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iGaming 3.0: Trueplay outlines the future at ICE2023

Trueplay takes part and is available for meetings at the ICE London 2023 on 7-9 February
The online gaming industry has been changing rapidly in recent years, with many new players entering the market and existing operators fighting for customers. ICE London is the world’s largest gaming show, where all the latest innovations in the iGaming industry are announced. And Trueplay has something to bring to the table. By tokenizing gaming businesses, Trueplay not only helps reach higher metrics but changes the industry.
Why iGaming needs tokenization
Blockchain is fundamentally changing how industries operate by introducing trustless and tamperproof smart contracts. At its core, the technology is an immutable ledger that tracks transactions without the need for a centralized authority, eliminating the possibility of tampering with data after it has been recorded. It makes blockchain attractive for iGaming operators looking for ways to increase consumer trust in their betting brands.
Tokenization can attract players through loyalty programs and rewards, retain them with exclusive experiences, and even convert them into gamblers willing to pay more than they normally would for something that’s not worth as much as its face value. Furthermore, tokenization converts a traditional asset into a digital token, making it possible to trade an asset on distributed ledgers. It allows casinos to get ahead of their competitors while enjoying the benefits of tokenization themselves.
Trueplay bridges the gap between emerging smart contract technology and traditional online casinos with its gamified mechanics from the crypto world called Play to Earn and Hold to Earn. By putting such Tokenized Loyalty Programs in place, the company helps bring casinos into the blockchain era and reap the harvest first.
“Evolution of all online industries to Web 3 is inevitable, and iGaming is no exclusion. The concept of iGaming 3.0 takes the industry step further and helps you prepare for what’s to come. Tokenization is one of the latest technological breakthroughs that can help casinos stay competitive as they adapt to an increasingly difficult environment. And Trueplay is here for them to put a safety layer between Web 2 and Web 3 models,” says Alex Antsyferov, CBO at Trueplay.
The know-how of Trueplay
Trueplay provides two tokenized loyalty programs: Play to Earn and Hold to Earn. The Play to Earn program rewards players for playing on the casino’s website. Players earn branded tokens, which they can bet again. The Hold to Earn program rewards players for holding their tokens for a while and makes them return to the platform to get the earned.
The advantages for businesses include but are not limited to a loyal audience, higher GGR, retention, etc. As an operator, you can expect to see the following benefits after implementing Trueplay Loyalty Programs:
- Up to 5.2 times higher retention rate within six months. Players using Trueplay are more likely to play again after leaving the casino than those not using it, so your churn rate will drop significantly with this new technology in place.
- 148% higher traffic ROI and 67.4% higher ARPPU. Trueplay increases the number of players who make more bets on your platform. You’ll have more loyal customers who enjoy their experience and stick around longer.
- Better security for both sides of the equation. For operators and gamers, no personal data is required or shared through this process.
- Easy integration and a single set-up fee. Trueplay allows to tokenize any operating casino without extensive technical work.
- Full support. The Trueplay specialists developed a marketing strategy to make your users tune in to new opportunities.
Trueplay is constantly improving the product for casino operators and owners to make the most of it. The team will present all the updates and new features coming this year at ICE London 2023, which takes place at ExCeL London, February 7-9. The Trueplay stand is S9-360. If you’re interested in meeting up with the Trueplay team there, message: [email protected]
Daniel Falvey Casino Manager at Dragon Bet
DragonBet fires up its slots offering with Stakelogic games

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Stakelogic’s latest UK deal brings its full slot suite and Spin to Win jackpot feature to DragonBet players
Casino content provider Stakelogic has announced a new partnership with UK-facing sportsbook and casino operator DragonBet, bringing its extensive suite of slot titles to one of the UK’s most exciting independent brands. The integration, facilitated via Relax Gaming, further strengthens Stakelogic’s presence in the UK and adds a high-performance slot offering to Dragon Bet’s growing casino vertical.
As part of the deal, Dragon Bet players will now have access to Stakelogic’s complete slot portfolio, headlined by recent top performers including Wrath of Zeus ClusterBreaker and Kraken’s Catch, alongside classic-style fruit games and modern video slots packed with advanced mechanics.
Also included in the rollout is Spin to Win, Stakelogic’s pioneering progressive jackpot system. Built to deliver real-money wins directly from within the base slot game, Spin to Win randomly selects a player and transports them to a live jackpot wheel – injecting gameplay with the potential for an unexpected twist and big rewards.
Neil Tanti, Head of Sales at Stakelogic, said: “Dragon Bet is a standout brand in the UK betting scene, with strong local roots and big ambitions. We’re thrilled to bring our full slot portfolio to their players and to support their casino growth strategy with content built for engagement and performance. Spin to Win is a great example of how we’re pushing the boundaries of what a slot experience can be.”
Daniel Falvey, Casino Manager at Dragon Bet, added: “At DragonBet, we’re committed to offering something fresh, exciting, and truly engaging for our players. Stakelogic fits that bill perfectly. With innovative, fast-paced slots and unique features like their Spin to Win progressive jackpots, they bring a dynamic new edge to our offering that we’re confident our players will love.”
The post DragonBet fires up its slots offering with Stakelogic games appeared first on European Gaming Industry News.
BGaming
BGaming Strengthens Its Presence in Italy with San Patrignano Contribution and Introduces New Game Classification

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Rapidly expanding content provider shows commitment to responsible gambling in Italy ahead of SiGMA Rome
Popular iGaming content provider BGaming solidifies its position in Italy with a refreshed game classification system and a new local social initiative. As part of its growing commitment to the Italian market, BGaming has made a significant financial contribution to San Patrignano, a local non-profit organisation supporting people struggling with gambling and other addictions. The donation will help fund the community’s recovery programme dedicated to the rehabilitation of people with gambling addiction, reinforcing BGaming’s focus on responsible gaming and customer well-being.
San Patrignano’s long-standing rehabilitation programme helps individuals rebuild their lives through professional guidance, education, and strong community support for both participants and their families.
This initiative follows BGaming’s recent acquisition of a licence in Italy in March 2025, highlighting the company’s ongoing efforts to build a sustainable and socially responsible presence in the region.
Alongside its social commitment, BGaming has also introduced a new classification of its gaming portfolio, designed to reflect the studio’s diverse and player-oriented approach. The refreshed structure divides its titles into three key categories: Casual, Classic, and Entertainment.
The Casual category features fast, easy-to-play titles that typically provide shorter playing sessions and high engagement rates. Top performers in this category include hits like Aviamasters, Plinko, Plinko 2, Balloon Mania, Golden Piñata Hold & Win, and Winter Fishing Club.
The Classic category includes more traditional slot games, featuring classic gameplay mechanics and low to medium volatility. Popular games in this category include Burning Chilli X, Hot Chilli Bells, Lady Wolf Moon, and Fruit Million.
Finally, there is the Entertainment category, featuring high-volatility games characterised by their advanced gameplay features, bonus buy options, and strong appeal to streamers. Headliners in this category include Snoop Dogg Dollars, Merge Up, Bonanza Billion, Aztec Cluster, Wild West Trueways, and the iconic Elvis Frog series.
Those interested in discussing what BGaming has to offer can visit the company at booth 2049 during SiGMA Rome, which takes place from November 3rd to 6th.
Olga Levshina, CCO at BGaming, said, “Italy is an incredibly important market for us, and we are proud to strengthen our presence here not only through innovative content but also through meaningful action. Our partnership with San Patrignano reflects BGaming’s belief that entertainment and responsibility must go hand in hand.
At the same time, the refreshed game classification provides both our partners and our players with more clarity on what to expect from each game. We are excited to showcase the diversity of BGaming products and meet potential partners at SiGMA Central Europe.”
The post BGaming Strengthens Its Presence in Italy with San Patrignano Contribution and Introduces New Game Classification appeared first on European Gaming Industry News.
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Peter & Sons Goes Live with Svenska Spel’s Digital Casino Platforms

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Svenska Spel Sport & Casino and MomangCasino carrying Peter & Sons games
Award-winning game studio Peter & Sons’ compelling catalogue of titles is now live across Svenska Spel’s digital casino platforms.
Players at the Swedish state-owned operator’s flagship brand Svenska Spel Sport & Casino and casino-only brand MomangCasino can now sink their teeth into weird and wonderful Peter & Sons titles like Barbarossa, Blood Club, Ghostfather Awakened, Potion Power, Dig It, Sand of Destiny and Epic Hellas.
There’s no bigger name in gambling in Sweden than Svenska Spel, which has been operating in one form or another since 1939 – for much of that time as a state-owned operation. Its digital operations began in 2019 with the liberalization of the market, and it remains a leading brand in the country today.
Svenska Spel operates multiple verticals such as, online casino, sports betting, bingo, and poker brands, each with a firm focus on security and consumer protection.
Peter & Sons, meanwhile, has been wowing the industry with a succession of titles that are rich in humour and storytelling and employ world-class artists, mathematicians, and musicians. With influences ranging from comics and cartoons to cult books and movies, the studio is building a body of uniquely-styled, high performing games that are like nothing else on the internet.
Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’ve always believed casino games should feel like stepping into a comic book or cult movie — full of oddball characters, humour and adventure. Teaming up with Svenska Spel means even more players can join the ride, and we can’t wait to see them dig into our weird and wonderful worlds.”
Niklas Örtbrant, Head of Casino at Svenska Spel said: “Our players love discovering something new, and Peter & Sons’ games are anything but ordinary. Their unique approach to game design adds something fresh and exciting, and we’re delighted to bring their titles to our casino platforms.”
The post Peter & Sons Goes Live with Svenska Spel’s Digital Casino Platforms appeared first on European Gaming Industry News.
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