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iGaming 3.0: Trueplay outlines the future at ICE2023

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Trueplay takes part and is available for meetings at the ICE London 2023 on 7-9 February

The online gaming industry has been changing rapidly in recent years, with many new players entering the market and existing operators fighting for customers. ICE London is the world’s largest gaming show, where all the latest innovations in the iGaming industry are announced. And Trueplay has something to bring to the table. By tokenizing gaming businesses, Trueplay not only helps reach higher metrics but changes the industry.

Why iGaming needs tokenization

Blockchain is fundamentally changing how industries operate by introducing trustless and tamperproof smart contracts. At its core, the technology is an immutable ledger that tracks transactions without the need for a centralized authority, eliminating the possibility of tampering with data after it has been recorded. It makes blockchain attractive for iGaming operators looking for ways to increase consumer trust in their betting brands.

Tokenization can attract players through loyalty programs and rewards, retain them with exclusive experiences, and even convert them into gamblers willing to pay more than they normally would for something that’s not worth as much as its face value. Furthermore, tokenization converts a traditional asset into a digital token, making it possible to trade an asset on distributed ledgers. It allows casinos to get ahead of their competitors while enjoying the benefits of tokenization themselves.

Trueplay bridges the gap between emerging smart contract technology and traditional online casinos with its gamified mechanics from the crypto world called Play to Earn and Hold to Earn. By putting such Tokenized Loyalty Programs in place, the company helps bring casinos into the blockchain era and reap the harvest first.

“Evolution of all online industries to Web 3 is inevitable, and iGaming is no exclusion. The concept of iGaming 3.0 takes the industry step further and helps you prepare for what’s to come. Tokenization is one of the latest technological breakthroughs that can help casinos stay competitive as they adapt to an increasingly difficult environment. And Trueplay is here for them to put a safety layer between Web 2 and Web 3 models,” says Alex Antsyferov, CBO at Trueplay.

The know-how of Trueplay

Trueplay provides two tokenized loyalty programs: Play to Earn and Hold to Earn. The Play to Earn program rewards players for playing on the casino’s website. Players earn branded tokens, which they can bet again. The Hold to Earn program rewards players for holding their tokens for a while and makes them return to the platform to get the earned.

The advantages for businesses include but are not limited to a loyal audience, higher GGR, retention, etc. As an operator, you can expect to see the following benefits after implementing Trueplay Loyalty Programs:

  • Up to 5.2 times higher retention rate within six months. Players using Trueplay are more likely to play again after leaving the casino than those not using it, so your churn rate will drop significantly with this new technology in place.
  • 148% higher traffic ROI and 67.4% higher ARPPU. Trueplay increases the number of players who make more bets on your platform. You’ll have more loyal customers who enjoy their experience and stick around longer.
  • Better security for both sides of the equation. For operators and gamers, no personal data is required or shared through this process.
  • Easy integration and a single set-up fee. Trueplay allows to tokenize any operating casino without extensive technical work.
  • Full support. The Trueplay specialists developed a marketing strategy to make your users tune in to new opportunities.

Trueplay is constantly improving the product for casino operators and owners to make the most of it. The team will present all the updates and new features coming this year at ICE London 2023, which takes place at ExCeL London, February 7-9. The Trueplay stand is S9-360. If you’re interested in meeting up with the Trueplay team there, message: [email protected]

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Slotegrator using AI tools to fight fraud, analyze performance, and smooth payments

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When everyone has access to AI, the future belongs to those who use it strategically. Slotegrator’s updated platform has a suite of AI-powered tools that do the heavy lifting so clients can focus on strategy and business development. 

Suppliers are racing to incorporate AI features. Instead of just keeping up with the hype, Slotegrator updated its platform with a suite of AI tools that help its clients by doing most of the heavy lifting and handling tasks that require large amounts of processing power. The company’s platform software now features AI tools for fighting fraud, analyzing essential business data, and reducing payment friction.

Fraud is a major concern for online casino operators, particularly when it comes to bonus abuse. 

Bonus abusers are constantly developing new techniques and tactics to defraud casinos — even more so now that they have access to AI tools. Good deepfakes can potentially even pass liveness checks, and synthetic IDs (fake IDs made of real parts) are difficult to spot. 

Slotegrator’s Anti-fraud module has an AI assistant to help operators combat fraud. The assistant provides summaries of real-time situations with just the touch of a button. Operators choose from one of three preset questions: 1. What is the overall risk situation? 2. Which risk categories are currently the most critical? And 3. What should be prioritized right now?

When they choose one of them, the assistant automatically analyzes the relevant data, yields structured conclusions, and makes recommendations for next steps. After you’ve made a selection, the AI assistant instantly processes dashboard metrics and provides a brief summary. The assistant works at both the project and individual level.

“As artificial intelligence becomes commonplace, the companies that integrate AI into core aspects of their business will be the ones that get ahead,” explains Slotegrator COO Olga Ivanchik. “AI is capable of more than automation. Incorporating AI at a strategic level, making it a core part of the business architecture, is the only way to stay competitive in the long run.”

Slotegrator’s platform also has an AI business intelligence module. 

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Reflex Gaming launches Sidewinder Xtra Power via Yggdrasil Masters

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Sequel adds an Xtra Power bar to the Sidewinder Shuffle feature, with multipliers and Wild upgrades built into the trail mechanic.

Reflex Gaming has launched Sidewinder Xtra Power, a sequel to its Sidewinder title, with distribution through the Yggdrasil Masters Program.

The game uses a 5×3, 20-payline fruit slot format and brings back the Sidewinder Shuffle mechanic. Reflex said the Sidewinder Feature is triggered when five orbs light up above the reels, turning losing spins into winners as the reels shuffle into position.

Reflex said each winning shuffle increases a multiplier trail, with trail targets unlocking Wilds, Super Wilds, Mega Wilds and symbol upgrades. Mystery symbols can also land in the base game, with shutters opening simultaneously across the reels to reveal the same symbol.

The main addition is the Xtra Power Sidewinder feature. Reflex said four orbs in the base game boost a power bar, and once the bar is full, the next triggered shuffle feature opens Xtra Power. During Xtra Power events, each triggering orb reveals a multiplier boost.

Mat Ingram, CPO at Reflex Gaming, said: “With Xtra Power, we wanted to give the Sidewinder experience an extra dimension, and the power bar does exactly that.

“Players now have two things to chase simultaneously, and when the Xtra Power feature fires with the multiplier already boosted from the start, it delivers the kind of moment that is truly the cherry on top.”

The post Reflex Gaming launches Sidewinder Xtra Power via Yggdrasil Masters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Wins “Best Software Provider” Award at the AskGamblers Awards 2026

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Amusnet, a leading international provider of advanced casino solutions, has won the prestigious Best Software Provider title at the 9th edition of AskGamblers Awards 2026. Hosted at the St. Regis Belgrade, the gala ceremony brought together top-tier industry players in the Serbian capital to honour standout achievements. This accolade arrives at a momentous milestone for Amusnet, marking a decade defined by continuous growth, technological evolution and commercial success.

Dejan Vukosavljević, Country Director at Amusnet Serbia, attended the high-profile event as the company’s official representative to accept the accolade.

“This award validates the team’s dedication to our software platform and inspires us to further raise our standards of quality and product excellence. Securing this title is a fantastic achievement and a true honour, especially given our strategic partnership with AskGamblers. As we celebrate Amusnet’s 10th anniversary, our focus remains on global uniqueness, with the ambitious goal of expanding our footprint to more than 100 markets worldwide over the next ten years,” stated Vukosavljević.

As one of the industry’s premier affiliate platforms for casino reviews, boasting a vibrant community of over 1,000,000 active players, AskGamblers has been a key partner for Amusnet since the beginning of the year. Receiving this recognition from such a player-centric platform underscores Amusnet’s strong market resonance and deepening industry ties.

By combining technological innovation with creative excellence, the company is actively shaping the future of digital entertainment. This milestone ensures that Amusnet’s localised, high-performing content continues to captivate and engage audiences on a truly global scale.

The post Amusnet Wins “Best Software Provider” Award at the AskGamblers Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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