partnerships
YGAM named as ICE London charity partner
YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9th at The Troxy, London’s iconic art deco venue.
Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.
“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.
“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”
Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.
“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”
The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.
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Clawbuster
REEVO Enters into Partnership with Clawbuster
REEVO has announced a new partnership with Clawbuster, a fast-rising iGaming studio known for blending nostalgic arcade mechanics with modern slot gameplay. This collaboration reinforces REEVO’s commitment to expanding its aggregation ecosystem with distinctive, high-engagement content designed to help operators stand out in competitive markets.
Through this partnership, Clawbuster’s growing portfolio of titles will be integrated into the REEVO aggregation platform, giving operators seamless access to content that combines creativity, strong mechanics and commercial performance.
Headquartered in Limassol, Cyprus and founded in 2022/2023, Clawbuster has quickly built momentum in multiple international markets by introducing a unique claw mechanic that transforms traditional slot gameplay into a suspense-driven hybrid experience.
The studio places strong emphasis on customization, VIP engagement and localised optimisation, aligning with REEVO’s focus on scalable and performance-oriented aggregation solutions.
For REEVO, this partnership represents another strategic step in expanding its global distribution network with studios that bring originality and measurable operator value.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Clawbuster is an exciting addition to REEVO’s aggregation platform. Their innovative approach to gameplay and strong focus on engagement align perfectly with our strategy to deliver differentiated, high-performing content to operators worldwide. At REEVO, we continue to expand our ecosystem with studios that bring fresh ideas and real commercial potential. Clawbuster’s creative direction and flexibility make them a strong fit for our growing global network.”
Evija Mole, Commercial Director at Clawbuster, said: “Bringing Clawbuster to REEVO marks a major milestone for our team. REEVO provides an ideal stage for the game, giving us the opportunity to showcase its energy, character, and rapid-fire excitement just the way we designed it.”
The post REEVO Enters into Partnership with Clawbuster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AdmiralBet
SYNOT Games Announces Strategic Partnership with Admiralbet
SYNOT Games has announced a strategic partnership with Admiralbet, Bulgaria’s foremost casino operator and market leader.
Under the new agreement, Admiralbet will showcase a selected portfolio of SYNOT Games-developed games. Players can enjoy a diverse selection that includes popular titles such as 40 Coins of Chance and 100 Stunning Fruits. The integration of these games into Admiralbet’s offerings promises to redefine gaming standards and deliver an enhanced entertainment experience.
This partnership is a key part of SYNOT Games’ strategic expansion into the Balkan region, a market known for its discerning players who demand cutting-edge iGaming solutions. This new venture with Admiralbet further emphasizes the company’s dedication to delivering unmatched gaming solutions and retention tools that address the evolving needs of today’s iGaming market.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “This collaboration with Admiralbet not only strengthens our market presence in Bulgaria but also opens the door to a new audience of sophisticated gamers seeking innovative, high-quality entertainment. We are committed to driving excellence in the region by providing state-of-the-art gaming experiences that set new benchmarks in the industry.”
Mr. Beleski, General Manager at Admiralbet, said: “Our collaboration with SYNOT Games represents a strategic enhancement of our casino offering. By integrating their high-quality and engaging titles, we continue our commitment to delivering a superior and diversified gaming experience that meets the expectations of Bulgarian players and reinforces our position as a trusted leader in the market.”
The post SYNOT Games Announces Strategic Partnership with Admiralbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AMUSEBOX
Amusnet Strengthens its Presence in LatAm and the Caribbean
Amusnet continues to strengthen its presence in Latin America and the Caribbean. The latest installations in three established venues highlight the company’s ongoing expansion in the region.
“Our continued installations in the Caribbean and Colombia are part of Amusnet’s long-term growth strategy in LatAm. The region is one of our core priorities globally. We see strong potential driven by evolving player expectations, expanding regulatory frameworks, and operators’ increasing focus on high-performance, technology-driven solutions. Our strategy is to build a sustainable presence through strong local partnerships, certified products, and a portfolio that adapts to each market’s specific preferences. With our rich AMUSEBOX multigame, powered by our powerful AMUSER platform installed in each cabinet, we are once again delivering high-quality solutions, this time to land-based operators. We strive to achieve the same excellent results as we do online across the whole region. The idea is to constantly upgrade our products and eventually provide omnichannel solutions to our clients that will deliver results and long-term growth,” said Georgi Izov, Head of LatAm Region at Amusnet.
Izov further highlighted that Amusnet’s approach across LatAm and the Caribbean goes beyond individual installations. The company is steadily expanding its distribution network, strengthening regional teams, and aligning its land-based strategy with its strong digital portfolio. By enabling proven online titles to be rapidly deployed into physical casino environments, Amusnet creates a seamless bridge between channels, which is a strategic advantage in markets where player familiarity with online content continues to grow.
At Jump Up Casino in Philipsburg, Sint Maarten, Type S 32 cabinets with toppers have been successfully deployed, all powered by AMUSEBOX. In Colombia, Planet Club Unicentro in Tunja introduced Type S 27 cabinets with toppers, while Fiesta Gran Casino Plaza Mayor added Type S 27 units, also equipped with toppers and running the same platform. Together, these installations reinforce Amusnet’s growing presence across both the Caribbean and one of its most strategic Latin American markets.
Positioned as more than standalone cabinets, the Type S series operates as a high-performance, internet-connected platform. Each machine allows remote configuration, instant content updates, and real-time operational adjustments. This connectivity significantly increases casino productivity by reducing downtime, accelerating game rotations, and enabling progressive jackpots without requiring additional server investment.
The multi-channel capability ensures that some of Amusnet’s best-performing online titles can be seamlessly introduced to land-based floors, leveraging existing player recognition and brand loyalty. At the same time, secure online updates extend the lifecycle of gaming assets by continuously refreshing and upgrading content directly on the machines. This approach sustains player engagement while maximising long-term return on investment for operators.
AMUSEBOX further enhances the ecosystem with a diverse mix of fruit and character-themed titles, Buy Bonus games, and Virtual Roulette, all accessible through an intuitive interface designed for quick navigation and personalised play. Combined with the premium design of the Type S 32 and Type S 27 cabinets, featuring high-resolution displays, immersive sound systems, dynamic LED lighting, and player-focused ergonomics, the solution delivers both visual impact and operational efficiency.
“Colombia remains one of the most strategic markets for Amusnet in Latin America. The successful installations at Planet Club Unicentro and Fiesta Gran Casino Plaza Mayor demonstrate the trust our partners place in our omnichannel solution. By offering internet-connected machines with real-time content management and access to proven online titles, we provide operators with greater flexibility, improved productivity, and a future-ready investment,” said Daniel Arias, Director of Amusnet Land-Based for Colombia, Central America, and the Caribbean.
The post Amusnet Strengthens its Presence in LatAm and the Caribbean appeared first on Americas iGaming & Sports Betting News.
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