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What are the Hottest iGaming Trends for 2023? SOFTSWISS shares expert industry report
Local regulation, metaverse gaming and data privacy as a priority – these are some crucial industry trends for the current year according to SOFTSWISS, a leading innovative tech provider for iGaming with 10+ years of expertise. The company has analysed the results and market changes in 2022 to share a data-driven report on the Hottest iGaming Trends for 2023.
The report covers the trends related to payments and licensing, player behaviour, operations, gamification, and security. The insights are based on the data from 600+ SOFTSWISS clients, expertise of the key company specialists, and industry experts survey results.
PAYMENTS AND LICENSING
60% of the third-party experts surveyed by SOFTSWISS named Payments and Licensing as the most crucial category influencing the iGaming industry.
In 2023, more markets worldwide are expected to become locally regulated. This trend is strengthening as certain countries, including Germany, Sweden and the Netherlands, are withdrawing from their registrations with international gaming authorities.
In terms of payments, operators need to ensure:
- Abundance of well-established payment options
- Localisation of financial modules
The integration of Apple Pay and Google Play could serve as a sound springboard to boost an online gambling business on the go.
As for digital coins, even non-pro crypto adopters are expected to continue to offer them as a payment option to tap into new audiences and attract crypto-oriented gamblers. On the whole, cryptocurrencies see a wider recognition, as many countries are beginning to recognise and integrate them into their financial systems. The latest example is Ukraine launching e-hryvnia issued by the NBU.
Andrey Starovoitov, Co-CEO at SOFTSWISS, comments on the future of crypto:
“The SOFTSWISS Crypto Casino Solution statistics demonstrate that Bitcoin, Ethereum, and Litecoin remain the most demanded among crypto players. We also expect USDT to be an upcoming trend in the next few years. Despite the fact that the crypto market is going through turbulent times, operators recognise the importance of crypto payments and their influence on the project attractiveness for the audience and the final casino choice. That explains why in 2023 operators will seek to integrate alternative currencies and reinforce their portfolio with new digital coins.”
PLAYER BEHAVIOUR
When it comes to the player behaviour trends, operators are predicted to shift their focus from product-centric to user-centric business models. The commitment and effort to solve players’ issues will pay off through improved player retention metrics and increased loyalty.
Another sage move is launching mobile and smartwatch versions of casino and sports betting projects to win over new audiences seeking easy and quick access to the online gaming functionality.
One more player trend outlined based on the SOFTSWISS Casino Platform clients’ data is the increasing popularity of live dealer games with crypto users. The market will give preference to this type of games, considering it as a more valuable proposition.
As for sports betting projects, the SOFTSWISS Sportsbook statistics demonstrate that 66% of bets are placed during live events against 34% of those placed in advance. This adds weight to the technical sustainability of platforms and drives the need for high quality live broadcasts.
OPERATIONS
The data-driven decision-making approach will make operators seek ready-made software products offering real-time access to clear and transparent data on their projects.
In 2023, operator will redirect their attention from such exclusively financial KPIs as the first deposit, GGR, and NGR towards the game session length and bet count metrics. Prudent operators will invest to diversify their game portfolio, integrate new bonuses and use free-to-play games to improve loyalty, increase conversions, and establish long-term relationships with players.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS comments: “To run a profitable iGaming business operators need to know what their target audience is concerned about: be it integration of top-performing titles and new game mechanics to diversify their content portfolio, or availability and seamless performance of different payment methods including crypto, or technical sustainability of web and mobile project versions. At SOFTSWISS, we develop technologies allowing our clients to stay one step ahead and keep track of their project progress 24/7 in great detail. To achieve these goals, in 2022 we launched three Business Intelligence tools housed by the SOFTSWISS Casino Platform – BM3, Event Streaming and iGAP.”
GAMIFICATION
In 2023, gamification, being one of the main player engagement growth directions, will continue to proliferate in the industry, bringing in a number of related trends.
Cryptocurrency and NFT are expected to underpin the financial systems in meta-casinos to simplify withdrawing and depositing from different countries. At the same time, the market will be limited to crypto users.
This year, operators are expected to rely more on jackpot campaigns to attract, reactivate and motivate players to engage in the desired type of gameplay. According to the SOFTSWISS Jackpot Aggregator’s clients, 49.6% of jackpot players increased their average bet sum in response to a global jackpot campaign, boosting the operator revenue.
Besides being a player engagement booster, in 2023 bonuses will also find their use in regulating at-risk gambling activities and protecting overspending players. To achieve these, operators will opt for new innovative bonuses with flexible mechanics meeting various player needs. Overall, casino and sports betting projects will have to leverage different engagement tools to deliver outstanding results.
Max Trafimovich, Chief Commercial Officer at SOFTSWISS adds: “However, it is not the innovative technologies only that are capable of engaging the audience. The inclusion of retention and reactivation practices in project operations also affects the growth of key casino metrics. By treating each player as a VIP bettor, we not only maximise the player LTV, but also increase the overall audience loyalty. For example, in 2022 the SOFTSWISS Reactivation team discovered that their outgoing interactions reduced player churn rate by 50%. ”
SECURITY
Following the iGaming industry growth, players want to understand what data operators are collecting about them, and how it will be used.
In the context of GDPR and data security, the main Data Privacy as a priority trend will develop in several sub-trends further detailed in the report.
In 2023, the emphasis will also be laid on the Responsible Gambling practices. Preventing affective behaviour, dealing with already problematic players, and managing marketing activities will allow having a healthy gaming experience free of economic and social risks or traumas.
In addition to the player care security trends, 2023 will see improved fraud prevention with advanced ML-powered tools. The SOFTSWISS Anti-Fraud department, which saved 15+ bln EUR for the company clients in 2022, shares that the most widespread types of fraud look like:
- Bonus abuse – 69.9%
- Money laundering – 9.9%
- Payment system fraud – 5.9%
In 2023 operators will be protecting their reputation and income by strengthening the verification quality with the help of additional analytical tools and services for checking documents and identifying destructive patterns.
Andrey Starovoitov, Co-CEO at SOFTSWISS summarises the report trends: “The fast-growing iGaming market generates plenty of trends stemming from various business areas. And it’s rather a challenge to monitor and follow each of them. To be a leading casino or sports betting operator, we suggest leveraging all existing business opportunities. In 2023, that starts with the integration of innovative solutions for deep project analytics, and player engagement tools. Another thing is to choose a reliable software provider who offers deep data-driven market expertise, flexible products, top-level service, and is capable of ensuring security.”
SOFTSWISS will be showcasing at ICE London 2023 on 7–9 February. Visitors are encouraged to meet with the company experts and Business Development Managers at stand N8-231, where they will be presenting SOFTSWISS technology solutions and product updates.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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BGaming, White Label Casinos, and Next.io Raise €200,000 at DAR Bjorn Charity Gala

BGaming collaborates with top iGaming companies to support the creation of the new DAR Bjorn Respite Centre in Malta
Popular iGaming content provider BGaming recently partnered with White Label Casinos and NEXT.io to host a charity gala event to raise funds and awareness for the DAR Bjorn, Malta’s pioneering neurological home for individuals with ALS, MS, and other neurological conditions.
DAR Bjorn Charity Gala, held at Villa Bighi on May 9th, stood out as one of the most remarkable charity events in Malta. All three organising companies were proud of their collective achievement on the night. Beyond fundraising, the event aimed to strengthen relationships within the iGaming community and beyond, fostering a spirit of unity and collective philanthropy.
BGaming, White Label Casinos, and Next.io demonstrated their commitment to corporate social responsibility by raising €200,000 to support the construction of the new DAR Bjorn Respite Centre.
The event gathered over 400 guests and brought together familiar faces from leading companies in the iGaming industry as well as the local Maltese community. All attendees contributed significantly to the fundraising effort by purchasing tickets, bidding in the art auction, and buying exclusive merchandise from the “Dream Big. Give Bigger.” collection, created in partnership with Swag42.
BGaming contributed €20,000 to the cause, which will fund the construction of a vital room within the DAR Bjorn Respite Centre. As BGaming continues its expansion in Malta, the company remains committed not only to business growth but also to positively impacting the local community. Supporting initiatives that enhance people’s lives is a cornerstone of BGaming’s corporate philosophy, with charitable efforts playing a key role in its social responsibility strategy.
Marina Ostrovtsova, Chief Executive Officer at BGaming, said: “I’m so proud of what BGaming team has managed to accomplish with this event, and I couldn’t be more grateful for our partners, NEXT.io and White Label Casinos, as well as to everyone who contributed. This event demonstrates how our industry can be a force for good, showing that we can make a meaningful difference through collective action.
“The DAR Bjorn Neurological Home is a remarkable centre that profoundly improves people’s lives. We’re honoured to support their mission and help raise awareness of the vital work they do.”
BGaming, White Label Casinos, and NEXT.io thank all the companies that supported this meaningful initiative. Their contributions played a vital role in making the event a remarkable success. Special thanks go to our Golden Sponsor Visit Malta; Silver Sponsors: Amusnet, 1spin4win, Focus Gaming News, MyAffiliates, and Matthew Gera; Prize Sponsors: iGP, YOLO Group; and On-the-Night Catering Sponsors: Neriku, Cisk, Huskie, Stretta, Island 8, Cassar Camilleri, Molecular Fusion, Charles Grech, and Delicata.
We also thank Villa Bighi and GMR for setup and venue support; Entertainment partners Versatile, Joseph Chetcuti, 360 Camera, and Testatesmar; Entertainment Sponsors Chili Partners and TaDa Gaming; Merchandise Partner Swag42; and Media Partners: Times of Malta and ONE Media. Additional thanks go to SiGMA and Alea for their generous support.
The post BGaming, White Label Casinos, and Next.io Raise €200,000 at DAR Bjorn Charity Gala appeared first on European Gaming Industry News.
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Stakelogic Partners with Starcasino NL to Bring Its Slot and Live Casino Portfolio to Dutch Players

Leading content provider launches full suite of slots, live games and branded tables directly with top-tier Dutch operator
Stakelogic, the powerhouse behind some of the most dynamic slot and live casino content in the industry, has strengthened its position in the regulated Dutch market with a new partnership. The provider has completed a direct integration with Starcasino NL, bringing its full slot and live casino portfolio to one of the Netherlands’ most recognisable online casino brands.
Starcasino NL players can now enjoy the full Stakelogic experience, including both its classic and modern video slots, as well as its next-generation live dealer content. The deal covers an extensive range of slot titles, headlined by recent top performers such as Wild Canyon, Cozy Candy ClusterBreaker, and Garden Gladiators. These games, known for their engaging features and bold mechanics, represent the cutting edge of slot innovation in the regulated iGaming space.
In addition to slots, the partnership delivers Stakelogic Live’s complete live casino catalogue, streamed from purpose-built studios and hosted by native-speaking dealers. This includes a wide range of table games such as blackjack and roulette, along with flagship live experiences like the Super Wheel Game Show – an interactive game format that blends traditional wheel-of-fortune gameplay with real-time bonus mechanics – and the Vegas Drops Roulette, a daring twist on the classic format that injects a thrilling slot-style bonus round into the mix.
The integration also includes the rollout of three fully branded live tables – one roulette and two blackjack – tailored exclusively for Starcasino NL. These tables combine the immersive power of Stakelogic Live’s technology with the operator’s visual identity, creating a branded experience that enhances player trust and loyalty.
Neil Tanti, Head of Sales at Stakelogic, said: “The Netherlands is a key market for us, and we are delighted to partner with an operator of Starcasino NL’s calibre to offer Dutch players the full Stakelogic experience. From our cutting-edge slots to our next-generation live casino content – including branded tables and innovative formats like Super Wheel – this is a partnership that promises to deliver exceptional entertainment from the first spin.”
Pieter van den Bos, Director at Starcasino NL, added: “We are proud to welcome Stakelogic to our platform. Their reputation for combining creative themes with bold gameplay innovations fits perfectly with what our players are looking for. With branded tables and some of the most exciting titles on the market, this partnership allows us to offer a richer, more dynamic casino experience to our audience in the Netherlands.”
The post Stakelogic Partners with Starcasino NL to Bring Its Slot and Live Casino Portfolio to Dutch Players appeared first on European Gaming Industry News.
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Serbian language market now catered for by BetBlocker’s support service

UK and US charity organisation, BetBlocker, synonymous with free and anonymous gambling management support services, in collaboration with Gamblers Connect, is delighted to announce the rollout of the Serbian language version of its app.
In the past 12 months, BetBlocker’s targeted language provision program has rapidly expanded. Understanding the need for friction free use of gambling management tools, the team at BetBlocker is working hard to give users the tools they need to manage their gambling habits, in their native languages. Launching the Serbian language version of the BetBlocker app is another key stepping stone on the pathway to catering for every user in their first language. With over 7 million Serbian speakers in Serbia alone, and an estimated 3 million elsewhere, this a vast number of individuals now able to access gambling support services in their own language. In 2018, the journal International Gambling Studies, published the results of a study into problem gambling figures in Serbia and noted that 0.5% of the study participants fell into the problem gambling category. Sports betting participants in particular met the markers to gain this classification. BetBlocker is very keen to make sure that Serbian speakers can easily access the support services that will help them gamble responsibly.
The team at BetBlocker are delighted that an affiliate website such as Gamblers Connect has shown the philanthropic spirit to work with them to offer services that can help protect the most vulnerable players out there. Without the translation services offered pro bono by Gamblers Connect, BetBlocker would not have been able to launch their Serbian language version, and they would like to extend their thanks to the group for their help and support.
Speaking for Gamblers Connect, Gjorgje Ristikj, the Founder offered the following quote: “I’m glad to see our collaboration with BetBlocker continuing in such a positive and impactful way. Launching the Serbian version is a meaningful step forward, and we’re proud to support responsible gambling initiatives that truly make a difference.”
Duncan Garvie, Founder and Trustee of BetBlocker was thrilled when asked about the most recent language addition: “For me, this project is a win for everyone! Obviously it’s great news for Serbian gamblers that BetBlocker is now available in their language. Servia doesn’t currently have the range of support options for people looking to stop or manage their gambling, so this is a substantial step forwards in terms of harm minimisation.
But alongside this, Gamblers Connect supporting us to deliver this new service to Serbia is a clear statement of intent. The affiliate sector has been substantially under-engaged when it comes to messaging around safer gambling. And affiliates are expert communicators. No-one knows how to communicate a message to players better than affiliates. To have Gamblers Connect work with us on this project sets a fantastic example for the entire affiliate sector. One we hope will foster greater cooperation between charities and affiliates in future.”
The post Serbian language market now catered for by BetBlocker’s support service appeared first on European Gaming Industry News.
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