partnerships

YGAM named as ICE London charity partner

Published

4 years ago

January 4, 2023

Reading Time: 2 minutes

YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9^th at The Troxy, London’s iconic art deco venue.

Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.

“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”

He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.

“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”

Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.

“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”

The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.

Alberta

Incentive Studios launches five games with bet365 in Alberta

Published

28 minutes ago

July 23, 2026

Wladimir P.

incentive-studios-launches-five-games-with-bet365-in-alberta

Incentive Games, via its real-money gaming division Incentive Studios, has launched five titles with bet365 in Alberta, the company said on July 23, 2026.

The rollout makes Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout available to bet365 players in the province. Incentive Games described it as Incentive Studios’ first launch in Alberta.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

Incentive Games said the Alberta go-live follows recent launches in Ontario, Brazil and Pennsylvania as it targets further growth in regulated markets.

The post Incentive Studios launches five games with bet365 in Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

BGaming

BGaming Broadens Market Footprint via Bragg Gaming Group Deal

Published

28 minutes ago

July 23, 2026

Wladimir P.

bgaming-broadens-market-footprint-via-bragg-gaming-group-deal

Deal puts BGaming titles on Bragg’s bragg hub aggregation platform, with market-specific game lineups launching across three regulated jurisdictions.

BGaming has signed a distribution partnership with Bragg Gaming Group to launch a selection of its titles in Spain, the Netherlands and Peru via Bragg’s bragg hub aggregation platform.

Under the agreement, BGaming’s content will be delivered to operators connected to bragg hub. In Spain and the Netherlands, the initial rollout includes Bonanza Billion, Fruit Million and Wild Cash x9990. In Peru, the launch lineup includes Gemhalla, Aztec Clusters and Aviamasters.

BGaming said the deal supports its push to expand in regulated European and Latin American markets by widening access to operators through Bragg’s aggregation network.

Marina Ostrovtsova, CEO at BGaming, said: “Expanding our reach in regulated markets is a core part of our strategy, and Bragg Gaming Group gives us a strong, compliant route to do exactly that.

“Spain, the Netherlands and Peru are important markets for us, and partnering with an established aggregation platform like bragg means we can put our best-performing games in front of more players while meeting the standards each market demands. We look forward to building on this partnership and bringing even more of our catalogue to bragg’s operators over time.”

Hristofor Hristov, Commercial Director Aggregation & Strategic Partnerships at bragg, added: “Integrating BGaming’s high-velocity titles directly enhances the premium mix we deliver to operators across Spain, the Netherlands, and Peru.

“This rollout drives immediate value for our partners and underscores our commitment to bringing market-specific, top-tier content to key regulated regions via the bragg hub.”

The post BGaming Broadens Market Footprint via Bragg Gaming Group Deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Ahmed Baker

Incentive Games enters Alberta with bet365

Published

28 minutes ago

July 23, 2026

GamingAmericas.com

incentive-games-enters-alberta-with-bet365

Incentive Games, the leading B2B iGaming software provider, through its real-money gaming division Incentive Studios, has expanded its North American footprint after taking five of its titles live with globally renowned online operator bet365 in Alberta.

The launch sees Kicker, Mega Flight, Mega Flight Boost, Velocity and Squid Game Red Light Green Light Cashout made available to bet365 players in the province, marking Incentive Studios’ first launch in Alberta and another important milestone in the company’s continued expansion across regulated North American markets.

The rollout brings Incentive Studios’ growing portfolio of crash and arcade-style games to players across Canada’s newest regulated gaming province, as the company continues to prioritise licenced market entries.

The partnership builds on the long-standing relationship between Incentive Games and bet365, with the companies continuing to work together to deliver engaging gaming experiences across multiple jurisdictions.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said: “We are delighted to see our real-money games launch with bet365 in Alberta. As one of the world’s leading operators, bet365 has consistently demonstrated its commitment to delivering high-quality player experiences, making them an ideal partner as we continue expanding across North America.

“Launching in Alberta represents another important step for Incentive Studios and we’re excited to bring five of our most popular titles to players in the province.”

Rich Graham, bet365 Associate VP of Gaming, said: “Incentive Games has become an important partner for bet365 with its fresh, unique approach to game development, particularly in emerging verticals.

We’re really pleased to be furthering our partnership by being their first partner in Alberta, and are confident local players will love their products.”

The Alberta launch continues Incentive Studios’ momentum across regulated markets, following recent launches in Ontario, Brazil and Pennsylvania, as the studio continues to grow its presence across North America and beyond.

18+ • Please gamble responsibly • BeGambleAware.org

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