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iGaming 3.0: Trueplay outlines the future at ICE2023
Trueplay takes part and is available for meetings at the ICE London 2023 on 7-9 February
The online gaming industry has been changing rapidly in recent years, with many new players entering the market and existing operators fighting for customers. ICE London is the world’s largest gaming show, where all the latest innovations in the iGaming industry are announced. And Trueplay has something to bring to the table. By tokenizing gaming businesses, Trueplay not only helps reach higher metrics but changes the industry.
Why iGaming needs tokenization
Blockchain is fundamentally changing how industries operate by introducing trustless and tamperproof smart contracts. At its core, the technology is an immutable ledger that tracks transactions without the need for a centralized authority, eliminating the possibility of tampering with data after it has been recorded. It makes blockchain attractive for iGaming operators looking for ways to increase consumer trust in their betting brands.
Tokenization can attract players through loyalty programs and rewards, retain them with exclusive experiences, and even convert them into gamblers willing to pay more than they normally would for something that’s not worth as much as its face value. Furthermore, tokenization converts a traditional asset into a digital token, making it possible to trade an asset on distributed ledgers. It allows casinos to get ahead of their competitors while enjoying the benefits of tokenization themselves.
Trueplay bridges the gap between emerging smart contract technology and traditional online casinos with its gamified mechanics from the crypto world called Play to Earn and Hold to Earn. By putting such Tokenized Loyalty Programs in place, the company helps bring casinos into the blockchain era and reap the harvest first.
“Evolution of all online industries to Web 3 is inevitable, and iGaming is no exclusion. The concept of iGaming 3.0 takes the industry step further and helps you prepare for what’s to come. Tokenization is one of the latest technological breakthroughs that can help casinos stay competitive as they adapt to an increasingly difficult environment. And Trueplay is here for them to put a safety layer between Web 2 and Web 3 models,” says Alex Antsyferov, CBO at Trueplay.
The know-how of Trueplay
Trueplay provides two tokenized loyalty programs: Play to Earn and Hold to Earn. The Play to Earn program rewards players for playing on the casino’s website. Players earn branded tokens, which they can bet again. The Hold to Earn program rewards players for holding their tokens for a while and makes them return to the platform to get the earned.
The advantages for businesses include but are not limited to a loyal audience, higher GGR, retention, etc. As an operator, you can expect to see the following benefits after implementing Trueplay Loyalty Programs:
- Up to 5.2 times higher retention rate within six months. Players using Trueplay are more likely to play again after leaving the casino than those not using it, so your churn rate will drop significantly with this new technology in place.
- 148% higher traffic ROI and 67.4% higher ARPPU. Trueplay increases the number of players who make more bets on your platform. You’ll have more loyal customers who enjoy their experience and stick around longer.
- Better security for both sides of the equation. For operators and gamers, no personal data is required or shared through this process.
- Easy integration and a single set-up fee. Trueplay allows to tokenize any operating casino without extensive technical work.
- Full support. The Trueplay specialists developed a marketing strategy to make your users tune in to new opportunities.
Trueplay is constantly improving the product for casino operators and owners to make the most of it. The team will present all the updates and new features coming this year at ICE London 2023, which takes place at ExCeL London, February 7-9. The Trueplay stand is S9-360. If you’re interested in meeting up with the Trueplay team there, message: [email protected]
Amusnet
Amusnet Introduces its “Jackpot Cards Plus” Island at Casino Adjara
Amusnet has introduced its “Jackpot Cards Plus” island at Casino Adjara, bringing S55J slot cabinets into one of Tbilisi’s most established venues. More than just a placement, the installation represents a strategic step in the company’s growing presence across key regulated markets.
Positioned prominently on the floor, the island format immediately draws attention. The S55J cabinets combine next-generation hardware architecture with high-definition visual performance and ergonomic design, delivering a smooth, immersive playing experience. Integrated with the Amusebox Package which is a curated portfolio of 51 proven titles, the setup delivers both variety and performance in a single, cohesive offering.
At the center of the installation is the multi-level Jackpot Cards Plus system. Designed to heighten anticipation and sustain engagement, it transforms individual gameplay into a shared experience, encouraging longer sessions and driving measurable results for the operator.
The sales team at Amusnet’s Georgia office commented that the market has strong potential and a clear appetite for high-quality land-based entertainment.
“Our installation at Casino Adjara is part of a broader vision to establish a sustainable and scalable presence in the region. With ‘Jackpot Cards Plus,’ we are implementing a performance-driven concept designed to optimize floor dynamics and deliver consistent results. This partnership demonstrates how our land-based portfolio can adapt to established venues while maintaining the identity and strength of our product ecosystem,” they said.
For Amusnet, the rollout marks one of its first strategic land-based installations in Georgia, an important milestone that reflects the company’s ability to successfully transition its established game portfolio into high-performing casino cabinet environments.
Igor Kokanovich, Slot Manager at Casino Adjara, said: “Casino Adjara highly values its partnership with Amusnet, recognizing the company as a dependable, professional, and forward-thinking partner. The launch of the ‘Jackpot Cards Plus’ island, featuring S55J cabinets and the Amusebox Package of 51 games, has strengthened our slot floor offering. The technology platform, cabinet design, and diversified game mix have added new momentum to our gaming environment while enhancing overall player engagement.
“We expect solid commercial results and long-term value from this installation and look forward to further expanding our cooperation.”
Through collaborations with leading operators such as Casino Adjara, Amusnet continues to build its land-based growth trajectory market by market.
The post Amusnet Introduces its “Jackpot Cards Plus” Island at Casino Adjara appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Spillemyndigheden: New Guidance on Responsible Gambling
The Danish Gambling Authority has published a new gudiance on responsible gambling, which is targeted licence holders who offer betting and online casino.
The guidance reviews the rules on responsible gambling and also contain interpretations on how, as a licence holder who offers betting and online casino, can meet the requirements to offer gambling in a responsible manner.
The DGA’s guidance on responsible Gambling for Betting and Online Casino
The post Spillemyndigheden: New Guidance on Responsible Gambling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dr Faye Graver
Gambling Helpline and Specialist Treatment Service to be Launched in Wales
A new NHS specialist gambling treatment service and helpline will be launched in Wales on April 1.
The Minister for Mental Health and Wellbeing Sarah Murphy described this as a ‘landmark moment’, providing support for tens of thousands of people who could be at risk of gambling-related harm.
The Wales Gambling Helpline will provide information, advice and support to anyone affected by gambling-related harms, including family members and others impacted. If needed, it will also refer people onto treatment services.
Treatment for gambling harms will be accessible through a secure online platform, allowing support to be provided remotely.
Betsi Cadwaladr University Health Board has been awarded £1.3 million a year by the Welsh Government to run the treatment service and helpline. The funding comes from the money raised from the UK-wide gambling levy.
Minister for Mental Health and Wellbeing Sarah Murphy said: “This is a landmark moment marking the first time specialist gambling treatment and support services will be available from the NHS in Wales.
“The helpline will be a form of open access support available to people who need it the most and fits into the ambitions of our Mental Health and Wellbeing Strategy.
“Guided by the evidence, we’re confident this approach is the most effective way to deliver essential support for both prevention and treatment.”
Clinical lead for gambling treatment services at Betsi Cadwaladr University Health Board Dr Faye Graver said: “We are establishing a specialist gambling treatment service and the Wales Gambling Helpline to provide much-needed support for people struggling with gambling addiction.
“They will provide the necessary support, advice and information not only to people experiencing gambling-related harms, but also their family members and others affected.”
The post Gambling Helpline and Specialist Treatment Service to be Launched in Wales appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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