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YGAM named as ICE London charity partner

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YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.

Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.

“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”

He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.

“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”

Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.

“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”

The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.

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High Roller Technologies Enters into Strategic Marketing Agreement with Forever Network

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High Roller Technologies, operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has entered into a definitive, exclusive strategic marketing agreement with Forever Network, formalizing the parties’ previously announced Letter of Intent.

The executed agreement establishes High Roller as Forever Network’s exclusive prediction markets partner across its owned and operated properties, in support of High Roller’s planned launch of a regulated event-based prediction markets product in the US.

Under the terms of the definitive agreement, Forever Network will leverage its expansive digital footprint, high-engagement social media brands, and data-driven content ecosystem to drive brand awareness, customer acquisition, and long-term audience engagement for High Roller’s prediction markets offerings. Campaigns will include integrated content distribution, fan engagement activations, and targeted audience initiatives across Forever Network’s portfolio of sports-focused properties.

Forever Network is a Sydney-based social-first sports media and fan engagement company reaching hundreds of millions of sports fans worldwide. In 2025, the company delivered more than 20 billion impressions across its platforms to 450 million people, reflecting significant scale and sustained audience growth across multiple major sports verticals.

“Executing this definitive agreement with Forever Network represents a meaningful step forward in our U.S. prediction markets strategy. Their ability to consistently engage passionate, digitally native sports fans aligns directly with our vision for building a socially integrated, event-driven prediction markets platform. Together with our Crypto.com collaboration, we are assembling a best-in-class ecosystem to support a responsible and impactful market entry,” said Seth Young, Chief Executive Officer of High Roller Technologies.

Forever Network’s flagship brand, Basketball Forever, ranks among the highest-engagement sports media destinations for millennial audiences, with additional expansion across multiple global sports communities and interactive fan formats. The company’s audience profile—fans who are highly engaged in real-time sports narratives, performance analysis, and outcome-driven discussion—closely aligns with the behavioral dynamics of prediction market participation.

“Formalizing our partnership with High Roller allows us to deepen the intersection between sports media, fan engagement, and market-based participation. Prediction markets reflect how modern fans want to engage — socially, analytically, and in real time. We’re excited to help introduce High Roller’s offering to our global community,” said Alex Sumsky, Co-Founder of Forever Network.

The post High Roller Technologies Enters into Strategic Marketing Agreement with Forever Network appeared first on Americas iGaming & Sports Betting News.

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Incentive Games launches Mega Flight and Velocity with Hollywoodbets

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Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.

The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”

Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”

The post Incentive Games launches Mega Flight and Velocity with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PG Soft signs on as key sponsor for SBC Summit Malta 2026

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PG Soft has been named a key sponsor for SBC Summit Malta 2026, set for 28-30 April 2026 at the InterContinental Hotel in Malta.

Under the deal, PG Soft will be the sole sponsor of a 3x2m LED screen positioned at the event’s main entrance and welcome area. The company said the installation will use a fully customisable frame for brand and video content.

PG Soft will also brand the LED Walkway Tunnel connecting the exhibition floor with the lunch and conference areas. The tunnel is described as two 6m-wide LED walls forming a corridor, with PG Soft’s video content and branding running on a loop throughout the event.

A PG Soft spokesperson said: “SBC Summit Malta is one of the premier events on the European iGaming calendar, and we’re proud to be part of the 2026 edition. Our sponsorship reflects PG Soft’s continued ambition to support and be present at the events that matter most to our industry.”

The post PG Soft signs on as key sponsor for SBC Summit Malta 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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