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iGaming 3.0: Trueplay outlines the future at ICE2023

Published

3 years ago

January 20, 2023

Trueplay takes part and is available for meetings at the ICE London 2023 on 7-9 February

The online gaming industry has been changing rapidly in recent years, with many new players entering the market and existing operators fighting for customers. ICE London is the world’s largest gaming show, where all the latest innovations in the iGaming industry are announced. And Trueplay has something to bring to the table. By tokenizing gaming businesses, Trueplay not only helps reach higher metrics but changes the industry.

Why iGaming needs tokenization

Blockchain is fundamentally changing how industries operate by introducing trustless and tamperproof smart contracts. At its core, the technology is an immutable ledger that tracks transactions without the need for a centralized authority, eliminating the possibility of tampering with data after it has been recorded. It makes blockchain attractive for iGaming operators looking for ways to increase consumer trust in their betting brands.

Tokenization can attract players through loyalty programs and rewards, retain them with exclusive experiences, and even convert them into gamblers willing to pay more than they normally would for something that’s not worth as much as its face value. Furthermore, tokenization converts a traditional asset into a digital token, making it possible to trade an asset on distributed ledgers. It allows casinos to get ahead of their competitors while enjoying the benefits of tokenization themselves.

Trueplay bridges the gap between emerging smart contract technology and traditional online casinos with its gamified mechanics from the crypto world called Play to Earn and Hold to Earn. By putting such Tokenized Loyalty Programs in place, the company helps bring casinos into the blockchain era and reap the harvest first.

“Evolution of all online industries to Web 3 is inevitable, and iGaming is no exclusion. The concept of iGaming 3.0 takes the industry step further and helps you prepare for what’s to come. Tokenization is one of the latest technological breakthroughs that can help casinos stay competitive as they adapt to an increasingly difficult environment. And Trueplay is here for them to put a safety layer between Web 2 and Web 3 models,” says Alex Antsyferov, CBO at Trueplay.

The know-how of Trueplay

Trueplay provides two tokenized loyalty programs: Play to Earn and Hold to Earn. The Play to Earn program rewards players for playing on the casino’s website. Players earn branded tokens, which they can bet again. The Hold to Earn program rewards players for holding their tokens for a while and makes them return to the platform to get the earned.

The advantages for businesses include but are not limited to a loyal audience, higher GGR, retention, etc. As an operator, you can expect to see the following benefits after implementing Trueplay Loyalty Programs:

Up to 5.2 times higher retention rate within six months. Players using Trueplay are more likely to play again after leaving the casino than those not using it, so your churn rate will drop significantly with this new technology in place.
148% higher traffic ROI and 67.4% higher ARPPU. Trueplay increases the number of players who make more bets on your platform. You’ll have more loyal customers who enjoy their experience and stick around longer.
Better security for both sides of the equation. For operators and gamers, no personal data is required or shared through this process.
Easy integration and a single set-up fee. Trueplay allows to tokenize any operating casino without extensive technical work.
Full support. The Trueplay specialists developed a marketing strategy to make your users tune in to new opportunities.

Trueplay is constantly improving the product for casino operators and owners to make the most of it. The team will present all the updates and new features coming this year at ICE London 2023, which takes place at ExCeL London, February 7-9. The Trueplay stand is S9-360. If you’re interested in meeting up with the Trueplay team there, message: [email protected]

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10bet

Ellis Park Stadium signs five-year naming rights deal with 10bet

Published

17 minutes ago

July 6, 2026

Wladimir P.

ellis-park-stadium-signs-five-year-naming-rights-deal-with-10bet

Johannesburg venue rebrands as 10bet Ellis Park under new partnership agreement.

Ellis Park Stadium has signed a five-year naming rights agreement with sportsbook brand 10bet, rebranding the Johannesburg venue as 10bet Ellis Park.

10bet Africa Marketing VP Michelle Colborne said: “We are incredibly proud to announce 10bet as the official naming rights partner of Ellis Park Stadium,” adding, “This is more than a naming rights agreement; it is the start of an exciting journey with a stadium that has played such a powerful role in South African sport.”

Ellis Park Stadium Managing Director Pieter Burger said the deal marks “a fresh and exciting chapter for the stadium,” adding: “We are delighted to welcome 10bet into the Ellis Park family as our official naming rights partner.”

10bet brand ambassador and former Springbok Butch James said: “Ellis Park has always been one of the most iconic stadiums in world rugby, and it’s fantastic to see 10bet committing to such a significant partnership.”

The parties said the partnership will focus on improving the matchday experience and, “in partnership with the relevant stakeholders,” supporting the inner-city project around the stadium precinct.

The post Ellis Park Stadium signs five-year naming rights deal with 10bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

PG Soft rolls out Monkey’s Wild Party slot with wild-conversion mechanic

Published

17 minutes ago

July 6, 2026

Wladimir P.

pg-soft-rolls-out-monkey’s-wild-party-slot-with-wild-conversion-mechanic

New 5×5 cascading-reels title adds Wild Mushroom chain reactions, multipliers and a Free Spins feature with a Feature Buy option.

PG Soft has released Monkey’s Wild Party, a new video slot set on a 5×5 grid with cascading reels, increasing multipliers and Wild Mushroom symbols that convert adjacent monkey symbols into wilds.

The title’s core mechanic centres on Wild Mushroom symbols that can appear in any spin. When a Wild Mushroom lands, any Gorilla, Baboon or Marmoset symbol touching it horizontally or vertically transforms into its Wild Monkey equivalent. Additional monkey symbols that land on a Wild Monkey can also convert, creating chain reactions across the grid.

After wins are paid, Wild Monkey symbols that contributed to a win become Wild Mushroom symbols in the next round. PG Soft also says there is a chance for an extra Wild Mushroom symbol to be added to the reels at the end of any spin. In the base game, the multiplier starts at x1 each spin and increases by one after each winning combination, following the payout and cascade.

The Free Spins feature triggers with three Free Spin symbols anywhere on the reels and starts with eight free spins, with two extra spins awarded for each additional Free Spin symbol. The multiplier resets to x1 at the start of the feature and increases by one after every winning cascade. A +1 Spin symbol awards an extra free spin during the feature. Players can also access the feature via a Feature Buy option at the displayed price, with PG Soft stating potential wins of up to x10,000 of the initial bet.

PG Soft’s spokesperson commented: “Monkey’s Wild Party is a riot of colour and mischief, taking players into an enchanted jungle where every spin sparks a fresh wave of wild reactions. The Wild Mushroom mechanic is the key to the game, with the climbing multipliers in Free Spins ensuring rewards build with every spin.”

The post PG Soft rolls out Monkey’s Wild Party slot with wild-conversion mechanic appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Business Development

Soft2Bet hires Ryan Collinge as EVP for business development and partnerships

Published

2 days ago

July 4, 2026

Wladimir P.

soft2bet-hires-ryan-collinge-as-evp-for-business-development-and-partnerships

Collinge joins as Executive Vice President – Group Business Development & Strategic Partnerships, bringing 20+ years across retail and online gaming.

Soft2Bet has appointed Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships, adding him to its senior leadership team.

In the role, Collinge will focus on supporting Soft2Bet’s growth plans and strengthening relationships with operators and entertainment brands, the company said.

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”

Soft2Bet said Collinge brings more than 20 years of commercial, product and operational experience across retail and online gaming, including work with private equity-backed start-ups and multinational gaming groups. The company added that his background includes global sales, commercial strategy and business development, along with iGaming content, product development and studio management.

Soft2Bet also pointed to Collinge’s experience in the casino content vertical, which it said will support client needs analysis and solution optimization.

The post Soft2Bet hires Ryan Collinge as EVP for business development and partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.