eSports
DISPLATE BECOMES OFFICIAL SUPPLIER OF THE LEC FOR THE 2023 SEASON IN MULTIPLE TERRITORIES
Popular metal poster company Displate has become an official supplier of the League of Legends EMEA Championship (LEC) for the entirety of the 2023 season, in an agreement co-ordinated by SPORTFIVE.
The Poland-based company will be creating League of Legends products that fans can buy on displate.com, enabling fans to showcase high quality posters from their favourite universe, and bringing the virtual world of LoL into real life.
The partnership also sees Displate receive broadcast integration for the LEC Global Feed, as well as in Spain, France and Germany. For the English feed, the Displate logo will be displayed during the Countdown, along with other tournament partners
This covers everything under the new format with three splits – Winter, Spring and Summer – as well as the Season Finals in August and September
Displate will also be featured on the in-game sponsorship rotation, appearing in each match during the LEC. The English and National Feeds will see the logo displayed during Breaks also.
The first steps were made within esports in 2022, becoming the French and German national partner of the LEC Finals and World Championships in League of Legends.
SPORTFIV E actively supported Displate from its strategic vision in esports to the execution of its partnership with Riot Games. Considering Displate’s aims to associate with pop culture, it was an organic step for the brand to connect with League of Legends, one of the richest and most popular universes in the gaming community.
Displate has a growing list of partners, currently working with Star Wars, Marvel DC, Overwatch and Arsenal FC.
Displate CEO Mateusz Godala said: “Since last year, Displate has continuously expanded its investments in esports, bringing our products to new players and fans worldwide. Today, we are thrilled to be kicking off 2023 with what may be our biggest move yet. Partnering with Riot Games and joining LEC is an exciting opportunity to work with a staple brand and esports leader on creating a new, unique experience for the global community.”
Bartosz Maćkowiak Esport Partnerships Manager at Displate said: “This partnership is as big as it gets, because Riot Games is esports, and esports is Riot Games – simple as that! This year, fans and players worldwide will get an LEC season like none before, packed with special Displate promos and exciting joint events”.
Eva Suarez, Head of Esports Partnerships EMEA at Riot Games said: “We’re so excited for Displate to join us as an official sponsor for the LEC in 2023. Displate’s high-quality products will help us bring the amazing art of League of Legends to LEC fans across the globe and we can’t wait to see the evolution of this partnership over the next year.”- said
The LEC Winter season commences on Saturday, 21 January at the Riot Studio in Berlin, Germany. This is the first year in which the LEC has been expanded from Europe to EMEA, and will feature the following esports organisations: Astralis, Excel, Fnatic, G2 Esports, KOI, MAD Lions, SK Gaming, Team BDS, Team Heretics and Team Vitality.
Last year saw the LEC return to live audiences following the pandemic, and received superb viewership, with over 30,000,000 hours watched during the summer season, with 733,000 peak viewers.
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Dota 2
Global Esports Prize Pools Exceed $270M in 2025
Global esports prize pools exceeded $270 million in 2025, a 15.5% increase year-over-year, according to new research from eSportRanker. Despite this growth, prize money remains concentrated. Saudi Arabia, China and the US together hosted roughly half of all prize money across the world’s top ten esports nations, highlighting how a few markets dominate major tournament hosting.
The analysis draws on Esports Charts host-country data covering more than 10,500 tournaments across 100+ esports titles worldwide. The research examines not only how much prize money was distributed, but where tournaments were hosted and what structural factors allowed certain countries to rise to the top.
Saudi Arabia ranked first globally with $39.66 million in hosted prize pools, driven largely by the Esports World Cup circuit in Riyadh, which staged tournaments across titles including Dota 2, PUBG Mobile, Mobile Legends: Bang Bang and Honor of Kings.
China ranked second with $34.82 million, supported by its publisher-controlled domestic league system, including Tencent’s King Pro League Grand Finals 2025, which alone carried a prize pool of nearly $10 million.
The US placed third with $23.12 million, reflecting a diversified esports ecosystem with tournaments across multiple publishers and game genres.
The top ten countries by hosted esports prize pools in 2025 were:
Saudi Arabia — $39.66M
China — $34.82M
United States — $23.12M
Romania — $7.79M
France — $7.57M
Thailand — $7.11M
Canada — $5.28M
Germany — $5.22M
South Korea — $5.03M
Japan — $4.28M
Beyond the leading three markets, prize money drops sharply. The remaining seven countries together accounted for just over $47 million, illustrating the concentration at the top of the global esports hosting landscape.
The research also highlights several structural patterns behind these rankings. Sovereign investment programmes, such as those in Saudi Arabia, can rapidly elevate a country’s esports position. Publisher-controlled ecosystems, as seen in China, generate recurring prize pools. Meanwhile, countries like Romania and Germany reached the top ten by consistently hosting international events rather than relying on single flagship tournaments.
The post Global Esports Prize Pools Exceed $270M in 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETBY
BETBY Expands E-Sim Portfolio with Three Industry-First Titles: eHockey, eMMA and eTeqball
Tier 1 sportsbook supplier BETBY has expanded its proprietary esports feed, Betby.Games, with the launch of three industry-first e-sim titles: eHockey, eMMA and eTeqball. The new releases further strengthen BETBY’s high-frequency betting content portfolio, introducing new sports verticals while continuing to deliver fast-paced, always-on content designed to maximise engagement for operators and players worldwide.
Each of the new titles debuts as a first-of-its-kind esports simulation in the betting industry, reinforcing BETBY’s reputation as a pioneer in developing original betting content.
eHockey launches with four tournaments representing the NHL’s divisions: Atlantic, Metropolitan, Central, and Pacific. Each match follows a format of three periods lasting three minutes each, delivering uninterrupted action with no stoppages. Designed to replicate the intensity of real hockey, the title offers 15+ betting markets and is expected to generate over 11,000 matches per month, ensuring a constant flow of high-frequency betting opportunities. Arriving just ahead of the Stanley Cup playoffs next month, the new title allows hockey fans to stay immersed in the sport 24/7, extending engagement beyond real-world fixtures.
eMMA introduces a fast-paced combat sports experience featuring two tournaments: UFC Legends and UFC Women Legends, where some of the sport’s most iconic fighters face off in simulated matchups. By bringing together well-known names from MMA history, the title creates an instantly familiar environment for fans and bettors alike. The format focuses on quick fights, with each matchup consisting of a single round lasting around one to two minutes on average. Events begin every five minutes, ensuring continuous action throughout the day. Betting markets focus on the fight winner, creating a simple yet highly engaging wagering experience. Combined, the two tournaments are expected to deliver around 15,000 events per month.
Completing the trio is eTeqball, which introduces a brand-new sport to the Betby.Games portfolio. Combining elements of football and table tennis, the rapidly growing discipline brings a unique dynamic to esports simulations. The title launches with the TQX Cup Hungary – Double Mixed tournament, generating around 1800 matches per month. Each match consists of two games played up to 12 points, with over 20 betting markets available.
Kirill Nekrasov, Head of Innovation & R&D at BETBY, said: “Creating original content has always been at the core of the Betby.Games vision. With Hockey, MMA, and Teqball, we’re introducing three industry-first titles that further diversify our portfolio and bring new experiences to esports betting. Each of these games offers fast gameplay, clear betting mechanics, and a constant stream of events, helping operators keep players engaged 24/7.”
The post BETBY Expands E-Sim Portfolio with Three Industry-First Titles: eHockey, eMMA and eTeqball appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
B2B iGaming
Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports
Logifuture, a leading B2B provider of virtual sports and instant gaming solutions, has announced a strategic partnership with BetConstruct AI, a global iGaming platform powering hundreds of operators worldwide. This collaboration integrates Logifuture’s flagship products, Zoom Sports and Simulate, into BetConstruct AI’s platform, significantly expanding access to innovative engagement tools for operators.
Expanding Global Reach
The partnership enables operators to offer next-generation virtual sports and instant betting solutions, enhancing player activity and generating incremental revenue.
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Zoom Sports delivers ultra-realistic virtual football and tennis events in both full-length and turbo formats, offering thousands of daily betting opportunities.
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Simulate allows players to instantly simulate the outcome of betslips, removing waiting times and creating immediate engagement.
These tools extend player retention, increase betting activity beyond live events, and create cross-sell opportunities across the BetConstruct AI network.
Innovation at the Core
Both Logifuture and BetConstruct AI prioritize innovation and product differentiation, helping operators stand out in a highly competitive market.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, commented:
“Partnering with BetConstruct AI is a major step forward. Their global reach makes them the ideal partner to scale Zoom Sports and Simulate worldwide. This collaboration is just the beginning of a long-term partnership to deliver new experiences and stronger operator performance.”
Looking Ahead
The partnership will focus on expanding distribution, delivering new gaming experiences, and introducing innovative products to keep players engaged while helping operators grow revenue worldwide.
The post Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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