FIFA has signed a landmark multi-year partnership with ADI Predictstreet, which has been appointed as the first-ever Official Partner for the prediction market category. The groundbreaking agreement underscores FIFA’s continued commitment to innovation and fan engagement.

ADI Predictstreet will be introduced on the biggest sporting stage on earth at the FIFA World Cup 2026, delivering a new interactive forecasting experience to fans across the planet. Set to be the largest edition of the tournament to date, the competition will feature 48 teams and 104 matches across 16 Host Cities in Canada, Mexico and the US, engaging an anticipated global audience of billions.

Thanks to this collaboration, fans will be able to participate in dynamic prediction-based experiences on ADI Predictstreet’s platform, which will leverage FIFA’s official historical data. Supporters will have the opportunity to forecast match outcomes, tournament statistics, standout players and key moments, enhancing their connection to the FIFA World Cup through informed interaction.

As a FIFA Partner, ADI Predictstreet will also serve as the presenting partner for FIFA’s globally recognised free to play bracket challenge, enabling fans to predict how the tournament will unfold, compete with friends and engage more deeply with the action.

“FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game. By partnering with FIFA, ADI Predictstreet will be introducing an exciting new way for fans around the world to engage with football, using insight and interaction to deepen their connection with our competitions,” said FIFA President Gianni Infantino.

“This partnership marks a defining moment for ADI Predictstreet and how audiences engage with major events, as we lay the foundation for a new category where collective intelligence, technology, and real-world outcomes converge,” said Ajay Hans Raj Bhatia, Principal Council Member of ADI Predictstreet.

ADI Predictstreet’s activities related to FIFA World Cup will operate in alignment with FIFA’s regulatory and integrity frameworks, incorporating a comprehensive integrity monitoring framework which includes real time monitoring of suspicious trading activity and structured information sharing and reporting systems. These safeguards will ensure transparency, fairness and the protection of participants.

The platform will be made available by ADI Predictstreet to fans globally via a dedicated mobile and desktop application, offering a seamless and immersive experience throughout the FIFA World Cup. ADI Predictstreet is built on ADI’s sovereign institutional grade blockchain. While initially focused on football and sport, the system will also have broader applications across other sectors, including finance, technology and global events.

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Playbook Fusion, the boutique games studio pioneering a new genre of gaming products at the intersection of sports and video games, announced that it has signed a distribution agreement with 106 Dijital, a licensed Turkish main dealer and launched its flagship Playbook Football product into the Turkish market.

Under the agreement, Playbook Football will be distributed to all operators across Turkiye’s National Lottery regulatory framework via 106 Dijital over the coming months.

Steve Rogers, Founder and CEO of Playbook Fusion, said: “I’m delighted to announce Playbook Fusion’s entry into the Turkish market and partnership with 106 Dijital. Launching in this regulated territory – home to one of the World’s most passionate football audiences – is a key milestone in Playbook Fusion’s roadmap for 2026 and a compelling growth opportunity. Securing a distribution partner of 106 Dijital’s calibre enabling access to all of the leading licensed operators in the market is further testament to the quality of our offering.

“Playbook Football offers a unique hybrid of sports and digital gaming. We are confident that this innovative format will resonate strongly with Turkiye’s highly engaged sports audience.”

Taner Kızıltoprak, CEO of 106 Dijital, said: “Playbook Football is an entirely new type of football gaming product and we are excited to be the first to offer this innovative content to Turkish players via our Sub Dealers. Introducing new and differentiated gaming experiences is a key strategic objective for 106 Dijital and Playbook Football delivers exactly that. We look forward to continuing the rollout in the coming months.”

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1xBet has announced the signing of a contract with one of the most charismatic fighters in modern MMA, UFC light heavyweight champion Jirí Procházka. The partnership brings together a global betting leader and a top-level athlete, whose path is a true statement of inner strength, warrior philosophy and freedom of choice.

When a fighter steps down from the championship stage due to an injury but finds the strength to return and fight for the top again, that is a story of strong character. 1xBet chose exactly this kind of ambassador: a person who inspires millions not only with victories, but also with a unique worldview known as the “Way of the Conscious Warrior.”

Jirí Procházka is the first Czech fighter in history to win a UFC title. With a height of 193 cm and an arm span of over 200 cm, he dominates at range, turning every fight into a high-level art of attack. His style is unconventional and aggressively spectacular. In 2022, he forced the legendary BJJ master Glover Teixeira to submit with a dramatic submission, writing his name into the history of the most prestigious MMA promotion.

In 2026, Procházka, known as the “Czech Samurai”, reaches peak form while remaining at the top of the light heavyweight division. His bushido philosophy, study of Miyamoto Musashi’s works, and meditation make him a true thinker in the cage. He has no tattoos, listens to classical music as well as Rammstein, and instead of resting, he prefers survival rituals in the Amazon jungle. This is an ideal partnership with a brand that values individuality and the fighter’s strong will.

On 11 April, the new 1xBet ambassador will step into the fight for the vacant light heavyweight title against Carlos Ulberg. This bout will be the main event of UFC 327 in Miami and will determine the new king of the division.

“Following the signing of Carlos Prates, we continue to strengthen our presence in the UFC. Jirí is not just a former champion, but a fighter with a unique philosophy and style that truly sets him apart,” said 1xBet representative Simon Westbury.

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