Sponsorship covers the Premiership, Championship and Women’s Premiership and is NIFL’s first deal valued above £1m, per the league.

BOYLE Sports has signed a three-year agreement to become Title Partner of the Northern Ireland Football League (NIFL), expanding its existing relationship with the competition. The sponsorship spans the BOYLE Sports Premiership, BOYLE Sports Championship and BOYLE Sports Women’s Premiership.

The operator had been the League’s Official Betting Partner since December 2025. Under the expanded deal, BOYLE Sports retains existing rights including title sponsorship of the BOYLE Sports Women’s Cup.

NIFL said the agreement is its first partnership valued at more than £1 million. The league also pointed to what it described as a record-breaking season, citing over 100 million digital views last season alongside its strongest performance for viewership and commercial revenue.

Activation will include branding across clubs’ playing kit, matchday environments, broadcast highlights, scoreboards, player of the match activations and league content across social channels. BOYLE Sports will also launch a responsible gambling awareness initiative across NIFL clubs, using matchday and digital platforms to promote safer betting information and conversations.

Vlad Kaltenieks, CEO of BOYLE Sports, said: “Football in Northern Ireland has real momentum and we’re proud to deepen our partnership with the Northern Ireland Football League at such an important time for the League.

“Becoming Title Partner across the Premiership, Championship and Women’s Premiership reflects our belief in the clubs, supporters and communities that make the game so strong. This partnership gives us the opportunity to support that growth, enhance fan experience and use our platform to positively engage with fans and the wider football community.”

Gerard Lawlor, Chief Executive Officer of the Northern Ireland Football League, added: “We are delighted to extend our relationship with BOYLE Sports through this landmark title partnership. This is a major commercial moment for NIFL and reflects the growing strength and ambition of our competitions. BOYLE Sports has already shown real commitment to football in Northern Ireland, and this agreement will deliver meaningful value across our clubs, competitions and communities.”

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Approved creators can now stream directly to Kick via the desktop client, alongside Twitch and YouTube.

GGPoker has expanded its Streamer Mode feature to support Kick.com, enabling approved creators to broadcast directly to Kick through the GGPoker desktop client.

Streamer Mode is GGPoker’s in-client streaming feature for approved broadcasters, offering tools and rewards while they stream. The company said benefits include up to 100% cashback on poker games played while actively streaming, automatic hole-card hiding to reduce stream sniping, and a dedicated Streamer Panel for managing open tables.

GGPoker also said Streamer Mode includes streamer-exclusive in-game cosmetics and the option for a live stream to be showcased within the main lobby of the GGPoker software.

“Our streamers are the heartbeat of the modern online poker community, sharing the thrill of the game with audiences worldwide,” said Sarne Lightman, Managing Director of GGPoker. “We are constantly looking for ways to empower these creators. Integrating a dynamic, creator-friendly platform like Kick into our Streamer Mode gives our players even more ways to build their brands, engage with fans, and maximize their rewards. We can’t wait to see the incredible content our community brings to Kick.”

To use Streamer Mode on Kick, YouTube, or Twitch, players must apply to become an approved GGPoker streamer. GGPoker said applicants who have streamed poker consistently for the past three months with an average of 40+ concurrent viewers are encouraged to contact its talent team at [email protected].

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The supplier says the move supports its lottery market expansion and engagement with global operators.

EGT Digital has been accepted as an Associate Member of the World Lottery Association (WLA), the company said.

The company described the membership as a milestone in its lottery sector strategy, positioning it to engage with the WLA’s network of lottery organizations and other stakeholders.

Vladimir Dokov, CEO of EGT Digital, commented: “Becoming an Associate Member of the World Lottery Association is an important step in our long-term strategy for growth within the lottery sector. We are committed to providing reliable, secure, and innovative solutions that help lottery operators meet evolving player expectations while maintaining the highest standards of responsibility and integrity. We look forward to collaborating with fellow WLA members and contributing to the continued development of the industry.”

EGT Digital said it will use the membership to exchange expertise with other WLA participants and contribute to industry discussions, while continuing to invest in technologies and products for gaming and lottery operators across regulated markets.

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