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YGAM named as ICE London charity partner

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YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.

Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.

“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”

He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.

“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”

Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.

“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”

The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.

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MozzartBet is Live on Fast Track’s AI-native CRM Platform

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MozzartBet, one of South-East Europe’s largest sports betting and gaming operators, has gone live with Fast Track CRM platform, rolling out the platform across its brands in the Balkans, Romania and Africa.

MozzartBet operates across a range of regulated markets, with brands in Serbia, Bosnia, Croatia, Romania, Malta, Kenya and Nigeria. The launch is the next step in MozzartBet’s player engagement strategy, as the operator continues to scale its multi-market presence and deepen the experience it delivers across its brands.

“We have been genuinely impressed with Fast Track from day one. Their team understood our operation, our markets, and what we needed to achieve – and the platform has lived up to it. Our CRM team is already running campaigns in ways we could not before, across all of our markets, and we are excited about what this partnership will let us build for our players going forward,” said Nemanja Savkovic, COO at MozzartBet.

The launch gives MozzartBet’s team a single real-time customer model across its brands, alongside Fast Track AI – the platform’s natural-language and agentic-workflow capabilities, which let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.

“What MozzartBet have built across the Balkans and Africa is genuinely impressive. We are deeply aligned with their vision for where they are going, and we will continue to do everything we can to help them see that vision through,” said Simon Lidzén, Co-Founder and CEO of Fast Track.

The post MozzartBet is Live on Fast Track’s AI-native CRM Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Playtech Announces Expansion of Solaya Group Partnership

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Playtech has announced the expansion of its partnership with Solaya Group, becoming the exclusive Bingo provider for the operator’s UK-facing Zebra Bingo, Bingostars and Peachy Games brands.

The partnership, first established in 2024 through the delivery of Casino content, continues to grow. After the successful launch of Zebra Bingo onto Playtech’s iBingo platform last year, the recent migrations of Bingostars and Peachy Games further strengthen the collaboration.

This expansion reinforces Playtech’s leadership in the UK Bingo market, while providing Solaya Group with seamless access to Playtech’s network, including access to the largest B2B bingo liquidity pool and a wide range of popular networked rooms familiar to UK players. Both teams are working closely to tailor the product offering to Solaya Group’s extensive UK player base.

Campaign activities are already underway, leveraging the strength of Playtech’s network and content, with guidance from Playtech’s dedicated network management team to support Solaya Group’s continued growth.

Marat Koss, Chief Interactive Gaming Officer at Playtech, said: “Solaya Group is a fantastic addition to the Playtech Bingo network. Our partnership began in 2024, and we’re proud to be expanding it into the Bingo vertical. Playtech remains committed to delivering a first‑class bingo experience, and Solaya Group’s players will now benefit from a wide range of engaging content, games, and prizes.”

Ed Pellant, Head of Commercial Partnerships and Delivery at Solaya Group,said: “Successfully migrating all three of our new bingo brands on to Playtech’s next-generation iBingo represents a significant milestone for Solaya Group. An elite array of bingo games has been a staple of our offering for years and we are excited to build on that with a partner as established as Playtech.”

The post Playtech Announces Expansion of Solaya Group Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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QTech Games expands BNG distribution rights to rest of world

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QTech Games has expanded its partnership with casino game supplier BNG to cover Rest of the World (RoW) distribution, extending an existing agreement between the two companies.

BNG’s full portfolio is already integrated into the QTech Games platform. QTech highlighted titles including 3 Super Hungry Pandas and Coin Tornado as part of the content available to operators through the aggregator.

The CEO at BNG, said: “QTech Games is a respected and forward-thinking aggregator with an impressive client base, and we’ve been taken with the work they’ve done for us to date. Which is why we’ve now widened the scope of the agreement to include a full global expansion. And we can’t wait to take further advantage of their progressive platform to showcase our varied content to a truly international audience.”

Philip Doftvik, CEO at QTech Games, added: “We’re thrilled to have deepened our collaboration with BNG, and it’s an honour to open the door to their wider RoW distribution rights across markets which we know intimately. BNG is an emerging force and source of vibrant, varied and visually stunning games which are built on their decade’s worth of hard-won experience, securing their rise as a top player in this thriving gaming market.

“Delivering the finest and most engaging igaming experiences is a defining hallmark of our aggregation platform. And we look forward to watching how these games connect with even more diverse player groups worldwide.”

The post QTech Games expands BNG distribution rights to rest of world appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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