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iGaming 3.0: Trueplay outlines the future at ICE2023

Published

3 years ago

January 20, 2023

Trueplay takes part and is available for meetings at the ICE London 2023 on 7-9 February

The online gaming industry has been changing rapidly in recent years, with many new players entering the market and existing operators fighting for customers. ICE London is the world’s largest gaming show, where all the latest innovations in the iGaming industry are announced. And Trueplay has something to bring to the table. By tokenizing gaming businesses, Trueplay not only helps reach higher metrics but changes the industry.

Why iGaming needs tokenization

Blockchain is fundamentally changing how industries operate by introducing trustless and tamperproof smart contracts. At its core, the technology is an immutable ledger that tracks transactions without the need for a centralized authority, eliminating the possibility of tampering with data after it has been recorded. It makes blockchain attractive for iGaming operators looking for ways to increase consumer trust in their betting brands.

Tokenization can attract players through loyalty programs and rewards, retain them with exclusive experiences, and even convert them into gamblers willing to pay more than they normally would for something that’s not worth as much as its face value. Furthermore, tokenization converts a traditional asset into a digital token, making it possible to trade an asset on distributed ledgers. It allows casinos to get ahead of their competitors while enjoying the benefits of tokenization themselves.

Trueplay bridges the gap between emerging smart contract technology and traditional online casinos with its gamified mechanics from the crypto world called Play to Earn and Hold to Earn. By putting such Tokenized Loyalty Programs in place, the company helps bring casinos into the blockchain era and reap the harvest first.

“Evolution of all online industries to Web 3 is inevitable, and iGaming is no exclusion. The concept of iGaming 3.0 takes the industry step further and helps you prepare for what’s to come. Tokenization is one of the latest technological breakthroughs that can help casinos stay competitive as they adapt to an increasingly difficult environment. And Trueplay is here for them to put a safety layer between Web 2 and Web 3 models,” says Alex Antsyferov, CBO at Trueplay.

The know-how of Trueplay

Trueplay provides two tokenized loyalty programs: Play to Earn and Hold to Earn. The Play to Earn program rewards players for playing on the casino’s website. Players earn branded tokens, which they can bet again. The Hold to Earn program rewards players for holding their tokens for a while and makes them return to the platform to get the earned.

The advantages for businesses include but are not limited to a loyal audience, higher GGR, retention, etc. As an operator, you can expect to see the following benefits after implementing Trueplay Loyalty Programs:

Up to 5.2 times higher retention rate within six months. Players using Trueplay are more likely to play again after leaving the casino than those not using it, so your churn rate will drop significantly with this new technology in place.
148% higher traffic ROI and 67.4% higher ARPPU. Trueplay increases the number of players who make more bets on your platform. You’ll have more loyal customers who enjoy their experience and stick around longer.
Better security for both sides of the equation. For operators and gamers, no personal data is required or shared through this process.
Easy integration and a single set-up fee. Trueplay allows to tokenize any operating casino without extensive technical work.
Full support. The Trueplay specialists developed a marketing strategy to make your users tune in to new opportunities.

Trueplay is constantly improving the product for casino operators and owners to make the most of it. The team will present all the updates and new features coming this year at ICE London 2023, which takes place at ExCeL London, February 7-9. The Trueplay stand is S9-360. If you’re interested in meeting up with the Trueplay team there, message: [email protected]

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Delulu Gaming

DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London

Published

17 minutes ago

July 17, 2026

Wladimir P.

delulu-gaming-hosted-an-exclusive-soft-launch-dinner-for-250+-igaming-leaders-in-london

An unforgettable evening, more than 250 industry leaders, and the perfect beginning to a new story in iGaming. DELULU Gaming recently hosted its exclusive Soft Launch Dinner at Alba London, welcoming 250+ partners and C-level executives to an invitation-only celebration that combined exceptional hospitality with the studio’s distinctive creative identity.

The Soft Launch Dinner was DELULU’s first opportunity to welcome the industry in person. Instead of a traditional corporate reception, the evening brought together senior decision-makers in an exclusive setting. Guests learned more about DELULU’s vision and a debut portfolio where every game is designed to leave its own impression.

The event was made even more special by the presence of DELULU’s strategic technology partner, SOFTSWISS, who joined the celebration alongside partners, friends, and industry leaders.

Inspired by the Amalfi Coast, Alba London provided the perfect setting for DELULU’s Soft Launch Dinner. Contemporary Italian interiors, live cooking stations, fresh seafood, authentic Italian pizza, and signature cocktails created an atmosphere that felt both refined and effortlessly welcoming. Every detail, from the bespoke DELULU branding to the finishing touches throughout the venue, made the experience unmistakably DELULU.

Looking around, it was clear that many of the industry’s key players were there. Operators, aggregators, platform providers, media, and long-standing partners all came together to celebrate DELULU’s next chapter. Business conversations quickly became more relaxed as guests caught up with familiar faces and made new connections. The evening also opened the door to conversations about future partnerships, upcoming releases, and DELULU’s ambition to create experiences that stay with players.

To mark the occasion, every guest received a bottle of Veuve Clicquot champagne presented in exclusive DELULU packaging, created especially for the event. It was a small gesture of appreciation and a lasting reminder of the studio’s first milestone shared with everyone present.

The Soft Launch Dinner was a memorable introduction of DELULU to the industry. It showed DELULU Gaming’s goal to build lasting partnerships while bringing the DELULU approach beyond the games themselves.

“We wanted our first event to feel exactly like DELULU. Creative, welcoming, and full of personality. Having so many industry leaders and partners come together before our official launch was something truly special for our entire team. Thank you to everyone who joined us at Alba London, celebrated this milestone with us, and helped make it such an unforgettable evening. We’re looking forward to growing together, building new partnerships, and sharing many more great moments in the years ahead.” Arthur Sheikhaliev, CEO at DELULU Gaming.

Following the successful Soft Launch Dinner, DELULU Gaming continues expanding its commercial partnerships and bringing its growing portfolio of distinctive games to operators worldwide.

About DELULU

DELULU is a new-generation iGaming game studio focused on delivering high-quality, distinctive gaming experiences. The game studio creates games with bold visuals, tight mechanics, and math engineered for emotional impact. DELULU knows how to win long-term operator trust through titles that players recognize, streamers love to showcase, and the market can’t ignore.

The post DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

1win

1win Expands Its Prediction Markets with Crypto Forecasts

Published

17 minutes ago

July 17, 2026

Wladimir P.

1win-expands-its-prediction-markets-with-crypto-forecasts

Willemstad, Curaçao, July 17th, 2026, PlayNewswire

Cryptocurrency has become one of the fastest-growing categories within prediction markets, as traders and investors increasingly look beyond price charts to speculate on major industry milestones.

Reflecting this trend, international betting brand 1win has expanded its Markets product with a series of new cryptocurrency prediction markets covering some of the sector’s most closely watched digital assets.

The new crypto-themed forecasts on 1win Markets allow users to speculate on topics, including

“Crypto-related forecasts are becoming a natural extension of prediction markets, giving users another way to engage with some of the biggest narratives in the crypto industry. Though on 1win Markets, we have made it an interactive and easy-to-understand format,” says Mike Danshin, CMO 1win Crypto.

1win Markets uses a simple binary format. Instead of selecting from complex betting lines, users answer straightforward “Yes” or “No” questions or choose between clearly defined outcomes. It is a fun and interactive way to think about life events, even for those unfamiliar with classic betting.

This crypto-focused expansion on 1win Markets reflects the growing convergence between crypto communities and binary predictions. Users are increasingly interested in predicting not only sports or political outcomes but also changes across the digital asset industry.

By adding cryptocurrency-focused markets alongside existing categories – sports, politics, technology, entertainment, and global events – 1win continues to broaden the scope of its crypto-driven ecosystem.

About 1win

Founded in 2016, 1win is a crypto entertainment platform in the global gaming industry. Operating across Asia, Latin America, and Africa, 1win offers a wide range of entertainment products adapted to regional audiences. The brand has active collaborations with international public figures, including football legend Luis Suarez, martial artist Jon Jones, and Olympic champion and UFC fighter Gable Steveson. In 2026, 1win welcomed rapper Tyga and UFC legend Ilia Topuria as new members of the 1win VIP community. Football legend Luis Suarez will be the official 1win football expert throughout the 2026 FIFA World Cup.

Contact

Press Office

1win

[email protected]

The post 1win Expands Its Prediction Markets with Crypto Forecasts appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Delulu Gaming

DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London

Published

17 minutes ago

July 17, 2026

GamingAmericas.com

The event was made even more special by the presence of DELULU’s strategic technology partner, SOFTSWISS, who joined the celebration alongside partners, friends, and industry leaders.

Following the successful Soft Launch Dinner, DELULU Gaming continues expanding its commercial partnerships and bringing its growing portfolio of distinctive games to operators worldwide.

About DELULU

The post DELULU Gaming Hosted an Exclusive Soft Launch Dinner for 250+ iGaming Leaders in London appeared first on Americas iGaming & Sports Betting News.