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YGAM named as ICE London charity partner

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YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.

Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.

“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”

He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.

“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”

Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.

“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”

The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.

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Ariel Reem CEO at Games Valley

Games Valley adds BGaming titles to aggregation platform

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Games Valley has signed a content aggregation partnership with BGaming, adding the studio’s online casino portfolio to the Games Valley platform.

Under the agreement, operators connected to Games Valley will be able to access BGaming titles via a single integration. The content slated for distribution includes slots, crash games, casual games and other online casino titles.

Games Valley and BGaming marked the partnership during NEXT Summit Valletta, where both companies supported the BGaming Charity Gala in aid of DAR Bjorn.

Ariel Reem, CEO at Games Valley, said: “BGaming has built a strong reputation as one of the most creative and dynamic studios, with games that combine strong visual identity, engaging mechanics and genuine player appeal. At Games Valley, our role is to help operators access the content that delivers real value to their players and their business, quickly and efficiently through a single integration. We’re delighted to welcome BGaming to the Games Valley platform, and we’re especially pleased that this partnership has grown from a relationship rooted in shared values.”

Marina Ostrovtsova, CEO at BGaming, added: “Games Valley has established itself as a modern and ambitious aggregation partner, helping operators access high-quality casino content with speed, flexibility and reliability. This partnership allows us to bring BGaming’s portfolio to a wider network of operators through a platform that shares our focus on innovation, strong partnerships and long-term industry growth.”

The post Games Valley adds BGaming titles to aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Arman Movsesyan

Kerma Games Announces New Partnership with Dustbit

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Kerma Games, a premium casino game provider, has announced a new partnership with Dustbit, marking its official expansion into the crypto casino space.

Through the collaboration, Dustbit will become the first crypto casino to feature the Kerma Games portfolio during an initial rollout period, giving its players early access to a selection of the studio’s premium content, including the newly released Snoop Olympus.

Inspired by the world of Snoop Dogg, Snoop Olympus combines iconic mythology with unmistakable West Coast style, showcasing Kerma Games’ vision of creating casino experiences that blend entertainment, cultural relevance and engaging gameplay.

The partnership represents another milestone in Kerma Games’ international growth strategy as the company continues to expand the reach of its portfolio across new markets and distribution channels.

Simone Bacchin, Sales Manager at Kerma Games, said: “We’re excited to partner with Dustbit as we bring Kerma Games into the crypto casino space. This collaboration allows a new audience to discover our entertainment-driven approach to game development, with standout titles like Snoop Olympus leading the way. We believe players are looking for experiences that feel memorable and culturally relevant, and that’s exactly what we aim to deliver.”

Arman Movsesyan, Casino Product Manager at Dustbit, said: “We are excited to welcome Kerma Games to Dustbit and to become the first crypto casino operator to offer their portfolio to our players. At Dustbit, we continuously seek innovative and engaging content that differentiates us from the competition, and Kerma Games perfectly aligns with that vision.

“Their unique approach to game development, combined with celebrity-driven entertainment and strong player engagement mechanics, brings a fresh experience to our community. We believe this partnership will not only enhance our gaming portfolio but also strengthen Dustbit’s position as a leading destination for crypto casino entertainment.

“We look forward to working closely with the Kerma Games team and delivering exciting new experiences to our players over the coming months.”

Beyond Snoop Olympus, Dustbit players will gain access to a growing portfolio of slots, crash games and table games developed with a focus on engagement, retention and premium production values. Kerma Games continues to differentiate itself through a combination of original content and globally recognised celebrity collaborations featuring names such as Snoop Dogg, Lil Baby and Sexyy Red.

The partnership also reinforces Kerma Games’ broader mission to redefine casino entertainment by creating games that capture attention long before the first spin and remain memorable long after the session ends.

As the company continues its global expansion, additional launches, partnerships and new celebrity-powered experiences are already in the pipeline.

The post Kerma Games Announces New Partnership with Dustbit appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Strengthens its Italian Footprint with the Launch of its Content on PokerStars

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Amusnet has taken another significant step in its Italian growth journey by launching its content on PokerStars, one of the most recognised brands in online gaming and part of Flutter Entertainment.

The partnership officially kicked off with the launch of Shining Crown, one of Amusnet’s most iconic and widely played titles. Known for its classic mechanics, engaging gameplay and loyal player following, the game has earned a strong reputation across multiple regulated markets and now arrives on one of Italy’s leading gaming platforms.

The launch further strengthens Amusnet’s presence in Italy, a key regulated market where the company continues to expand its reach through strategic partnerships with leading operators. By joining forces with PokerStars, Amusnet is bringing its proven gaming portfolio to a broader audience while reinforcing its commitment to delivering high-quality entertainment experiences to Italian players.

The collaboration is set to gain further momentum over the coming months. Following the launch of Shining Crown, players will see additional Amusnet favourites added to the platform.

“Partnering with PokerStars marks an important milestone in our expansion strategy in Italy. PokerStars is a globally recognised brand with a strong reputation for delivering exceptional player experiences in regulated markets. This collaboration further strengthens our position in the market and reflects our commitment to providing high-quality gaming entertainment through partnerships with leading operators,” said Polina Nedyalkova, Managing Director of Amusnet Italy.

Once the rollout is complete, PokerStars players in Italy will have access to a certified portfolio of 98 Amusnet games, combining established player favourites with some of the company’s most successful releases.

As Amusnet continues to expand across regulated markets, the launch with PokerStars represents another important milestone that brings together a trusted global operator and a portfolio of games enjoyed by millions of players worldwide.

The post Amusnet Strengthens its Italian Footprint with the Launch of its Content on PokerStars appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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