partnerships
YGAM named as ICE London charity partner
YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.
Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.
“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.
“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”
Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.
“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”
The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.
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Africa
QTech Games launches more fast-paced content from Shacks Evolution Studios for Africa
QTech Games, the leading game aggregator for all emerging markets, has signed its latest supplier partnership with global B2B content developer and provider Shacks Evolution Studios, enabling its platform customers to access the supplier’s expansive catalogue. The portfolio is specifically tailored for Africa, featuring an array of instant-win, crash, and virtuals content.
Shacks Evolution Studios was founded in 2021, and is dedicated to delivering localized quality casino content for African and other previously untapped international markets. Styling itself as Africa’s first iGaming studio, the supplier’s content is carefully curated and developed, with a strategic outlook to surmount barriers to entry such as local languages, currencies, low end phones or latency issues.
Popular hits include crash games like Busly or Matatu, virtuals like Penaldo, wheel games such as Reel Wheel or Spin The Bottle, instant games like Coin Toss, and leading mines game Citadel, alongside more traditional table games. These titles are light and fast to load, providing a ready solution to overcoming local obstacles to engagement in emerging markets, such as handset quality limitations, restricted access to fast networks, and high data costs.
This breakthrough announcement with QTech now affords the supplier wider reach across Africa’s emerging markets, where QTech has already staked multiple jurisdictional flags, and beyond. In turn, incorporating this ever-evolving production line emphasizes QTech Games’ diverse range of gaming options, providing a definitive one-stop shop, which has fast become the “go-to” solution for operators across the ripening African marketplace.
As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.
QTech Games CEO, Philip Doftvik, said: “We’re committed to rolling out more and more high-class content for Africa, and this exciting new deal with Shacks Evolution Studios showcases an agile array of content which solves for fine-grained, local requirements in countries where light, rapid-load games are a must.
“Being local is always vital, and it’s a domain of igaming activity in which QTech excels. In high-growth regions like Africa, content diversity matters enormously because player demand evolves very quickly — and it’s also shaped by local realities such as mobile usage, data costs, device types, and payment preferences.
“From what we’ve observed in Africa to date, localised design drives player behaviour when it comes to: familiar mechanics reducing friction and increasing adoption; local themes and culturally relevant formats significantly lifting engagement; and faster game cycles increasing repeat play among younger cohorts. And Shacks Evolution Studios’ varied content embodies these requirements.”
Esther Osifo, Growth and Operations Manager at Shacks Evolution Studios, added: “Shacks is all about giving promising African developers the chance to shine. It’s about building a full ecosystem from virtuals and crash games to homegrown titles that defines Africa’s ascendant position on the igaming map.
“QTech’s platform is a gateway to fresh audiences, and nowhere does that apply more in Africa, where they are already a mature player. We can’t wait to see how our highly engaging games perform for a host of new local operators, including both established and challenger brands.”
The post QTech Games launches more fast-paced content from Shacks Evolution Studios for Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ICONIC21
ICONIC21 and Lynon Enter Strategic Content Distribution Agreement
ICONIC21, in-demand iGaming content provider, has further broadened its international distribution by entering into a strategic partnership with Lynon, a casino game aggregator recognized for its expansive content library and fast integration.
Through this agreement, Lynon has integrated ICONIC21’s full gaming suite, offering operators a comprehensive solution for high-performance live casino, slots, and virtual games.
Lynon has built its reputation on providing a vast library of world-class iGaming content via a single, robust API integration. The aggregator operates with a partner-first philosophy, prioritizing transparency and shared growth, a mindset that aligns closely with ICONIC21’s own commercial values.
The integration includes ICONIC21’s most sought-after content, notably the Gravity Series. This series was recently bolstered by the launch of Gravity Wheel, a vertical game show designed for high-velocity play and constant multiplier engagement. Beyond the live studio experience, Lynon’s partners will also gain access to recent RNG successes, including Chicken Run, Mines, and a variety of other popular game formats.
Commenting on the partnership, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Collaborating with Lynon is a natural fit, as both companies share a commitment to fostering long-term, value-driven partnerships. Lynon’s ability to bring our products to a wide range of operators is a key component of our expansion strategy.
By providing their network with our full palette of games, from the fast-paced Gravity Wheel to our latest instant-win titles, we are ensuring that more players can experience the quality and innovation that define ICONIC21.”
From Lynon’s side, Tigran Ayvazyan, Managing Partner added: “We are pleased to welcome ICONIC21 to our aggregation platform. Our goal is to offer operators the most comprehensive and engaging content available in the industry today. We believe the combination of ICONIC21’s fast-paced product portfolio and our seamless integration capabilities will deliver exceptional results for our partners.”
The rollout with Lynon marks another rapid step in ICONIC21’s mission to increase its footprint across global markets. By delivering a flexible, performance-focused portfolio that caters to diverse player preferences, ICONIC21 continues to solidify its position as a preferred content provider for the industry’s most prominent aggregators and operators.
The post ICONIC21 and Lynon Enter Strategic Content Distribution Agreement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetBlocker
BetBlocker partners with Linka pomoci pre problémy s hraním to strengthen gambling support across Slovakia
A collaborative initiative involving the national gambling helpline Linka pomoci pre problémy s hraním and BetBlocker, the charity providing free, anonymous gambling blocking software, will extend its support to include the Slovak language.
The Slovakian population already exhibits a high level of engagement. BetBlocker has assisted numerous Slovakian users this year and is set to nearly double the number of users in Slovakia during the current year.
In recent years, Slovakia has experienced a notable increase in the demand for assistance related to gambling-related harm, as observed in numerous countries. In July 2025, the Slovak national self-exclusion registry (RVO) exceeded 20k signed-up users for the first time, and a report released by the Institute of Gambling Regulation in Slovakia (IPRHH) in August 2025 underscored rising worries that up to 300k Slovakians were using illegal gambling operators, with 13.1% of survey participants indicating they did this to bypass an RVO exclusion.
BetBlocker’s app-driven support effectively blocks both the legal and illegal gambling markets, assisting users in more firmly implementing their gambling restrictions.
Founder and Trustee for BetBlocker, Duncan Garvie, offered these comments: “We are really pleased to cooperate with Linka pomoci pre problémy s hraním to expand our support to Slovakia. Cooperating with local stakeholders to help expand awareness of the help that BetBlocker offers is the single most effective approach to reaching the audience that would benefit from BetBlocker. National support organisations have a understanding of their community and how to effectively communicate support messaging that BetBlocker’s small team could not hope to achieve independently.
BetBlocker is already experiencing rapidly growing uptake of support in Slovakia. This collaboration will supercharge that growth, ensuring that thousands of additional people, and their families and loved ones, have an additional option when it comes to finding help.
BetBlocker would like to offer our heartfelt thanks to Linka pomoci pre problémy s hraním for helping us become more effective communicators to people experiencing gambling harm in Slovakia.”
Erik Kovac, a psychologist of Slovak gambling hotline Linka pomoci pre problémy s hraním, added the following: “BetBlocker is one of the standard first-aid tools we recommend for people who call our helpline and want to limit their online gambling. It is a great project and we are grateful for this collaboration.”
The post BetBlocker partners with Linka pomoci pre problémy s hraním to strengthen gambling support across Slovakia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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