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Swintt appoints Lars Kollind as new Head of Business Development

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Seasoned industry veteran to oversee the development and implementation of long-term business plans as leading casino software provider looks to secure further growth in 2023

Swintt, the leading online casino software provider behind recent releases Santa Pets and Seven Seven Pearls and Pots, has announced that iGaming industry veteran, Lars Kollind, has joined the team in a key role as the company’s new Head of Business Development.

Having previously served as Head of Business Development at iSoftBet, Senior Business Development Manager at Playson and Global Gaming and Global Sales Director at Aspire Global, Kollind brings considerable experience and nous to the position and will look to help Swintt expand its operations going into 2023 by entering as many new markets as possible, including Romania, Greece and Ontario.

As part of his responsibilities in the role, Lars is charged with overseeing the development and implementation of long-term business plans at Swintt while securing sales opportunities for the brand across multiple jurisdictions, including the formation of partnerships with Tier 1 operators worldwide.

With Swintt having gained approval to offer its award-winning collection of slots to regulated operators within the UK last year and also formed a number of important strategic partnerships in the Baltic region over the past few months, the appointment comes at a pivotal time for the brand and will provide important continuity as it looks to build on this impressive recent growth going forward.

Widely-recognised as one of the most innovative software suppliers on the market, Swintt has swiftly built up a strong reputation among players and operators alike. The brand is known for its diverse portfolio of online slots – which includes pioneering Swintt Select games and classic titles in the Swintt Premium line-up – as well as a range of unique bonus features that players won’t find anywhere else.

Under Kollind’s expert guidance, Swintt will hopefully be able to build on these strong foundations as it enters further markets in future. Both parties are very excited about the new appointment and are looking forward to the commercial possibilities it will create for the company during 2023 and beyond.

Lars Kollind, new Head of Business Development at Swintt, said: “Despite having only been active for a relatively short space of time, Swintt has established itself as a premier provider of casino content and I now strongly believe that the company is ready to take on some of the industry’s biggest names. “Being given the opportunity to help Swintt achieve its goals is a dream come true and I couldn’t be happier to join such a fantastic team. Hopefully my experience can help secure new commercial opportunities as we look to establish the brand as a household name in regulated markets worldwide.”

David Mann, Chief Executive Office at Swintt, said: “Lars joins Swintt with a wealth of experience across the iGaming industry and we firmly believe that he has all the necessary skills and expertise to thrive in his role as our new Head of Business Development. “As a software provider that has already enjoyed phenomenal growth over the past few years, we’re confident Lars can help take our brand to the next level as we look to form new global partnerships and implement a successful and sustainable long-term business plan going into 2023 and beyond.”

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Conor McGregor Becomes 1xBet Brand Ambassador

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Former UFC champion Conor McGregor has become the official global ambassador of 1xBet.

Not just a fighter. Not just a champion. McGregor is a phenomenon who helped turn the UFC from a niche sport into a global spectacle – driving record-breaking PPV sales, attracting worldwide media attention and engaging millions of fans.

Every time the Irishman steps into the octagon, it becomes an international event. The 1xPartners affiliate programme is getting a major boost. The legendary Notorious is now a long-term part of the 1xBet.

This partnership carries special importance ahead of UFC 329, which takes place on July 11. The main event will feature a rematch between Conor McGregor and Max Holloway, 13 years after their first meeting. Their 2013 bout marked a turning point in both fighters’ careers, and the upcoming clash is already being described as the most anticipated MMA event in recent years.

For 1xBet, partnering with one of the world’s most recognisable athletes creates new ways to reach a global audience, strengthens the brand’s international presence and gives 1xPartners affiliates additional opportunities to scale sports traffic. The affiliate program offers competitive monetisation terms, including up to 50% RevShare, regular payouts and a comprehensive suite of modern tools. This helps to consistently deliver strong conversion and engagement rates worldwide.

For 1xPartners affiliates, this is a chance to become part of a large-scale project, leverage one of the most recognisable athletes’ incredible media influence, work with the hottest traffic from the biggest UFC events and continue growing with 1xBet.

The post Conor McGregor Becomes 1xBet Brand Ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO goes live with Betano Colombia in LatAm expansion

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Kaizen Gaming’s Betano adds Play’n GO’s full slots portfolio, including Book of Dead and Reactoonz, for the first time in Colombia.

Play’n GO has launched with Betano Colombia, making the Swedish supplier’s casino games available on Kaizen Gaming’s brand in the country for the first time.

The agreement covers Colombia, one of Latin America’s regulated iGaming markets. Betano Colombia is rolling out Play’n GO’s full content portfolio, including titles such as Book of Dead and Reactoonz.

Play’n GO positioned the launch as part of its broader push across regulated markets in Latin America, with Colombia highlighted as a priority jurisdiction due to its established regulatory framework.

Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.

“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties.”

The post Play’n GO goes live with Betano Colombia in LatAm expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ICONIC21 launches Keno with three risk levels and 1,000x max multiplier

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ICONIC21 has launched Keno, a new lottery-style iGaming title, the supplier said on 7 July 2026.

In the game, players can pick up to 10 numbers and watch a draw to see how many match. ICONIC21 said Keno includes three selectable risk levels — Low, Medium and High — and a maximum multiplier of 1,000x.

For operators, ICONIC21 said the release supports branding options including customisable win and loss assets and a branded multiplier progress bar.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Keno has endured precisely because it never asked for too much of the player, and that simplicity is exactly what we set out to protect.

“The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own.”

The post ICONIC21 launches Keno with three risk levels and 1,000x max multiplier appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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