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YGAM named as ICE London charity partner

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YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.

Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.

“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”

He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.

“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”

Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.

“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”

The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.

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GoldenRace & ISIBET Pro Partner to Expand Virtual Sports Across Italy

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GoldenRace has signed a strategic distribution and integration deal with ISIBET Pro to accelerate the availability of premium Virtual Sports across the Italian online market.

The partnership connects GoldenRace’s award-winning portfolio to roughly 20 operators through a single technical bridge, instantly scaling reach and simplifying operator onboarding.

Fast scale, one integration

By integrating with ISIBET Pro’s platform, GoldenRace offers operators a turnkey route to deploy high-performance virtual betting content without multiple separate integrations. This “one integration, many operators” approach reduces time-to-market and technical overhead while giving operators immediate access to GoldenRace’s most popular titles.

A sportsbook-first virtual experience

ISIBET Pro selected GoldenRace to meet growing operator demand for “sportsbook-first” Virtual Sports—products engineered to mimic real sporting dynamics, deliver authentic betting markets, and drive sustained player engagement. GoldenRace’s portfolio emphasizes realism and playability, including:

  • Virtual Football — the world’s most-played virtual football product
  • Realistic Horse Racing — high-frequency, realistic race simulations
  • Combat Sports — unique, fast-paced virtual fight content

Executive perspectives

“Our focus has always been to be where the players are, but doing so efficiently is what separates a good strategy from a great one,” said Martin Wachter, CEO & Founder of GoldenRace. “Italy is a core market for us, and by joining forces with ISIBET Pro, we ensure that our market-leading Virtual Sports are just a click away for a huge segment of the Italian online audience.”

Romano Biondi, CEO of ISIBET Pro, added: “Integrating GoldenRace into our platform allows our partners to offer a premier Virtual Sports experience that Italian players already know and trust. It’s about adding real value and reliable revenue drivers to the online vertical.”

Benefits for Italian operators and players

Operators on the ISIBET Pro network gain competitive advantages including:

  • Immediate access to proven Virtual Sports content via one unified technical bridge
  • Enhanced player engagement through sportsbook-style markets and realistic simulations
  • Faster deployment and reduced integration costs, increasing potential revenue streams

Outlook

This strategic alliance strengthens GoldenRace’s footprint in a key European market and solidifies ISIBET Pro’s position as a platform provider focused on premium, sportsbook-first virtual content. For Italian operators seeking high-quality virtual product integrations and reliable revenue drivers, the GoldenRace–ISIBET Pro partnership delivers scale, speed, and proven player appeal.

The post GoldenRace & ISIBET Pro Partner to Expand Virtual Sports Across Italy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour

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International competitive entertainment firm BLAST has today revealed a continuation of their collaboration with ASUS, a prominent global technology leader. After a successful collaboration in 2025, ASUS will be the Official Partner for Monitors, PCs, Laptops, Keyboards, and Mice for the entire 2026 season of BLAST Premier, a worldwide Counter-Strike 2 tournament series.

This collaboration will cover six events, three continents, and five nations throughout 2026, commencing this week in Malta for BLAST Premier Bounty S1. The occurrences are as detailed:

  • BLAST Bounty S1 – Malta: 13th January – 25th January.
  • BLAST Open S1 – Rotterdam, Netherlands: 18th March – 29th March
  • BLAST Rivals S1 – Fort Worth, Texas, USA: 29th April – 3rd May
  • BLAST Bounty S2 – Malta: 21st July – 2nd August
  • BLAST Open S2 – Europe: 26th August – 6th September
  • BLAST Rivals S2 – Hong Kong: 11th November – 15th November

Under the agreement, ASUS will supply its top-tier monitors, PCs, laptops, keyboards, and mice for use in broadcasting during all Premier events in 2026.

The ROG Strix XG248QSG Ace will remain in use on stage after successful implementation during the last three events in 2025. The display includes a 24.1-inch FHD Super TN panel boasting a 610Hz refresh rate and Extreme Low Motion Blur 2 (ELMB 2) technology for sharp motion clarity. It guarantees almost no latency with 0.8ms input delay.

The BLAST Premier Esports Station ‘Powered by ASUS’ is crafted for optimal tournament performance. These computers are equipped with the ROG Strix GeForce RTX™ 5090 graphics card, ROG Crosshair X870E Hero motherboard, and the AMD Ryzen™ 7 9800X3D CPU.

Kevin Nguyen, Director of Partnerships at BLAST, said: “2025 was an incredibly successful first BLAST Premier season in this new era of Counter-Strike and we’re proud to be going into 2026 re-signing with an industry leader in ASUS. ASUS products not only elevated our competition standards, but also created unique experiences for attending fans at our events. We’re excited to be expanding our partnership with ASUS in 2026 as BLAST Premier wows fans around the world and in new locations such as Rotterdam in March and Fort Worth in May.”

“For two decades, ROG’s mission has been to innovate products that offer exceptional experiences. As we celebrate our 20th anniversary, we’re bringing that legacy to the competitive scene like never before,” said Kris Huang, General Manager of the ASUS Gaming & Workspace Gear business unit. “With this partnership, we’ve built a seamless ecosystem between our ultrafast displays and precision gear. It’s all designed so that gamers can achieve their true potential together in play. This is For Those Who Dare to demand perfection and we are here to deliver it.”

The season commences with BLAST Premier Bounty and continues through to BLAST Premier Rivals, which concludes the season in Hong Kong, with ASUS completely integrated into BLAST broadcasts for maximum brand visibility. This encompasses the physical positioning of ASUS monitors, PCs, laptops, and their range of keyboards and mice. ASUS will be incorporated into both digital and physical branding, in-broadcast ads, and customized branded content shown on air.

Moreover, ASUS is provided with its own broadcast segment that emphasizes highlight replays, featuring exclusive camera angles that display ASUS technology in action. ASUS will engage directly with fans, setting up branded booths at every Premier Arena event, beginning in Rotterdam, which is BLAST’s inaugural event in the Netherlands.

BLAST performed surveys with participants in 2025 to gauge the impact of the BLAST x ASUS collaboration, revealing that over a third of fans in attendance already utilize ASUS products, and 76% of fans who interacted engaged with ASUS products post-event. This is a brand that individuals in the CS community admire and utilize, highlighting the brand’s significance within BLAST and the impact of direct advertising at esports events.

ROG items will likewise bear the labels:

  • “Official Monitor of BLAST Premier”
  • “Official PC of BLAST Premier”
  • “Official Laptop of BLAST Premier”
  • “Official Mouse & Keyboard of BLAST Premier”

The post ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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CasinoBarcelona.es Taps NetRefer for a Next-Generation Affiliate Marketing Solution

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CasinoBarcelona.es, a well-known online casino operator in Spain, has teamed up with NetRefer, the top data-driven, AI-enhanced affiliate marketing platform in the industry, to enhance the growth and management of its affiliate program.

CasinoBarcelona.es, part of Casinos Grup Peralada, has established a solid reputation as a top online casino operator in Spain. Operating since 2012, the brand has dedicated over ten years to enhancing its digital services, merging industry knowledge with a strong emphasis on player experience, responsible gaming, and enduring sustainability. Although grounded in a wider legacy of leisure and entertainment, its expansion has been fueled by digital activities and the capacity to foresee market trends.

Casino Barcelona’s online offerings include casino games, sports betting, and poker, featuring a diverse array of game types like slots and live roulette. Throughout the years, the operator has consistently broadened its catalogue, becoming the first online casino in Spain to exceed 5,000 slot games. This wide range of content showcases a sustained approach aimed at diversity, creativity, and providing a premium gaming experience tailored to various player tastes.

Accountable and sustainable practices are fundamental to Casinos Grup Peralada’s overall strategy, and specifically for CasinoBarcelona.es. The operator fosters a secure and open gaming atmosphere via its Responsible Gaming Decalogue and collaborates closely with expert organizations like Acencas. Moreover, a collaboration agreement with Bellvitge University Hospital enhances ongoing prevention and training efforts that strengthen its enduring dedication to player safety.

Various acknowledged certifications and standards also bolster this dedication. The organization possesses ECA + G4 accreditation for responsible gaming, in addition to ISO 9001 and ISO 14001 certifications for quality and environmental management. The Biosphere certification given to Casino Barcelona highlights its dedication to sustainability and responsible practices in the entertainment industry.

Affiliate marketing is essential for enhancing CasinoBarcelona.es’s growth strategy. By choosing NetRefer, the operator secures a platform aimed at providing performance transparency, dependable tracking, and effective partner management. This allows CasinoBarcelona.es to confidently track affiliate activities, enhance partnerships, and foster sustainable growth throughout its online operations.

Alejandro Mayol, Marketing Manager at CasinoBarcelona.es, said, “We had been looking for a technology partner to support the next stage of our affiliate strategy. Feedback from our affiliates highlighted the need for a more competitive solution. From the early stages of our discussions, NetRefer demonstrated the technological robustness and reliability we were looking for, which gave us the confidence to move forward with the partnership.”

Michael Saliba, Global Acquisitions Manager at NetRefer, commented, “Casino Barcelona is a respected and established online brand in the Spanish market, with a strong commitment to responsibility and long-term sustainability. We are proud to support their affiliate programme with stable, scalable technology that delivers the clarity and operational confidence teams need to grow in the competitive European and global markets.”

The post CasinoBarcelona.es Taps NetRefer for a Next-Generation Affiliate Marketing Solution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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