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iGaming 3.0: Trueplay outlines the future at ICE2023

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Trueplay takes part and is available for meetings at the ICE London 2023 on 7-9 February

The online gaming industry has been changing rapidly in recent years, with many new players entering the market and existing operators fighting for customers. ICE London is the world’s largest gaming show, where all the latest innovations in the iGaming industry are announced. And Trueplay has something to bring to the table. By tokenizing gaming businesses, Trueplay not only helps reach higher metrics but changes the industry.

Why iGaming needs tokenization

Blockchain is fundamentally changing how industries operate by introducing trustless and tamperproof smart contracts. At its core, the technology is an immutable ledger that tracks transactions without the need for a centralized authority, eliminating the possibility of tampering with data after it has been recorded. It makes blockchain attractive for iGaming operators looking for ways to increase consumer trust in their betting brands.

Tokenization can attract players through loyalty programs and rewards, retain them with exclusive experiences, and even convert them into gamblers willing to pay more than they normally would for something that’s not worth as much as its face value. Furthermore, tokenization converts a traditional asset into a digital token, making it possible to trade an asset on distributed ledgers. It allows casinos to get ahead of their competitors while enjoying the benefits of tokenization themselves.

Trueplay bridges the gap between emerging smart contract technology and traditional online casinos with its gamified mechanics from the crypto world called Play to Earn and Hold to Earn. By putting such Tokenized Loyalty Programs in place, the company helps bring casinos into the blockchain era and reap the harvest first.

“Evolution of all online industries to Web 3 is inevitable, and iGaming is no exclusion. The concept of iGaming 3.0 takes the industry step further and helps you prepare for what’s to come. Tokenization is one of the latest technological breakthroughs that can help casinos stay competitive as they adapt to an increasingly difficult environment. And Trueplay is here for them to put a safety layer between Web 2 and Web 3 models,” says Alex Antsyferov, CBO at Trueplay.

The know-how of Trueplay

Trueplay provides two tokenized loyalty programs: Play to Earn and Hold to Earn. The Play to Earn program rewards players for playing on the casino’s website. Players earn branded tokens, which they can bet again. The Hold to Earn program rewards players for holding their tokens for a while and makes them return to the platform to get the earned.

The advantages for businesses include but are not limited to a loyal audience, higher GGR, retention, etc. As an operator, you can expect to see the following benefits after implementing Trueplay Loyalty Programs:

  • Up to 5.2 times higher retention rate within six months. Players using Trueplay are more likely to play again after leaving the casino than those not using it, so your churn rate will drop significantly with this new technology in place.
  • 148% higher traffic ROI and 67.4% higher ARPPU. Trueplay increases the number of players who make more bets on your platform. You’ll have more loyal customers who enjoy their experience and stick around longer.
  • Better security for both sides of the equation. For operators and gamers, no personal data is required or shared through this process.
  • Easy integration and a single set-up fee. Trueplay allows to tokenize any operating casino without extensive technical work.
  • Full support. The Trueplay specialists developed a marketing strategy to make your users tune in to new opportunities.

Trueplay is constantly improving the product for casino operators and owners to make the most of it. The team will present all the updates and new features coming this year at ICE London 2023, which takes place at ExCeL London, February 7-9. The Trueplay stand is S9-360. If you’re interested in meeting up with the Trueplay team there, message: [email protected]

Gamification

GoldenRace launches V5 mobile solution with unified app and WebGL branding

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GoldenRace has launched its next-generation V5 mobile solution, the supplier announced on 1 July 2026 in Malta. The company positions the release as a mobile delivery upgrade for its virtual sports and betting content, aimed at maintaining performance under high player traffic.

According to GoldenRace, V5 consolidates its previous architecture into a single application and “drastically reduces load sizes by 80–90%.” The company also said the platform is built “completely from the ground up” with a unified UI/UX designed to remain responsive across different network conditions.

On product features, GoldenRace said V5 introduces “advanced WebGL capabilities” to support high-fidelity graphics and operator-controlled branding. It also adds native gamification tools across games, including custom Tournaments, Leaderboards and Free Bets.

The company also outlined three mobile upgrades intended to reduce friction in the betting flow: a Lobby with modular layouts and a one-click toggle between scheduled and instant views; a next-generation Betslip with richer visual components and “smart organisation”; and dynamic Leaderboards with configurable funding and custom point logic.

GoldenRace said operators can switch to V5 by “changing a single line of code,” and added that a demo is available for operators evaluating the new mobile solution.

The post GoldenRace launches V5 mobile solution with unified app and WebGL branding appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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certification

PopOK Gaming secures certification for Portugal iGaming market

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PopOK Gaming has obtained certification for the Portuguese iGaming market, adding Portugal to its list of regulated jurisdictions where it can offer compliant gaming content to licensed operators.

The company said the certification confirms it meets local regulatory and technical requirements and supports its strategy to expand in regulated markets.

PopOK Gaming did not disclose which regulator or test lab issued the certification, which products are covered, or the date the approval was granted.

Portugal continues to operate a ring-fenced regulated online gambling framework, with market access dependent on product approvals and operator licensing. For suppliers, local certification is typically a prerequisite to distribute content to licensed brands.

The post PopOK Gaming secures certification for Portugal iGaming market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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API

St8 adds game round replays to its single API platform

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Replay tool builds on St8’s graphical game round details and launches first with nine casino game studios.

St8 has launched game round replays, adding visual playback of completed casino game rounds to its existing single API platform. The company said the feature is designed to help operators verify outcomes faster and resolve player queries more efficiently.

The new capability builds on St8’s graphical game round details, which it said is already used by operators. With replays, support and operations teams can access a round’s visual playback to investigate gameplay disputes and respond to players with more transparency.

St8 also positioned the feature as a player engagement tool, with operators able to surface notable moments such as big wins and bonus rounds for promotional use.

Game round replays will initially support titles from AvatarUX, BGaming, Endorphina, Hacksaw, Peter & Sons, Pragmatic Play, Scatter Kings, Shady Lady, and Tequity Originals, with more providers to be added. St8 said the feature is delivered through its existing single API integration and requires no additional development work, and is intended to scale across multiple brands and regulated markets.

David Fall, Business Development Manager at St8, said: “Operators are under increasing pressure to deliver exceptional customer support while keeping operational costs under control. Our graphical game round details have become a trusted and widely used tool for operators, giving support teams quick access to the information they need to resolve player queries efficiently. Game round replays complement this capability by providing a visual playback of each round, helping teams resolve cases even faster and with complete confidence.

“Beyond operational efficiency, the feature also opens up new opportunities for engagement. Operators can showcase exciting gameplay moments, celebrate big wins and create richer player experiences – all through the same integration. Because game round replays are delivered through our existing single API, partners can access this functionality immediately while continuing to benefit from the simplicity and scalability that sit at the heart of the St8 platform.”

The post St8 adds game round replays to its single API platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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