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Checkd Group enhances player personalisation through Xtremepush agreement

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Integration within Betting Hub, Footy Accumulators and FlashPicks set to increase revenue potential for operators

Fast-growing iGaming business Checkd Group has signed a new partnership with leading acquisition and retention platform Xtremepush, which will significantly enhance player interactions within its popular Betting Hub app and UK and US brands.

Dublin-based Xtremepush offers an omnichannel customer engagement platform that gives Checkd Group the ability to analyse, segment and target its mobile and web users, facilitating the delivery of data-driven and contextually relevant messages at the optimum time for maximum engagement.

The hyper-personalised approach of the Xtremepush platform has been proven to power major increases in online conversion rates. The partnership will be rolled out across the Betting Hub app and websites including FlashPicks in the US and Footy Accumulators and The Winners Enclosure in the UK. The seamless product integration will lead to an increase in active players for Checkd Group’s operator partners, while also creating new opportunities for engagement through improved player base segmentation.

The latest enhancement for Betting Hub follows on from the successful launch of Tipster Tournaments, a hub of free-to-play tipping competitions where users can enter their football tips into leaderboard style competitions, each with their own betting entry criteria.

Alex Beecham at Checkd Group said: “We are always looking for new ways to engage with our dedicated player base on all brands and the advanced capabilities of Xtremepush will significantly improve our ability to deliver personalised and relevant content. This new partnership serves as further evidence of our desire to continue product innovation with CRM solutions that will increase the active player base for our operator partners.”

Jack Oliver at Xtremepush said: “Our platform provides Checkd Group with the advanced toolset that it needs to further increase the retention potential across all their brands by delivering relevant notifications and emails to its customers. We believe that this agreement is only the first step in what will prove to be a mutually successful partnership going forward.”

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22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners

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22Bet Partners has launched a new social media giveaway designed to welcome new affiliates into its global partner network — this time with a €10,000 total prize pool waiting to be claimed.

The campaign, hosted on the company’s official Instagram page and running until April 15, will select ten winners, each receiving €1,000 credited to their affiliate account. The initiative offers new partners an opportunity to join the program while boosting their starting affiliate balance from day one.

Participation in the campaign follows a simple format familiar to anyone active on social media. To enter the giveaway, participants need to complete three steps:

Once the campaign concludes, ten winners will be randomly selected from participants who completed all steps and liked the post. Selected users will be contacted directly and asked to provide their Affiliate ID so the reward can be credited to their affiliate account.

More detailed participation rules and conditions can be found in the official giveaway post on the 22Bet Partners Instagram page.

The promotion is available exclusively to new affiliates joining the 22Bet Partners program. The initiative reflects the brand’s ongoing focus on expanding its global affiliate network and supporting partners who choose to grow alongside the platform.

General 22Bet Partners Terms & Conditions apply to this promotion.

The post 22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners appeared first on Americas iGaming & Sports Betting News.

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Latest News

22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners

Published

on

22Bet Partners has launched a new social media giveaway designed to welcome new affiliates into its global partner network — this time with a €10,000 total prize pool waiting to be claimed.

The campaign, hosted on the company’s official Instagram page and running until April 15, will select ten winners, each receiving €1,000 credited to their affiliate account. The initiative offers new partners an opportunity to join the program while boosting their starting affiliate balance from day one.

Participation in the campaign follows a simple format familiar to anyone active on social media. To enter the giveaway, participants need to complete three steps:

Once the campaign concludes, ten winners will be randomly selected from participants who completed all steps and liked the post. Selected users will be contacted directly and asked to provide their Affiliate ID so the reward can be credited to their affiliate account.

More detailed participation rules and conditions can be found in the official giveaway post on the 22Bet Partners Instagram page.

The promotion is available exclusively to new affiliates joining the 22Bet Partners program. The initiative reflects the brand’s ongoing focus on expanding its global affiliate network and supporting partners who choose to grow alongside the platform.

General 22Bet Partners Terms & Conditions apply to this promotion.

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Global Esports Prize Pools Exceed $270M in 2025

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Global esports prize pools exceeded $270 million in 2025, a 15.5% increase year-over-year, according to new research from eSportRanker. Despite this growth, prize money remains concentrated. Saudi Arabia, China and the US together hosted roughly half of all prize money across the world’s top ten esports nations, highlighting how a few markets dominate major tournament hosting.

The analysis draws on Esports Charts host-country data covering more than 10,500 tournaments across 100+ esports titles worldwide. The research examines not only how much prize money was distributed, but where tournaments were hosted and what structural factors allowed certain countries to rise to the top.

Saudi Arabia ranked first globally with $39.66 million in hosted prize pools, driven largely by the Esports World Cup circuit in Riyadh, which staged tournaments across titles including Dota 2, PUBG Mobile, Mobile Legends: Bang Bang and Honor of Kings.

China ranked second with $34.82 million, supported by its publisher-controlled domestic league system, including Tencent’s King Pro League Grand Finals 2025, which alone carried a prize pool of nearly $10 million.

The US placed third with $23.12 million, reflecting a diversified esports ecosystem with tournaments across multiple publishers and game genres.

The top ten countries by hosted esports prize pools in 2025 were:

Saudi Arabia — $39.66M

China — $34.82M

United States — $23.12M

Romania — $7.79M

France — $7.57M

Thailand — $7.11M

Canada — $5.28M

Germany — $5.22M

South Korea — $5.03M

Japan — $4.28M

Beyond the leading three markets, prize money drops sharply. The remaining seven countries together accounted for just over $47 million, illustrating the concentration at the top of the global esports hosting landscape.

The research also highlights several structural patterns behind these rankings. Sovereign investment programmes, such as those in Saudi Arabia, can rapidly elevate a country’s esports position. Publisher-controlled ecosystems, as seen in China, generate recurring prize pools. Meanwhile, countries like Romania and Germany reached the top ten by consistently hosting international events rather than relying on single flagship tournaments.

The post Global Esports Prize Pools Exceed $270M in 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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