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SBC Summit Barcelona doubles in size to meet exhibitor demand

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The leading events and media company SBC is excited to announce the return of its global betting and iGaming exhibition and conference, SBC Summit Barcelona, on 19-21  September.

Over 10,000 influential decision-makers, including 2,000 operator representatives and 1,000 affiliate representatives, will attend the show at the Fira de Barcelona Montjuïc. The event will showcase 300 top exhibitors and feature 80+ hours of conference content delivered by 450 of the industry’s most brilliant minds.

This year, due to popular demand after the overwhelming success of the event’s 2022 edition, SBC will double the size of the exhibition space. The enlarged area will cover an impressive 38,000 square metres, slightly bigger than Espanyol’s RCDE Stadium, which hosted the SBC Football Championship last year.

To help attendees easily locate and connect with the companies they are interested in, SBC will divide the exhibition floor into five distinct zones and run separate conference stages for each vertical. In addition to the zone-specific conference rooms, there will be two additional stages focused on Leadership and Global Gaming (Stage 1) and Sports Sponsorship and Player Protection (Stage 7).

Top industry leaders such as Adi Dhandhania (COO, North America Interactive, Bally’s Corporation), Jesper Svensson (CEO, Betsson Group), Maarja Pärt (CEO, Yolo Group), and Sam Sadi (CEO, LiveScore Group) will be among the speakers covering leadership issues.

Rasmus Sojmark, CEO & Founder of  SBC, said: “The feedback for this event has been extraordinarily positive, making it a must-attend show for the global sports betting and iGaming community. The 2023 floor plan is looking strong, even though the event is still nine months away, and we have already secured some top names as speakers. The Barcelona show covers every vertical, allowing attendees to network with the right people, access top-quality products and content, and experience unforgettable moments!”

In the Sports Betting Zone, attendees will have the opportunity to discover innovative solutions from sports betting leaders such as 1xbet, Altenar, BetConstruct, Delasport, Digitain, Fast Track, IGP, Pinnacle, Soft2bet, Sportingtech, and Stats Perform.

The expert speaker lineup will include Anders Hauberg Nielsen (Global Head of Sportsbook, Betcris), Andreas Bardun (CEO, KTO Group), Andy Wright (SVP Trading, Fanatics), Endre Nesset (President, Coolbet), and Matt Scarrott (Director of Emerging Markets, BetVictor), who will discuss the current and future state of sports betting.

In the Casino & iGaming Zone, event visitors can learn about the keys to creating a successful casino offering by visiting exhibitors such as Alea Gaming, Amusnet Interactive, Codium, EGT Digital, Evoplay, Platipus Gaming, Smartsoft Gaming, Spribe and Softswiss.

Allan Auning-Hansen (CEO, CEGO/Spilnu.dk), Bernd Henning (Chief Casino Director, Bet3000), Jack Anthony (Head of Product, Eyas Gaming), Lucas Lebleu (Casino Director, Betcris), and Tim Parker (CEO, SuperSeven) will be among the panellists who will guide the attendees through the potential and the challenges of various casino products and innovations.

In the Payments & Compliance Zone, visitors can meet exhibitors such as Adyen, AstroPay, Aurum Solutions, BVNK, COLIBRIX, Emerchantpay, IDnow, ISX Financial, Payment Center, and Trustly.

Attendees of the Payment & Compliance conference stage will have the chance to hear from esteemed experts such as Agata Smilgin (Head of Payments, The Luck Factory), Alex Henderson (Chief Compliance Officer, Netbet), Isabelle Delisle (Head of Group Payments, Pinnacle) and Mickael Marceau (Director of Payment Solutions, Kindred Group).

The Affiliate, Media & Marketing Zone will be a hub of activity with operators, affiliates, and media showcasing their products. Exhibitors include 7StarsPartners, 247 Partners, Betcris, Betsson Group, Better Collective, BetWinner, Kaizen Gaming, MegaPari Partners, Pin-Up Global, TonyBet, and VBet.

The speaker lineup for this zone focused on affiliate marketing, SEO, and market research includes professionals such as Andrea Bellezza (VP of EU & Asia Pacific Markets, KaFe Rocks), Asbjørn Bieling-Hansen (Director of Paid Marketing, GIG), Caroline Broman (Head of SEO, Betsson Group), Dmitry Belianin (CCO, PMI), Peter Gunni (CCO, Traffic Lab), and Sebastian Erfurth (COO, Casino.online).

The Emerging Tech, Blockchain & Metaverse Zone will provide a unique opportunity to discuss the technologies shaking up the industry by introducing forward-thinking solutions. Exhibitors in this zone include Blockotech, CoinsPaid, CryptoSnack, Damex, and Incode.

One of the highlights of this zone will be the in-person keynote speech of metaverse trailblazer and best-selling author of ‘The Metaverse: And How It Will Revolutionise Everything,’ Matthew Ball.

Other tech-focused speakers in the impressive lineup include Nick Maroudas (Global CTO, Kwiff), Oron Barber (CEO, CoinPoint Group), Sten Andersen (Chief of Innovation & Future Affairs, ATG) and Stuart Morrison (CEO, Crypto Snack).

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ELA Games

Following ICE 2026 Triumph, ELA Games Officially Releases “Wealth of the East”

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ELA Games is excited to announce the official B2B launch of Wealth of the East. The game, now accessible to partners, was initially introduced to the industry as the studio’s highlight during the three-day event in Barcelona, where it attracted the attention of numerous operators and aggregators because of its unique combination of slot mechanics and tabletop gaming.

The unique unveiling at ICE turned out to be a significant triumph, paving the way for the complete rollout. The ELA Games exhibit gathered industry representatives to engage with the game’s distinctive selling proposition: a twenty-sided Dice (D20) element that adds a tactile, physical sensation to digital slot gaming.

A Festivity of Wealth

The reels of Wealth of the East sparkle with the vibrant essence of an Eastern celebration. The gameplay is centered around the charming figure God Fu, a god of wealth serving as the Wild symbol in the game. He may arrive at any moment, and when he shows up, all Dice on the display spring to life, uncovering multipliers that enhance every coin visible or activate instant Jackpots. These empowered coins provide instant payouts, rewarding players as soon as they appear.

Sparking the Hold & Win Safe

The game showcases a visually impressive progression system crafted to uphold the festive theme and decorated with vibrant reds and golds. Every gathered coin also flies upward into the Golden Pot located above the reels, gradually enriching it with festive treasure that players can see and experience.

As the pot overflows, the screen bursts into red and gold as the Hold & Win game starts. Players receive 3 respins and a setup prepared to collect gold. In this intense feature, the elusive Imperial Lotus can appear, boosting multiple rewards simultaneously and elevating the entire round to new levels.

Game Stats:

● Reels: 5×3
● Lines: 10
● Max Win: x5,000
● Max Exposure: €250,000
● Buy Bonus: Yes
● Volatility: Mid
● RTP: 93.97% / 96.06%

Marharyta Yerina, Managing Director of ELA Games, commented: “Wealth of the East was the perfect title for us to showcase at ICE 2026. We took the classic t’Eastern Celebration’ theme and gave it a distinct twist with the God Fu character and his twenty-sided dice. It adds an original, tactile layer of excitement that players really respond to. The ‘Rising Pot’ visualizes the journey toward the bonus, keeping the excitement building spin after spin. We can’t wait for the industry to see the celebration in action.”

The post Following ICE 2026 Triumph, ELA Games Officially Releases “Wealth of the East” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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QTech Games add more content muscle with Reflex Gaming portfolio

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QTech Games, the leading game aggregator for all emerging markets, has signed its latest supplier partnership with Reflex Gaming, the UK’s largest independently owned omnichannel game supplier, enabling its platform customers to access the studio’s expansive slots catalogue.

Established in 2004, Reflex Gaming’s prolific production line run of legendary games has catapulted the supplier to igaming prominence and recognition, offering a diverse array of gaming experiences across both digital and analogue markets, and driving through new innovations in gaming, including the creation of entirely new gaming categories.

Reflex Gaming creates the highest quality digital gaming content for license to many of the world’s leading casino operators, as evidenced by its steady stream of recent hit titles, including Candy Crazed Pandas DoubleMax, Big Game Fishing Christmas Catch, The Cursed Idol, and 8 Balls of Fire Blazing Bounty. All of these games and more are now available via QTech’s premier platform, which is taking the widest range of online games to international markets, with established names sitting alongside the industry’s most exciting up-and-coming providers.

This collaboration naturally broadens Reflex Gaming’s international scope, unlocking untapped regions for diversified growth, above all in Africa and Latin America.

QTech Games CEO, Philip Doftvik, said: “We’re dedicated to constantly launching more and more first-class content and product innovation that drives revenue for our partners. So, this deal with Reflex Gaming extends our impressive sequential pipeline into 2026 – and we’ve so much more to come this year! In today’s marketplace, only premium games of the highest standard separate you from the crowd. So, we look forward to sharing their wide spectrum of games with both leading and challenger operator brands in emerging markets worldwide.”

Mat Ingram, Chief Product Officer at Reflex Gaming, added: “At Reflex Gaming, we pride ourselves on working with the sector’s biggest and most commercially recognised partners, and QTech Games fits our growth plan perfectly, as we continue to expand our horizons into new territories, leveraging our brand’s values which . QTech’s platform is a gateway to global audiences, so we can’t wait to see how our highly engaging games perform across a greenfield landscape of emerging markets.”

The post QTech Games add more content muscle with Reflex Gaming portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blokotech

Blokotech serves up Global Padel Tour in collaboration with SiGMA

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Blokotech, a leading innovator in iGaming software solutions, has launched its Blokotech Padel Tour, a new international sporting circuit combining padel, networking and the global iGaming community, delivered in partnership with SiGMA.
The four-stage event is hosted across four international destinations in 2026, beginning in Buenos Aires, followed by Malta and Miami, before concluding in Rome for the Grand Finale during SiGMA World. Each point on the Tour coincides with the same week as influential iGaming events – including SAGSE, SBC Miami, and SiGMA World – underscoring the tour’s positioning at the intersection of sport, business and community.
Starting next month, each tournament will follow the same format, welcoming a minimum of 24 pairs, split across two competitions: a Beginners tournament and an Advanced tournament. First- and second-place finishers in each category will receive prizes, with each event featuring music, catering, and on-site photography and video to create a premium, social experience for players and guests.
All roads lead to Rome where the Grand Finale will introduce a ranking-based qualification system. Players competing in earlier legs of the tour will earn points for participation and performance, with top-ranked pairs qualifying for the final. Additional places will also be made available via open registration.
The best prizes are reserved for the event in Rome, which include an Omega Speedmaster or IWC watch for Advanced first-place winners, Apple Watch Ultra Pro Prizes for Beginners champions, and professional padel kits plus tickets to a Padel World Tour event for second-place finishers in both categories.
Key dates for the 2026 Blokotech Padel Tour:
  • Buenos Aires – 16 March (12:00–19:00)
  • Malta – 28 April (10:00–16:00)
  • Miami – 9 June (time TBC)
  • Rome – Grand Finale – 2 November (time TBC)
Blokotech Co-Founder and CEO Salvatore Messina commented: “Padel has a deep and authentic connection to Latin America where our own roots rest as a business. Our aim with the Blokotech Padel Tour is to bring iGaming movers and shakers together for a competition inspired by community and passion. SiGMA has been the perfect partner to help us deliver global concepts synced with some of the industry;s leading events. Join us in BA where it all begins!”

Additionally, SiGMA CMO Lauranne Urban added: “Blokotech’s Padel Tour is a wonderful idea that we’ve been honoured to help bring to life. It will provide the perfect platform for sporting action, networking and industry culture. This initiative aligns with our event philosophy to deliver engaging, community-driven experiences beyond the conference floor.”

The post Blokotech serves up Global Padel Tour in collaboration with SiGMA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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