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EXCEL ESPORTS and JD Sports launch podcast to help bridge the gap between the traditional UK football culture and the competitive FIFA scene

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  • EXCEL ESPORTS and JD SPORTS new podcast, XL BootRoom, will help bring together UK football culture and the competitive FIFA scene 
  • XL BootRoom will feature EXCEL’s professional FIFA players, Tom ‘Tom’ Leese and Spencer ‘Gorilla’ Ealing as well as other special guest appearances including YouTuber Danny Aarons
  • The podcast will delve into current topics including FIFA23, FIFA esports, UK’s football scene and football fashion
  • Episode one of XL BootRoom is now available to listen to on YouTube and Spotify and will be launched on other major streaming platforms soon

Today, British competitive gaming culture brand EXCEL ESPORTS and JD Sports, the UK-based leading retailer of sports, fashion and outdoor brands, are excited to announce the launch of their new podcast, XL BootRoom. The podcast will aim to help bridge together the traditional football culture and the competitive FIFA scene in the UK.

The first season of the podcast will include six episodes and will delve into current news topics including FIFA23, FIFA esports and the UK’s football scene such as the 2022 World Cup as well as the world of football fashion. XL BootRoom will be recorded from EXCEL’s newly built content production studio at XLHQ in Shoreditch. The new studio will be fully wrapped with a FIFA 23 inspired design to create an immersive, high quality set design for the best listening and viewing experience for fans.

Hosting the podcast will be EXCEL’s professional FIFA players, Tom ‘Tom’ Leese and Spencer ‘Gorilla’ Ealing. ‘Tom’ has been ranked number one in Europe in the past two years while ‘Gorilla’ is a five-time Gfinity FIFA Champion and one of the most famous players and content creators in FIFA. Both high-level professional players who are also very passionate football fans, they make the perfect duo to drive the conversations towards bridging the gap between casual football fans and hardcore FIFA players. The first episode will feature a special guest appearance from FIFA YouTuber, Danny Aarons, with many more FIFA personalities and football creators set to guest host episodes throughout the season.

EXCEL ESPORTS and JD Sports announced their partnership earlier this year, and have since created a range of immersive campaigns together for gamers and JD customers across the country, including gaming set-ups featuring EXCELs professional players and JD influencers at ParkLife, Longitude and Wireless throughout the summer. The JD Click Refresh Back-to-School Tour ensured kids across the country headed back to school in head-to-toe style and the Fortnite tournament held at EXCEL and JD’s stand at Insomnia 68 Gaming Festival saw the team sign their newest Fortnite content creator, Jackson ‘Rezhexx’ Bradbury.

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XL BootRoom will also act to further strengthen the partnership between EXCEL and JD Sports,  to further establish both brands presence as active and prominent contributors to the FIFA gaming landscape. The podcast will integrate key JD Sports promotions and initiatives into the series to create organic links between the biggest moments in both the FIFA and retail calendar.

Sha Rasti, Head of Partnerships, EXCEL ESPORTS comments: “We are thrilled to announce the launch of our new podcast, XL BootRoom, alongside our partner JD. FIFA represents a diverse community, spanning from hardcore gamers to casual football fans that play with friends and we believe through XL BootRoom we have the opportunity to help to further connect these two very similar communities together. Touching on current news topics across football and competitive FIFA, listeners can expect competition, insight and comedy throughout the season!”

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JBO Thailand Launches Esports World Cup Promotion

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JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.

This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.

At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.

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JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.

The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.

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Compliance Updates

Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

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Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.

LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.

Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”

The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.

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eSports

eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

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From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.

“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.

The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.

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Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”

 

The product launch will take place via Kickstarter on the 5th of August!

Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.

The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.

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