partnerships
YGAM named as ICE London charity partner
YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.
Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.
“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.
“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”
Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.
“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”
The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.
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Balkans
Kiron Interactive rolls out Fans World Cup with MaxBet Serbia
The football-themed virtual sports title is built on Kiron’s GOAL Premier engine and adds new betting markets to MaxBet’s Serbia offering.
Kiron Interactive has launched its Fans World Cup virtual football game with MaxBet Serbia, expanding its footprint in the country’s regulated market.
The title is built on Kiron’s GOAL Premier engine and features short-format virtual matches themed around international football. Kiron said the product includes broadcast-style visuals and a range of betting markets.
Steven Spartinos, Co-CEO of Kiron Interactive, said: “Football continues to be the most popular sport across Europe, and Fans World Cup was developed to capture the passion and excitement of the World Cup currently taking place in the USA. We are delighted to see the game launch with MaxBet Serbia, a valued partner that shares our commitment to delivering high quality entertainment . This launch represents another important step in expanding the reach of our proprietary games portfolio across key regulated markets.”
Zeljka Jevic, Virtual Games Manager at MaxBet added: “We are always looking for innovative content that resonates with our players and strengthens our offering. Fans World Cup delivers a fresh take on virtual football, combining high quality visuals and a format that reflects the excitement of the international competition. This launch reinforces our successful partnership with Kiron and our shared commitment to delivering premium entertainment experiences to our players.”
Kiron said Fans World Cup offers football betting markets including full time result, correct score, goalscorers and card outcomes. The supplier framed the MaxBet rollout as part of its wider strategy to grow distribution of proprietary virtual sports content through operator partnerships in regulated markets.
The post Kiron Interactive rolls out Fans World Cup with MaxBet Serbia appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Novusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network
Novusbet and Peruvian operator TeApuesto are expanding a large-scale omnichannel betting operation in Peru, Novusbet said on 11 June 2026 in a release from Nicosia, Cyprus. The supplier said the deployment links a retail network of more than 1,300 shops—each with at least two terminals—to online, mobile, self-service terminals and back-office operations.
Novusbet said the TeApuesto operation processes more than 3 million sports and virtual tickets every month. The company positioned the project as an example of growing convergence between retail and digital betting in Peru, where shops remain central but customer expectations are shifting toward faster access, mobile use and digital payment options.
According to Novusbet, the focus is “not only about allowing players to access the same brand through different channels” but “creating continuity across the full player journey: from registration and betting activity to payments, ticket management, account interaction, information access and customer support.”
The company also pointed to local payment habits as a driver for product development, citing mobile money transfer services Yape and Plin as widely used in Peru. Novusbet said it has enhanced self-service and “omniconnected solutions” with payment options aligned with local usage patterns.
Novusbet said it will exhibit at Peru Gaming Show 2026 on June 17–18 at the Centro de Exposiciones Jockey in Lima.
The post Novusbet and TeApuesto scale omnichannel betting in Peru with 1,300-shop network appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Crystal Lotuses
Prime Casino launches Eyecon slot Crystal Lotuses as exclusive early release
The UK-facing Kinetic Digital brand gets first access ahead of the game’s wider global rollout.
Prime Casino has launched Crystal Lotuses, a new slot from Eyecon, as an exclusive early release ahead of the title’s wider global rollout.
The game is live on Prime Casino, a UK-facing casino brand that is part of Kinetic Digital. The operator said Crystal Lotuses expands its exclusive games portfolio.
According to the company, Crystal Lotuses features a crystal-themed setting with gems and lotus symbols, alongside “collectible cash symbols and crystal prize mechanics.”
Kinetic Digital Head of Brand Marketing Dom Aldworth said: “We’re delighted to bring Crystal Lotuses to Prime Casino as an exclusive early release and continue expanding our portfolio with fresh and engaging content for players.
“Eyecon has a strong reputation for producing high-quality titles that combine immersive gameplay with memorable player experiences, and Crystal Lotuses is a fantastic addition to our offering. With its vibrant visual design, engaging mechanics and exciting prize potential, we’re confident the game will resonate with players and become a strong addition to our exclusive games lineup.”
Prime Casino said it offers more than 8,000 slot titles, and noted that other Eyecon games on the brand include Shaman’s Dream, White Wizard and Fruity Burst 2.
The post Prime Casino launches Eyecon slot Crystal Lotuses as exclusive early release appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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