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S8UL scripts history; becomes first Indian Esports organisation to win ‘Content Group of the Year’ award globally at ‘Esports Awards’22’

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S8UL, one of India’s leading Esports organisations have made esports history by becoming the country’s first Esports organisation to win globally at the coveted ‘Esports Awards 2022’ in the ‘Content Group of the Year’ category on Wednesday.

S8UL is the brainchild of the country’s esports industry veterans, Naman Mathur aka Mortal, Animesh Agarwal aka 8Bit Thug and Lokesh Jain aka Goldy. This triumph was a long-awaited one for the Indian esports community and winning against global sensations from the industry including the likes of 100 Thieves, FaZe Clan, OTK, G4TV, Tribo Gaules etc at a global esports recognition event, is a matter of great pride for S8UL and for Indian esports. This is bound to do good things for them, as well as for Indian esports globally in terms of recognition and respect.

Lokesh Jain aka Goldy, Co-Founder, S8UL while reflecting on this momentous achievement said “I talk a lot with fans, with creators and with everyone, but today I am speechless. The journey we have mapped together as a team seems like a blur and a vivid memory all at once. What looks like a winning moment, is actually made up of those 100s of little moments everyday, where we put in the hard work, miss special personal events, sacrifice sleep, go through lows, brainstorm, rise again and create, create, create content like we mean it. It’s such a moment, for all of us. Three cheers for the team!”

Since its very inception, S8UL has been the frontrunner of gaming content in India. They have challenged the status quo at every turn, and have leveraged social media platforms like YouTube, Instagram, Discord etc to bring together some of the best gaming content creators under a single umbrella, to create outstanding gaming content, watched everyday by millions of viewers. The high calibre of their esports talent which includes Mortal, Scout, Payal, Mamba, Rega, Krutika, Sidd, Kaashvi, and many more is evident from the various esports titles they have bagged over the years and the fandom they enjoy.

“Love us or really love us, but we are, as of 10:35 AM IST today, officially the “global content group of the year” and no one can take that away! So then, do dreams come true? As of now, I can proudly say that they can. We dreamt, we worked and clearly we’ve done something right, to be here today! And that’s all I ever wanted, for us to do a lot of small rights, winning the right to win big. This is the biggest motivation to take things only bigger from now on. 2023, here we come!” said Animesh Agarwal aka 8Bit Thug, Co-Founder, S8UL

Alongside S8UL, their co-founder and the face of Indian gaming and esports Naman ‘Mortal’ Mathur was also nominated at the awards for the ‘Esports Personality of the Year’ category where the first place was bagged by Nadeshot, owner of 100Thieves; and the results for second and third positions are still awaited. He is also the only Indian Esports athlete to be nominated in the history of the global “Esports Awards”. In 2020 and 2021, Naman won second place for the Streamer of the Year for two consecutive years.

“If we have learnt anything today, it’s that a group of passionate people, sitting somewhere in a ‘developing’ country CAN create history. Words fail me as I see our dream as a dream team come true. Seeing us being celebrated by the global esports community, it’s a real feeling. It’s really time to pause, reflect and feel happy. But we also have one eye on the future and we hope to break all records. Thanks to the fans who watch us everyday and motivate us to show up with great content, Thanks to the brands who have worked with us as a content group, but most of all, thanks to the creators who work hard all day everyday, this is our moment in the sun!” said Naman Mathura aka Mortal, Co-Founder, S8UL

Dedicated to showcasing top-class performance and innovation, the Esports Awards recognises excellence in Esports and ensures that success and achievement in esports is celebrated globally. The 2022 edition of the awards was hosted in Las Vegas where prominent names from the Esports community all over the world were in attendance.

S8UL have recently unveiled their Pokemon Unite and PUBG: New State rosters and aims to dominate India’s Esports space with top-notch athletes competing in multiple Esports titles.

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Contributors Program

Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice

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The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.

Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.

The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.

Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.

Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.

Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”

The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

St8 extends TonyBet partnership to Alberta after securing supplier registration

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St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.

Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.

St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.

David Fall, Business Development Manager at St8, said:

“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”

Kiryl Liudvikevich, Head of Product at TonyBet, said:

“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

St8 continues partnership with TonyBet with an expansion into Alberta

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Casino game aggregation platform and full-service technology provider St8 has extended its ongoing partnership with TonyBet into Alberta, furthering both companies’ expansion into Canada.
As part of the extended agreement, Tonybet will benefit from St8’s next-generation platform via a single API integration, unlocking seamless access to a wide portfolio of games from the industry’s leading providers and enhancing its casino offering for players in Alberta.
The move is the latest in St8’s successful relationship with TonyBet, having previously launched in Ontario earlier this year in a bid to continually grow in regulated markets worldwide.
This expansion was made possible thanks to St8’s newly acquired registration to operate in Alberta as an iGaming Services Supplier, enabling St8 to provide its next-generation game aggregation services to licensed operators in the region, giving partners access to more than 200 premium game providers through a single API integration.
Featuring over 3,000 games from more than 60 providers, TonyBet, meanwhile, has gone from strength to strength in its 17-year history, establishing itself as one of the industry’s leading game studios by delivering engaging titles that combine player appeal with premium gameplay.
Holding licenses in 10 different jurisdictions including Spain, the Netherlands, the UK, Ireland and Estonia, among others, Tonybet’s partnership with St8 has seen them now launch in two separate territories in Canada, with both companies working collaboratively to explore the opportunities available in exciting new markets. This latest agreement reinforces St8’s strategy of expanding its premium content portfolio while helping operators simplify integration, accelerate market entry, and deliver engaging gaming experiences across multiple regulated jurisdictions.
Speaking on the expansion, David Fall, Business Development Manager at St8, said: “Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”
Kiryl Liudvikevich, Head of Product at TonyBet, had this to say: “We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”

The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.

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