partnerships

YGAM named as ICE London charity partner

Published

3 years ago

January 4, 2023

Reading Time: 2 minutes

YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9^th at The Troxy, London’s iconic art deco venue.

Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.

“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”

He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.

“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”

Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.

“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”

The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.

affiliate marketing

BOYLE Sports signs Mark Goldbridge for World Cup watchalong series

Published

6 hours ago

June 9, 2026

Wladimir P.

boyle-sports-signs-mark-goldbridge-for-world-cup-watchalong-series

BOYLE Sports has agreed a World Cup content partnership with football creator Mark Goldbridge, covering the tournament from 11 June to 19 July.

The operator said the deal includes 32 branded watchalongs across Goldbridge’s football channels, including The United Stand and That’s Football. The schedule covers every England World Cup fixture, Scotland’s group-stage matches, and selected other games, starting with the tournament opener between Mexico and South Africa.

Alongside the live watchalongs, Goldbridge will produce preview content for England’s group games and a “Game Changers” social series highlighting five players ahead of each round. BOYLE Sports said product integrations will run throughout the campaign.

BOYLE Sports said the partnership follows a prior campaign during the Premier League season and was supported by media agency Miroma Founders Network. The operator also pointed to the recent appointment of Olivia Buzaglo as its football ambassador as part of its summer football content plans.

Commenting on the partnership, Gill Blake-Swift, Director of Brand at BOYLE Sports, said: “Mark Goldbridge represents everything we stand for as a brand – passion for sport, confidence in your opinions and a deep connection with fans. His ability to engage audiences in an authentic, entertaining way makes him the perfect partner for this summer’s World Cup as we continue to build our digital presence and bring fans closer to the moments that matter.”

Mark Goldbridge added: “The World Cup is the biggest stage in football and I’m delighted to be partnering with BOYLE Sports across the tournament. The watchalongs are all about bringing fans into the emotion of the game in real time, and this partnership enable us to do that across some of the biggest fixtures of the summer. From England games to the standout matches across the tournament, we’ll be giving fans reaction, opinion, debate and plenty of moments to get involved in.”

The post BOYLE Sports signs Mark Goldbridge for World Cup watchalong series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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SkillOnNet launches Konami Online Interactive iGaming content in Mexico

Published

11 hours ago

June 9, 2026

Wladimir P.

skillonnet-launches-konami-online-interactive-igaming-content-in-mexico

SkillOnNet has launched Konami Online Interactive’s iGaming portfolio in Mexico, making Konami Gaming, Inc. casino titles available to players via its Spanish-language site, PlayUZU.

Mexico is the first market in what the companies described as a broader multi-country rollout planned over the coming months, targeting additional regulated jurisdictions.

PlayUZU players in Mexico will have access to Konami slot titles including China Shores, All Aboard, African Diamond and BOMBERMAN BLAST, a game inspired by Konami’s BOMBERMAN video games.

Jani Kontturi, Head of Games at SkillOnNet said: “Konami Online Interactive has developed some of the industry’s most recognisable casino titles, and we’re proud to partner with them to introduce this content to our players in Mexico. These are iconic games with proven appeal both on land and online.”

Eduardo Aching, Vice President of iGaming & International Gaming Operations at Konami Gaming, Inc. said: “SkillOnNet’s proven track record makes them an ideal partner as we continue to grow the reach of Konami content internationally. We are excited to expand our games with players in Mexico through this collaboration and further strengthen our presence in Latin America.”

The post SkillOnNet launches Konami Online Interactive iGaming content in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Ben Bradtke Co-Founder of ThrillTech

ThrillTech rolls out ThrillPots jackpot side-bet with Lottomart in UK and Gibraltar

Published

11 hours ago

June 9, 2026

Wladimir P.

thrilltech-rolls-out-thrillpots-jackpot-side-bet-with-lottomart-in-uk-and-gibraltar

Lottomart launches Flash Pots, adding ThrillTech’s operator-branded jackpots to its regulated markets.

ThrillTech has launched its ThrillPots side-bet jackpot product with Lottomart across the operator’s regulated UK and Gibraltar markets.

The rollout introduces Flash Pots, a ThrillPots-powered jackpot game integrated within Lottomart’s gaming platform. ThrillTech said the deployment expands its UK footprint and adds another regulated-market operator to its integration network.

ThrillPots is an operator-branded jackpot layer designed to sit alongside existing betting and gaming products. Players opt in by placing a small additional stake alongside eligible gameplay—such as slots, live casino games or sports bets—for a chance to enter pooled jackpot prizes.

Ben Bradtke, Co-Founder of ThrillTech, said: “Lottomart is exactly the kind of operator ThrillPots is built for. Lottomart is renowned for offering the excitement of jackpots and we’re delighted that ThrillPots can elevate the experience for players.”

Chris Ruddock, Commercial Director at Lottomart commented: “Jackpot-centric gaming is core to the Lottomart experience, making this partnership a natural evolution of our offering. While our players are already engaged with our Jackpot pooled prizes, this collaboration allows us to bring a uniquely branded proposition to our players. We are thrilled to introduce Flash Pots, our new ThrillPots powered jackpot, to the site.”

ThrillTech said it is now live across 10 regulated jurisdictions and has recently announced partnerships with NordPlay, EstrelaBet in Brazil, the Tote Group and BVGroup’s UK brands such as Betano, talkSPORT Bet and Heart Bingo. The company also said it holds ISO 27001 certification.

The post ThrillTech rolls out ThrillPots jackpot side-bet with Lottomart in UK and Gibraltar appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.