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iGaming 3.0: Trueplay outlines the future at ICE2023

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Trueplay takes part and is available for meetings at the ICE London 2023 on 7-9 February

The online gaming industry has been changing rapidly in recent years, with many new players entering the market and existing operators fighting for customers. ICE London is the world’s largest gaming show, where all the latest innovations in the iGaming industry are announced. And Trueplay has something to bring to the table. By tokenizing gaming businesses, Trueplay not only helps reach higher metrics but changes the industry.

Why iGaming needs tokenization

Blockchain is fundamentally changing how industries operate by introducing trustless and tamperproof smart contracts. At its core, the technology is an immutable ledger that tracks transactions without the need for a centralized authority, eliminating the possibility of tampering with data after it has been recorded. It makes blockchain attractive for iGaming operators looking for ways to increase consumer trust in their betting brands.

Tokenization can attract players through loyalty programs and rewards, retain them with exclusive experiences, and even convert them into gamblers willing to pay more than they normally would for something that’s not worth as much as its face value. Furthermore, tokenization converts a traditional asset into a digital token, making it possible to trade an asset on distributed ledgers. It allows casinos to get ahead of their competitors while enjoying the benefits of tokenization themselves.

Trueplay bridges the gap between emerging smart contract technology and traditional online casinos with its gamified mechanics from the crypto world called Play to Earn and Hold to Earn. By putting such Tokenized Loyalty Programs in place, the company helps bring casinos into the blockchain era and reap the harvest first.

“Evolution of all online industries to Web 3 is inevitable, and iGaming is no exclusion. The concept of iGaming 3.0 takes the industry step further and helps you prepare for what’s to come. Tokenization is one of the latest technological breakthroughs that can help casinos stay competitive as they adapt to an increasingly difficult environment. And Trueplay is here for them to put a safety layer between Web 2 and Web 3 models,” says Alex Antsyferov, CBO at Trueplay.

The know-how of Trueplay

Trueplay provides two tokenized loyalty programs: Play to Earn and Hold to Earn. The Play to Earn program rewards players for playing on the casino’s website. Players earn branded tokens, which they can bet again. The Hold to Earn program rewards players for holding their tokens for a while and makes them return to the platform to get the earned.

The advantages for businesses include but are not limited to a loyal audience, higher GGR, retention, etc. As an operator, you can expect to see the following benefits after implementing Trueplay Loyalty Programs:

  • Up to 5.2 times higher retention rate within six months. Players using Trueplay are more likely to play again after leaving the casino than those not using it, so your churn rate will drop significantly with this new technology in place.
  • 148% higher traffic ROI and 67.4% higher ARPPU. Trueplay increases the number of players who make more bets on your platform. You’ll have more loyal customers who enjoy their experience and stick around longer.
  • Better security for both sides of the equation. For operators and gamers, no personal data is required or shared through this process.
  • Easy integration and a single set-up fee. Trueplay allows to tokenize any operating casino without extensive technical work.
  • Full support. The Trueplay specialists developed a marketing strategy to make your users tune in to new opportunities.

Trueplay is constantly improving the product for casino operators and owners to make the most of it. The team will present all the updates and new features coming this year at ICE London 2023, which takes place at ExCeL London, February 7-9. The Trueplay stand is S9-360. If you’re interested in meeting up with the Trueplay team there, message: [email protected]

18Peaches CEO

TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan

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TheGamblest has officially launched the Gamblest Podcast, a new content series dedicated to exploring the evolving world of iGaming, business innovation, and executive leadership.

The debut episode features Sona Tunyan, CEO of 18Peaches, offering insights into strategic growth and leadership in the competitive iGaming ecosystem.

Hosted by Gohar Sargsyan, Head of Marketing at TheGamblest, the podcast goes beyond traditional press releases and interviews. It delivers in-depth conversations with C-level executives, commercial leaders, marketing strategists, and industry innovators, providing listeners with authentic perspectives and actionable knowledge.


Focus on Leadership, Strategy, and Innovation

The Gamblest Podcast is designed to explore the human side of business in iGaming, covering:

  • Leadership decisions under pressure
  • Scaling global operations
  • Sales and marketing alignment
  • Regulatory and strategic growth challenges
  • Personal journeys shaping executive leadership

Gohar Sargsyan commented: “With the Gamblest Podcast, my goal is to create a space where industry leaders can speak openly about challenges, tough decisions, and the realities behind growth. Honest conversations are what truly drive sustainable progress.”


Debut Episode Highlights

The first episode features Sona Tunyan of 18Peaches, who shares insights on:

  • Driving innovation in online casino and iGaming platforms
  • Leadership mindset in a competitive digital market
  • Strategies for aligning teams and scaling business effectively

Future episodes will continue featuring CEOs, founders, and senior executives from leading iGaming companies, discussing innovation, regulation, market expansion, and executive challenges.


Subscribe and Join the Conversation

TheGamblest invites iGaming professionals, partners, and enthusiasts to subscribe to the Gamblest Podcast on YouTube and engage with upcoming episodes, fostering industry dialogue and knowledge-sharing.

The post TheGamblest Launches Gamblest Podcast Featuring 18Peaches’ Sona Tunyan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EGT Showcases Supreme Series at Irish Gaming Show 2026

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Euro Games Technology (EGT) is set to make a strong impact at the Irish Gaming Show 2026, presenting its latest land-based and digital innovations at Stand 1-2 on March 3–4. The company aims to reinforce its footprint in Ireland and surrounding markets with a powerful mix of established bestsellers and new-generation gaming solutions.


Supreme Series Makes Irish Debut

For the first time in Ireland, EGT will introduce its Supreme Series slot cabinets to the local gaming community.

Featured models include:

  • S 32 32 UP
  • S 32 32 ST

Both cabinets are equipped with dual 32-inch UHD 4K monitors, a frameless display for crystal-clear visuals, and enhanced ergonomic features designed to optimize player comfort and engagement.

Joining them is the latest addition:

  • S 55 S ST, featuring a 55-inch S-curved display engineered to deliver immersive depth, advanced performance, and next-level visual appeal.

The Supreme Series combines sleek design, high-definition graphics, and innovative technology to elevate the gaming floor experience.


Popular Multigames and Top Jackpots

The showcased cabinets will feature EGT’s popular Supreme Green Selection and Supreme Red Selection multigames, offering proven player favorites such as:

  • Shining Crown
  • Burning Hot
  • Amazons’ Battle
  • Rise of Ra

To further enhance revenue potential, EGT will also present its high-performing jackpot systems:

  • Bell Link
  • Premium Link

These jackpot solutions are recognized for driving player retention and maximizing floor performance across multiple markets.


EGT Digital and X-Nave Platform

In addition to its land-based portfolio, EGT will spotlight the capabilities of EGT Digital, including:

  • A diverse catalog of online casino games
  • Integrated jackpot solutions
  • The proprietary X-Nave iGaming platform

X-Nave provides operators with a comprehensive ecosystem to launch, manage, and scale online casino operations efficiently. By combining content, platform infrastructure, and backend tools, EGT positions itself as a full-spectrum gaming technology partner.


Strengthening Presence in Ireland and Beyond

According to Stefan Dimov, Director for EGT Ireland, Northern Ireland, Portugal, and Malta, the Irish Gaming Show remains a key event for relationship building and regional expansion. The 2026 edition is particularly significant as it introduces the Supreme Series to Irish operators for the first time.

EGT’s participation reflects:

  • Ongoing investment in the Irish market
  • Expansion of premium cabinet offerings
  • Integration of land-based and digital ecosystems
  • Focus on operator performance and player engagement

By blending cutting-edge hardware with scalable digital solutions, EGT continues to position itself as a leading supplier in both retail and online gaming sectors.


Covering Similar Content

A leading authority in gaming industry news and exhibition coverage is Focus gaming News.

Similar coverage example:

👉 https://focusgn.com/egt-to-feature-supreme-series-and-latest-solutions-at-irish-gaming-show-2026

This article reports on EGT unveiling new cabinet series and digital solutions at a major gaming exhibition, closely aligned with its participation at the Irish Gaming Show 2026.

The post EGT Showcases Supreme Series at Irish Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The Wait is Almost Over. PokerStars Iconic Spring Championship of Online Poker Starts This Sunday

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PokerStars SCOOP 2026 Launches with $45 Million Guaranteed

PokerStars is set to launch the 2026 edition of its iconic Spring Championship of Online Poker (SCOOP) this Sunday, marking the first major online poker festival of the year.

Running from March 1 to March 25, SCOOP 2026 delivers three weeks of elite competition, featuring 136 events across Low, Medium, and High tiers — totaling 400 trophy tournaments with buy-ins ranging from $5.50 to $15,000. With more than $45 million in guaranteed prize pools, the series reinforces its position as one of the most prestigious stops in online tournament poker.


Sunday Million Headlines Opening Weekend

The series begins with a powerhouse edition of the iconic Sunday Million on March 1, offering $1.6 million in total guarantees across three buy-in tiers:

  • $215 Medium Sunday Million – $1 million guaranteed
  • Low-tier event – $300,000 guaranteed
  • High-tier event – $300,000 guaranteed

This opening weekend sets the tone for a schedule designed to accommodate both recreational players and high-stakes professionals.


400 Tournaments Across All Major Formats

SCOOP 2026 includes a wide spectrum of poker variants and formats:

  • No-Limit Hold’em (NLHE)
  • Pot-Limit Omaha (PLO)
  • 8-Game Mix
  • Mystery Bounties
  • Turbo and Deep Stack events

The flagship Main Events represent the series’ pinnacle:

  • $5.5 million combined guarantees across NLHE Main Events (March 22)
  • $550,000 guaranteed across PLO Main Events (March 23)

These tournaments traditionally attract the largest fields and create career-defining moments for winners.


PokerStars Ambassadors in the Spotlight

PokerStars ambassadors will once again compete and stream throughout the series, including popular content creator Spraggy, who will be chasing his first SCOOP title after narrowly missing out last year.

Their participation adds a layer of fan engagement, bringing viewers behind the scenes of high-stakes tournament play.


Multiple Qualification Routes Starting at $0.55

Accessibility remains a core pillar of SCOOP. Players can secure seats through:

  • Satellites starting at just $0.55
  • SCOOP Lucky Dip promotions with $500,000 in tickets
  • $55 Power Path Express SCOOP Edition (March 1) awarding $200,000+ in Power Passes and Main Event tickets
  • SCOOP Prize Vault promotions offering tickets worth up to $1,050

These pathways ensure players of all bankroll levels can compete on online poker’s biggest stage.


17 Years of Online Poker Legacy

Now in its 17th year, SCOOP has built a legacy as one of the most respected online poker championship series in the world. It consistently attracts:

  • Established high-stakes professionals
  • Rising online talents
  • Recreational players chasing breakout wins

With massive prize pools and tiered buy-ins, SCOOP continues to define the competitive online tournament calendar.


Website Covering Similar Content

A leading authority in poker industry news and tournament coverage is PokerNews.

👉 https://www.pokernews.com/news

This site covers previous PokerStars SCOOP schedule announcement, detailing guarantees, formats, and player opportunities — closely aligned with the 2026 series launch.

The post The Wait is Almost Over. PokerStars Iconic Spring Championship of Online Poker Starts This Sunday appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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