Nothing short of spectacular! This launch not only commemorates our brand new partnership with Betclic, but also our second launch in Portugal in less than 2 months.

Renowned for their love of sports, Betclic is sticking true to its values by exploring the vast world of online, mobile focused casino. They aim to offer the most entertaining gambling experience possible within their many markets via easy-to-use, interactive and innovative mobile apps.

Hacksaw Gaming content and Betclic’s values really do seem to go hand in hand. We are always keeping a mobile friendly format in the forefront when creating our games, and our popularity with players says more than we need to! Betclic.pt players can enjoy Hacksaw home runs such as Wanted Dead or A Wild, RIP City, Hand of Anubis, Le Bandit, Chaos Crew II and a large variety of others. We’re absolutely sure that Betclic users will be blown away by the diversity of our content on offer.

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Geoffroy Villiot – Head of Casino at Betclic agrees that our content demonstrates variety and stated that “By embracing Hacksaw Gaming’s repertoire, Betclic underscores its dedication to providing unparalleled gaming adventures. The addition of Hacksaw’s innovative games enhances our standing as a leading hub for online entertainment, elevating the experience for our players with an array of captivating titles.”

Equally enthusiastic about this collaboration, Hacksaw Gaming CEO Marcus Cordes had a few words to say on this new partnership. “Betclic is one of Portugal’s industry leaders, so we’re raring to show their players our commitment to bringing them content that not only plays well, but also takes them on a journey through innovative features and thrilling themes.”

Moving forwards, we’re looking towards expanding our library of titles available with Betclic, as well as our overall presence within the market. Portugal is arguably one of the most exciting up and coming markets for us in Europe at the moment, and we cannot wait to see more of that Hacksaw footprint across the region!

Tier 1 iGaming operator ComeOn Group, is further strengthening its leading data-driven personalisation strategy by extending its partnership with Optimove. Leveraging its proprietary platform technology and advanced data warehouse, ComeOn introduces an innovative personalisation strategy that tailors content to individual preferences, delivering a market leading player experience to its entertainment audiences.

ComeOn is broadening the use of Opti-X, Optimove’s Digital Experience Platform (DXP), beyond casino to now include sports on its proprietary platform, allowing for a better and even more customised player experience for ComeOn’s customers. By extending the partnership to cover ComeOn’s proprietary sports betting platform, Optimove will support ComeOn Group in their ambitious growth plans within sports betting.

Sherwin Jarvand, Chief Data Officer at ComeOn Group, said, “Personalisation has always been key to our strategy and powered by our proprietary platform. As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering. Extending our partnership with Optimove will further enhance the betting and casino experience for all of our customers through personalised onsite experiences as well as automated, dynamic, and relevant CRM content. We are excited to continue our journey with Optimove and deliver best in class, personalised sports betting and casino player engagement.”

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Matthew Gilbery, Director of Personalization Offering at Optimove, “ComeOn Group is a perfect example of how to tackle personalisation at scale. They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.”

Iconic Italian football club Juventus has announced that the online gaming site Instant Casino will be its new regional partner in Europe.

The agreement promises a wide range of entertainment opportunities and exclusive rewards for both Juventus fans and Instant Casino players.

Alexandre Zodmi, Juventus Head of Partnerships Development and Academies, said: “We are delighted to welcome Instant Casino to the Juventus family. Instant Casino shares our commitment to excellence and innovation, and we are confident that together, we will create unforgettable experiences for our fans.”

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The partnership between Juventus and Instant Casino aims to deliver an unforgettable chapter in sports entertainment. Despite being a relatively new brand, Instant Casino has quickly made a name for itself in the online gaming market, thanks to its instant payouts.

The partnership aims to increase its brand visibility to a whole other level, making Instant Casino one of the most prominent new players into the iGaming industry.

As per the agreement, Instant Casino will become an integral part of the Juventus ecosystem. For instance, the LED system at Allianz Stadium will feature the Instant Casino logo, accompanied by a range of exciting promotions.

Moreover, the platform will offer opportunities for fans to win official jerseys and tickets to Juventus games.

“We are honoured and excited to partner with the iconic Italian club Juventus,” Greg Turner, Head of PR at Instant Casino, said.

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“We are looking forward to starting to work with Juventus, which has a rich history and has won countless trophies both domestically and in Europe. At Instant Casino, we will continue to disrupt the market with our simplified casino product, while also offering our players the fastest experience in the business.”