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Swintt appoints Lars Kollind as new Head of Business Development
Seasoned industry veteran to oversee the development and implementation of long-term business plans as leading casino software provider looks to secure further growth in 2023
Swintt, the leading online casino software provider behind recent releases Santa Pets and Seven Seven Pearls and Pots, has announced that iGaming industry veteran, Lars Kollind, has joined the team in a key role as the company’s new Head of Business Development.
Having previously served as Head of Business Development at iSoftBet, Senior Business Development Manager at Playson and Global Gaming and Global Sales Director at Aspire Global, Kollind brings considerable experience and nous to the position and will look to help Swintt expand its operations going into 2023 by entering as many new markets as possible, including Romania, Greece and Ontario.
As part of his responsibilities in the role, Lars is charged with overseeing the development and implementation of long-term business plans at Swintt while securing sales opportunities for the brand across multiple jurisdictions, including the formation of partnerships with Tier 1 operators worldwide.
With Swintt having gained approval to offer its award-winning collection of slots to regulated operators within the UK last year and also formed a number of important strategic partnerships in the Baltic region over the past few months, the appointment comes at a pivotal time for the brand and will provide important continuity as it looks to build on this impressive recent growth going forward.
Widely-recognised as one of the most innovative software suppliers on the market, Swintt has swiftly built up a strong reputation among players and operators alike. The brand is known for its diverse portfolio of online slots – which includes pioneering Swintt Select games and classic titles in the Swintt Premium line-up – as well as a range of unique bonus features that players won’t find anywhere else.
Under Kollind’s expert guidance, Swintt will hopefully be able to build on these strong foundations as it enters further markets in future. Both parties are very excited about the new appointment and are looking forward to the commercial possibilities it will create for the company during 2023 and beyond.
Lars Kollind, new Head of Business Development at Swintt, said: “Despite having only been active for a relatively short space of time, Swintt has established itself as a premier provider of casino content and I now strongly believe that the company is ready to take on some of the industry’s biggest names. “Being given the opportunity to help Swintt achieve its goals is a dream come true and I couldn’t be happier to join such a fantastic team. Hopefully my experience can help secure new commercial opportunities as we look to establish the brand as a household name in regulated markets worldwide.”
David Mann, Chief Executive Office at Swintt, said: “Lars joins Swintt with a wealth of experience across the iGaming industry and we firmly believe that he has all the necessary skills and expertise to thrive in his role as our new Head of Business Development. “As a software provider that has already enjoyed phenomenal growth over the past few years, we’re confident Lars can help take our brand to the next level as we look to form new global partnerships and implement a successful and sustainable long-term business plan going into 2023 and beyond.”
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Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alchemy of Passion
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
The post WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement appeared first on Americas iGaming & Sports Betting News.
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