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Checkd Group enhances player personalisation through Xtremepush agreement

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Integration within Betting Hub, Footy Accumulators and FlashPicks set to increase revenue potential for operators

Fast-growing iGaming business Checkd Group has signed a new partnership with leading acquisition and retention platform Xtremepush, which will significantly enhance player interactions within its popular Betting Hub app and UK and US brands.

Dublin-based Xtremepush offers an omnichannel customer engagement platform that gives Checkd Group the ability to analyse, segment and target its mobile and web users, facilitating the delivery of data-driven and contextually relevant messages at the optimum time for maximum engagement.

The hyper-personalised approach of the Xtremepush platform has been proven to power major increases in online conversion rates. The partnership will be rolled out across the Betting Hub app and websites including FlashPicks in the US and Footy Accumulators and The Winners Enclosure in the UK. The seamless product integration will lead to an increase in active players for Checkd Group’s operator partners, while also creating new opportunities for engagement through improved player base segmentation.

The latest enhancement for Betting Hub follows on from the successful launch of Tipster Tournaments, a hub of free-to-play tipping competitions where users can enter their football tips into leaderboard style competitions, each with their own betting entry criteria.

Alex Beecham at Checkd Group said: “We are always looking for new ways to engage with our dedicated player base on all brands and the advanced capabilities of Xtremepush will significantly improve our ability to deliver personalised and relevant content. This new partnership serves as further evidence of our desire to continue product innovation with CRM solutions that will increase the active player base for our operator partners.”

Jack Oliver at Xtremepush said: “Our platform provides Checkd Group with the advanced toolset that it needs to further increase the retention potential across all their brands by delivering relevant notifications and emails to its customers. We believe that this agreement is only the first step in what will prove to be a mutually successful partnership going forward.”

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GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee

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GGPoker, the world’s largest online poker platform, is set to host the highly anticipated 2026 WSOP Super Circuit online tournament series, running from March 1 to March 31.

This year’s edition features an unprecedented $180 million in guaranteed prizes, solidifying GGPoker’s reputation as the premier global poker destination.

Players will compete across 18 WSOP Gold Ring events, offering the chance to win one of poker’s most prestigious trophies and significant cash prizes.

Key Events & Highlights:

  • #5: $525 Mystery Millions [Final Stage] – March 9, $525 buy-in, $10M GTD ($1M Top Bounty)
  • #13: WSOP Super Circuit MAIN EVENT [Day 2] – March 23, $1,700 buy-in, $15M GTD
  • #18: GGMillion$ High Roller [Day 2] – March 30, $10K buy-in, $10M GTD

Exclusive Champion Perks
Winners of all 18 Gold Ring events receive:

  • A $5K WSOP Paradise package
  • Recognition on the official WSOP Rankings leaderboard

$3 Million in Free Ticket Drops
Participants in any WSOP Super Circuit event can win WSOP Express tickets, $5K Ring Passes, or $10K Bracelet Passes. Tickets will be awarded randomly throughout the series, totaling $3 million in free prizes.

Live Coverage
Final tables for the Main Event (#13) and High Roller (#18) will be streamed live on GGPoker.TV and YouTube, hosted by Jeff Gross, with commentary by Daniel Negreanu for the High Roller.

Player and Ambassador Excitement
Daniel Negreanu said: “The 2026 WSOP Super Circuit at GGPoker is absolutely massive. With $180M in total guarantees, including $15M Main Event and $10M Mystery Millions, it’s the perfect time to compete for record-breaking prizes.”

The post GGPoker Brings Back WSOP Super Circuit with Record $180M Guarantee appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot

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PopOK Gaming has launched Macaco Millionario, a vibrant online slot inspired by Chinese symbolism and designed with an innovative double-grid bonus feature.

Rich red and gold visuals, lucky symbols, and a playful Macaco character combine to deliver a visually engaging and rewarding gaming experience.

The game features a 5×3 layout with 30 fixed paylines and two types of Wilds, including Double Wilds that count as two symbols for higher winning potential. The Double Fortune Free Spins round introduces an extra 5×3 reel set, allowing players to spin two grids simultaneously. Wins across both grids trigger multipliers up to x20, and retriggers extend the bonus for bigger payouts.

With a maximum multiplier of x1,732, Macaco Millionario delivers exciting bonus features, including Free Spins, Double Free Spins, Double Win Multipliers, Extra Spins, and a jackpot option. The game offers an RTP of 96.56% and supports bets from EUR 0.02 to EUR 100, fully optimized for web and mobile play. Multi-language support includes English, Brazilian Portuguese, Spanish, Chinese, and Hindi.

“Macaco Millionario blends cultural familiarity with a unique bonus structure that delivers thrilling moments in every spin,” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “The double-grid feature sets it apart from traditional slots, offering operators and players something truly innovative.”

The slot is now live and available for integration across all platforms supporting PopOK Gaming content. Operators interested in adding Macaco Millionario to their portfolios can contact PopOK Gaming directly.

The post PopOK Gaming Unveils Macaco Millionario Dual-Grid Slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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AI in lottery

Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering

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Scientific Games has appointed Rich Wasserman as Senior Vice President of Product Engineering, reinforcing its commitment to advancing lottery systems technology and digital innovation.

Based in Atlanta, the global lottery provider continues to expand its technology leadership as one of the fastest-growing suppliers of retail and digital lottery solutions worldwide.

Leadership Experience from Amazon, Facebook and Stitch Fix

Wasserman brings more than 20 years of experience leading engineering, data science and product teams across high-performance technology platforms.

He previously held senior leadership roles at:

  • Amazon
  • Facebook
  • Stitch Fix

At Stitch Fix, he served as Vice President of Engineering and Data Science, leading automation, AI-driven systems and platform optimization initiatives. Wasserman holds a Ph.D. in Electrical Engineering and a Computer Science degree from the University at Buffalo.

Driving Innovation Across Global Lottery Platforms

In his new role, Wasserman will oversee Product Engineering across Scientific Games’ global portfolio serving more than 150 government-regulated lotteries. His responsibilities include advancing:

  • Retail lottery systems
  • Digital lottery platforms
  • Hardware and software innovation
  • Data analytics and AI capabilities
  • Consumer engagement technologies

CEO Pat McHugh stated that Wasserman’s experience scaling AI-powered platforms at world-class technology firms will help accelerate innovation and deliver next-generation lottery solutions focused on sustainable growth.

Strengthening Lottery Technology Leadership

Scientific Games continues to invest in technology, analytics and digital transformation to enhance consumer experiences across retail and online lottery channels. The appointment underscores the company’s strategy to integrate advanced analytics and machine learning into its global lottery ecosystem.

The post Scientific Games Appoints Rich Wasserman as Senior Vice President of Product Engineering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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