to reset the block wins the entire jackpot if no one else resets it before the jackpot block counter gets to zero. Moreover, if the “blocks until lottery” counter hits zero and no one wins the jackpot, the prize is distributed through the lottery and pools.
Players can further up their game by timing their block resets strategically and earning additional rewards through pools and lotteries. Each time a user “Reset Blocks,” it also mints END token, which can be used to burn it to earn BNB (or any other crypto the protocol uses) or reset blocks, drastically reducing the supply and increasing the benefits of the pools.
Endblock’s social aspect adds yet another layer of nuance to the experience by allowing players to collaborate, strategize and refer friends to unlock a 5% affiliate reward from all the resets they do on the platform. There’s a dedicated dashboard to facilitate referrals on Endblock’s website.
Gambling without the Gamble
Endblock is revolutionizing the gambling finance ecosystem with its unique ability to reward ALL players! Not only do all bettors get a free entry into another lottery, but they also receive END tokens—Endblock’s premier token that unlocks a variety of advantages.
Collectively, these mechanics enable a dual-pronged strategy where END tokens are burned through Mega Jackpots and locked through pool incentives—turning END into a powerful deflationary token that will continue to expand its repertoire of utilities over time.
Bulletproof Security with True Decentralization
Unlike competing projects, Endblock is the world’s first reverse betting system wholly powered by blockchain technology’s power.
The user’s funds go directly into their wallets, from where everything is handled exclusively through automated and publicly-reviewable smart contracts. In doing so, Endblock has made itself secure and tamper-resistant—just as decentralized applications were meant to be.
While little is known about the creators, one thing is for sure: decentralization is a core guiding principle of their philosophy.
Instead of building up their personal brand by seizing control and credit for this project, they have released a set of genuinely decentralized endpoints that operate independently through the power of blockchain.
In that sense, Endblock is highly inspired by Satoshi Nakamoto’s release of Bitcoin. The creators believe that for Endblock to truly challenge the status quo and disrupt the gambling finance industry, it must be able to stand on its own legs without any entities pulling the strings from behind the curtains.
Although the world may never meet the minds behind this innovative project, proponents of decentralization will likely hail this as a monumental step in the right direction.
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The Swedish gaming giant confirms its entry into another regulated market, with its industry-leading portfolio of games set to launch in Alberta.
Play’n GO, one of the world’s leading casino entertainment providers, has been granted a licence to supply online gaming content in the Canadian province of Alberta, marking another milestone in the company’s expansion across regulated North American markets.
The licence, awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC), allows the company to offer its portfolio of premium online casino titles to licensed operators in the province ahead of Alberta’s planned market launch later this year.
Alberta represents an important new regulated opportunity within Canada, complementing Play’n GO’s established presence in Ontario and Quebec, while reinforcing the company’s commitment to operating exclusively in regulated jurisdictions.
Magnus Olsson said: “Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long-term sustainability.”
The Alberta licence forms part of Play’n GO’s broader strategy of expanding through regulated markets, working closely with licensed operators to deliver compliant, high-quality gaming content focused on innovation, responsibility, and long-term commercial value.
As part of its market entry preparations, the company has aligned its technology and game portfolio with Alberta’s regulatory standards and requirements, with an initial batch of titles already undergoing certification to ensure launch readiness.
About Play’n GO
With more than 20 years of experience in mobile-first gaming, Play’n GO is a global leader in casino entertainment and the creator of some of the industry’s most iconic online titles, including Rich Wilde and the Book of Dead, Reactoonz, and Moon Princess.
A pioneer in the sector, Play’n GO was among the first to recognize the potential of mobile gaming, developing casino content for mobile devices as early as 2005, before the smartphone era.
Today, the company offers a portfolio of more than 450 premium titles, available to regulated operators across over 35 jurisdictions.
Play’n GO is strongly committed to a fully regulated, sustainable gaming industry built around entertainment, safety, and long-term collaboration.
The company works closely with operators, regulators, and research institutions to promote responsible gaming standards across all markets in which it operates.
With a deep understanding of both operators’ and players’ needs, Play’n GO focuses on creating high-quality, enduring content designed for long-term engagement.
In addition to game development, the company also provides backend services and solutions that support operators in delivering a seamless gaming experience.
Beyond gaming, Play’n GO has expanded into complementary entertainment verticals with Play’n GO Music and Play’n GO Shop, and is also a proud partner of the TGR Haas F1 Team.
For more information, please visit www.playngo.com
The post Play’n GO granted Alberta iGaming licence, expanding Canadian market footprint appeared first on Americas iGaming & Sports Betting News.
Play’n GO has been granted a licence to supply online gaming content in Alberta, as the province prepares to launch its regulated online market later this year.
The licence was awarded by the Alberta Gaming, Liquor & Cannabis Commission (AGLC). Play’n GO said the approval allows it to provide its online casino games to licensed operators in the province.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“Being granted a licence in Alberta is another important step in our North American growth journey and further strengthens our presence in Canada.
“Regulated markets are the foundation of our business, and Alberta represents an exciting opportunity to expand our footprint in a jurisdiction that shares our commitment to high standards, player protection and long‑term sustainability.”
Play’n GO said it has aligned its technology and game portfolio with Alberta’s regulatory requirements, with an initial batch of titles undergoing certification ahead of launch. The supplier is already active in Canada, with an established presence in Ontario and Quebec, according to the company.
The post Play’n GO secures Alberta iGaming supplier licence from AGLC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dan Keene, who served as the interim CEO of the Alberta iGaming Corporation (AiGC), has been appointed to the role permanently, effective April 21, 2026. Under his leadership, AiGC will launch Alberta’s regulated iGaming market on July 13. Keene has played a pivotal role in shaping the province’s gaming landscape, both through his work standing up AiGC and in his previous roles at the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).
“Dan brings deep operational experience and a strong track record in gaming and market development. His leadership will be essential as the Alberta iGaming Corporation prepares for launch and delivers a regulated market built on social responsibility and player protection,” said Sanjeev Kad, Board Chair, Alberta iGaming Corporation.
About Dan Keene
Serving as Vice-President, Gaming at AGLC since July 2022, Keene overseen a broad portfolio, including gaming retail services, technical operations, compliance, online gambling, player loyalty, supply chain, electronic gaming, and product development across Alberta. He has been instrumental in advancing consumer-focused initiatives. He co-led the creation of Winner’s Edge, Alberta’s first province-wide casino loyalty program, and guided the operations of PlayAlberta.ca, currently, the province’s only regulated online gambling platform. Previously, Keene worked at AGLC as Manager, Casino Products. In this role, he led a team of specialists responsible for selecting slot games and terminals for Alberta’s 30 casinos and 750 VLT locations. Before joining AGLC, he completed successful tenures with Molson Breweries and Century Casinos Inc.
The post Alberta iGaming Corporation Appoints Dan Keene as its CEO appeared first on Americas iGaming & Sports Betting News.
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