BETBY, the premium sportsbook supplier, continues to strengthen its global footprint with the appointment of Juan Pablo Barahona as LATAM Regional Director.

Bringing over 17 years of experience across management, administration, marketing, and sales, Barahona has built a distinguished career within the betting and gaming industry. His expertise extends into the online media sector, technology, and both hardware and software sales, catering to retail, governmental, and e-commerce channels.

Throughout his career, Barahona has successfully navigated the Latin American market, holding key roles at industry-leading organizations such as Entain or Betway Group and technology giants.  His wealth of experience and deep market knowledge make him a vital addition to BETBY’s expansion strategy in the region.

In his new role, Barahona will be responsible for driving BETBY’s regional business development, strengthening partnerships, and reinforcing the company’s position as a premier sportsbook supplier in Latin America.

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Juan Pablo Barahona, LATAM Regional Director at BETBY, commented: “I am excited to be joining BETBY at such a pivotal moment in the company’s growth journey. The LATAM market presents immense opportunities, and I look forward to leveraging my experience to expand BETBY’s presence and forge strong relationships across the region.”

Chris Nikolopoulos,  Chief Commercial Officer  at BETBY, said: “Juan Pablo’s extensive industry background and deep understanding of the LATAM market make him a key asset for BETBY. As we continue our global expansion, his leadership will be instrumental in strengthening our presence and delivering cutting-edge solutions tailored to our partners in the region.”

Stake Colombia announces that starting today, it will compensate for the 19% tax on cash deposits made on its online betting site. Stake Colombia will cover this tax and credit it back to its players in their user accounts. This allows its clients to continue enjoying their favourite gaming activities without worrying about the additional tax.

Diana Otálora, General Country Manager in LatAm commented: “At Stake Colombia, our users are our top priority, and that’s why we have to adapt to the government’s measure regarding the 19% tax and comply with the required deadlines. Therefore, we are adopting internal measures so that our customers can continue playing without being affected by this situation.”

To reduce the impact of this new measure, Stake has created the Cashback IVA“ promotion, which will reward users with a bonus equal to the amount discounted for VAT on their deposit. The bonus will be credited as a cash bonus to the user’s account and will be available once the deposit is made.

“For instance,“ she continues, “if a user deposits 100,000 Colombian pesos, the 15,999 Colombian pesos of VAT will be deducted as established by the government, but Stake  will grant a bonus for those same 15,999 Colombian pesos so that they can play with the total amount of their deposit.

Stake Colombia remains committed to ensuring its users enjoy an uninterrupted high-quality experience. Therefore, it guarantees that Decree 0175 will not affect the bets or winnings that users obtain on the site.

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The Colombian government issued the temporary Decree 0175 of February 14, 2025, which came into effect February 22nd, and will extend until December 2025. The nationalgovernment’s action plan aspires to raise $3 billion to address the humanitarian crisis in the Catatumbo region.