partnerships
YGAM named as ICE London charity partner
YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.
Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.
“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.
“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”
Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.
“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”
The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.
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Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.
Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.
The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.
Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).
The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alvaro Ferreres Betano Country Manager for Argentina
Betano Strengthens its Commitment to Inclusive Sports in Argentina with a New Adapted Football Program
A new partnership with Fundación Empate supports the development of athletes with Down Syndrome as part of Betano’s “Desafiá tus límites” (Challenge Your Limits) Corporate Responsibility programme
In a meaningful step towards greater inclusion through sport, Betano, the premium online sports betting and gaming brand of Kaizen Gaming, has joined forces with Fundación Empate to launch an adapted football-friendly tournament, setting in motion the journey toward the foundation’s flagship annual tournament, one of the most significant inclusive sporting events in Argentina.
The initiative with Fundación Empate, a leading organisation in social inclusion through sports for young people with Down syndrome in Argentina, aims to create sustainable opportunities for growth within inclusive sport, with a strong focus on long-term athletic development.
The partnership, launched as part of Betano’s “Desafiá tus límites” (Challenge Your Limits) programme, will see Betano support 192 athletes with Down syndrome through the funding of weekly practices. It will also see Betano provide operational resources to help strengthen the training pathway leading up to the FUT21 National Tournament in October, Argentina’s most important futsal competition for athletes with Down syndrome that brings together athletes from different delegations across the country.
Germán Laborda, President of Fundación Empate, stated: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
In addition, Alvaro Ferreres, Betano Country Manager for Argentina, commented: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
As part of its commitment, Betano will also expand its impact beyond the pitch by developing Teacher Training Workshops for Inclusive Sports, addressed to over 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The specialised program is designed to provide them with the latest methodologies and best practices for adapted sports environments. By combining grassroots sports development with professional training for educators, this partnership ensures a sustainable and high-impact ecosystem for inclusive football nationwide.
The foundation’s team, Empate Córdoba, is a benchmark in adapted Futsal. Last year, they achieved 3rd place in the championship zone at the 3rd National Futsal Tournament in San Luis in 2025. And in 2024, they were crowned champions of the 5th Argentine Futsal Tournament for people with Down Syndrome in Mendoza.
The partnership between Betano and Fundación Empate further builds on the company’s ongoing commitment to strengthening adapted sports, through its “Desafiá tus límites” programme, an area in which it is already making a tangible impact through its support of Los Murciélagos (The Bats), Argentina’s national blind football team. Through this partnership, the company has contributed to the development of more than 900 athletes across the country, investing in equipment, infrastructure, and direct support for high-performance athletes.
The post Betano Strengthens its Commitment to Inclusive Sports in Argentina with a New Adapted Football Program appeared first on Americas iGaming & Sports Betting News.
AutoFull
AutoFull Powers IEM Cologne Major 2026 with World-First Massage Gaming Chairs Featuring Cooling & Heating Seat
IEM Cologne Major 2026 concluded on June 21, with Team FALCONS claiming the championship after intense competition. As the Official Gaming Chair Partner of ESL Pro Tour 2026–27, AutoFull provided full-event seating support, equipping pro players with its latest flagship, the world’s first massage gaming chairs with cooling and heating seats: the M6 Ultra+ 2.0 Shiatsu Massage Gaming Chair and the M6 Ultra 2.0 Ergonomic Gaming Chair.
AutoFull officially signed gaming chair partner with ESL Pro Tour in April 2026, covering major events across the 2026–2027 season including Intel Extreme Masters, ESL Pro League and ESL Challenger League. Prior to Cologne, AutoFull also supported IEM Rio and IEM Atlanta, establishing a strong presence across the global competitive circuit.
“We are truly honored to support the ESL Pro Tour 2026–2027 season as the Official Gaming Chair Partner. Elite esports athletes require sustained focus and endurance during marathon matches. Through our professional seating technology, we aim to help these world-class competitors perform at their absolute best,” said Anna Ding, the Founder of AutoFull.
“We’re also incredibly proud to celebrate our brand ambassador, NiKo, on his recent Major championship victory. Watching him achieve this milestone is a testament to the dedication, resilience, and pursuit of excellence that define top-tier esports competition.”
Two AutoFull ergonomic gaming chair models, the M6 Ultra+ 2.0 Shiatsu and the M6 Ultra 2.0, integrate professional ergonomic design with tailored features for high-performance users.
The AutoFull M6 Ultra+ 2.0 combines a professional-grade 3D Shiatsu back and leg massage system, a climate-controlled cushion with dual-fan ventilation and graphene heating, adaptive dynamic lumbar tracking, 720° mechanical armrests and a 160° recline with an extendable footrest.
The AutoFull M6 Ultra 2.0 features an integrated ventilation, heating and massage system as well, 6-way adaptive lumbar tracking that follows the natural curve of the spine, a 3D ErgoCloud Neck Pillow with ultra soft cloud-like neck support, 720° multi-directional armrests and a 90°–160° recline for total comfort.
The post AutoFull Powers IEM Cologne Major 2026 with World-First Massage Gaming Chairs Featuring Cooling & Heating Seat appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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