partnerships

YGAM named as ICE London charity partner

Published

3 years ago

January 4, 2023

Reading Time: 2 minutes

YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9^th at The Troxy, London’s iconic art deco venue.

Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.

“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”

He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.

“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”

Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.

“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”

The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.

BOYLE Sports

BOYLE Sports extends West Ham United front-of-shirt deal for 2026/27

Published

1 hour ago

June 30, 2026

Wladimir P.

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Logo will appear on West Ham’s Men’s and Women’s home, away and training kits under the Principal Partner agreement.

BOYLE Sports will continue as West Ham United’s front-of-shirt sponsor for the 2026/27 season, the company said today. The BOYLE Sports logo will feature on the club’s Men’s and Women’s team home, away and training kits.

The extension keeps BOYLE Sports in place as West Ham’s Principal Partner into 2026/27. The company said it will continue supporter-facing activity across matchdays, digital channels and other club moments.

BOYLE Sports pointed to a “strong first year” of the multi-year partnership, including a scarf giveaway ahead of the first home match of the season and two editions of its ‘Shirt Swap’ activation.

BOYLE Sports CEO, Vlad Kaltenieks said: “West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase. We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.”

West Ham United’s Interim Chief Executive Officer, Karim Virani, added: “We’re delighted to have BOYLE Sports continue as our front of shirt partner as part of the multi-year Principal Partnership. As we enter an exciting new era for the club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans. BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.”

The post BOYLE Sports extends West Ham United front-of-shirt deal for 2026/27 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

BetBuilder

Sporting Risk expands Entain deal to cover Nordics and Central Europe

Published

1 hour ago

June 30, 2026

Wladimir P.

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Sporting Risk has expanded its relationship with Entain under a new agreement covering Entain’s Nordics and Central Europe operations, the companies said on Tuesday 30 June 2026.

Under the deal, Sporting Risk will supply its BetBuilder Suite across selected Entain brands in the region, including Optibet, Klondaika, Laimz and Bwin. The package includes Self-Build BetBuilder, which lets customers combine pre-match and in-play markets within the same event, and Pre-Canned BetBuilder, which offers curated one-click combinations.

Sporting Risk said its technology calculates correlated odds across same-event selections by running large-scale simulations of each fixture, with coverage across football, basketball and ice hockey.

Andy Phillips, CBDO at Sporting Risk, commented: “Entain is one of the world’s leading betting and gaming groups, and we’re delighted to be expanding our relationship in the Nordics and Central Europe. BetBuilder has become a core part of the modern sportsbook experience, and our focus is on helping operators deliver more engaging, accurate and flexible products across both pre-match and in-play.”

Hendrik Ahuna, Director of Sportsbook – North and Central Europe, Entain NCE, added: “We are pleased to be working with Sporting Risk on the continued development of our BetBuilder offering across the region. Their modelling expertise and product flexibility make them a strong partner as we continue to improve the depth and quality of the betting experiences available to our customers.”

The post Sporting Risk expands Entain deal to cover Nordics and Central Europe appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

BetMGM

Gaming Realms and BetMGM roll out the red carpet for Slingo Marilyn Monroe

Published

1 hour ago

June 30, 2026

GamingAmericas.com

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Gaming Realms has partnered with BetMGM, a leading iGaming and sports betting operator, to launch Marilyn Monroe Slingo. The new title celebrates one of Hollywood’s most iconic stars whose legacy continues to resonate a century after her birth.

Developed exclusively for BetMGM, the game combines the glamour of Marilyn Monroe with Gaming Realms’ unique Slingo mechanic, blending the excitement of slots with the familiarity of bingo to create an engaging player experience.

Inspired by the elegance of Hollywood’s golden age and launched as part of celebrations marking the centennial of Marilyn Monroe’s birth, the game features luxury-themed symbols and stylish visuals as players spin the reels, match numbers on the Slingo grid and climb the prize ladder in pursuit of rewarding wins.

The release further strengthens the successful partnership between Gaming Realms and BetMGM, while showcasing the provider’s ability to create bespoke branded content that helps operators differentiate their offering and engage players through recognisable entertainment brands.

Ian Robson, Commercial Account Management Lead at Gaming Realms, said: “We are thrilled to further strengthen our partnership with BetMGM through the launch of Marilyn Monroe Slingo. Working closely with BetMGM, we’ve created a bespoke title that captures the glamour and excitement associated with Marilyn Monroe while delivering the engaging gameplay that Slingo fans know and love.

“We look forward to seeing players enjoy this release and the unique blend of entertainment and Slingo action it offers.”

Rob Passerino, BetMGM’s Director of Gaming, said: “Partnering with Gaming Realms allows us to combine an iconic figure with the proven, popular Slingo format. Bespoke games like this are central to how BetMGM differentiates and we are confident our players will love celebrating Marilyn Monroe’s centenary with this new release.”

The post Gaming Realms and BetMGM roll out the red carpet for Slingo Marilyn Monroe appeared first on Americas iGaming & Sports Betting News.