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Swintt appoints Lars Kollind as new Head of Business Development

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Seasoned industry veteran to oversee the development and implementation of long-term business plans as leading casino software provider looks to secure further growth in 2023

Swintt, the leading online casino software provider behind recent releases Santa Pets and Seven Seven Pearls and Pots, has announced that iGaming industry veteran, Lars Kollind, has joined the team in a key role as the company’s new Head of Business Development.

Having previously served as Head of Business Development at iSoftBet, Senior Business Development Manager at Playson and Global Gaming and Global Sales Director at Aspire Global, Kollind brings considerable experience and nous to the position and will look to help Swintt expand its operations going into 2023 by entering as many new markets as possible, including Romania, Greece and Ontario.

As part of his responsibilities in the role, Lars is charged with overseeing the development and implementation of long-term business plans at Swintt while securing sales opportunities for the brand across multiple jurisdictions, including the formation of partnerships with Tier 1 operators worldwide.

With Swintt having gained approval to offer its award-winning collection of slots to regulated operators within the UK last year and also formed a number of important strategic partnerships in the Baltic region over the past few months, the appointment comes at a pivotal time for the brand and will provide important continuity as it looks to build on this impressive recent growth going forward.

Widely-recognised as one of the most innovative software suppliers on the market, Swintt has swiftly built up a strong reputation among players and operators alike. The brand is known for its diverse portfolio of online slots – which includes pioneering Swintt Select games and classic titles in the Swintt Premium line-up – as well as a range of unique bonus features that players won’t find anywhere else.

Under Kollind’s expert guidance, Swintt will hopefully be able to build on these strong foundations as it enters further markets in future. Both parties are very excited about the new appointment and are looking forward to the commercial possibilities it will create for the company during 2023 and beyond.

Lars Kollind, new Head of Business Development at Swintt, said: “Despite having only been active for a relatively short space of time, Swintt has established itself as a premier provider of casino content and I now strongly believe that the company is ready to take on some of the industry’s biggest names. “Being given the opportunity to help Swintt achieve its goals is a dream come true and I couldn’t be happier to join such a fantastic team. Hopefully my experience can help secure new commercial opportunities as we look to establish the brand as a household name in regulated markets worldwide.”

David Mann, Chief Executive Office at Swintt, said: “Lars joins Swintt with a wealth of experience across the iGaming industry and we firmly believe that he has all the necessary skills and expertise to thrive in his role as our new Head of Business Development. “As a software provider that has already enjoyed phenomenal growth over the past few years, we’re confident Lars can help take our brand to the next level as we look to form new global partnerships and implement a successful and sustainable long-term business plan going into 2023 and beyond.”

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Inside GEO Slovenia As the Next Emerging Goldmine

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Slovenia is definitely one of the most promising GEOs for the iGaming niche. 

That is why the N1 Partners team has collected insights that will help to work more accurately with the audience, increase ROI and build effective advertising campaigns for the GEO. 

Let’s look at the big picture to understand the potential of the region better. Slovenia is a small country in Central Europe with a population of about 2.1 million people and its capital in Ljubljana. The official language is Slovenian, the currency is euro, and the time zone is CET (UTC+1). 

With the background of a high living standard and a stable economy, the market creates favorable conditions for online gambling: the iGaming sector is already showing steady growth, and its volume was estimated at about $497 million by 2025.

Reasons to test Slovenia

Slovenia is a promising region, but it often turns out to be underestimated in the iGaming niche.

Top 3 reasons to drive traffic to Slovenia right now:

  • Low competition.
    Slovenia is the country with a low share of online gambling in the market. For partners, this is a signal: with proper localisation and strategy, you can enter a less competitive environment and make a long-term profit.

  • Solvent players.
    The GDP per capita in Slovenia is about $35.3 thousand, which confirms the high level of audience solvency and the potential for stable LTV.

  • High potential.
    Slovenia is not an overheated online market: in European comparison, the share of online gambling in the overall revenue structure remains relatively low. This means that the market has not yet fully realised its digital potential and there’s a room for growth.

Players’ behaviour

Slovenian users are more likely to choose online platforms due to their convenience, wide choice of games and accessibility from mobile devices. 

In this region, smartphones account for the majority of iGaming traffic — 86.45%, which requires the adaptation of all funnels to mobile devices.

Gender and age

  • Men — 63%, average age 31-35 years
  • Women — 37%, average age 26-30 years

According to N1 Partners, the iGaming market remains predominantly male, which is confirmed by external research: the main audience is men aged 25-44. At the same time, the proportion of women is gradually increasing, expanding the segment’s potential.

Top 10 slots Among N1 Partners Players in Slovenia

N1 Partners team notes that players prefer slots with recognizable series, bonus features and adventure themes — this directly affects retention and LTV.

  • Legacy of Dead
  • Book of Dead
  • Heist Stakes
  • Book of the Fallen
  • Gates of Olympus Super Scatter
  • Lucky Lady’s Charm Deluxe
  • Magic Apple 2
  • Rich Wilde and the Tome of Madness
  • Gonzo’s Quest II: Return to El Dorado
  • More Magic Apple

Conclusion

Slovenia is a GEO with strong and sustainable potential and a high share of mobile traffic, as well as a growing iGaming market, ideal for those working with gambling traffic.

N1 Partners analytics confirms that with the right localisation strategy and taking into account the characteristics of the audience, this market is able to bring stable profits and long-term growth within the framework of iGaming partner programs.

Wanna scale and increase your income? Work with N1 Partners!

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high conversion (CR) and Reg2Dep across Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

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BMM Testlabs hires Michael Minor as SVP and North America BD lead

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Minor will lead land-based gaming sales strategy and customer engagement across the region.

BMM Testlabs has appointed Michael Minor as Senior Vice President & North America Market (NAM) Leader, Business Development, the company said.

In the role, Minor will lead land-based gaming sales strategy and customer engagement across North America, with a mandate to expand BMM’s regional presence and relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of experience in business development leadership, client engagement, and sales strategy, according to BMM. He previously held senior roles at NEXTEQ, Pavilion Payments, and IGT.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

More data as follows:
  • BMM Testlabs: https://bmm.com/ Company site for confirmation of the executive appointment and BMM’s testing and certification services.
  • American Gaming Association: https://www.americangaming.org/ Trade body resource for North American gaming market context referenced in the appointment.
  • Pavilion Payments: https://www.pavilionpayments.com/ Background on one of Minor’s prior employers cited in the release.
  • IGT: https://www.igt.com/ Background on one of Minor’s prior employers cited in the release.

The post BMM Testlabs hires Michael Minor as SVP and North America BD lead appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Michael Minor has joined the Company as Senior Vice President & North America Market (NAM) Leader, Business Development.

In this role, Minor will lead land-based gaming sales strategy and customer engagement across the region, helping expand BMM’s presence and strengthen relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of leadership experience in managing business development teams, client engagements, and sales strategies, and in-depth knowledge of gaming technologies and enterprise platform solutions. He previously held senior-level roles at NEXTEQ, Pavilion Payments, and IGT, where he led major initiatives and supported large-scale deployments of systems and technologies.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

 

The post BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT appeared first on Americas iGaming & Sports Betting News.

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