partnerships
YGAM named as ICE London charity partner
YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.
Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.
“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.
“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”
Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.
“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”
The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.
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iGaming
Strive Gaming selected to support Resorts World Bet’s New Jersey iCasino launch
Strive Gaming has partnered with Genting’s Resorts World brand to support Resorts World Bet’s planned launch in New Jersey’s online casino market, subject to approval by the New Jersey Division of Gaming Enforcement.
Under the agreement, Strive will provide player account management services, including payments, risk management, and fraud detection.
Strive will also support development of the Resorts World New Jersey front end, including use of Strive’s mobile app, and will integrate the operator onto Strive’s “infinity engine” engagement and automation tools.
Max Meltzer, CEO from Strive Gaming said: “I am delighted to add a well-established and high-profile online casino operator such as Genting’s Resorts World to our growing list of partners in North America. Their decision to partner with us for their online launch in New Jersey is testament to the standard of our first-class platform.
“We are certain Resorts World will prove to be very popular with online players in New Jersey, just as it has with land-based players around the world, and that will in-part be driven by our market-leading platform and player account management services.”
Robert DeSalvio, President of Genting Americas East, said: “We are very aware of the success Strive Gaming has seen across North American markets so far, and this makes them the ideal partner for our player account management services.
“We’ve been really impressed by not just their technology but their team depth as well. They understood our needs and they are perfectly positioned to play a key role in our online casino launch in New Jersey. We look forward to working with them for a long time.”
The post Strive Gaming selected to support Resorts World Bet’s New Jersey iCasino launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content distribution
ICONIC21 integrates full game portfolio with Hub88
ICONIC21 has integrated its full multi-vertical content portfolio with Hub88 under a new content agreement, giving Hub88’s operator network access to the supplier’s live casino, slots and virtual games.
Hub88 said the integration was delivered via its Casino API, enabling operators in its distribution network to add ICONIC21 content. The companies said titles are already live across several brands within Hub88’s distribution pool, with further rollouts planned in the coming weeks.
A key launch in the package is ICONIC21’s Gravity Wheel, a live game show title built around fast rounds and always-on multipliers—Saturn, Moon, Comet, and Sun. ICONIC21 said the Sun multiplier offers wins of up to 1,000x.
The agreement also covers ICONIC21’s slot and virtual game catalogue, including Las Piggas and formats such as Crash and Plinko.
“Partnering with Hub88 is a significant milestone that aligns with our focus on speed and product agility. Hub88 is respected for offering a prime environment to its operators, and seeing our full portfolio go live across their network is standing as proof of our shared standards for quality.
We look forward to a long-term relationship built on delivering high-performance content that meets the evolving needs of global players,” said Alina Mihaela Popa, Chief Commercial Officer at ICONIC21.
Hub88’s Head of Supplier Relations Jessica Inglott added: “Our objective is to provide our partners with a competitive edge, and ICONIC21’s catalog does exactly that. The inclusion of unique titles like Gravity Wheel brings a different energy to our offering. The speed at which we’ve been able to roll out these games across multiple brands speaks to the synergy between our technical teams and the quality of the product”
The post ICONIC21 integrates full game portfolio with Hub88 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
Incentive Studios launches three real-money games with Novibet in Brazil
Incentive Games, via its real-money gaming division Incentive Studios, has launched three real-money titles with Novibet in Brazil. The games—Mega Flight, Kicker and Velocity—went live on Novibet’s platform on 8 April.
The launch expands the companies’ existing partnership and adds crash and arcade-style content to Novibet’s Brazil-facing offering, as the operator continues to build its footprint in Latin America.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said of the partnership, “Novibet is an operator with a clear focus on delivering high-quality digital gaming experiences across regulated markets. We’re incredibly proud to see three of our real-money games go live in Brazil, and even more so to have worked so closely with their incredible team to make the launch a success. Brazil is an important market for us, and this is a great step forward in our continued growth across the region.”
Nick Bachas, Chief Strategic Partnerships & Project Officer at Novibet said, “Incentive Games brings a fresh and engaging approach to real-money gaming, and the addition of these titles enhances our offering with dynamic content that appeals to a broad range of players. Brazil continues to be a key focus for us, and this launch is another step in expanding Novibet’s portfolio with innovative experiences.”
The post Incentive Studios launches three real-money games with Novibet in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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