partnerships
YGAM named as ICE London charity partner
YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.
Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.
“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.
“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”
Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.
“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”
The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.
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QTech Games rolls out more fast-paced content from Yoriginal Games
QTech Games, the leading game aggregator for all emerging markets, has signed its latest supplier partnership with global B2B content developer and provider Yoriginal Games, enabling its platform customers to access the supplier’s expansive slots catalogue.
Yoriginal’s popular titles are crafted for the new wave in igaming: short-session players, mobile-first users, and operators who want real GGR performance. These eclectic games are also recognised for their player-retention features and sticky mechanics, and draw from Yoriginal Games’ deeper well of crash, scratch, slot and more traditional table-games content.
These games are light and lightning-fast to load, providing a ready solution to overcoming local obstacles to engagement in emerging markets, like Africa and LatAm, such as handset quality limitations, restricted access to fast networks, and high data costs.
This breakthrough announcement with QTech now affords the supplier unprecedented international reach across more emerging markets. In turn, incorporating this ever-evolving production line emphasizes QTech Games’ diverse range of gaming options, providing a definitive one-stop shop, which has fast become the “go-to” solution for worldwide operators across developing territories.
As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
QTech Games CEO, Philip Doftvik, said: “We’re committed to rolling out more and more high-class content and product innovation that drives revenue for our partners. So, this deal with Yoriginal Games extends our impressive sequential pipeline for 2026 – and showcases our flexible array of content which solves for fine-grained, local requirements in countries where light, rapid-load games are a must. Their games are sleek and modern in design, backed by robust analytics to drive higher engagement and prolonged dwell-time.”
Kirill Bykov, CEO at Yoriginal Games, added: “At Yoriginal Games, we specialize in fast-paced, original casino games that bring instant excitement and big wins, crash, mines, dice, limbo, plinko, keno, blackjack, roulette and more. And while we’ve initially specialised in fast games, we also offer our premium aggregator partners, like QTech, access to our signature YOpen RGS program for developers, whereby QTech can benefit from even more of our partner slots content this year, above all in the domain of localised games.
“QTech’s platform is a gateway to global audiences, and we can’t wait to see how our highly engaging games perform across a largely greenfield landscape of emerging markets for Yoriginal.”
The post QTech Games rolls out more fast-paced content from Yoriginal Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn UK
Allwyn Becomes Official Volunteer Learning and Development Partner of Glasgow 2026 Commonwealth Games
Allwyn UK, operator of The National Lottery, has become the Official Volunteer Learning and Development Partner of Glasgow 2026 Commonwealth Games.
More than 3000 volunteers will be at the heart of the action when the Games return to Glasgow this year from 23 July to 2 August. The partnership will support the delivery of a training programme that will ensure every volunteer is ready to help stage a world-class festival of sport and culture.
Supporting thousands of Games volunteers
Allwyn backs the volunteering programme through its Social Value Fund, an annual £1 million fund that Allwyn finances to support initiatives as part of its commitment to operate The National Lottery in an environmentally and socially responsible way.
For Glasgow 2026, Allwyn’s investment gives all volunteers access to an exceptional online learning portal and in-person training. The programme equips volunteers for roles across event and venue support, transport, media services, content creation, athlete support, and ceremonies activity, ensuring every volunteer is ready to help deliver a world-class festival of sport and culture.
As part of its commitment to creating lasting social value, Allwyn is enabling colleagues to join the Glasgow 2026 volunteering team. This initiative ensures Allwyn’s commitment to volunteering translates into tangible on-the-ground impact and supports the smooth delivery of the Games for athletes, spectators and communities across Scotland.
Post‑event evaluation will also be carried out to measure the programme’s impact and ensure the benefits of volunteering continue long after the final medal of the Games is won.
Eilidh Doyle to champion Glasgow 2026 volunteers
Eilidh Doyle, Scotland’s most decorated Track and Field athlete, is supporting the campaign to highlight the vital role of volunteers. Doyle, a three-time Commonwealth Games silver medallist — including at Glasgow 2014 — and Team Scotland flagbearer at Gold Coast 2018, will work with Allwyn as an ambassador to celebrate and champion the volunteers who are “the heartbeat” of the Games.
Scottish Para Cyclist Fin Graham, the reigning Paralympic and world champion who hopes to represent Team Scotland at Glasgow 2026, also attended the partnership launch at the Sir Chris Hoy Velodrome.
Andria Vidler, Chief Executive Officer of National Lottery operator, Allwyn, said: “The Commonwealth Games are a cornerstone of the sporting calendar and volunteers help make them exceptional. Allwyn is proud to power the Glasgow 2026 volunteer programme through our Social Value Fund, helping ensure every volunteer is ready to deliver a world-class Games.
“I’m especially pleased that colleagues from across Allwyn will join the 3000‑strong volunteer team – an experience that will benefit the Games, local communities and our people alike.”
Diane McLeod, Director of Workforce and Games Services at Glasgow 2026, said: “Our campaign for Glasgow 2026 volunteers had an incredible response with thousands of individuals putting themselves forward to support the Games to return to Glasgow. We’re now in the selection phase, reviewing applications and creating a diverse group of both experienced and first-time volunteers to bring the Games to life.
“Their passion is reflective of the spirit of the Commonwealth Games and with Allwyn’s support we can deliver an enhanced volunteer training programme that will prepare more than 3000 volunteers for this Summer’s event.”
Eilidh Doyle said: “As an athlete, I can tell you that volunteers are integral to the success of a Games. They are the brilliantly efficient army working behind the scenes to ensure everything runs on time and to create a legacy of community impact. I have discovered the joy of volunteering for myself, supporting as a volunteer within schools and Scottish Athletics.
“Glasgow is one of the most passionate sporting cities on the planet, and I’m sure the volunteers will enhance its reputation as a host of world-class events. I can’t wait to help show how our 2026 volunteers will once again be the legends of the Games.”
The post Allwyn Becomes Official Volunteer Learning and Development Partner of Glasgow 2026 Commonwealth Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gary Stevenson
Soccer United Marketing Announces Multi-year Partnership with Polymarket
Soccer United Marketing (SUM), the commercial arm of Major League Soccer (MLS), announced a new multi-year partnership with Polymarket, the world’s largest prediction market, naming the company an Official Partner of Major League Soccer and an Official Partner of Leagues Cup in the US. Under the agreement, Polymarket will serve as the Official and Exclusive Prediction Market Partner of MLS, MLS All-Star Game, MLS Cup presented by Audi, and Leagues Cup.
The partnership reflects MLS and SUM’s continued focus on innovation and positions MLS among the first global soccer leagues to integrate prediction market insights into the fan experience.
Polymarket and MLS plan to work together to develop new fan experiences across MLS digital platforms, with a focus on enhancing the live match experience and second-screen engagement for fans. These efforts are intended to bring supporters closer to the game through innovative digital content across MLS and Leagues Cup platforms that reflect real-time collective fan sentiment around key moments.
“As soccer’s audience continues to grow and evolve in the US, fans are looking for new ways to engage more deeply with the game. Through our partnership with MLS and Leagues Cup, we can surface real-time collective sentiment around key moments, matches, and season-long storylines, giving fans a more interactive, data-driven way to experience the game and engage with the world’s most popular sport,” said Shayne Coplan, Founder and CEO of Polymarket.
“As MLS continues to grow, innovation remains central to how we engage fans and evolve the league. Partnering with Polymarket allows us to integrate prediction markets as a new fan engagement format and position MLS as an early leader among global soccer properties,” said Gary Stevenson, MLS Deputy Commissioner and President of Soccer United Marketing.
The partnership includes safeguards designed to protect the integrity of MLS and Leagues Cup matches, including independent monitoring of trading activities and collaboration on MLS and Leagues Cup markets offered.
The post Soccer United Marketing Announces Multi-year Partnership with Polymarket appeared first on Americas iGaming & Sports Betting News.
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