partnerships

YGAM named as ICE London charity partner

Published

3 years ago

January 4, 2023

Reading Time: 2 minutes

YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9^th at The Troxy, London’s iconic art deco venue.

Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.

“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”

He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.

“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”

Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.

“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”

The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.

Brightstar Lottery PLC

Brightstar Lottery Signs Five-Year Extension with Sony Pictures for Exclusive Omnichannel Lottery Licensing Rights to Ghostbusters

Published

42 minutes ago

July 3, 2026

Wladimir P.

brightstar-lottery-signs-five-year-extension-with-sony-pictures-for-exclusive-omnichannel-lottery-licensing-rights-to-ghostbusters

Brightstar Lottery PLC announced that it has signed an exclusive five-year extension agreement with Sony Pictures to continue developing and distributing Ghostbusters-themed omnichannel lottery games globally.

“Ghostbusters is an iconic global franchise with lasting popularity, and Brightstar has been instrumental in helping us connect with both lifelong fans and new audiences. We look forward to continuing to collaborate on dynamic, high-quality lottery experiences that resonate with players worldwide,” said Stacey Kerr, Sony Pictures Entertainment Senior Vice President, Global Licensing.

“Brightstar has been a proud licensee of Sony Pictures’ Ghostbusters since 2015, and we’re excited to continue bringing this fan-favorite franchise to life for players in new and engaging ways. To date, this collaboration has launched more than 25 games with over 20 lotteries globally. The variety of games includes traditional instant tickets with high-definition symbols, Brightstar’s patented Infinity Instants lottery tickets, Fast Play games, and an exclusive eInstant game. With this contract extension, we’re focused on expanding the Ghostbusters franchise through new, immersive omnichannel experiences that push the boundaries of fan engagement,” said Matthew Whalen, Brightstar Senior Vice President, Global Instant Ticket Services.

The post Brightstar Lottery Signs Five-Year Extension with Sony Pictures for Exclusive Omnichannel Lottery Licensing Rights to Ghostbusters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Akhil Sarin

Everton & Stake Extend Partnership with Official Sleeve Agreement

Published

42 minutes ago

July 3, 2026

Wladimir P.

everton-&-stake-extend-partnership-with-official-sleeve-agreement

Everton Football Club has announced that Stake will become the Club’s new Official Sleeve Partner from the start of the 2026/27 season as part of a multi-year agreement.

The groundbreaking agreement will see the Stake logo move from the front of Everton’s shirt to the sleeve for the 2026/27 campaign, marking the next phase of Stake’s long-standing relationship with the Club.

Stake has been Everton’s Main Partner for the past four seasons, supporting the Club during one of the most significant periods in its modern history. As Everton’s men’s and women’s teams build on their first seasons at Hill Dickinson Stadium and Goodison Park respectively, this new agreement marks the next chapter in that successful partnership.

As Official Sleeve Partner, Stake will continue to feature across Everton’s matchday and digital channels, with branding also visible at Hill Dickinson Stadium, Goodison Park and Finch Farm.

Founded in 2017, Stake has quickly risen to become the world’s largest online sportsbook and casino, with millions of users worldwide and a growing presence across global sport and entertainment.

The partnership has so far brought together fan giveaways, matchday experiences, digital content, international ambassador visits, UFC-led player content, F1 simulator activity and support for Her Game Too around the Merseyside derby, when Stake donated its warm-up shirt space to promote the campaign’s work tackling sexism and championing women in football.

Stake’s wider sports and entertainment portfolio spans UFC, X Games, Street League Skateboarding, eSports and Cricket, supported by a global ambassador roster that includes UFC stars Alex Pereira, Max Holloway and newly announced Tracy Cortez, inaugural skateboarding ambassadors Chris Joslin and Nyjah Huston and former Premier League players including Sergio Aguero, Patrice Evra and Eden Hazard.

Andrew Middleton, Everton’s President of Business Operations, said: “Stake has been a major supporter of Everton over the past four seasons and this agreement reflects both the strength of our relationship and the continued growth of Everton’s commercial partnership portfolio.

“It also provides continuity with a partner that understands the Club, our supporters and the global reach of Everton Football Club.

“As we continue to build commercial momentum, this agreement demonstrates the value partners see in Everton, our new stadium and the direction of the Club.

“We are pleased to see our relationship with Stake evolve and look forward to continuing to work together across the coming seasons.”

The partnership will now move forward in a refreshed format, with both organisations focused on building on the strong foundations established over the past four seasons.

Stake’s Chief Marketing Officer, Akhil Sarin, said: “Our partnership with Everton has been an important and successful one, and we are proud to continue our relationship with one of English football’s most historic and globally recognised clubs.

“Stake is built around sport, entertainment and culture. The partnerships we choose are deliberate, ambitious, built on innovation and a genuine connection to our global communities.

“Over the past four years, Everton has provided Stake with a powerful platform to connect with audiences around the world, and we have valued the opportunity to support the Club during a landmark period in its history.

“We look forward to building on the partnership as Official Sleeve Partner and to continuing to work with Everton to deliver engaging content, experiences and activations for fans.”

The post Everton & Stake Extend Partnership with Official Sleeve Agreement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

2026 FIFA World Cup

Kalshi Becomes Official Prediction Market Sponsor of House of GOAL

Published

42 minutes ago

July 3, 2026

GamingAmericas.com

kalshi-becomes-official-prediction-market-sponsor-of-house-of-goal

Footballco has announced Kalshi as the Official Prediction Market Sponsor of House of GOAL, the 16-day soccer culture festival running July 3–19, 2026 at Industry City in Brooklyn. The partnership brings an entirely new dimension to fan engagement: live, regulated markets on match outcomes, tournament progression, and the eventual World Cup champion, all accessible in real time throughout the festival’s run.

Kalshi is a federally regulated exchange — the first of its kind overseen by the CFTC, the same body that regulates major US financial markets — where people trade on the outcomes of real-world events. Unlike a sportsbook, prices on Kalshi are set by real people trading against each other, not by a house. Positions can be entered or exited at any time before an event resolves, like trading a stock. The platform is legal across all 50 states.

“This isn’t about watching a number tick up or down, it’s about being in it. The World Cup Final is happening minutes from Brooklyn on July 19. There has never been a moment like this for football fans in the US, and we want them to be active participants in it,” said Adam Barrick, Head of Sports Partnerships at Kalshi.

“Kalshi adds a dimension to fandom that didn’t exist before, you’re not just watching the tournament unfold, you have a position in it. That kind of active participation is exactly what House of GOAL is designed to create, and having Kalshi at the center of it makes every match feel even more alive,” said Jason Wagenheim, CEO of North America at Footballco.

At House of GOAL, Kalshi’s presence runs across the full 16 days:

Matchday Market Courtyard Hero Bar — Kalshi will anchor a dedicated hero bar in the Matchday Market Courtyard, serving specialty cocktails as fans track live markets across the tournament. As prices move with the action, the bar becomes a gathering point for the kind of real-time debate that defines watching football.

Live Market Screens — Prediction market data will display on screens throughout the venue, updating in real time as tournament outcomes shift. Fans will see who the market thinks is going to win — a live, crowd-sourced forecast that moves with every match.

Podcast Programming — Kalshi is integrated as a sponsor into two of GOAL’s flagship live shows recorded at House of GOAL: Soccercito and The Rondo. On July 17, US Men’s National Team legend Clint Dempsey joins Soccercito as a guest in a live taping hosted at the festival.

Jersey Giveaways — Fans at House of GOAL can win Kalshi’s new football jersey, dropping at the festival throughout the run.

The 2026 FIFA World Cup is the first men’s tournament on US soil since 1994, 48 teams across 16 host cities in the US, Canada, and Mexico, with the Final at MetLife Stadium on July 19. It is the largest men’s World Cup ever staged.

Kalshi will offer markets on match outcomes, group standings, advancement, and the outright champion throughout the tournament. Prices update live; positions can be traded up to the moment an event resolves. To explore markets, fans can download the Kalshi app, sign up, and complete quick verification.

The post Kalshi Becomes Official Prediction Market Sponsor of House of GOAL appeared first on Americas iGaming & Sports Betting News.