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iGaming 3.0: Trueplay outlines the future at ICE2023
Trueplay takes part and is available for meetings at the ICE London 2023 on 7-9 February
The online gaming industry has been changing rapidly in recent years, with many new players entering the market and existing operators fighting for customers. ICE London is the world’s largest gaming show, where all the latest innovations in the iGaming industry are announced. And Trueplay has something to bring to the table. By tokenizing gaming businesses, Trueplay not only helps reach higher metrics but changes the industry.
Why iGaming needs tokenization
Blockchain is fundamentally changing how industries operate by introducing trustless and tamperproof smart contracts. At its core, the technology is an immutable ledger that tracks transactions without the need for a centralized authority, eliminating the possibility of tampering with data after it has been recorded. It makes blockchain attractive for iGaming operators looking for ways to increase consumer trust in their betting brands.
Tokenization can attract players through loyalty programs and rewards, retain them with exclusive experiences, and even convert them into gamblers willing to pay more than they normally would for something that’s not worth as much as its face value. Furthermore, tokenization converts a traditional asset into a digital token, making it possible to trade an asset on distributed ledgers. It allows casinos to get ahead of their competitors while enjoying the benefits of tokenization themselves.
Trueplay bridges the gap between emerging smart contract technology and traditional online casinos with its gamified mechanics from the crypto world called Play to Earn and Hold to Earn. By putting such Tokenized Loyalty Programs in place, the company helps bring casinos into the blockchain era and reap the harvest first.
“Evolution of all online industries to Web 3 is inevitable, and iGaming is no exclusion. The concept of iGaming 3.0 takes the industry step further and helps you prepare for what’s to come. Tokenization is one of the latest technological breakthroughs that can help casinos stay competitive as they adapt to an increasingly difficult environment. And Trueplay is here for them to put a safety layer between Web 2 and Web 3 models,” says Alex Antsyferov, CBO at Trueplay.
The know-how of Trueplay
Trueplay provides two tokenized loyalty programs: Play to Earn and Hold to Earn. The Play to Earn program rewards players for playing on the casino’s website. Players earn branded tokens, which they can bet again. The Hold to Earn program rewards players for holding their tokens for a while and makes them return to the platform to get the earned.
The advantages for businesses include but are not limited to a loyal audience, higher GGR, retention, etc. As an operator, you can expect to see the following benefits after implementing Trueplay Loyalty Programs:
- Up to 5.2 times higher retention rate within six months. Players using Trueplay are more likely to play again after leaving the casino than those not using it, so your churn rate will drop significantly with this new technology in place.
- 148% higher traffic ROI and 67.4% higher ARPPU. Trueplay increases the number of players who make more bets on your platform. You’ll have more loyal customers who enjoy their experience and stick around longer.
- Better security for both sides of the equation. For operators and gamers, no personal data is required or shared through this process.
- Easy integration and a single set-up fee. Trueplay allows to tokenize any operating casino without extensive technical work.
- Full support. The Trueplay specialists developed a marketing strategy to make your users tune in to new opportunities.
Trueplay is constantly improving the product for casino operators and owners to make the most of it. The team will present all the updates and new features coming this year at ICE London 2023, which takes place at ExCeL London, February 7-9. The Trueplay stand is S9-360. If you’re interested in meeting up with the Trueplay team there, message: [email protected]
Belatra
Belatra Games Teams Up with SlotCatalog to Expand Reach
Belatra, a prominent innovator in online slot development, has unveiled a strategic collaboration with SlotCatalog, a leading independent slot database and content discovery platform trusted across the industry.
This partnership emphasizes transparent communication with players by presenting Belatra’s entire game portfolio, including its strengths and areas where improvements can be made. The initiative aims to foster trust in the Belatra brand, showcase its diverse collection of titles, and keep players updated on new releases. SlotCatalog serves as a key platform for players to build confidence in game studios and their offerings, making it an ideal ally for Belatra in reaching and engaging its audience effectively.
Founded in 2016, SlotCatalog has rapidly established itself as a reliable resource for players, operators, and development studios. The platform provides comprehensive game data, impartial reviews, and timely industry updates, making it a central hub for slot-related insights.
Kateryna Goi, Chief Marketing Officer at Belatra, emphasized the alignment between the two organizations: SlotCatalog’s data highlights the trust players place in its platform. In turn, the platform delivers transparency and honest content for its audience—precisely what we, as a studio, are seeking. We’re confident in the quality of our games and excited about directly engaging with players. With exciting new launches planned for the summer and autumn seasons, we are eager to share them through this partnership.
Daria Kushnir, Chief Marketing Officer at SlotCatalog, highlighted the value of collaboration: “Success in this industry is fueled by goal-driven partnerships rather than mere transactions. Together with Belatra, we aim to connect the right players with the right games more quickly. This synergy between their rich game portfolio and our audience intelligence offers an excellent foundation for consistent growth and results over time.”
The post Belatra Games Teams Up with SlotCatalog to Expand Reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aviator Studio
Aviator Studio Achieves Major Legal Victory in São Paulo
Brazilian courts persist in denying SPRIBE’s injunction efforts as Aviator Studio achieves another two-instance triumph in São Paulo.
Aviator Studio achieved another legal triumph in Brazil as São Paulo courts denied further injunction requests submitted by SPRIBE in cases directly involving Aviator Studio.
Significantly, the recent decisions relate to the direct legal contention between Aviator Studio and SPRIBE, distinct from the previously mentioned cases involving Foggo Entertainment and Betnacional.
After securing consecutive wins in Brazil related to Foggo Entertainment, Aviator Studio has now announced that courts in São Paulo have also ruled in its favor at both judicial levels of the case.
In every instance, the courts denied the immediate actions requested by SPRIBE. Consequently, Aviator Studio and its associates can maintain their operations while the wider AVIATOR trademark conflict advances through the evidential stage.
The rulings contribute to an escalating number of courtroom defeats for SPRIBE in Brazil and further bolster Aviator Studio’s legal stance in the related proceedings linked to the AVIATOR dispute, as associated cases progress in various jurisdictions.
Commenting on the development, representatives from Aviator Studio said: “These outcomes continue to confirm a clear judicial pattern. Attempts to obtain urgent injunctions against Aviator Studio and its partners in Brazil are consistently being rejected by the courts.”
The post Aviator Studio Achieves Major Legal Victory in São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Altenar
Philippine Sportsbook ArenaPlus Selects Altenar as Technology Provider
Altenar has entered the Philippines’ regulated sports betting market after being selected to power ArenaPlus, the flagship sportsbook platform of DigiPlus Interactive Corp. and the #1 PAGCOR-licensed online sportsbook in the Philippines.
As part of the agreement, ArenaPlus is transitioning its sportsbook operations to Altenar’s advanced, fully-managed sportsbook solution. The platform includes customised betting options for enhanced localisation, fast in-play and live betting, advanced risk management, and compliance controls designed to support a mobile-first market.
Altenar’s in-house statistical model and automated pricing tools ensure a comprehensive player props portfolio on Philippine Basketball Association (PBA) games, alongside faster odds updates, enabling ArenaPlus to further enhance its sports betting experience for users.
The deal further strengthens Altenar’s position as a trusted sportsbook technology provider in regulated markets worldwide, delivering high-performance and adaptable solutions that support operators’ long-term growth. By combining innovation with operational excellence, Altenar is setting the bar for reliability and growth across Asia.
Dinos Stranomitis, COO at Altenar said: “Partnering with DigiPlus to power ArenaPlus marks a key step in our entry into the Philippines, a highly engaged and rapidly growing regulated market. Our fully managed, localised sportsbook delivers the performance, stability, and compliance required in this market.
“This agreement reinforces our ability to support ambitious operators and establishes a solid foundation for long-term growth.”
Erick Su, Head of ArenaPlus, added: “Altenar provides the technical strength and reliability needed to elevate the ArenaPlus sportsbook experience. Their fully-managed solution aligns with our strategy for continued growth in the Philippines, particularly amid the rising demand for live and in-play sports betting.
“With Altenar’s technology in place, we can continue enhancing the player experience while building a partnership focused on long-term and sustainable growth.”
The post Philippine Sportsbook ArenaPlus Selects Altenar as Technology Provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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