partnerships

YGAM named as ICE London charity partner

Published

3 years ago

January 4, 2023

Reading Time: 2 minutes

YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young people against gaming and gambling harms has been named as the official charity partner of ICE London 2023. The partnership will also see YGAM become the charity partner at the black tie iGB Affiliate London Awards taking place on Thursday February 9^th at The Troxy, London’s iconic art deco venue.

Confirming the partnership, Stuart Hunter, Managing Director, Clarion Gaming stated: “We are delighted to welcome YGAM as our official charity partner. YGAM is a progressive organisation which is well-known to and highly respected by many of the ICE London exhibitors and stakeholders.

“In all of the many conversations that we have with the industry safer gambling is at the top of their agenda and we are delighted to be able to use the power of the ICE brand and the platform provided by ICE London to promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”

He added: “Our commitment to safer gambling is probably best known as a result of the award winning Consumer Protection Zone (CPZ) which we introduced to the ICE show floor in 2018. Each year the CPZ has grown in size and status with the 2023 edition hosting a record 20 stands an increase on the 14 present at the 2022 edition of ICE.

“The CPZ was recognised by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”

Ian Shanahan, Director of Business Development and Fundraising at YGAM added: “We are pleased to be working closely with Clarion Gaming again this year. ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms.

“We’re looking forward to joining colleagues from across the third sector in the Consumer Protection Zone in its prominent location. YGAM will be launching our ambitious new strategy and refreshed brand in 2023 so we’re looking to showcase this at ICE ahead of an exciting year for the charity!”

The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.

Hub88

Hub88 adds TaDa Gaming content to its global aggregation platform

Published

55 minutes ago

May 19, 2026

Wladimir P.

hub88-adds-tada-gaming-content-to-its-global-aggregation-platform

Hub88 has partnered with TaDa Gaming to add the supplier’s casino content and engagement tools to Hub88’s global operator network.

Hub88 said the agreement enables a seamless integration of TaDa Gaming’s portfolio, which includes more than 240 titles across video slots, fish-shooting, table games, cards, bingo and crash. Hub88 also named Fortune Gems 500, Gold Mine Express, Chicken Dash, and Fortune Zombie Lightning among the releases now available to its partners.

TaDa Gaming’s offering on Hub88 will include the supplier’s engagement tools GiftCode and WIN CARD. The supplier attributed its performance to a “glocalisation” strategy that combines established game mechanics with regionally tailored content.

Jessica Inglott, Head of Supplier Relations at Hub88, said: “We’re always looking to partner with suppliers that combine scale, quality and a clear understanding of varying player preferences.

“TaDa Gaming’s strong localisation capabilities and highly engaging selection of games make them a valuable addition to our platform.”

Ray Lee, Director of Business Development at TaDa Gaming, said: “Partnering with a major platform like Hub88 is a milestone in our global distribution strategy. Our player-centric content is enhanced by our expert localisation.

“This allows us to deliver high-quality and tailored entertainment that resonates with audiences globally. We are looking forward to delivering great gaming experiences together.”

The post Hub88 adds TaDa Gaming content to its global aggregation platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Altenar

Broadway Platform integrates Altenar sportsbook to upgrade betting suite

Published

55 minutes ago

May 19, 2026

Wladimir P.

broadway-platform-integrates-altenar-sportsbook-to-upgrade-betting-suite

Deal adds Altenar data feeds, risk tools and front-end widgets including Bet Builder and dynamic odds for Broadway Platform operator clients.

Broadway Platform has partnered with sportsbook technology provider Altenar to upgrade its sports betting offering for operators.

Under the agreement, Altenar’s sportsbook module will be integrated into Broadway Platform, including data feeds across major sports, risk management tools, and features such as Bet Builder and dynamic odds.

Broadway Platform customers will also gain access to Altenar’s front-end, including widgets such as Bet Suggestions, Bet Mentor and Bet Boost.

Giorgi Samkharadze, Director at Broadway Platform, said: “Integrating Altenar’s sportsbook is a huge moment for Broadway Platform. Their proven expertise and advanced technology will allow us to bring an enriched betting experience to our clients and futureproof their brands.”

Vagelis Bairlis, Head of Sales Operations at Altenar, said: “Partnering with Broadway Platform is an exciting step for Altenar. Spribe is a major force in the industry, and supporting the expansion of their ecosystem aligns with our mission to deliver high-performance, scalable solutions to forward-thinking platforms.

“We have heavily invested in our entire product offering, and our fully managed sportsbook will give a powerful entry point into sports betting.”

The post Broadway Platform integrates Altenar sportsbook to upgrade betting suite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Admiral.ch

Playson goes live on Admiral.ch in Switzerland

Published

55 minutes ago

May 19, 2026

Wladimir P.

playson-goes-live-on-admiral.ch-in-switzerland

Playson has gone live with Admiral.ch in Switzerland, adding its slot content to the regulated online casino operated by Casino ADMIRAL Mendrisio.

The integration was delivered via Greentube’s aggregation platform. Admiral.ch said its online casino offering includes a library of more than 1,600 titles and loyalty programmes aimed at retention.

At launch, Admiral.ch has added Thunder Coins XXL: Hold and Win, Supercharged Clovers: Hold and Win and Pink Joker: Hold and Win. Additional Playson releases are expected to follow.

Blanka Homor, Sales Director at Playson, said: “Collaborating with Admiral.ch allows us to bring a selection of our proven titles already popular in the market to a fresh audience, and we are confident that their refined gameplay mechanics and reliable performance will resonate well with Admiral.ch’s player base.

“We look forward to building a successful, long-term relationship together.”

Alessandro Werlen, Managing Director / CTO at Admiral.ch, said: “Partnering with Playson marks an exciting step in expanding our content offering with high-quality, results-backed titles across regulated markets.

“The supplier’s portfolio aligns perfectly with our commitment to providing engaging and rewarding experiences for our players, and we are positive that these new additions will further enhance our platform’s appeal.”

The post Playson goes live on Admiral.ch in Switzerland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.