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Pollard Banknote Awarded Digital Support Contract By The North Carolina Education Lottery

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Pollard Banknote Limited is pleased to announce it has been awarded a new contract by the North Carolina Education Lottery (“NCEL” or “Lottery”) to provide digital support and related services. Following a successful competitive procurement process, this contract’s initial term runs until October 31, 2025, and can be renewed in one-year increments for up to three additional years.

This contract expands Pollard Banknote’s decade-long relationship with the NCEL, which currently includes an iLottery solution (through its joint venture, NeoPollard Interactive LLC) complete with a fully integrated omnichannel player engagement and loyalty program, as well as offering scratch-off tickets and related marketing support.

The scope of the contract is primarily focused on providing analysis and insight of online traffic patterns across channels. Seeking a best-in-class partner to help continue to raise the caliber of its online experience and add value beyond the scope of existing contracts, the Lottery chose Pollard Banknote. The Company’s analysis and insights identify content and cross-sell opportunities that improve player engagement, accelerate conversions, and enhance player loyalty. Pollard Banknote will support the Lottery by providing innovative and effective multichannel digital strategies and support to optimize the user experience.

As part of its new responsibilities—beyond establishing a clickstream strategy and providing analysis—Pollard Banknote will offer results-based rationales for changes to the Lottery’s digital strategies based on our unique ability to provide expert analysis and insight.

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“We wanted a partner with the proven know-how to play a pivotal role in our Lottery’s future by fortifying our digital assets within this highly specialized space,” said Mark Michalko, Executive Director, North Carolina Education Lottery. “Pollard Banknote’s leadership can help us responsibly grow sales to benefit statewide education initiatives by presenting innovative multichannel solutions, optimizing for high-quality searches, and providing exceptional digital support and services.”

“Pollard Banknote is dedicated to improving the digital player experience in all areas. Recognizing this as a key strategic focus, we have invested heavily in enhancing our expertise in the field by attracting the best and brightest talent in the industry to make us the ideal partner for lotteries that are increasingly reliant on this type of specialized support to grow sales,” said Shannon DeHaven, Vice President, Digital Engagement, Pollard Banknote. “We look forward to collaborating with the NCEL to establish a sophisticated strategy that vastly improves the customer journey across its digital channels, which will meaningfully enrich the user experience and ultimately affect revenue.”

Since its inception in 2005, the North Carolina Education Lottery has raised more than $9.6 billion for education programs across all of North Carolina’s 100 counties. Last year alone, the Lottery raised on average $2.5 million a day for education programs in the state.

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Bonus Guardian

Pinnacle Ontario live with CasinoEngine in North America debut

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EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America. 

The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.

The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.

BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.

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BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.

With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.

“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”

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Prime Skill Games Inc. Official Response to AGCO Press Release

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As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.

Let me be perfectly clear

Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.

Prime Skill Games is proud to be the only true skill game operating in Ontario today.

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We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.

We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.

To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.

 

Sincerely

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Matt Zamroźniak

Chief Executive Officer

Prime Skill Games Inc.

The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.

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LuckyStart Casino Adds New Payment Method

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LuckyStart Casino has announced the addition of a new payment method – Interac – available for all players in Canada, in order to make it easier for their customers to fund their account balance and cash out their winnings quickly.

The brand is aware of the popularity of this payment method amongst Canadian players, and hence, it has decided to add it and enable flexible deposit and withdrawal limits, in order to be considered as the best Interac casino in Canada, especially since the brand is also releasing Interac-exclusive bonuses and promotions.

Furthermore, LuckyStart has announced flexible limits for deposits and withdrawals, to make it easier for players to fund their account balance and cash out their winnings, offering instant approval and same-day processing, which are traits that LuckyStart believes are going to position it as the best Interac casino in Canada.

LuckyStart now supports Interac on the desktop and mobile website, offers exclusive bonuses for Interac bonuses, as well as instant withdrawals, and unrestricted access to their catalog of 5000+ real money games.

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LuckyStart believes there is no better way to celebrate an accomplishment in the online gambling world than by launching new bonuses and promotions. That’s why the brand has released a new welcome bonus package for all players who deposit via Interac, as LuckyStart envisions becoming the best Interac casino in Canada.

This new welcome bonus package available for all Interact deposits rewards players with up to $4800 in free bonus money across their first 4 deposits, along with 400 Free Spins. When compared to the welcome packages offered by other Interact casinos, LuckyStart stands out with the biggest offer currently available.

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