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YGAM named as ICE London charity partner

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YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.

Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.

“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”

He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.

“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”

Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.

“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”

The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.

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Ezugi Launches Over-The-Table (OTT) M!Live Empire Casino Roulette with Metropolitan Gaming from Empire Casino, Leicester Square

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Ezugi, a live casino solutions provider, has launched a new Over-The-Table (OTT) Roulette – M!Live Empire Casino Roulette, in collaboration with Metropolitan Gaming, streaming directly from the renowned Empire Casino in Leicester Square, London.

The table is now available to Metropolitan Gaming customers via metgaming.com, delivering a seamless omnichannel experience that bridges the land-based casino environment with the digital world. In addition, the OTT Roulette is set to launch across the wider Ezugi network in the coming weeks, providing players with an authentic, real-casino live Roulette experience.

Ezugi’s OTT solution allows operators to broadcast live casino tables, combining the credibility and atmosphere of a physical venue, with the reach and scalability of online gaming. Streaming from Empire Casino’s vibrant gaming floor, the M!Live Empire Casino Roulette showcases professional dealers and real-time interaction, all designed to replicate the excitement of playing in one of London’s most famous casinos.

Jamie Fish, Regional Manager UK & West EU at Ezugi, said: “We’re delighted to partner with Metropolitan Gaming to implement our OTT solution to support their digital expansion plans and deliver an omnichannel experience to their customers across the UK.

“We’re equally thrilled to share the energy of this pulsating gaming floor in Leicester Square, London with our operators and partners across the globe.”

Daniel Lindsay, Managing Director of Interactive, added: “Partnering with Ezugi allows us to extend the unique atmosphere of Empire Casino beyond our walls and into the homes of our customers.

“This OTT M!Live Empire Casino Roulette launch is a key step in our omnichannel strategy, enabling us to engage players in new ways while staying true to the premium, authentic casino experience that Metropolitan Gaming is known for.”

The post Ezugi Launches Over-The-Table (OTT) M!Live Empire Casino Roulette with Metropolitan Gaming from Empire Casino, Leicester Square appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EGT Digital Officially Launches its Top-performing Titles at bwin Casino

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EGT Digital has announced the official launch of a wide selection of its top-performing titles at bwin Casino, one of the most iconic and internationally recognised operators.

As a result of this strategic agreement, bwin players in Spain now have access to a portfolio of 20 games. This offering includes a balanced mix of its globally successful jackpot systems: Bell Link and Clover Chance, designed to provide a dynamic gaming experience filled with winning opportunities.

“Joining forces with a global brand like bwin marks a significant landmark in our expansion strategy. We are incredibly excited about the opportunities this collaboration unlocks and thrilled to work alongside them to offer an exceptional gaming experience to all their players,” said Nikifor Michel, Sales Director for Spain, Portugal and Gibraltar at EGT Digital.

On behalf of bwin, Mikel Lopez, Head of Iberia, said: “At bwin, we always seek to partner with the best providers to offer innovative and exciting content. The arrival of EGT Digital titles to our casino reinforces our commitment to being the leading operator in the Spanish market.”

The post EGT Digital Officially Launches its Top-performing Titles at bwin Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brooke Hilton Head of Casino at PointsBet Canada

Ezugi and PointsBet join forces to bring expanded live gaming to Ontario

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Ezugi is excited to unveil a new collaboration with PointsBet, a leading iGaming operator in Canada.

As a division of Evolution since 2018, Ezugi keeps enhancing its foothold in the live gaming sector. This partnership will see Ezugi’s localized and unique live-dealer games incorporated into PointsBet’s online casino in Ontario through Evolution’s One Stop Shop (OSS) platform.

Established in Australia in 2015 and later branching into North America, PointsBet has quickly emerged as one of Ontario’s most rapidly expanding iGaming companies. Known for its cutting-edge sportsbook and growing casino offerings, PointsBet is committed to delivering an outstanding player experience, prioritizing Responsible Gaming to create a safe and secure space for every user.

Through this partnership, PointsBet Ontario customers will access Ezugi’s innovative live casino offerings, which include popular games like Canada Blackjack, EZ Baccarat, and Ultimate Roulette. These titles effortlessly integrate reliable, real-time live gaming with engaging digital elements that greatly attract North American players.

Brooke Hilton, Head of Casino at PointsBet Canada, said: “We’re excited to partner with Ezugi to bring their innovative live-dealer games to our Ontario players. This integration via Evolution’s platform enhances our casino offerings with dynamic, localised titles like Canada Blackjack and Ultimate Roulette, ensuring a premium, responsible gaming experience that aligns with our commitment to player safety and enjoyment.”

James Smith, Commercial Strategy Manager at Ezugi, said: “We are thrilled to team up with PointsBet in Ontario. We recognise Ontario as a key growth region and this partnership with a top tier operator marks an important step in our mission to bring Ezugi’s unique & exciting live casino content to the forefront for players in North America.”

The post Ezugi and PointsBet join forces to bring expanded live gaming to Ontario appeared first on Americas iGaming & Sports Betting News.

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