Asia
S8UL scripts history; becomes first Indian Esports organisation to win ‘Content Group of the Year’ award globally at ‘Esports Awards’22’
S8UL, one of India’s leading Esports organisations have made esports history by becoming the country’s first Esports organisation to win globally at the coveted ‘Esports Awards 2022’ in the ‘Content Group of the Year’ category on Wednesday.
S8UL is the brainchild of the country’s esports industry veterans, Naman Mathur aka Mortal, Animesh Agarwal aka 8Bit Thug and Lokesh Jain aka Goldy. This triumph was a long-awaited one for the Indian esports community and winning against global sensations from the industry including the likes of 100 Thieves, FaZe Clan, OTK, G4TV, Tribo Gaules etc at a global esports recognition event, is a matter of great pride for S8UL and for Indian esports. This is bound to do good things for them, as well as for Indian esports globally in terms of recognition and respect.
Lokesh Jain aka Goldy, Co-Founder, S8UL while reflecting on this momentous achievement said “I talk a lot with fans, with creators and with everyone, but today I am speechless. The journey we have mapped together as a team seems like a blur and a vivid memory all at once. What looks like a winning moment, is actually made up of those 100s of little moments everyday, where we put in the hard work, miss special personal events, sacrifice sleep, go through lows, brainstorm, rise again and create, create, create content like we mean it. It’s such a moment, for all of us. Three cheers for the team!”
Since its very inception, S8UL has been the frontrunner of gaming content in India. They have challenged the status quo at every turn, and have leveraged social media platforms like YouTube, Instagram, Discord etc to bring together some of the best gaming content creators under a single umbrella, to create outstanding gaming content, watched everyday by millions of viewers. The high calibre of their esports talent which includes Mortal, Scout, Payal, Mamba, Rega, Krutika, Sidd, Kaashvi, and many more is evident from the various esports titles they have bagged over the years and the fandom they enjoy.
“Love us or really love us, but we are, as of 10:35 AM IST today, officially the “global content group of the year” and no one can take that away! So then, do dreams come true? As of now, I can proudly say that they can. We dreamt, we worked and clearly we’ve done something right, to be here today! And that’s all I ever wanted, for us to do a lot of small rights, winning the right to win big. This is the biggest motivation to take things only bigger from now on. 2023, here we come!” said Animesh Agarwal aka 8Bit Thug, Co-Founder, S8UL
Alongside S8UL, their co-founder and the face of Indian gaming and esports Naman ‘Mortal’ Mathur was also nominated at the awards for the ‘Esports Personality of the Year’ category where the first place was bagged by Nadeshot, owner of 100Thieves; and the results for second and third positions are still awaited. He is also the only Indian Esports athlete to be nominated in the history of the global “Esports Awards”. In 2020 and 2021, Naman won second place for the Streamer of the Year for two consecutive years.
“If we have learnt anything today, it’s that a group of passionate people, sitting somewhere in a ‘developing’ country CAN create history. Words fail me as I see our dream as a dream team come true. Seeing us being celebrated by the global esports community, it’s a real feeling. It’s really time to pause, reflect and feel happy. But we also have one eye on the future and we hope to break all records. Thanks to the fans who watch us everyday and motivate us to show up with great content, Thanks to the brands who have worked with us as a content group, but most of all, thanks to the creators who work hard all day everyday, this is our moment in the sun!” said Naman Mathura aka Mortal, Co-Founder, S8UL
Dedicated to showcasing top-class performance and innovation, the Esports Awards recognises excellence in Esports and ensures that success and achievement in esports is celebrated globally. The 2022 edition of the awards was hosted in Las Vegas where prominent names from the Esports community all over the world were in attendance.
S8UL have recently unveiled their Pokemon Unite and PUBG: New State rosters and aims to dominate India’s Esports space with top-notch athletes competing in multiple Esports titles.
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Asia
NODWIN Gaming joins forces with ICONiQ White to headline NH7 Weekender 2026 as Title Sponsor; to be ‘Powered By’ Mastercard
NODWIN Gaming, a leader in youth entertainment, gaming, and esports, has announced ICONiQ White as the Title Sponsor and Mastercard as the ‘Powered By’ Sponsor for NH7 Weekender 2026, reinforcing the festival’s status as one of India’s most influential live music events.
Scheduled from March 13–15, 2026, at Mahalakshmi Lawns, Pune, this year’s edition promises a vibrant celebration of music and culture, featuring an eclectic lineup including Talwiinder, Prateek Kuhad, Aditya Gadhvi, Raftaar x Kr$na, Faheem Abdullah, Aditya Rikhari, KING, Indian Ocean, Nucleya & Friends, among others. Comedy highlights will include performances by Aaditya Kulshreshth, Rahul Subramanian, Varun Thakur, Rohan Joshi, and Urooj Ashfaq, ensuring plenty of laughs alongside the music.
Representing Allied Blenders and Distillers Limited, India’s largest domestic spirits company by volume, ICONiQ White resonates with a generation that values individuality, confidence, and self-expression. As Title Sponsor, ICONiQ White will curate a social and experiential hub at the festival, offering attendees a space to pause, reset, and reconnect with art, community, and the festival experience.
Alok Gupta, Managing Director at Allied Blenders and Distillers Limited, said:
“Today’s generation creates the culture they consume. ICONiQ White celebrates individuality and bold self-expression – values that define NH7 Weekender. This partnership is about being present where our consumers discover new voices and create unforgettable memories. We look forward to fuelling these experiences and inviting everyone to ‘Be ICONiQ’ this March.”
Mastercard joins as the ‘Powered By’ Sponsor, supporting music and entertainment experiences globally. The festival will feature HDFC Bank Mastercard Credit Card presales followed by general Mastercard presales, providing exclusive access and curated benefits to enhance the live event experience.
Lavani Agarwal, VP Marketing & Communications, South Asia at Mastercard, said:
“NH7 Weekender embodies creativity, inclusivity, and self-expression—values at the heart of Mastercard. We are thrilled to connect with youth and Gen Z through exclusive presales and on-ground engagements. As India’s live entertainment scene grows, Mastercard remains committed to creating culturally resonant and unforgettable experiences.”
The partnerships coincide with a period of strong growth in India’s live events industry. According to the Ministry of Information and Broadcasting, the organised live events segment grew by 15% in 2024, generating an incremental INR 13 billion, as India aims to be among the top five live entertainment destinations globally by 2030.
Akshat Rathee, Co-founder and MD of NODWIN Gaming, said:
“We are thrilled to welcome ICONiQ White and Mastercard as partners for NH7 Weekender 2026. What began as a platform for independent talent has evolved into one of India’s most recognised cultural properties. As the sector grows, building partnerships that enhance the audience journey and support sustainable expansion is essential. Together, these collaborations strengthen Weekender’s identity and propel the festival into its next chapter.”
Leading up to the festival, the Road to Weekender campaign will activate across Mumbai and Pune, extending the festival experience through interactive, community-driven events. Participants will have opportunities to win passes and access exclusive on-ground experiences.
Tickets are available via the District by Zomato app, the festival’s official ticketing partner. NH7 Weekender is a NODWIN IP, curated by Big Bad Wolf, with Exceed Entertainment as the revenue partner and EVA Live as the event partner.
The post NODWIN Gaming joins forces with ICONiQ White to headline NH7 Weekender 2026 as Title Sponsor; to be ‘Powered By’ Mastercard appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
CreedRoomz Expands Localized Portfolio with “Lucky Colors”: A High-Volatility Digital Reimagining of Philippine Gaming Culture
CreedRoomz, a global leader in live casino solutions, has officially launched Lucky Colors, a premium game designed to appeal to the rapidly growing Southeast Asian market. Drawing inspiration from a beloved part of Philippine street culture and game show history, the title transforms the familiar energy of local carnivals into a high-performance digital experience, giving operators a winning combination of recognizable gameplay and engaging payouts.
Game Concept
Lucky Colors brings the traditional “Perya” to life using a realistic, smart engine. Players watch three multi-colored cubes tumble down a sloped path, delivering the dynamic action that has made these carnival games so popular. CreedRoomz has enhanced the experience for digital casino audiences, creating an engaging, fast-paced gameplay environment.
Key Features
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Dual-Mode Gameplay – Designed to maximize Player Lifetime Value (PLV) by catering to two distinct player types within a single interface:
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Classic Mode (Acquisition Tool): A 6-spot layout focused on single-color outcomes, optimized for high-frequency rounds. Perfect for casual players entering the game.
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Advanced Mode (Revenue Driver): An 18-spot strategic layout for experienced players, offering complex betting and higher stakes to boost spending and retention.
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Proprietary Multiplier Dynamics: The Dynamic Multiplier Engine assigns random multipliers to betting spots in real-time, enhancing big-win potential for marketing campaigns.
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Scalable Volatility: Advanced mathematical modeling allows payouts of up to 1111x a player’s stake.
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Special Round Trigger: All 18 advanced spots can simultaneously receive multipliers, creating “hero moments” and powerful promotional opportunities.
Arturs Fjodorovs, Chief Product Officer at CreedRoomz, said:
“Lucky Colors connects traditional fun with modern gaming tech by keeping the real energy of Philippine game shows alive. By combining big multipliers with two ways to play, we give partners a powerful tool to attract more players and keep them coming back.”
CreedRoomz delivers cutting-edge casino entertainment and online gaming solutions, helping operators stay competitive and appeal to diverse audiences. All solutions are fully customizable to align with a business’s scale, region, and player preferences.
With 30+ engaging games in 12+ languages, 1000+ strong partnerships, and 200+ dynamic tables, CreedRoomz provides the infrastructure for seamless, high-impact player experiences across the globe.
The post CreedRoomz Expands Localized Portfolio with “Lucky Colors”: A High-Volatility Digital Reimagining of Philippine Gaming Culture appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
PG Soft, the world-class digital mobile games company, has been confirmed as the Title Sponsor of Global Game Connect 2026 (GGC), which will take place from 16–17 March 2026 at the prestigious Cinnamon Life venue in Sri Lanka.
Organised by HUIDU, Global Game Connect has quickly established itself as a key event within the iGaming industry. The conference brings together global leaders from across the sector, including platforms, operators, API integration providers, payment solution suppliers, and compliance specialists.
The sponsorship highlights PG Soft’s ongoing investment in emerging markets and its commitment to supporting the development of the industry at a regional level. With Sri Lanka identified as a strategic expansion market in 2026, the partnership strengthens the company’s brand presence while contributing to the continued growth of the country’s iGaming ecosystem.
As part of the agreement, PG Soft will receive prominent brand visibility throughout the event, including across promotional materials, exhibition entrance archway displays, and the registration area. The sponsorship also includes a comprehensive HUIDU advertising package, covering membership promotion, press exposure, and targeted digital marketing support.
Spanning two days, Global Game Connect 2026 will feature a forward-looking conference agenda covering a range of key industry topics. Discussions will explore emerging market trends, growth strategies, player data and analytics, regulatory compliance, as well as the evolving role of blockchain technology and artificial intelligence within modern gaming ecosystems.
A PG Soft spokesperson said:
“Global Game Connect 2026 provides an ideal platform to encourage meaningful discussions around innovation, regulation, and the future of the iGaming industry. Sri Lanka is becoming increasingly important as a regional iGaming hub, and we’re proud to support the event alongside HUIDU.”
The post PG Soft revealed as Title Sponsor for Global Game Connect 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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