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OpenBet Extends BCLC Partnership with Platform Integration for PlayNow’s Saskatchewan offering

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OpenBet, a global leader in betting entertainment, has strengthened its long-term partnership with British Columbia Lottery Corporation (BCLC) after the Lottery Operator delivered its PlayNow.com brand to the Saskatchewan Indian Gaming Authority (SIGA).

PlayNow.com is now live in Saskatchewan with OpenBet’s omni-channel Player Account Management platform and market leading sports betting technology, which BCLC has combined with a wide range of third-party content delivering best-in-class Gaming and Sports betting experiences to players across the province.

The launch follows an agreement whereby BCLC provides SIGA with the province’s first legal, regulated, online sports betting and gaming platform. It offers safe and secure online gaming and betting entertainment for players, with OpenBet facilitating an array of safer gambling tools.

OpenBet’s partnership with BCLC has set a standard for betting and gaming for World Lottery Association (WLA) members, with the full suite of OpenBet’s platform, technology and services driving growth that has consistently outperformed the black market.

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Cathryn Lai, Chief Commercial Officer at OpenBet, said: “Congratulations to SIGA and BCLC on bringing regulated sports betting and iGaming to Saskatchewan. Now, players have an opportunity to enjoy best-in-class betting entertainment in a safe and secure environment through the renowned PlayNow brand.

“We are enormously proud of our contribution to regulated gaming and betting in Canada and adding a fifth province to our ecosystem, alongside our activity in Atlantic Canada, British Columbia, Manitoba and Quebec, means more players will have access to the great experiences offered by BCLC on PlayNow. BCLC have been fundamental to our success in Canada and our collaboration on product and technology remains a blueprint for quality partnerships with operators. It’s also great to welcome SIGA to the OpenBet family, and we are excited to start a new partnership with such an innovative operator.”

Dan Beebe, COO at BCLC, said: “OpenBet’s unrivalled platform technology provides us with the confidence to take our PlayNow.com brand into provinces beyond British Colombia.

“We have enjoyed significant growth in Manitoba in recent years, and believe we are well positioned to enjoy similar success in Saskatchewan with a similar model.

Zane Hansen, President and CEO at SIGA, said: “When introducing the first legal online sports betting and gaming platform in Saskatchewan, we wanted to work alongside a technology partner that was highly experienced in operating within regulated markets.

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“OpenBet’s platform, through BCLC’s PlayNow.com brand, was the perfect choice given their track-record of success with WLA partners and their commitment to player health and responsible gaming.”

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Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

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BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

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“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

  • Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
  • Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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BCLC Partners with CFL as Official Sports Betting Partner in British Columbia

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The Canadian Football League (CFL) and British Columbia Lottery Corporation (BCLC) have partnered to make BCLC’s online sportsbook – PlayNow Sports – the official sports betting partner of the 111th Grey Cup. BCLC, the only legal gaming operator in the province, is the newest Authorized Gaming Operator to partner with the league. The partnership builds upon BCLC’s commitment to football in the province – as both a longstanding supporter of the BC Lions and as an enthusiastic proponent of bringing the Grey Cup to Vancouver.

“BCLC is immensely proud to have PlayNow Sports as the official sports betting partner for the 111th Grey Cup. As a social-purpose company, BCLC works every day to generate win-wins for the greater good and serve in the best interests of the communities we call home. We’re thrilled to help bring together BC Lions and CFL fans from across the country in the spirit of celebration and community at this year’s Grey Cup Festival,” said Dan Beebe, BCLC’s Chief Operations Officer.

In celebration of Canada’s largest single-day sporting event returning to B.C. for the first time since 2014, the CFL and BCLC are holding a special contest for fans in B.C., Saskatchewan and Manitoba. The Grand Prize consists of two tickets to the championship game, two Grey Cup Festival passes, travel, accommodation, $500 in PlayNow Sports free bets and more.

“Responsible sports wagering, and the entertainment it provides, is an important part of the future of CFL fandom. Our work with BCLC allows fans to deepen their connection to the league, but more importantly, it strengthens our efforts to support British Columbians and the community through the valued programs and services they rely on every day,” said Tyler Keenan, the CFL’s Chief Revenue Officer.

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The CFL’s province-specific Authorized Gaming Operator program works with partners to authenticate and regulate the league’s sports betting landscape. In 2023, the league complemented its existing wagering policies and by-laws with an enhanced Match Manipulation Policy. It is highlighted by an annual education component for all full- and part-time CFL personnel, including players, regarding their individual roles and responsibilities in supporting the league’s high standards for integrity and responsible gaming practices. All CFL personnel are strictly prohibited from wagering on league activities.

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