Latest News

iGaming 3.0: Trueplay outlines the future at ICE2023

Published

3 years ago

January 20, 2023

Trueplay takes part and is available for meetings at the ICE London 2023 on 7-9 February

The online gaming industry has been changing rapidly in recent years, with many new players entering the market and existing operators fighting for customers. ICE London is the world’s largest gaming show, where all the latest innovations in the iGaming industry are announced. And Trueplay has something to bring to the table. By tokenizing gaming businesses, Trueplay not only helps reach higher metrics but changes the industry.

Why iGaming needs tokenization

Blockchain is fundamentally changing how industries operate by introducing trustless and tamperproof smart contracts. At its core, the technology is an immutable ledger that tracks transactions without the need for a centralized authority, eliminating the possibility of tampering with data after it has been recorded. It makes blockchain attractive for iGaming operators looking for ways to increase consumer trust in their betting brands.

Tokenization can attract players through loyalty programs and rewards, retain them with exclusive experiences, and even convert them into gamblers willing to pay more than they normally would for something that’s not worth as much as its face value. Furthermore, tokenization converts a traditional asset into a digital token, making it possible to trade an asset on distributed ledgers. It allows casinos to get ahead of their competitors while enjoying the benefits of tokenization themselves.

Trueplay bridges the gap between emerging smart contract technology and traditional online casinos with its gamified mechanics from the crypto world called Play to Earn and Hold to Earn. By putting such Tokenized Loyalty Programs in place, the company helps bring casinos into the blockchain era and reap the harvest first.

“Evolution of all online industries to Web 3 is inevitable, and iGaming is no exclusion. The concept of iGaming 3.0 takes the industry step further and helps you prepare for what’s to come. Tokenization is one of the latest technological breakthroughs that can help casinos stay competitive as they adapt to an increasingly difficult environment. And Trueplay is here for them to put a safety layer between Web 2 and Web 3 models,” says Alex Antsyferov, CBO at Trueplay.

The know-how of Trueplay

Trueplay provides two tokenized loyalty programs: Play to Earn and Hold to Earn. The Play to Earn program rewards players for playing on the casino’s website. Players earn branded tokens, which they can bet again. The Hold to Earn program rewards players for holding their tokens for a while and makes them return to the platform to get the earned.

The advantages for businesses include but are not limited to a loyal audience, higher GGR, retention, etc. As an operator, you can expect to see the following benefits after implementing Trueplay Loyalty Programs:

Up to 5.2 times higher retention rate within six months. Players using Trueplay are more likely to play again after leaving the casino than those not using it, so your churn rate will drop significantly with this new technology in place.
148% higher traffic ROI and 67.4% higher ARPPU. Trueplay increases the number of players who make more bets on your platform. You’ll have more loyal customers who enjoy their experience and stick around longer.
Better security for both sides of the equation. For operators and gamers, no personal data is required or shared through this process.
Easy integration and a single set-up fee. Trueplay allows to tokenize any operating casino without extensive technical work.
Full support. The Trueplay specialists developed a marketing strategy to make your users tune in to new opportunities.

Trueplay is constantly improving the product for casino operators and owners to make the most of it. The team will present all the updates and new features coming this year at ICE London 2023, which takes place at ExCeL London, February 7-9. The Trueplay stand is S9-360. If you’re interested in meeting up with the Trueplay team there, message: [email protected]

Up Next

Pollard Banknote Awarded Digital Support Contract By The North Carolina Education Lottery

Don't Miss

Enteractive takes over SkyGarden for ICE ’23 networking event

Belatra

Belatra Games signs content partnership with Wild.io

Published

47 minutes ago

June 22, 2026

Wladimir P.

belatra-games-signs-content-partnership-with-wild.io

Slots including Blast the Bass, Make it Gold, Bear’s Tricks and Foxy Eggs roll out on the crypto-first casino and sportsbook.

Belatra Games has partnered with Wild.io to expand its distribution in the crypto casino market, with the supplier’s slot portfolio set to be integrated into the Wild.io platform.

Under the agreement, Wild.io will add Belatra titles including Blast the Bass, Make it Gold, Bear’s Tricks and recently released Foxy Eggs.

Maria Zabauskaya, Business Development Manager at Belatra, said: “Partnering with Wild.io further strengthens our presence in the crypto gambling market through a key industry player. Wild.io is a great example of how a modern gaming platform should engage with its audience. We’re confident that our game mechanics, refined over more than three decades, together with the themes and stories enjoyed by players around the world, will fit seamlessly into the Wild.io offering and provide its audience with standout gaming experiences.”

A Wild.io Casino Manager added: “We are very pleased to welcome Belatra’s suite of games to Wild.io, and this is not only a content deal but the start of a partnership that we are excited to build. Our interactions with Belatra have always been genuinely friendly and with an open approach. Belatra produces great games and a sharp understanding of what today’s online players are looking for and that is exactly the type of supplier we want by our side.”

The post Belatra Games signs content partnership with Wild.io appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

PG Soft locks and loads with arcade-inspired Zombie Blasters

Published

48 minutes ago

June 22, 2026

Wladimir P.

pg-soft-locks-and-loads-with-arcade-inspired-zombie-blasters

PG Soft, a world-class digital mobile games company, has loaded up its latest release, Zombie Blasters, a slot that draws its inspiration from the golden age of arcade machines.

Zombie Blasters is a 5 reel, 6 row video slot that is brought to life with bright pixelised graphics and animated arcade style symbols. The game is inspired by old school arcade nostalgia and undead apocalypse thrills, weaving both into every spin, all set against a retro cabinet backdrop with jaunty electronic beats and distorted synth soundscapes.

The main game is powered by Multiplier symbols. At the end of each spin one or more x2 Multiplier symbols may land on the reels and the total win is multiplied by the total value of all Multiplier symbols on the grid.

The Multiplier Wheel takes the action to another level. During a winning spin, the Alarm symbol can appear. This will trigger the wheel to spin and reveal a multiplier from x5 to x50. The Alarm symbol and any Multiplier symbols already present on the reels are then upgraded to that value before wins are paid.

Landing four, five, or six or more Scatter symbols anywhere on the reels triggers the Free Spins Feature with 10, 15, or 20 free spins respectively. Any multipliers you land during your free spins are added together and remain at the bottom of the reels until the feature ends. If you can land three or more extra Scatter symbols you are awarded with five extra free spins.

Players seeking instant action can also tap the Feature Buy button to launch the Free Spins Feature at the price displayed, with wins of up to x10,000 of the initial bet.

PG Soft’s spokesperson commented: “Zombie Blasters takes players in the firing line of a pixelated arcade shootout, where the rewards belong to those quickest on the draw. The real showstopper is the Multiplier Wheel, and with the stacking multipliers in Free Spins, explosive wins are never far away – just one Alarm symbol away.”

The post PG Soft locks and loads with arcade-inspired Zombie Blasters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

3 Majestic Drums

Spinomenal marches to the beat of 3 Majestic Drums

Published

48 minutes ago

June 22, 2026

Wladimir P.

spinomenal-marches-to-the-beat-of-3-majestic-drums

Leading iGaming content provider Spinomenal is marching to the beat with 3 Majestic Drums, the latest addition to its renowned Wildlife series.

Taking place on a sweeping African savannah at sunset, the 5×3 reel frame is bathed in the warm glow of an amber horizon, towering acacia trees and the colours of the wild. The instrumental soundtrack beats to the pulse of the continent and players are tossed into an atmospheric adventure from the first spin.

The majestic Lion is the Wild symbol and substitutes for all symbols except for the Bonus and Special Bonus symbols. The Lion pays x10 for five on a line, x2 for 4, x0.5 for 3. There are 3 to 4 Wild combinations but they only pay if a Bonus or Special Bonus symbol follows.

The heart of the game is based on four sparkling diamond symbols. The common Bonus symbol can show up on the reels, and three powerful Special Bonus symbols – BOOST, MULTI and COLLECT – have unique abilities during the Bonus Game. The MYSTERY symbol may only appear in the Bonus Game and can randomly transform into a BOOST, MULTI, COLLECT or Jackpot symbol.

The Bonus Game is triggered by six or more qualifying symbols – in any combination of Bonus and Special Bonus symbols. The trigger symbols are locked on the screen as three spins start. Each new symbol landed resets the spin counter to three. The Bonus Game ends if three spins pass without a new symbol appearing or if total winnings reach the maximum x3000 multiplier.

During the Bonus Game, Jackpot symbols can appear randomly and trigger the Major Jackpot (x150 the total bet), Minor Jackpot (x50) or Mini Jackpot (x20). Players will win the Grand Jackpot if all 15 cells are filled, which is x3000 the total bet.

The Bonus Blast Feature can also trigger at random during the base game, scattering additional Bonus and Special Bonus symbols randomly on the reels to help trigger the Bonus Game.

If you want to get into the action quickly, then you can make use of the Buy Feature, which offers instant entry into the Bonus Game, at a price scaled to your chosen bet.

Spinomenal CO-CEO, Omer Henya commented: “3 Majestic Drums takes the pulse of the African wild to the reels in spectacular fashion. The Bonus Game with the BOOST, MULTI and COLLECT mechanics adds a multi-layered, ever-changing dynamic where each spin has the potential to change the game dramatically. We’re confident players will have a great time marching to the beat of this wildly entertaining title.”

The post Spinomenal marches to the beat of 3 Majestic Drums appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.