partnerships

YGAM named as ICE London charity partner

Published

4 years ago

January 4, 2023

Reading Time: 2 minutes

YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9^th at The Troxy, London’s iconic art deco venue.

Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.

“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”

He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.

“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”

Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.

“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”

The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.

BC.GAME

BC.GAME signs Guillermo Ochoa to support Mexico growth strategy

Published

5 hours ago

July 9, 2026

GamingAmericas.com

bc.game-signs-guillermo-ochoa-to-support-mexico-growth-strategy

Partnership supports BC.GAME’s continued investment in the regulated Mexican market
Ochoa will front football-led brand activity, local promotions and fan engagement for BCGAME.mx
Agreement comes during a landmark summer for football across Mexico, the United States and Canada

BC.GAME has announced the signing of Mexican football legend Guillermo “Memo” Ochoa as brand ambassador, as the global online entertainment platform continues to build its presence in Mexico through BCGAME.mx.

The partnership represents a significant step in BC.GAME’s localised growth strategy, with Ochoa set to support football-led brand communications, promotions and fan engagement activity designed specifically for Mexican audiences.

As one of the most recognisable figures in Mexican football, Ochoa brings strong local credibility and international profile to BC.GAME at a time when football culture in Mexico is attracting heightened global attention.

For BC.GAME, the agreement is intended to strengthen brand awareness and trust around BCGAME.mx, its licensed platform for the Mexican market, while supporting the company’s wider strategy of building closer connections with users in regulated markets through sport, esports and entertainment partnerships.

Kar Kheng Giam, CEO of BC.GAME, said: “Mexico is an important market for BC.GAME, and localisation is central to how we build meaningful relationships with users.

“Guillermo Ochoa is more than an outstanding goalkeeper. He is a figure who genuinely connects with Mexican football fans across generations, and that makes him an ideal ambassador for BCGAME.mx.

“As we continue to invest in our platform for the Mexican market, we want to work with partners who understand the culture, passion and community around football. Ochoa’s profile, professionalism and connection with fans make him a natural fit for BC.GAME.”

Known to fans as “Memo”, Ochoa has been one of the defining Mexican footballers of his generation. His long-standing role with the national team, standout performances in major international tournaments and club career across Mexico and Europe have made him a familiar name to football fans around the world.

Through the partnership, Ochoa will appear across BC.GAME’s Mexican market activity, including football-themed content, localised promotions and fan engagement campaigns for BCGAME.mx.

Guillermo Ochoa said: “I am very happy to partner with BC.GAME at such a special time for Mexican football.

“Football has always been about passion, community and shared experiences. I look forward to working with BC.GAME and BCGAME.mx to connect with fans in new ways.”

The signing adds to BC.GAME’s growing sports entertainment strategy, which has seen the brand expand its presence through football, esports and wider entertainment partnerships.

BC.GAME continues to develop its brand in markets where it is permitted to operate, with responsible gaming remaining an important part of its platform experience.

The post BC.GAME signs Guillermo Ochoa to support Mexico growth strategy appeared first on Americas iGaming & Sports Betting News.

ai game recommendations

Vegangster Integrates ZingBrain AI for Smart Game Recommendations Across Operator Lobbies

Published

7 hours ago

July 9, 2026

Wladimir P.

vegangster-integrates-zingbrain-ai-for-smart-game-recommendations-across-operator-lobbies

Vegangster has integrated ZingBrain AI‘s smart lobby personalisation into its platform, adding a new layer of game discovery for players across Vegangster-powered brands.

Casino lobbies now feature AI-driven recommendation sections tailored to each player’s preferences, much like those on Spotify or Netflix. Players see personalised rows such as “Picked for You”, “Because You Like…” and “Try Other Games With Similar Mechanics”, which point them to relevant titles. These recommendations can also be presented directly in Vegangster’s own Scroll & Play feed, giving each player a personalised discovery experience in a well-known format.

According to ZingBrain AI’s published results, smart lobby personalisation delivers a 5–15% uplift in GGR and turnover, 10–15% more games played, and a 5–10% increase in player active days, while cutting time spent on lobby management by 80%.

Michael Oziransky, Chief Product Officer at Vegangster, commented:
“ZingBrain works hand in hand with our own Scroll & Play feed: the engine decides which games are right for each player, and Scroll & Play puts them in front of them as gameplay clips they can watch and jump straight into.”

In practice, this changes how the lobby works for both sides. A player who keeps coming back to crash games sees fresh titles with similar mechanics instead of the same generic top grid, and players returning after a break land in a lobby built around what they already love. Operators, meanwhile, stop curating lobby positions by hand: a new game release reaches the players most likely to enjoy it from day one, without competing for a banner slot.

Another application of the engine is provider cost optimisation. Operators set priority levels for individual providers and games based on deals, campaigns, or new launches, and ZingBrain applies those priorities to personalised recommendations. In A/B tests across four brands, this redirected up to 20% of turnover and GGR to more profitable titles, with no drop in player performance.

The integration is now available to all Vegangster operator clients.

About Vegangster
Vegangster provides a full iGaming platform built for speed, scale, and operator control. Its turnkey, white-label, and sweepstakes solutions bring casino and sportsbook content, payments, CRM, compliance, and social features together in one mobile-first system. With Vegangster, operators can launch quickly and grow with confidence.

About ZingBrain AI
ZingBrain AI is an easy-to-integrate AI performance platform for the iGaming industry, providing smart lobby personalisation, player analytics, and churn and GGR predictions for online casinos and sportsbooks. The company is ISO 27001 certified and works with 60 live brands worldwide.

The post Vegangster Integrates ZingBrain AI for Smart Game Recommendations Across Operator Lobbies appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

BC.GAME

BC.GAME names Guillermo Ochoa brand ambassador for Mexico push

Published

7 hours ago

July 9, 2026

Wladimir P.

BC.GAME has signed Mexican footballer Guillermo “Memo” Ochoa as a brand ambassador to support its growth strategy in Mexico through BCGAME.mx.

The company said Ochoa will front football-led brand activity, including local promotions and fan engagement campaigns designed for Mexican audiences. BC.GAME positioned the partnership as part of its continued investment in what it described as the regulated Mexican market.

Kar Kheng Giam, CEO of BC.GAME, said: “Mexico is an important market for BC.GAME, and localisation is central to how we build meaningful relationships with users.

“Guillermo Ochoa is more than an outstanding goalkeeper. He is a figure who genuinely connects with Mexican football fans across generations, and that makes him an ideal ambassador for BCGAME.mx.

Ochoa said: “I am very happy to partner with BC.GAME at such a special time for Mexican football.

“Football has always been about passion, community and shared experiences. I look forward to working with BC.GAME and BCGAME.mx to connect with fans in new ways.”

BC.GAME said the agreement comes during a “landmark summer” for football across Mexico, the United States and Canada, and described the signing as part of a broader sports entertainment strategy spanning football, esports and entertainment partnerships. The company also said responsible gaming remains an important part of its platform experience in markets where it is permitted to operate.

The post BC.GAME names Guillermo Ochoa brand ambassador for Mexico push appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.