partnerships
YGAM named as ICE London charity partner
YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.
Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.
“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.
“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”
Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.
“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”
The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.
Powered by WPeMatico
Champions Club
Champions Club Secures José Mourinho on New Deal
GR8 Tech and José Mourinho have formed a collaboration designed for the Champions Club—GR8 Tech’s exclusive network for partners competing at a championship standard, where technology, knowledge, and a performance-driven culture take the place of luck to achieve outcomes.
Because a championship is not just a moment. It is a technique—one that appears in training sessions, in data, in choices made without stress that later withstand it all.
Among the most accomplished coaches in football history, Mourinho has established his career through discipline, tactical brilliance, and unyielding preparation. GR8 Tech, a celebrated B2B iGaming platform provider, applies this same methodology to the sector with robust technology, intelligent analytics, and high-performing solutions.
This collaboration brings together two entities that hold the belief that success is founded on strategy, management, and implementation.
“José Mourinho represents the mindset we believe in: success is engineered long before the final result. In iGaming, just like in football, winning comes from preparation, structure, and the ability to perform under pressure,” said Oleksandr Feshchenko, CEO of GR8 Tech.
Champions Don’t Believe in Luck
Success in football and iGaming is frequently viewed by individuals as a result of luck, an opportune moment, ideal timing, or a pass that aligns perfectly with your needs. However, lasting success is never by chance.
That is why José Mourinho is such an ideal match for GR8 Tech. His career has been characterized by the capacity to transform preparation into outcomes, establishing successful systems, and setting the stage for triumph prior to the start of the competition.
The same applies in iGaming. Sustainable performance relies on the robustness of the platform, the caliber of the technology, and the capability to scale accurately. Benefit arises from smart choices and steady implementation.
“I have worked with many organizations over the years. What separates the ones who win consistently is never talent alone—it is culture. The belief that preparation is never optional. I recognized that in GR8 Tech immediately,” said José Mourinho.
What Comes Next
José Mourinho’s arrival marks the start of a wider campaign for GR8 Tech. Over the coming months, GR8 Tech will bring the Champions Club to life through a series of activations and collaborations that reflect what both parties stand for—and what operators who compete at the highest level should expect from a platform built to match their ambition.
The standard has been set. The work has already begun.
Luck off. Championship—ON!
The post Champions Club Secures José Mourinho on New Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gamanza Engage
Gamanza Engage partners with QTech Games to bring CRM and gamification tools to emerging markets
Gamanza Engage has formed a strategic partnership with QTech Games, the leading game aggregator for emerging markets, enabling operators to access Gamanza’s advanced CRM, gamification, and engagement tools through a referral agreement.
As part of QTech Games’ Value Added Services, operator partners can now leverage Gamanza Engage’s real-time CRM, loyalty programs, and gamification toolkit, along with free-to-play mini-games designed to enhance player interaction and retention. The gamification stack integrates seamlessly with QTech Games’ analytics and AI-driven systems, including its machine-learning powered game lobby, QTech Play.
Operators benefit from real-time dashboards and data-driven tools, allowing them to analyze player behaviour, optimize engagement strategies, and deliver hyper-personalized experiences. By combining modern data science techniques with gamification, operators can better manage player protection, product strategy, promotion campaigns, and lifetime value predictions, including VIP player forecasting.
Andrés Blanco, Managing Director at Gamanza Engage, said:
“QTech Games has built one of the most powerful distribution platforms in emerging markets. This partnership gives operators a natural path to implement sophisticated engagement strategies. Through QTech’s network, operators can deploy Gamanza Engage’s CRM and gamification tools to create player journeys that are more interactive, personalized, and effective at building long-term loyalty.”
Philip Doftvik, CEO of QTech Games, added:
*”Gamanza Engage’s customizable loyalty and gamification system is a perfect complement to our platform, offering extensive tools for deep segmentation and automated campaign management. Operators can access CRM and gamification either as standalone modules or as an all-in-one solution to enhance player retention.
Customization and personalization are the future of iGaming, and Gamanza Engage helps QTech deliver on this vision by consistently engaging players through game mechanics and tailored journeys. This strategic alliance gives our operator partners across emerging markets a competitive advantage, turning engagement into actionable intelligence and intelligence into results.”
The post Gamanza Engage partners with QTech Games to bring CRM and gamification tools to emerging markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Anastasia Rimskaya Chief Account Officer at Aviatrix
Aviatrix Showcases Next-Gen Product Vision at Key Partner Gathering
Aviatrix organized a partner meeting in Chamonix, France, uniting a chosen group of distribution and operator partners to discuss its product strategy for the upcoming year.
The occasion represented the studio’s initial presentation of its wider ecosystem concept and an upcoming game title to partners in a non-trade show environment.
Central to the agenda was the launch of Aviatrix’s newly-unveiled iGaming Metaverse, which brings together various games within a single progression system, allowing players to maintain the same profile, rewards, and accomplishments across different titles.
It signifies a transformative approach in the studio’s perspective on player involvement beyond single gaming sessions.
“We wanted this to be more than a networking event. Chamonix was deliberately chosen as a moment to pause and show our partners where we are headed,” said Victoria Lambroza, Key Partnerships Executive at Aviatrix. “Our iGaming Metaverse concept we presented is something we’ve been building toward for some time, and seeing partners engage with it in person confirmed we’re thinking about this in the right way.”
Partners received an exclusive first look at a new Aviatrix title, presented at the event before any public announcement.
The Chamonix event is meant to be the first of multiple similar gatherings that Aviatrix aims to organize throughout 2026. Instead of limiting significant product updates to trade shows, the studio is creating a model for direct partner communication that facilitates deeper discussions about roadmap, strategy, and product direction.
“The feedback we received in Chamonix will directly shape how we communicate our product development to the wider market,” said Anastasia Rimskaya, Chief Account Officer at Aviatrix. “Our partners are a critical part of how we build and this kind of session is how we make that relationship real. We’re already planning the next one.”
The post Aviatrix Showcases Next-Gen Product Vision at Key Partner Gathering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Asia6 days agoGLI Becomes the First Company Accredited by PAGCOR to Test and Certify iGaming Platforms in the Philippines
-
Bragg Gaming Group7 days agoBragg Gaming Group Reports Record Fourth Quarter and Full Year 2025 Revenues
-
Betnacional5 days agoOperational Leadership and the Driving Force Behind LatAm’s Largest Event
-
Asia6 days agoTeam India and Türkiye Win Gold at the Global Esports Games Mumbai
-
Compliance Updates6 days agoPlaytech Enters Connecticut iGaming Market
-
Australia5 days agoNSW: More Than 650 Gaming Machine Exemptions Revoked to Address Gambling Harm
-
Compliance Updates5 days agoUK Government proposals to undermine the ‘aim to permit’ of the Gambling Act 2005?
-
Andrea Rossi6 days agoREEVO Goes Live with Betsson in Brazil



