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iGaming 3.0: Trueplay outlines the future at ICE2023
Trueplay takes part and is available for meetings at the ICE London 2023 on 7-9 February
The online gaming industry has been changing rapidly in recent years, with many new players entering the market and existing operators fighting for customers. ICE London is the world’s largest gaming show, where all the latest innovations in the iGaming industry are announced. And Trueplay has something to bring to the table. By tokenizing gaming businesses, Trueplay not only helps reach higher metrics but changes the industry.
Why iGaming needs tokenization
Blockchain is fundamentally changing how industries operate by introducing trustless and tamperproof smart contracts. At its core, the technology is an immutable ledger that tracks transactions without the need for a centralized authority, eliminating the possibility of tampering with data after it has been recorded. It makes blockchain attractive for iGaming operators looking for ways to increase consumer trust in their betting brands.
Tokenization can attract players through loyalty programs and rewards, retain them with exclusive experiences, and even convert them into gamblers willing to pay more than they normally would for something that’s not worth as much as its face value. Furthermore, tokenization converts a traditional asset into a digital token, making it possible to trade an asset on distributed ledgers. It allows casinos to get ahead of their competitors while enjoying the benefits of tokenization themselves.
Trueplay bridges the gap between emerging smart contract technology and traditional online casinos with its gamified mechanics from the crypto world called Play to Earn and Hold to Earn. By putting such Tokenized Loyalty Programs in place, the company helps bring casinos into the blockchain era and reap the harvest first.
“Evolution of all online industries to Web 3 is inevitable, and iGaming is no exclusion. The concept of iGaming 3.0 takes the industry step further and helps you prepare for what’s to come. Tokenization is one of the latest technological breakthroughs that can help casinos stay competitive as they adapt to an increasingly difficult environment. And Trueplay is here for them to put a safety layer between Web 2 and Web 3 models,” says Alex Antsyferov, CBO at Trueplay.
The know-how of Trueplay
Trueplay provides two tokenized loyalty programs: Play to Earn and Hold to Earn. The Play to Earn program rewards players for playing on the casino’s website. Players earn branded tokens, which they can bet again. The Hold to Earn program rewards players for holding their tokens for a while and makes them return to the platform to get the earned.
The advantages for businesses include but are not limited to a loyal audience, higher GGR, retention, etc. As an operator, you can expect to see the following benefits after implementing Trueplay Loyalty Programs:
- Up to 5.2 times higher retention rate within six months. Players using Trueplay are more likely to play again after leaving the casino than those not using it, so your churn rate will drop significantly with this new technology in place.
- 148% higher traffic ROI and 67.4% higher ARPPU. Trueplay increases the number of players who make more bets on your platform. You’ll have more loyal customers who enjoy their experience and stick around longer.
- Better security for both sides of the equation. For operators and gamers, no personal data is required or shared through this process.
- Easy integration and a single set-up fee. Trueplay allows to tokenize any operating casino without extensive technical work.
- Full support. The Trueplay specialists developed a marketing strategy to make your users tune in to new opportunities.
Trueplay is constantly improving the product for casino operators and owners to make the most of it. The team will present all the updates and new features coming this year at ICE London 2023, which takes place at ExCeL London, February 7-9. The Trueplay stand is S9-360. If you’re interested in meeting up with the Trueplay team there, message: [email protected]
Beef Casino
CasinoCanada enters partnership with Beef Casino
CasinoCanada enters partnership with Beef Casino , CasinoCanada has formed a strategic partnership with Beef Casino, an online gaming platform operated by Royal Partners. The collaboration aims to strengthen Beef Casino’s visibility in Canada through targeted digital promotion and editorial coverage.
CasinoCanada will produce detailed reviews, analytical comparisons, and SEO-driven content tailored for Canadian players. The initiative is designed to generate organic traffic, deliver transparent insights into Beef Casino’s offerings, and support its expansion in the regional market.
CasinoCanada is an online casino information portal operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “Our cooperation with Beef Casino reflects our strategy of working with established operators that prioritize compliance, security, and user experience. Backed by Royal Partners’ extensive portfolio and operational expertise, Beef Casino brings strong value to the Canadian market. Through CasinoCanada.com, we aim to deliver clear, research-based content and sustainable traffic growth, building a partnership grounded in consistency and measurable results.”
Beef Casino operates under a licence from the Curaçao Gaming Authority. Managed by Royal Partners, a leading direct advertiser in the gambling sector, the platform features 17 proprietary products and serves over 1 million active users worldwide. Its offering includes thousands of premium gaming titles, from popular slots to a comprehensive Live Casino experience, supported by advanced encryption and 24/7 customer service via live chat, email, and hotline.
Lena Patrubeika, Head of EU Department at Royal Partners, added: “The collaboration between Beef Casino, managed by Royal Partners, and CasinoCanada.com is built on a professional and disciplined approach. We find their team to be responsive to our brand’s requirements and consistent in their communication. The primary benefit of this partnership is the transparency they maintain throughout the workflow. Looking ahead, we aim to maintain this steady cooperation and continue fulfilling our mutual objectives.”
The agreement underscores both parties’ focus on transparency, operational efficiency, and sustainable growth in Canada’s competitive iGaming market.
The post CasinoCanada enters partnership with Beef Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
PG Soft named as sponsor for SBC Summit Rio 2026
PG Soft named as sponsor for SBC Summit Rio 2026 , PG Soft, a world-class digital mobile games company, has been named as sponsor of SBC Summit Rio 2026, taking place from 3–5 March 2026 at Riocentro in Rio de Janeiro, Brazil.
As part of the sponsorship, PG Soft will receive extensive brand visibility throughout the venue. The company will act as the Entrance Arch Sponsor for Pavilion 4, ensuring its branding is prominently displayed to attendees entering through one of the pavilion’s three main access points. Additional exposure includes a large inflatable blimp positioned across the exhibition space and six hanging banners installed along the main walkway.
PG Soft will also appear as a Supporting Sponsor of the Casino & Sports Betting Zone, with a company profile featured on the official SBC Summit Rio website. Further visibility will be delivered through an LED screen located near the Pavilion 4 Entrance Arch, where a 30-second promotional video will run continuously during the event.
SBC Summit Rio 2026 brings together operators, suppliers, affiliates and regulators from across the global gaming ecosystem, with a strong focus on Latin America’s rapidly developing market landscape.
PG Soft’s sponsorship highlights the company’s ongoing commitment to growth across Latin America and its strategy of supporting key international industry events.
A PG Soft spokesperson commented: “SBC Summit Rio is a must-attend event for the Latin American iGaming community and global industry players. We’re pleased to support the 2026 edition and showcase our growing presence in Brazil and beyond.”
The post PG Soft named as sponsor for SBC Summit Rio 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GoldenRace
GoldenRace and Spinmatic Strengthen Partnership with Interwetten to Target Greece
GoldenRace and Spinmatic reveal a major extension of their enduring partnership with Interwetten, officially launching their complete range of premium content in the Greek market; a key collaboration between two industry frontrunners who have dedicated years to refining their joint offerings.
Although these brands have had a very successful collaboration since 2020, this recent venture into Greece showcases the lasting resilience and continuous development of their alliance. With a proven history of excellence in various international markets, this decision emphasizes their collective dedication to expanding their success worldwide.
By entering the Greek market, these firms are utilizing years of established reliability to offer one of the most advanced and captivating gaming collections available, showcasing GoldenRace’s top-tier Virtual Sports and Spinmatic’s varied array of inventive slot games.
“Interwetten has been more than just a partner since 2020; they are a key collaborator in our global growth strategy. Moving into the Greek market together is the latest chapter in a long history of synergy. We are constantly expanding our horizons, and we are confident that Interwetten’s sophisticated player base will appreciate the realism and innovation we continue to build together.” – Martin Wachter, CEO and Founder of Softquo Holding.
Interwetten, a genuine trailblazer as one of the earliest online sports betting providers globally, provides a platform that now reflects GoldenRace and Spinmatic’s commitment to quality and responsible entertainment.
This growth represents the organic development of a long-established connection founded on dependability and a shared comprehension of players’ genuine desires.
The post GoldenRace and Spinmatic Strengthen Partnership with Interwetten to Target Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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